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Do we want to change the

world?

Where do we start?

What if we could give people

hope…

What if we could help achieve

dreams…

And means to achieve

greatness?

Can we make a difference?

Shouldn’t we try?

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S O S

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SOSA m e r i c a ’ s H e l p l i n e - - -

SOSAmerica’s Helpline - - -

An SOS call tells a story about our society, it is a reflection of the condition of our community…

Our response is a statement of our humanity.

SOSAmerica’s Helpline - - -

In America today, people need help across a vast spectrum of issues.

The solutions are not found in web searches or on our televisions.

SOSAmerica’s Helpline - - -

They are fundamentally more complex and systemic. We need a place for people to get answers, so

that they may help themselves.

SOSAmerica’s Helpline - - -

SOS, America’s Helpline is a transformational program concept. More than a TV program, SOS is an

entire engagement platform designed as first generation

SocialTV.

SOSAmerica’s Helpline

SOSAmerica’s Helpline

Platform Overview

1. Create a central place for people to call out for help

2. Provide a support system to let them know they have been heard

3. Give them the tools, resources and a community to help

4. Let others learn from each SOS so that they can help themselves

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Platform architecture combines:• Compelling Content• Calls to Action• Rich database of

resources, learnings and solution sets

SOSAmerica’s Helpline - - -

SocialTV Programming

SOS is SocialTV; combining the exposé nature of investigative reporting, heart warming impact of “life-changing” programming and for the first time, igniting the true social media energy by empowering viewers to become active participants in finding a solution.

SOSAmerica’s Helpline - - -

How do we connect the power of human beings?• Give them a network• Give them a voice• Give them the tools

…They will do the rest.

Interactive Platform

SOS CMS

Distribution Content Platform• Created for the full spectrum of current

and future distribution avenuesNew Touchpoints designed for shifting viewer habits• Consumption is designed across

Broadcast-Digital-MobileNot about Rating Points, its about Engagement• Content drives engagement,

engagement drives relevance and value; value drives revenue

TV

Web

MobileGaming

Database

SOS Platform StructureCMS

User Generated

Investigative Team

Celebrity Guest Hosts

Engagement Engine

Social: Like, Share, Network

Donate: In-Kind, Cash, Other

Think, Solve & Play

Volunteer

Database

User Data

Solutions

Research/Case Study

Send an SOS to the world

USER Generated or Community SOS

• Disaster: wiped-out• Financial: knocked down• Loss: grief & depression• Children Suffering: health,

disability, education• Animals Suffering• Repression & Injustice

Special Guests, Bloggers & Reporters cover larger SOS stories• Domestic & Global• Natural Disasters• Communities in trouble• Injustice• Updates of on-going SOS stories

Investigative Team

Celebrity SOSCause Awareness• Celeb hosts segment about their

program• Specific Program with measureable

results or objective• Express Call To Action (CTA)

SOS Platform StructureCMS

User Generated

Investigative Team

Celebrity Submission

Engagement Engine

Social- Like, Share, Network

Donate; In Kind, Cash, Other

Think, Solve & Play

Volunteer

Database

User Data

Solutions

Research/Case Study

CTA- Social

Level 1 View, Share & Comment• The easiest thing you can ask

someone to do is “like”, then re-post to their network

• Using social tools and new tools that will allow sharing of content and applications

• Talk about the issue; make it personal

• Host a local chat, etc.

CTA- Donate

Level 2 Give or raise• Use a donation service to

give directly to a cause• Create a fund raise; use

social tools, website and email templates to raise

• Give goods or service to help

This CTA is actually a Call To Solve as TSP is short for stands for Think, Solve & Play. Using Computer Simulation Games individuals can offer to play scenarios to provide feedback to complex issues.

• Want to see how personal choices effect the environment, play with Army Corp of Engineer models on flooding or explore health issues affected by global travel?

• TSP lets users explore the world and look for solutions using the world’s most powerful engines

• In cooperation with leading universities; simulation scenarios are created by students to allow SIM style game play

CTA- TSP, “teaspoon”

CTA- Volunteer

Volunteer• Non-profits and organizations

looking for a variety of positions can ask viewers to volunteer than time to help

• A database search will help viewers vet organizations and define how they want to help. (Looking to travel, work from home, work events, write or blog)

Incentive

Participation is not wholly altruistic, for those that help and respond to the CTA’s there are rewards.• College Scholarships• Trips• Prizes • Personal “Thank You’s” from

celebrities

Content Flow & Distribution

Inbound Content

Editorial Team

User Gen Stories

Production Team

TV program

Mobile

Web

SIMM

• Triage inbound stories;• Publisher determines story distribution

(can be upgraded based on developing storyline);

• Pushed to distribution platform for engagement Call To Action (CTA)

• Realtime development w segments and backstory posted before story airs

• User generated comments input

Celeb Gen Stories

• All moderated inbound SOS msgs from USERS are available

• Follow SOS; share; reach out; contribute content

• Follow SOS groups, category, story, tweet, blog

• CTA using APP: donate from purchase; give in-kind, etc.

• Play SIMM to add to solutions• Interact w other players to discuss

scenarios and outcomesSOS DB

Engagement LevelsSOCIALSOS

DONATE

VOLUNTEER

TSP

• User hears SOS via any of the distribution channels

• Chooses to engage at one of the 4 levels

Social• Likes story & track; every SOS contains a GPS like tracker where users can watch

conditions, progress and solutions• Easiest engagement is to like, follow or share

Donate• Using a variety of apps and services users can give • SOS is an open platform for developers to build giving tools (i.e. Legacy Connect)

TSP• TSP (referred to as Teaspoon) stands for Think, Solve & Play• SOS is presented as an academic case study and users are encouraged

to offer a solution; • Using computer modeling applications users can actually play out

solutions scenarios using a SIMM engine

Volunteer• Users can easily interface with various organizations

looking for volunteers to support a cause; highest CTA investment

TV

Web

Mobile

SOS DatabaseTV program Mobile

Devices

Web

SIMM

• Produced, UGC & Supplied• Links to other source content• Web, Mobile & SIMM content

Fed, State & NGO DBs

SOS DB

Case Studies

Resources

Inbound Content

Social Media

SOSA m e r i c a ’ s H e l p l i n e - - -

For information contact

JIM MCDONALDPRESIDENT, CORNERSTONE MARKETINGJIM@TEAMCSTONE.COM (O) 917.846.9693