THE SOUL OF

2012. Management Communications Course, Hult International Business School

Haight-Team 1

May, 2001Austin, Texas

Employees Manageme

nt

D I S

CONNECTION

“The Soul of “

• March, 2002Launche

d

• November, 2002

Failed

- Corporate Philosophy Statement

Corporate Philosophy: Can provide employees a

guide to their behavior both internally and externally

Most useful as the organization grows from beyond a handful of employees and managers who interact regularly

1.

Highly

Actionable

2.

Highly

Industry Specific

Efficient Corporate Philosophies:

Direct Relationshi

pPlatinu

m Council

s

Customers

- the regional meetings with the largest customers held every 6-9 months

Philosophy should be actionable

We SUCCEED …

We DELIVER …

We REQUIRE …

We USE …

We VALUE …

We BEHAVE …

6

VALUES

OF

xerox

Some core values: Deliver, Embrace, Create, Pursue, Build.

The Dell Team

AWARDS

Best Individual

sBest

Teams

which the individuality of people

is recognized

in

which encourages people to actively

participate in teams

Environment

VAGUE

Philosophy should be specific

“Ten Things We Know To Be True”

You can make

money without

doing evil

You don’t need to be at

your desk to need

an answer

There’s always more

information out there

Changes …

MikeOffice of the Chairman

VS.

anything real ?

Effective communications

WINNING

Messege Sent

Messege Heard

Communications

Philosophy should be

P

E

E

K

-

A

-

B

O

OThat’s what we’re about.

Listen.Learn.Deliver.

communicated

“Changing [the] culture will take time and will happen effectively only through executive management example,” – Bruce SimsFEEDBACK

Same old stuff!Name it!

“To me, Dell is still about leveraging our direct model, shrinking profit pools, commoditizing technology, customer focus, and…execution and results,”- Bruce Sims

Data Sources: About Dell | DELLhttp://content.dell.com/us/en/pub/about-dell.aspx?c=us&cs=40&l=en&s=pub&redirect=1 Company Profile | Xeroxhttp://www.xerox.com/Static_HTML/citizenshipreport/2008/company-page5-1.html Core Values | Zappos: http://about.zappos.com/jobs/why-work-zappos/core-values Corporate Philosophy | Toyota:

http://www.toyota-industries.com/corporateinfo/philosophy/ Dell’s (DELL) mission statement | Man on a Mission:http://manonamission.blogspot.com/2005/06/dells-dell-mission-statement.html How to create a company’s philosophy | Inc.: http://www.inc.com/guides/create-a-company-philosophy.html Ten Things we know to be true | Google:

http://www.google.com/about/company/philosophy/ Tips for Developing a Company Philosophy | IMThttp://news.thomasnet.com/IMT/2010/09/14/developing-a-company-philosophy/