46
SOURCE: Google Analytics
SOURCE: Google Analytics
SOURCE: Google Analytics
UV
s (in
MM
)
A GLIMPSE OF OUR SUCCESS STORIES
iDIVA presents 6 inspirational stories that matter to ALL women
A beautiful watermelon’s "Farm To
Table" story, which finds its way from the fields to the table!
PVs: 345 K | Shares: 180 K
Avg. Time on Story: 04mins 21sec PVs: 392 K | Shares: 112 K
Avg. Time on Story: 03mins 09sec
A GLIMPSE OF OUR SUCCESS STORIES
Just the kind of ideas you need for Valentine's Day
On this Republic Day, we recreate that
speech with four dynamic Indian politicians.
PVs: 6.0 MN | Shares: 1.2 MN
Avg. Time on Story: 07mins 39secs
PVs: 103 K | Shares: 68 K
Avg. Time on Story: 03mins 15secs
PVs: 396 K | Shares: 476 K
Avg. Time on Story: 03mins 15secs
PVs: 1.1 MN | Shares: 417 K
Avg. Time on Story: 04mins 19secs
A GLIMPSE OF OUR SUCCESS STORIES
Millenial's Budget 2017 Wishlist - Can't tell the difference between Income Tax and VAT …
Stories and struggles of the families of our
martyred jawans
SOLUTIONS
CUSTOM
SOLUTIONS BRAND
STORIES IPs VIDEO
SOLUTIONS
BRAND STORIES
APPROACH O U R
Lead by editorial, we work across the organization with advisors and specialists in
data science, tech, marketing, sales, research, and editorial.
A GUIDED PROCESS
Dedicated Content Strategists work directly with client and/or agency to:
Communicate best practices for native content
Assess program objectives
Ensure execution aligns with client objectives
Provide insights and recommendations
A MULTISTAGE STRATEGY
Clients of Brand Solutions can expect guidance in four critical stages:
IDEATION: provide compelling pre-approved native concepts and suggested formats pre-sale
OUTLINE: architect editorial strategy with client, assess program objectives and ensure execution
aligns with brand objectives
CREATION: create custom content executions and curate relevant editorial content for brands post-
sale
REPORTING & ANALYSIS: measure native content success using key engagement metrics
We constantly innovate and come up with new and exciting formats centered around maximizing user engagement
OUR NEW AGE FORMATS
LISTICLES SLIDE TO REVEAL CLICK TO REVEAL QUIZ
OUR NEW AGE FORMATS
E-Commerce
ILN
F E W B R A N D S T O R I E S A C R O S S
SOCIAL ENGAGEMENT > 6.5K
PAGEVIEWS > 69K
AVG. TIME ON PAGE > 04MINS 20secs
SOCIAL ENGAGEMENT > 9.5K
PAGEVIEWS > 31K
AVG. TIME ON PAGE > 03MINS 18secs
DUBAI TOURISM IDIVA
TATA MOTORS MENSXP
SOCIAL ENGAGEMENT > 4K
PAGEVIEWS > 73K
AVG. TIME ON PAGE > 03MINS 47SECS
MOTOROLA INDIATIMES
F L O W O F
WOR
K BRIEF SHARED WITH THE EDITORIAL TEAM
EDITORIAL TEAM SHARES HEADLINE OPTIONS > HEADLINE APPROVAL FROM CLIENT/AGENCY
CONTENT CREATION > PREVIEW LINK SHARED BY THE EDITORIAL TEAM
CONTENT APPROVAL BY THE CLIENT/AGENCY > THE ARTICLE IS MADE LIVE
CROSS PROMOTION ON FACEBOOK AND TWITTER
TAT: 24 hrs
TAT: 24 - 48 hrs
TAT: 2 hrs
TAT: 24 - 48 hrs
T H I N G S W E
DON’T DO!
PR articles like writing about launch events, endorsements etc- (Depends on case to case basis post approval)
Native upload of videos on our social platforms – This needs editorial approval
We don’t mention the client/brands name in the headline
The first 3 points of the listical will also not have client/brands mention
The advertiser cannot impose where they want the brand mention
The article will not have the advertisers name in every point , ideally it will always be towards the end of the article.
The logo will not be used at the top of the article
Client videos that have been launched on youtube/social will not be promoted on our
platform in form of a video article
We don’t do a social push without an article
VIDEO SOLUTIONS
OUR VIDEO FORMATS
SKETCH
• < 8 Mins
• Non Fiction, Fiction
• Single Videos / Series including
Facebook Live, Go-Pro
• Native Upload on Social
WEB SHOWS
• >18 Mins
• Non Fiction, Fiction
• Premium Originals, episodic in
nature
• Exclusively hosted on Platform
VIDEO EXAMPLES
For all those times people have told you
to be a ‘real mard’, here’s MensXP’s new International Men’s Day production
Real Girl Yoga Indiatimes presents A Day In The Life Of, a
series of new-age documentaries on people who make our cities
So Bros Bong & Bhasad Thunderbolt News
ORIGINAL SERIES (WEB SHOWS)
When Bollywood showed them the door, they decided to do something unprecedented. Catch the adventures of 3 friends as they try to create Bollywood in Delhi - Dilliwood.
CUSTOM SOLUTIONS
#FITI
T
CAMPAIGN
Total Social Reach > 7 MM
Total Social Engagement > 85 K
Total Pageviews > 190 K
Average Time Spent on Story > 02min 40sec
VIDEO Social Reach > 4 MM
Social Video Views > 950 K Minutes Viewed > 540 K
ILN solution for Fitbit was built to amplify the active millennial lifestyle through challenges,
series of shorties and listicle content. The activity was run across Indiatimes and MensXP.
The whole campaign was split in four themes
(The FUN, The RUN, The LIFE, THE FITTING) each highlighting different personas of the brand
CUSTOM SOLUTIONS
#GIRF2017
CAMPAIGN
Total Social Reach > 6.9 MM
Total Social Engagement > 61 K
Total Pageviews > 327 K
VIDEO Social Reach > 4.1 MM
Social Video Views > 727 K
Minutes Viewed > 280 K
ILN solution for Dineout involved creating
engaging, hyper-social content for the Great Indian Restaurant Festival.
We created content highlighting freshness and
hero ingredients in beautifully shot #FarmToTable
videos, fashion photoshoots highlighting hero dishes and engaging listicle content around restaurants and food.
CUSTOM SOLUTIONS
CAMPAIGN
Total Social Reach > 7.3 MM
Total Social Engagement > 82 K
Total Pageviews > 456 K
#SELFIEEXPERT
ILN solution for Oppo involved blogger outreach
across Delhi and Mumbai. We also created
lifestyle, fashion content using the phone and created ‘2 am’ guides to Delhi and Mumbai. This
content was hosted on a micro-site on Indiatimes and promoted across our social channels.
CUSTOM SOLUTIONS
GILLETTE REBUILT
BACKGROUND:
Gillette launched the new
ProGlide flexball Razor. The razor
had to be positioned to REBUILD
the shaving experience.
OUR SOLUTION:
A special tab "#Rebuilt" on site leading
to microsite which hosted branded
articles & articles from our archives
relevant to the themes:
Inspirational stories of success where
people rebuilt their lives, Stories of
transformation, Grooming stories
etc.
DATSUN #ISAYYES
BACKGROUND:
Nissan (Datsun) had launched a brand
campaign #isayyes to engage India's
young dreamers. They wanted to
amplify the reach of this campaign to
Indian Millennials
OUR SOLUTION:
Create a microsite (#isayyes) with 5
branded stories + organic archived
stores on people who said yes to
unconventional dreams & made it big.
CUSTOM SOLUTIONS
IPs
A DIFFERENTIATED APPROACH
A U D I E N C E
RELEVANT
YOUNG AFFLUENT
INNOVATIVE BEAUTIFUL
PLEASING TO USER
REAL-TIME DELIVERY
MONITORING
A D S E X P E R I E N C E A D V E R T I S E R
DISPLAY
While the rest of the industry is focused on standard ads, we are
obsessed over creating ads that work. So we innovated and optimized.
The result? Our unique ads perform 5x above the industry average. They perform. And they scale.
ILN’s creative and interactive design teams develop cross-platform custom ad products for brands, tailored to deliver against specific campaign objectives.
We create customized solutions that work seamlessly with the ILN experience
through an understanding of how to engage our audience, built and delivered through a best-in-class rich media ad platform.
RICH MEDIA SOLUTIONS
MULTIPANEL Units with multiple in-banner panels to house imagery, video and copy assets
OVERLAYS High impact, user-initiated overlay formats which display a suite of brand assets
These interruptive formats deliver 100% share-of-voice for brands
DYNAMIC Display units that inspire engagement and deliver an interactive display experience
IN BANNER VIDEO Supports video distribution within IAB display units while amplifying reach across premium placements.
FUTURE OF DISPLAY @ILN
“
Future of Display Advertising is not in chasing
impressions but in delivering performance and experiences focused around user taste
”
