SoSMSE, Genoa 2014

School of Science Management for Scientists and Engineers

GAZZO Serena KACZEREWSKA Olga

LAANANI Moussa SALA Leo

SALADO Daniela

Promising and innovative start-up

project

18/07/2014

SoSMSE, Genoa 2014

Content

2Planning the project

3Marketing strategy

4Intellectual Property

5Profitability

1General definition

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

Innovative alternative for smokers

For people who want to stop or reduce

their tobacco consumption.

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

• Commercialized drugs (Tabex, Zyban, Tabacoff)

• Patches • E-cigarette• Drop it

State of Art

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

Maybe lipstick?

SoSMSE, Genoa 2014

1. General definition

New nicotine delivery systems. How?• Thermoresponsive polymer Time-controlled drug release devise.Frederic Eeckman et al, Int. J. Pharm, 2002

• Stimulable nanoparticles Nanoencapsulation of drugs.Posible collaboration: Dr. Ruxandra GREF, Institut Galien, U-Psud.

Our innovation:

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

Tobacco kills up to half of its users and has lethal consequences for non-

smokers.

Source: Eurostat

♂

♀

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

Many other degenerative diseases are related with tobacco consumption.

The function or structure of the affected tissues or organs will increasingly deteriorate

over time…

…and beauty too!

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

Proposed place for distribution:

Italy

SoSMSE, Genoa 2014

1. General definition

What?

Where?Why?

13 million smokers~22% of the total

population

46% are woman

20% use e-cigarette

Why Italy?

www.fumobene.comwww.repubblica,it/salute/prevenzione/2012/06/news/sigaretta_elettronica-48167614/

SoSMSE, Genoa 2014

2. Planning the project

From Lab to Market

MarketResearch Invention

Patent

Proof of PrinciplePrototype

Scale to industry

SoSMSE, Genoa 2014

2. Planning the project

From Lab to Market

Our proposal: a start-up

project

Research Invention

Patent

SoSMSE, Genoa 2014

2. Planning the project

Research Invention Patent

Iterative and recursive phase

4 years of research (multi-disciplinary approach)

The main goals:

• Collection and analysis of data • Generation and validation of findings

• Clinical trials• Protection of findings

SoSMSE, Genoa 2014

2. Planning the project

ADVANTAGES- Multi disciplinary team- Scientific skills - International collaborations- Social concern

DISADVANTAGES- Infrastructure

- Financial support- Lack of experience in business marketing

OPPORTUNITIES- Innovative product for cosmetic and pharmaceutical companies

- Well defined market- Scalability- Increase of tobacco products taxes

THREATS- Customers refuse- Psychological factors- Social custom

SWOT

SoSMSE, Genoa 2014

2. Planning the projectFirst Year Second Year Third Year Fourth Year

J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N DFinance                                                                                    Preparation and Submission of Proposal                  Proposal Evaluation by Experts                    

Grant Agreement                                                                                    Set-up Phase                                                                                    Staff Hiring                    Resources Pricing Survey                          Resources Procurement                                                                                    R&D Phase                                                                                    Research              - Product Formulation                                                    - Characterization                                                    - Clinical Trials                                                                                    Testing and Certification                                                                                    Application                                                                                    Examination                                                                                    Patenting and Trademark                                                                                    Patent and Trademark Application                                                                                    

Patent Examination                                                                                    Product Release                                                                                    Potential Customer Search and Negotiation                                                                                    

Initial Release                                                                                    

SoSMSE, Genoa 2014

3. Marketing strategy

Product Image: Fashionable alternative to

cigarette smoking.

Target Market: Fashionable women

smokers.

Convincing cosmetic or pharmaceutical companies

to manufacture a new lipstick line using our

innovation.

How?

SoSMSE, Genoa 2014

4. Intellectual Property

Patents

Inventive step: Controlled Delivery Device

Formulation/Composition Packaging Design

Europe

Why?

What?

Where?

TrademarkThe product

SoSMSE, Genoa 2014

4. Intellectual Property

Industrial design patent

How do we want to sell this invention?

SoSMSE, Genoa 2014

5. Profitability

A single ordinary lipstick cost 8€ … possible market price 65€

In average woman consume about 2-3 kg of lipsticks during life

(550 units of lipsticks)

Can it be a successful business?

Is lipstick a good idea?

SoSMSE, Genoa 2014

5. Profitability

Can become true?

Where is the money?

We encourage researchers to collaborate in the project and industry to promote

and produce…

Start-up, European support (Horizon 2020, Innovation

Union)

SoSMSE, Genoa 2014

Acknowledgement

“There is not a perfect presentation guys, be

ready for the roller coaster”

Special thanks to Dr. Salvatore

Majorana

Dr. Mario Agostino RoccaDr. Sandrine LacombeDr. Nicolas RabassoDr. Ivan Coste Manière

Our SoSMSE collegues