Source: Google Consumer Barometer
Source: Google Consumer Barometer
Source: Google Consumer Barometer
Source: Google Consumer Barometer
Source: Google Consumer Barometer
Source: Google Consumer Barometer
Source: Google Consumer Barometer
Source: Google Consumer Barometer
Source: Google Consumer Barometer
TRAVEL WEBSITES
Agoda.com Expedia.co.uk Lastminute.com Travel.yahoo.com
Airbnb.com Expedia.com Makemytrip.com Travelocity.com
Booking.com Farecompare.com Onetravel.com Travelzoo.com
Bookingbuddy.com Flightstats.com Orbitz.com TripAdvisor.ca
Cheapoair.com Flightwise.com Priceline.com TripAdvisor.co.uk
CheapTickets.com HomeAway.com Qunar.com TripAdvisor.com
Cleartrip.com Hotelreservations.com Skyscanner.com Vacationrentals.com
Continental.com Hotels.com Skyscanner.net VRBO.com
Ctrip.com Hotelurbano.com Thomascook.com Yatra.com
Decolar.com Hotwire.com Thomson.co.uk
Expedia.ca Kayak.com Trails.com
CPM range from $5 to $15
TOP NZ SITES - NEWS SITES
CPM Range from $2 to $15
Site Potential Impressions Uniques
dailymail.co.uk 15,490,271,232 123,974,144
cnn.com 7,207,505,408 63,328,820
huffingtonpost.com 4,091,150,848 47,291,372
yahoo.com 3,869,889,536 65,105,788
weather.com 3,760,833,024 73,484,320
accuweather.com 3,572,869,376 141,387,968
nzherald.co.nz 2,409,905,408 5,124,985
stuff.co.nz 2,326,492,160 15,415,838
forbes.com 1,958,469,248 52,740,600
theguardian.com 1,912,063,232 32,149,832
mirror.co.uk 1,775,365,888 28,796,504
news.com.au 1,687,471,104 15,557,595
nytimes.com 1,455,684,352 65,055,584
bbc.com 1,428,120,960 42,912,100
usatoday.com 1,395,102,848 55,371,704
espn.go.com 1,389,206,784 48,685,668
usmagazine.com 1,365,075,968 30,835,114
investopedia.com 1,041,233,408 15,839,965
moneycontrol.com 1,001,470,592 6,128,953
washingtonpost.com 862,709,120 53,172,540
TOP NZ SITES - GENERAL SITES
CPM Range from $2 to $15
Site Potential Impressions Uniques
youtube.com 36,465,400 496,945
trademe.co.nz 76,049,856 422,390
stuff.co.nz 38,771,288 321,530
facebook.com 102,160,536 287,567
metservice.com 9,580,937 277,516
apple.com 37,913,848 266,993
itunes.apple.com 37,912,220 266,993
nzherald.co.nz 10,891,653 245,350
google.com 32,264,160 228,711
play.google.com 32,241,662 224,904
about.com 3,308,336 142,736
msn.com 11,987,816 142,051
nz.msn.com 9,130,914 132,726
diply.com 3,689,878 124,343
dailymail.co.uk 9,048,575 124,214
outlook.com 8,178,428 118,697
tvnz.co.nz 1,031,788 114,163
wikihow.com 733,356 107,789
CONTEXTUAL
CPM Range from $5 to $10
Category Potential Impressions Uniques
/Travel 191,077,152 4,201,538
/Travel/Tourist Destinations 41,048,264 1,498,878
/Travel/Air Travel 34,384,540 1,304,556
/Travel/Hotels & Accommodations 33,086,914 988,073
/Travel/Travel Agencies & Services 23,057,794 762,228
/Travel/Tourist Destinations/Beaches & Islands 9,359,069 534,885
/Travel/Travel Guides & Travelogues 6,105,569 348,606
/Travel/Bus & Rail 3,707,757 271,014
/Travel/Tourist Destinations/Historical Sites & Buildings 6,048,509 265,411
/Travel/Tourist Destinations/Theme Parks 3,508,047 232,689
/Travel/Tourist Destinations/Mountain & Ski Resorts 2,214,654 141,709
/Travel/Cruises & Charters 2,303,495 121,349
/Travel/Specialty Travel 1,511,025 98,251
CONTEXTUAL
CPM Range from $5 to $10
Category Potential Impressions Uniques
/Travel/Car Rental & Taxi Services 672,018 97,994
/Travel/Luggage & Travel Accessories 1,363,884 95,984
/Travel/Tourist Destinations/Regional Parks & Gardens 1,216,271 89,824
/Travel/Tourist Destinations/Zoos-Aquariums-Preserves 1,452,939 80,885
/Travel/Tourist Destinations/Lakes & Rivers 2,278,087 79,174
/Travel/Travel Agencies & Services/Vacation Offers 962,880 52,397
/Travel/Specialty Travel/Adventure Travel 496,090 49,061
/Travel/Air Travel/Airport Parking & Transportation 240,773 37,555
/Travel/Specialty Travel/Sightseeing Tours 468,500 18,906
/Travel/Carpooling & Vehicle Sharing 100,176 12,874
/Travel/Specialty Travel/Ecotourism 19,333 2,694
/Travel/Specialty Travel/Vineyards & Wine Tourism 13,602 2,267
/Travel/Travel Agencies & Services/Tourist Boards & Visitor Centers 14,799 1,796
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KEYWORDSall inclusive vacation package backpacker travel new zealand tourism guide travel package deals
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3RD PARTY DATA
User List User List TypePotential
ImpressionsUniques
eXelate » Interest » General Interest » Travel Enthusiasts Third Party 5,860,242 57,379
eXelate » Intent » Travel Third Party 5,130,340 51,183
eXelate » Intent » Travel » Destination » North America » US Third Party 3,795,961 43,260
eXelate » Nielsen » Technology Behaviors » Travel For Work Once or More/Month Third Party 3,153,444 41,269
eXelate » Intent » Travel » Destination » North America » US » Nevada » Las Vegas LAS Third Party 3,045,631 30,079
eXelate » Intent » Propensity » Travel » International Third Party 3,033,877 29,440
eXelate » Intent » Propensity » Travel » Exotic Destination Third Party 2,926,215 27,563
Epsilon » Travel » Likely Cruise Travelers » Highly Likely Third Party 2,617,048 9,538
eXelate » Intent » Travel » Destination » Caribbean Third Party 2,354,859 25,610
eXelate » Intent » Travel » Flights Third Party 2,028,080 16,335
eXelate » Intent » Travel » Vaction Types » Family Trips Third Party 1,492,849 18,663
eXelate » Neustar AdAdvisor » Travel » Theme Parks » Visit Disneyland California (Last 12M) Third Party 538,948 9,988
Data CPM cost range: $2 to $8
Option 1: Air Travel
• who live in New Zealand
• between the ages of 22 to 64 and more
• who like Air travel
Users Bid CPM
740,000 $4.70
Option 2: Travel
• who live in New Zealand
• between the ages of 22 to 64 and more
• Who like Adventure travel, Vacations, Air travel, Tourism
Users Bid CPM
990,000 $6
Option 3: Newlyweds
• who live in New Zealand
• between the ages of 22 to 64 and more
• Life events : Newlywed (1 year), Newlywed (6 months)
Users Bid CPM
51,000 $7
Option 4: Away from Home/Family
• who live in New Zealand
• between the ages of 22 to 64 and more
• Life events : Long distance relationship, Away from hometown, Away from family
Users Bid CPM
220,000 $4
Thank youHope you have a safe flight...