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Jboye15, Aarhus 4th November 2015
The tricky discipline of Product management
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Who am I and where do I come from?
• Former web consultant
• Product manager in IT
• Know IT as well as Communication
• Worked with product management for more than 5 years
• Delivering healthcare to 1.2 mio people
• 26,000 employees
• Aprox 3 billion euro budget
• 17 hospitals
What is product management?
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What is product management?
• Product management is the strategical and tactically
handling of a product /system in operations.
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The product manager vs the project lead
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The product manager vs the project lead
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Tools of the product manager
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Tools of the product manager
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Roadmap
The Product Roadmap
• A Product Roadmap is a simple presentation of ambitions
and goals measured out on a time line.
• A Product Roadmap is NOT a detailed projectplan!
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The main purpose of Product Roadmap
1. Quickly communicate project plans, goals, visons and
possibillities
2. Handle stakeholder expectations
3. Create shared understanding across teams and
departments
4. Communicating plans to vendors, other stakeholders
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The Product Roadmap must cover 3 vital subjects
1. Product description
2. Strategic roadmap
3. Tactical roadmap/short term action plan
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Product description
1. Operation contracts
2. Vendor contracts
3. Licensing
4. Governance
5. Ownership
6. Product manager
7. Financing
8. Business goals /
9. Dependencies
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Strategic roadmap
• Timeline
• High-level deliveries
• Dependencies
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Tactical roadmap/short term action plan
• Deliveries in the near furure
• Upcomming milestone
• Resources are accounted for
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The Product Roadmap
• Its not a project plan
• Use it to align expectations with stakeholders and across
teams
• Be careful with dates
• Many argue that the roadmap is only strategic
• I think you can approach it tactically as well
• A product roadmap is dynamic – you must review it
• Keep it simple and focused
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Business model
• Product – What do we deliver?
• Sales – How do we sell it?
• Organisation – How do we make it?
• Finance – How do we make money?
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Tools and skills of the product manager
• Roadmap
• Business model (Business plan)
• Planning skills
• Communication skills
• The abillity to set a vision
• Product knowledge
• Market understanding
• Perspective on the future
• Teamplayer
• Getting things done!
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Thanks
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Contact
• Søren Ahlers-Jensen
– E-mail: [email protected]
– Mobile: +45 29201862
– Twitter: @AhlersJensen 20
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