SOS Children’s VillagesPakistan

Presented By:

M. Omer SaeedShanza FatimaMehreen Omer

Ammarah NasrullahRafia Saman

Ali AmanNoor NasirSidra Ali

Current & Proposed Product Mix

SOS Children’s Villages Pakistan

Children’s Villages

Youth Homes

Hermann Gmeiner Schools

Vocational Training Center

Rural Support Program

Community Welfare

Rehab Center for Depressed

Women

Terrorist Children

Victim Relief Works

Social Research Projects

Where will we get our revenue from?

Revenue Source Clients/Customers

T-shirts, mugs, souvenirs, mascot

toys

Young urbanites who want to help SOS

Children’s Villages but cannot volunteer

Teacher-training programs College graduates taught in Urdu-

medium schools

Public Speaking & Seminars Universities with business and social

research programs

Online Advertising Advertisers seeking to publish their

advertisements on the blog of SOS

Children’s Villages Pakistan

SOS Children’s Villages Pakistan

New Branding Strategy Slogan changed to

‘Protecting Innocence’

Age of Suicide Terrorism

Everyone is a potential stakeholder

SOS Children’s Villages Pakistan

Other Promotional Tools

Online Forum

sDocumentary Shows

Infographic Tools Specialties

Greeting

Cards Prizes

SOS Children’s Villages Pakistan

Public Advocacy

SOS Children’s Villages Pakistan

Publicity Stunts to cause people to

argue

Freeze Mobs to make people think

Zombie Walks to scare people

Pseudo-Press Conferences to

embarrass government officials

Webisodes on real stories of orphans

Adding ‘Rights of Children’ in Islamiat

Textbooks

Write book entitled ‘Orphan’s Odyssey’

and produce a docu-drama on it

Annual Reports & News Releases

Stop-Ignoring Campaign

Public Media

SOS Children’s Villages Pakistan

Identifying Local Opinion Leaders like Junaid Jamshed

Hire and train skilled PR personnel to deal with Public Relations Crises like in the 2005 earthquake

Contact Prominent Book-Writers like Sadat Manto

Symposiums with well-known speakers like Imran Khan to voice their concerns against drone attacks

Work on getting a story published in Pakistan Today

SOS Children’s Villages Pakistan

How will we raise our funds?

University fundraising campaigns

Say-No-to-Drone Attacks Campaigns & Other

Community Campaigns

Partnerships with Corporations (Donation Boxes, Percentage of Profits Donation

etc.)

SMSDonations

SOS Children’s Villages Pakistan

Marketing Budget

27%

10%

20%3%

40%

Budget allocation to different mediums of marketing

tvcprint AdsInternetradio spotsPublic relations

SOS Children’s Villages Pakistan

Media Strategy

Vehicles (Social media) Frequency for posting

Facebook Posting new developments every four hours

Twitter Posting latest developments in the social sector of Pakistan every hour

Pinterest Posting pictures of orphans and volunteers every day

Blogger Posting a new article every single day

YouTube Uploading documentaries and volunteer videos every week

THANKYOUWe are open to

constructive criticism