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Some would say this would be the ultimate summer sport series in Australia and the Asia Pacific region. A quintessentially Australian mix of stunning visual beauty, world class elite competition, brimming with highly trained, bronzed athletes who are un matched ambassadors for health, courage and steadfast determination.

These comprise just a few aspects the Summer of Surf Series (SOS) is unequivocally introducing into the mainstream Australian sports vernacular.

The Summer of Surf is set to deliver the most elite and engaging Surf Sport series in history commencing in summer 2016 - 2017. Airing on 3 networks across 3 continents, over 6 iconic core Australian based events, the tide is high for change in mainstream Australian sport.

The opportunity exists to align and leverage the Summer of Surf Series, it’s ambassadors and unequivocal core Australian values. Join us in making sports history.

THE ULTIMATE ATHLETE.THE ULTIMATE SERIES:Consider combining the elite skills of an Olympic swimmer, a world-class track and field athlete, ocean-faring ski and board paddlers - all with the courage to face Mother Nature at it’s fiercest. Meet the Australian Lifesaver.

Some would say this would be the ultimate marine based athlete. What if you were to pit this ultimate marine athlete head to head with a handful of other competitors of the same world class fabric at visually stunning beach locations in a televised elite national competition representing the highest level of a multi disciplined sport synonymous with the Australian way of life?

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WHO’S WATCHING:SOS TV AUDIENCE PROFILE

69%MALES

31%FEMALES

0-17 18-34 35-54 55+

8%

19%

34% 40%

AGE BRACKET

NSW 47%

QLD 20%

VIC 19%

WA 9%

SA 4%

TAS 1%

SEASON 2015 /2016 SOS AUSTRALIAN TV AUDIENCE TOTAL REACH: 1.7 MILLION HOMES

FOX SPORTS AUSTRALIA SOS TELECAST COVERAGE 2015: 18 TWO HOUR SHOWS AIRED 114 TIMES228 TOTAL HOURS AIRED ACROSS 1.7 MILLION HOMES & 5,100 LICENSED VENUES

GLOBAL TV NETWORK COVERAGE AND REACH (OPTIONAL): FOX SPORTS ASIA - 98 MILLION HOMES UNIVERSAL SPORTS USA - 58.1 MILLION HOMES

RATINGS PER AVERAGE 2015:72,532 VIEWS PER SHOW 9,185 MINUTE BY MINUTE VIEWS

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FACEBOOK:5,371 LIKES 14,899 DAILY ENGAGMENTS3 POSTS PER DAY YEARLY AVERAGE

INSTAGRAM:8,000 FOLLOWERS3 UPLOADS DAILY SUMMER AVERAGE163.4K LIKES TOTAL

YOUTUBE:159,729 VIEWS10 UPLOADS PER WEEK SUMMER AVERAGE

DATABASE: 74,146 SLS NEWSLETTER DATABASE169,633 SLSA MEMBERS DATABASE

MEDIA AND PR:60+ PRINT AND ONLINE WRITTEN ARTICLES 48+ PRIME TIME FTA NETWORK NEWS STORIES

SOS WEBSITE:9,273 UNIQUE WEBSITE VISITS PER MONTH

FOX SPORTS WEBSITE:6.2 MILLION UNIQUE WEBSITE VISITS PER MONTH

DIGITAL & PHYSICAL ASSETS: SNAPSHOT

EXCLUSIVE ATHLETE ACCESS:IP, SOCIAL MEDIA, APPEARANCES, COORPORATE DAYS, COMMUNITY ENGAGEMENT, BRANDED NIPPER CLINICS, ENDORSEMENTS, ETC.

SOS BEACH CLUB VIP:(ONE OF A KIND... LITERALLY)

FULLY LICENSED - ON BEACH - ON COURSE CORPORATE HOSPITALITY

ON BEACH ENGAGEMENT:ACTIVATIONS, MERCHANDISING, 150+

COURSE SIGNAGE OPPORTUNITIES, FINISHING ARCH, TURNING MARKERS,

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MAJOR PARTNER EXPOSURESELECTION BELOW IS SAMPLE OF TOP RANKED RECENT ARTICLES ON GOOGLE NEWSSERIES SUMMARY: 60+ PRINT AND ONLINE WRITTEN ARTICLES 48+ PRIME TIME FTA NETWORK NEWS STORIES

MEDIA AND PR ASSETS: SPOTLIGHT S U M M E R O F S U R F 2 0 1 6 / 1 7

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FACEBOOK:5,562 LIKES 14,899 DAILY ENGAGMENTS3 POSTS PER DAY YEARLY AVERAGE

INSTAGRAM:8,000 DIRECT FOLLOWERS200,000+ FOLLOWING SOS ATHLETES3 UPLOADS DAILY SUMMER AVERAGE163.4K LIKES TOTAL

YOUTUBE:159,729 VIEWS10 UPLOADS PER WEEK SUMMER AVERAGE

DIGITAL ASSETS: SPOTLIGHT

SOS WEBSITE:9,273 UNIQUE WEBSITE VISITS / MONTH FOX SPORTS WEBSITE:6.2 MILLION UNIQUE WEBSITE VISITS / MONTH

+

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Surf Ski

The fastest single self propelled craft on water, full stop. Combine balance, a rock solid core, arm strength seen at Olympic rower level with zero fear to cut through swell at speed catching air off the backs of waves and you will begin to understand the level of skill required to pilot one of these rocket ships across the ocean.

Typical course length: 600m

Paddle Board

Still used by Surf Life Savers across Australia and the globe, this discipline is designed to deliver a surf life saver to a rescue in a rapid manor through heavy surf whilst providing a floating platform for retrieval of a swimmer in distress. The arms, back and core are must in this event pushing the weight of up to sometimes 3 people through large swell back to the beach.

Typical course length: 500m

Swim

This iconic event speaks for itself. An open ocean swim beginning with a sprint off the beach and requiring athletes to navigate broken surf before swimming around a set course finishing back on the beach and sprint to the finish line. Bodysurfing waves back into the finish can make or break a winning result.

Typical course length: 400m

Ironman / Ironwoman

A combination of Surf Ski, Paddle Board and Swim, this is the most exciting and ultimate test of an athlete’s mental and physical constitution. At interchange, at the finishing sprint, catching the lucky wave, a race can be won or lost in an instant.

Typical race time: 15 – 30 minutes depending on conditions and course layout.

Taplin Relay

This is a multi disciplined team style relay event. It involves 2 surf skiers, 2 paddle boarders and 2 swimmers. Each of the 6 competitors is responsible for a specific discipline and leg of the race.

Typical race time: 15 – 30 minutes depending on conditions and course layout.

Beach Flags

A rapid sprint across soft sand to capture a single flag before an opponent. This stand alone discipline requires a series of randomly paired of sprinters to start form a prone position lying on the stomach, pop up and sprint 20m to retrieve a single baton or ‘flag’. Athletes are in direct competition and are slowly eliminated should they fail to capture the flag. Last athlete standing wins.

Typical course length: 20m

DISCIPLINES: SKI TAPLIN IRON SWIM BOARD FLAGS

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With an overall multi-disciplined fitness and aquatic insight a navy seal would be envious of, our athletes are recognized worldwide as the fittest professional athletes in Australian mainstream sport, bar none.

The category of surf sports itself was introduced in the early 1900’s, designed to train Australian Surf Life Savers to be both physically and mentally fit to undertake rescues in the direst of aquatic conditions. They had to be the best, the fittest, the most knowledgeable for one reason, to save human life. Over 100 years later, this sentiment still rings true.

Sitting at the most elite level of Surf Sports globally, these men and women epitomize the meaning of health, wellbeing, courage and steadfast determination. All accredited Surf Life Savers, SOS is blessed with ambassadors who are not only symbols of physical prowess but also carry undoubtedly the most respected core values of any elite athlete.

THE UNBREAKABLE ATHLETESTHE AMBASSADORS:

SLSA MEMBERSHIP BASE:166,000+ ACTIVE LIFE SAVERS

60,000+ YOUNG NIPPERS60% MEMBERSHIP GROWTH

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EXCLUSIVE ATHLETE ACCESSWe will work closely with your Marketing and PR teams to not only select the perfect ambassadors for your brand, we will coordinate all activities and ensure value by integrating your athletes into our series promotional activities, event media releases, event finals day activations and broadcast interviews. We’ll work with your prefered athletes to provide value through:

SOCIAL MEDIAFITNESS AND EVENT BLOGGING

SOCIAL APPEARANCESCORPORATE BEACH DAYS

CORPORATE SPEAKING ENGAGEMENTSCOMMUNITY ENGAGEMENTBRANDED NIPPER CLINICS PRODUCT ENDORSEMENTS

LOGO PLACEMENTSINTERVIEWS

MEDIA TRAININGMEDIA RELEASES

VIP EVENT BOX APPEARANCES ..AND MUCH MORE

OURAUSSIE AMBASSADORS

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ENDLESS ON BEACH ENGAGEMENTFOX CASE STUDY

Since Summer of Surf inception 2 years ago crowds have finally been returning to the beach for SLS events. FOX Sports (featured) has already reaped significant benefit beyond broadcasting connecting with our grass roots element on the beach. We will expand on our beach platform this year, increasing the number of vendors,

activations, and live music to ensure each event is great day out for spectators.

BESPOKE ACTIVATIONSON SITE RETAIL GIVE-AWAYS

PROMOTIONAL STAFFCOMPETITIONS DATA CAPTURE

MERCHANDISING150+ COURSE SIGNAGE OPPORTUNITIES

FINISHING ARCHTURNING MARKERS

MEDIA BOARDPODIUM

OWNTHE BEACH

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FIRST NATIONAL REAL ESTATE CASE STUDY: MAJOR PARTNERSHIP 2015/16

ON BEACH: SIGNIFICANT BEACH COVERAGE FURTHER ENHANCED DURING ALL MALE AND FEMALE BOARD RACES

IN BROADCAST: AVERAGE OF OVER 8 MINUTES OF BRANDING IN EACH SHOW

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Live TV (Fox Sports)

Arguably the biggest draw card for SOS 2016 / 2017 is a live Fox Sports broadcast. Designed to elevate the Series in line with many of Australia’s other tier 1 summer sports. Commitments have been made between Fox Sports and SOS working towards making this an absolute priority.

Club Premier League

The introduction of a world first club style point score league within the SOS Series. It will see the very best 8 female and 8 male athletes from respective major surf clubs around Australia battle it out for supremacy as Australia’s number 1 surf club.

Re Brand

Spanning across all assets including digital, telecast, on beach and news media. Communicating the youth, vibrance, professionalism and quintessentially Australian values that the SOS series is built on. This rebrand will capitalize on the aggressive growth the series has experienced over the past 2 years. It will bring SOS into line with other tier 1 Australian sports with a completely updated look and feel.

Increased Prize Pool

2016 - 2017 will see an increased prize pool to over $250,000. This will lure to the very best in the world to go head to head at each event.

Corporate Hospitality Focus

Via partnerships with Coates Hire we are focused on providing innovative ways to connect corporate partners with our unique sport and with each other. 2016 - 2017 will see a one of a kind SOS ‘Super Box’. A raised, fully licensed enclosed and dedicated corporate structure directly on the beach and abutting the course itself.

New Look PR and Media Team

In 2016 - 2017 SOS is building on an already strong Media and PR team with an increase in boots on the ground creating exposure for the sport, it’s athletes and partners alike.

SEASON 2016 / 2017 SNAP SHOT

Focus On Community Engagement

2015 - 2016 saw a successful pilot program to connect elite athletes with local communities through schools visits and nipper clinics. Building on this success, 4 athletes will spend the entire week visiting local schools around each event of the 2016 - 2017 SOS series spreading a ‘Surf Safe’ message.

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SEASON 2016 / 2017:EVENT SCHEDULE (TBC) BROADCAST SCHEDULE

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22/23 OCTOBER- SOS 1 SUNSHINE COAST REGIONQLD

5/6 NOVEMBER- SOS 2 WOLLONGONG REGIONNSW

26/27 NOVEMBER - SOS 3 NEWCASTLE REGIONNSW

10/11 DECEMBER - SOS 4 TORQUAY REGION VIC

7/8 JANUARY - SOS 5 WANDA BEACH REGION NSW

4/5 FEBRUARY - SOS 6 SURFERS PARADISE REGIONQLD

22 OCTOBER -- SOS PREVIEW

29 OCTOBER -- SOS 1

5 NOVEMBER - SOS 1

12 NOVEMBER - COOLANGATTA GOLD

19 NOVEMBER - SOS 2

26 NOVEMBER - SOS 2

3 DECEMBER - SOS 3

10 DECEMBER - SOS 3

17 DECEMBER - SOS 4

24 DECEMBER - USA LIFEGUARD NATIONAL

31 DECEMBER - WORLDS LIFE SAIVNG TITLES

7 JANUARY - SOS 4

15 JANUARY - SOS 5

21 JANUARY - SOS 5

28 JANUARY - INTER STATE TITLES

4 FEBRUARY - GRAND FINAL PREVIEW

11 FEBRUARY - SOS GRAND FINAL

18 FEBRUARY - SOS GRAND FINAL

24 FEBRUARY - SOS SEASON IN REVIEW

CONTACT D A N I E L S C O B L E

C O M M E R C I A L M A N A G E R

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T R E N T G O U L D I N G

D I R E C T O R

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