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SOURCE: “Business Architecture and Customer Experience ... · customer terminology Increase speed...

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SOURCE: “Business Architecture and Customer Experience: A Comprehensive Approach for Turning Customer Needs Into Action” by the Business Architecture Guild ®

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Page 1: SOURCE: “Business Architecture and Customer Experience ... · customer terminology Increase speed to market & agility Expand perspectives across stakeholders Business Architecture

SOURCE: “Business Architecture and Customer Experience: A Comprehensive Approach for Turning Customer Needs Into Action” by the Business Architecture Guild®

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