SOPHIE STEJDIR / LISA-MARIA NEUHOFER

Young Lions 2013 MEDIA Competition

WHY ARE WE HERE TODAY?SONNE international- Generation of company partnerships in Austria- Efficient and integrated communication strategy

Target group:Austrian companies, interested in CSR,sufficient budget (minimum EUR 5.000,-)

Problem:Big companies know how to block unwanted requests Difficulties to reach relevant decision makers

Recommendation:Focus on Small and Medium-sized Enterprises (SME)30.000 SME in Austria, turnover EUR 10-50 M

Young Lions 2013 MEDIA Competition

OUR INSIGHT

Human Resources

PR / Marketing

BossBoss

Young Lions 2013 MEDIA Competition

OUR STRATEGY

The HR tool: Application letter with spelling mistakes- Direct mail to HR- Spread in social media- Publish as online banners and print ads

Extra benefit for PR: „Charity Hipster Event“- Direct contact with PR for cooperations- Event promotion via social media- Event video as additional PR material for companies

Direct contact with HR at career exhibitions

Call to action HR & PR:- Contact per telephone- Dispatch of company folders

Goal:Company sponsorship

Young Lions 2013 MEDIA Competition

TIME TABLE & BUDGET

Sept. Oct. Nov. Dec. Jan. Feb.

1st Target group HR

2nd Target group PR

Direct contactat career exhibitions

Call to actionphone, company folder

„CharityHipsterEvent“+ video

Direct contactevent cooperation

Application letterDirect mail,

social media,online banner,

print ads

Call to actionphone, company folder

Young Lions 2013 MEDIA Competition

LET‘S WRAP IT UP

Efficient and integrated strategy

HR and PR manager understand the benefits for their departments and become ambassadors

No spreading loss: Communication measures are aimed directly

Cost-efficient campaign:Mainly low-budget measurements