Sophus3 Forum

London, 23rd February 2017

Digital cases for interactions optimisation

Active

Engagement

Active

RecoveryLive Chat

Active

Engagement +

Engagement services by Sophus3 are at the cutting edge using the most advanced data in the Automotive industry combined by

a smart and dynamic Algorithm to generate more leads and enable you to sweat your online platform.

Insights from Sophus3 Engagement Services

Digital

Showroom

2011 2017

Active Engagement used by 50+ EU brand websites

Active Recovery used by 30+ EU brand websites

Active Engagement+ used by 15+ EU brand websites

Live Chat used by 40+ EU brand websites

Sophus3 Engagement Services

In 2016 Millions of consumers were engaged by Sophus3 Engagement Services in the EU

Active Engagement

Target & Engage

Active EngagementTargets website visitors with a higher likelihood of being lower down the purchase funnel and invites them to

engage with the Brand in a relevant and non intrusive manner

Active EngagementKPIs 2016 EU big5

50+ AE brand site live

350K+ AE Leads Generated

4.6% Show rate (av)

5.7% Conversion rate (av)

01:27 Form fill in time (av)

3-12€ CPL (av)

Active Engagement Popular CTAs

Test Drive

Offers/promo

(converts 1.5 times better than TD)

Call Back – Start a chat

(converts 2 times better than TD)

Vouchering

(converts 2.5 time better than TD)

Active Engagement Share of Leads First vs returning

0.7%

2.8%

12.1%

25.7%

21.5%

18.9%18.4%

8.0%

9.9%

21.2%

19.0%

15.0%15.9%

11.0%

Under 30Seconds

31 sec to 1min

1min to 2 min 3 to 4 Min 4 to 5 Min 5 to 10Minutes

11minutes+

Share of Leads

First Time Visitors

Returning Visitors

Share of Leads First vs returning

Active EngagementDevice split

Lead Conversion by device

44% 19% 37%

Share of Leads by day and by hour

10%

11%

12%

13%

14%

15%

16%

17%

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

UK IT

0%

5%

10%

15%

20%

25%

Early Morning 8 to 10.59am 11am to 13.59 14 to 16.59 17 to 19.59 20 to 22.59 Late Night

UK IT

Active Engagement Cases

German Premium Brand In IT

AE Desktop and Mobile

29% of Conversion in Appointments

Asian Volume Brand in DE

AE Desktop and Mobile

+69% Test Drive uplift, 41% of total website (Test Drive) leads

Asian Volume Brand in ES

AE Desktop

+35% incremental RFQ Leads

Fixing Mobile

53% of visits now on mobile or tablet

2015 Audit by Sophus3 of 21 Car Brand sites found only a

few brands with a configurator fully functioning on all platforms

Most CTA are still out of sight on a mobile device

Contact forms not user friendly for engagement

by the keyboardless

AE BIC Mobile Samples

Approach 2

A form is prompted directly (scroll down form)Approach 1

Visual redirects to a form

Active Recovery

Turn abandoning visitors

into customers

Active Recovery

Turns visitors who are about to leave into leads while reducing site attrition

Active RecoveryKPIs 2016 EU big5 30+

AR OEM

sites

15M+Session recovered

21.3%

9.71%7.8%

AR av

Incremental

Leads on AE

Show rate (av)Conversion

rate (av)

3.7+Av additional

PVs per Visit

Active Recovery Popular CTAs

Test Drive Offers

Dealer Search

BrochureCall Back – start a chat

Newsletter

Active Recovery Cases

European Volume Brand in UK

+17% of incremental Dealer contact

Asian Volume Brand in FR

+21% Test Drive uplift

Premium German Brand in IT

+24% incremental RFQ Leads

Live Chat

Engage your audience in a dialog

Live ChatIncreases site engagement, improves customer experience and boosts Sales

More page

Views

per Visit

+96%

More likely to

complete a form

+120%

Live Chat to ConversionUplift Generated

+

+16x+10x

Purchases (*)Dealer Visit (*)

Live Chat to PurchaseUplift Generated

Visitors who use Live Chat are more likely to subsequently visit a dealer and more likely to buy a car with 90 days.

0.50%

5%

Dealer Visit

Average After LC

0.10%

1.60%

Purchase

Without LC LC

Uplift

Generated

(*) Based on 1000 Live Chats Tracked in 2016

After hours LC Mobile LC

LC on Social Media LC on publisher sites

+56%

+25%+26%

+34%

How to Increase Live Chat Volumes?Uplift Generated

Live ChatWhat are people chatting about?

22%57%

Sales After Sales

21%

Other

Reactive

Live Chat

Pro-active

Live Chat21%75% 4%

Digital Showroom

The new way to shop for a car

Digital ShowroomBrings the dealership to your home

What’s next?Our guess

1

Live chat and Digital

Showroom at the

core of Digital Sales

2

The nature of

Lead is changing

3

Finance, Fleet and After

Sales targeting on the

rise