M O V I N G C H I C O F O R W A R D Partnership and membership mean standing together to achieve this common vision for Chico. SOURCE INFORMATION: This report represents a compilation of information from multiple sources including, but not limited to: DCBA, City of Chico, Chico Velo, Chabin Concepts, Explore Butte County, FBI, Forbes, Friends of the Arts-Butte County, and Sierra North Valley Realtors. With significant contributions from The Chico Economic Snapshot produced by Golden Valley Bank. COMMUNITY VISION 2017 TAKING RESPONSIBILITY FOR CHICO’S FUTURE. Our community vision is to make Chico the safest, most vibrant, premier city in the North State.
Transcript
M O V I N G C H I C O F O R W A R D
Partnership and membership mean standing together to achieve this common vision for Chico.
SOURCE INFORMATION: This report represents a compilation of information from multiple sources including, but not limited to: DCBA, City of Chico, Chico Velo, Chabin Concepts, Explore Butte County, FBI, Forbes, Friends of the Arts-Butte County, and Sierra North Valley Realtors.
With significant contributions from The Chico Economic Snapshot produced by Golden Valley Bank.
COMMUNITY VISION 2017
TAKING RESPONSIBILITY FOR CHICO’S FUTURE.Our community vision is to make Chico the safest, most vibrant, premier city in the North State.
M O V I N G C H I C O F O R W A R D
Partnership and membership mean standing together to achieve this common vision for Chico.
SOURCE INFORMATION: This report represents a compilation of information from multiple sources including, but not limited to: DCBA, City of Chico, Chico Velo, Chabin Concepts, Explore Butte County, FBI, Forbes, Friends of the Arts-Butte County, and Sierra North Valley Realtors.
With significant contributions from The Chico Economic Snapshot produced by Golden Valley Bank.
COMMUNITY VISION 2017
TAKING RESPONSIBILITY FOR CHICO’S FUTURE.Our community vision is to make Chico the safest, most vibrant, premier city in the North State.
“GET YOUR LIFE BACK” is the promise many Chico-based companies offer when recruiting employees, often for middle management through executive-level positions, from other areas. Chico’s quality of life continues to be the #1 reason people move here or stay from the day they were born. We are not doing enough—all of us—to preserve and enhance Chico’s lifestyle. Anchor businesses say we have some work to do in: making the park safe and accessible to kids and families, maintaining ample and consistent housing stock for employees, improving inconsistent neighborhoods, lowering crime, providing competitive sporting opportunities and facilities for youth, and creating a fun and vibrant lifestyle for young professionals.
W H AT M A J O R E M P LOY E R S A R E S AY I N G A B O U T C H I C O ...
THRIVING BUSINESS COMMUNITYListening in
100
9080
70
605040302010
WHAT MAJOR EMPLOYERS
ARE CONCERNED ABOUT.
Parks don’t feel as safe
as they used to.
Neighborhood quality is
inconsistent and deters potential
buyers.
I make sure my clients & potential customers avoid
downtown.
Low housing stock & lack of executive-level
apartments discourages job candidates from
moving here.
Recruiting executives is growing more difficult because of the perception it’s unsafe here.
Young Professionals
don’t have enough to do.
Chico is a friendly town– people say hello and thank you!
There’s so much community
spirit and civic pride here — it sets us apart.
Our festivals and events are
amazing!
Bidwell Park is still a gem!
WHAT MAJOR EMPLOYERS LIKE
ABOUT CHICO
AFFORDABLE HOUSING AND VACANCY RATE—BETWEEN 1% & 2%
Median home Rents & demand price - $293,000 are rising
AIR SERVICE—DO WE NEED IT?
WHAT BUSINESSES TELL US...My Business Can’t Succeed Without It.
There’s No Impact To My Business Either Way.
Would Be Helpful On Occasion.
Wouldn’t Use It If We Had It.
EVERYONE AGREES THAT
THE QUALITY OF LIFE IN CHICO
IS DECREASING AND THAT
WE MUST DO SOMETHING
NOW.
ROADS CITY PAVEMENT CONDITION INDEX (PCI)
59 OR BELOW REQUIRES RECONSTRUCTION
60-80 REQUIRES CHIP SEAL OR SLURRY SEAL (7-10 YEAR LIFECYCLE)
STATE AVERAGE
CHICO, 2015
CHICO, 2017
6661
57
100
VEHICLE REPAIR COSTS
COSTS DUE TO POOR ROAD CONDITIONS ARE BETWEEN
$600–$900 ANNUALLY
HEALTHY LOCAL GOVERNMENTInfastructure
POTHOLES ARE A PROBLEM. What can be done to fix our roads when so many of our resources are focused on police staffing –a priority expenditure of the Chico City Council. Money is needed, but it’s going to take more than the City can afford, at least at first glance, to bring our road system up to par; $80 million by estimates from Chico Public Works. The Pavement Condition Index (PCI) is a number assigned to roads that helps us gauge repair budgets. A low PCI is a red flag – anything 59 or below requires costly reconstruction. With an average PCI of 57 and falling, and a goal of 80 for our entire road system, the question of funding looms.
R O A D C O N D I T I O N S A R E D E T E R I O R AT I N G ...
80
CHICO’S PCI GOAL
ROUTE FROM TO 2006 PCI 2015 PCI
Esplanade Cohasset Mission Ranch 58 11
Esplanade East Ave. Lassen Ave. 76 62
Fair St. E. Park Scott Ave. 46 26
E. 20th St. Fair St. Elm St. 38 19
E. 20th St. Forest Ave. Notre Dame 83 58
East Ave. El Paso Cohasset 55 34
SAMPLE OF CURRENT ROAD CONDITIONS IN CHICO.
ROADWAY NEEDS
TOTAL NEEDED TO BRING ROADS UP TO STANDARD.
$1M CURRENT BUDGET
$10M-$12M annually over 7 years to bring roads to standard with $6M needed annually thereafter to maintain.
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‘17 ‘18 ‘19 ‘20 ‘21 ‘23 ‘24 ‘26 ‘27‘22 ‘25
CURRENT PCI FOR CHICO
57
$10M
$6M
$4M
$1M
TAX
GAS TAX$2.1M
Estimated annual local
revenue increase from SB1
P U B L I C S A F E T Y I S E V E RYO N E ’ S B U S I N E S S ...
During the year leading up to the project, the Chico Police Department received nearly 200 calls for service related to crime on the bike path, a number which has been greatly reduced.
AUGUST - 2016Surveillance
cameras were installed along the bike path in student
neighborhoods.
Since the installation of the safety cameras along the bike path, there has been a 52% REDUCTION IN TOTAL CRIME and NO VIOLENT CRIMES reported.
BIKE PATHBIKE PATHSAFETY CAMERA PROJECT
ADDITIONAL SAFETY CAMERAS ARE PLANNED FOR INSTALLATION IN PARKS AND PUBLIC SPACES IN THE COMING MONTHS.
SAFECOMMUNITY Police
A SAFE COMMUNITY is going to take creativity from law enforcement and involvement from citizens following the passage of AB 109, Prop 47, and Prop 57, all approved by voters to aid the state in reducing prison populations. With more parolees living within California communities and a 50% increase in property crime in Chico over the last several years, concerns are high leading to the Chico City Council declaring “Public Safety” its #1 goal, focusing heavily on restorative police staffing. While more officers are needed, so is a fully informed citizenry that modifies behaviors to lower crime risk at home and in workplaces. Other needs include the hands-on assistance of behavioral health, the creation of a crisis unit, and the re-establishment of proactive divisions within the police department that work hand-in-hand with businesses and other groups to find solutions, like the TARGET team. A safe community is everyone’s job.
DECREASING CRIME IS THE #1 PRIORITY OF THE BUSINESS COMMUNITY
BUILDING BACK PROACTIVE UNITS
IMPLEMENTING COMMUNITY-ORIENTED POLICING
TRAFFIC UNIT
TARGET TEAM
STREET CRIMES UNIT
GANG UNIT
SCHOOL RESOURCE OFFICERS
SPECIAL INTELLIGENCE
CRISIS UNIT
BICYCLE PATROL
CURRENT92 OFFICERSREACTIVE
DEPT.
111 OFFICERS
PROACTIVEDEPT.
111 OFFICERS
PROACTIVEDEPT.
IDEAL111 OFFICERS
PROACTIVEDEPT.
IDEAL DISPATCH IS 4 DISPATCHERS & 1 SUPERVISOR.
$2.9M/YEAR IS NEEDED FOR ADDITIONAL OFFICERS AND
DISPATCHERS.
$6M is needed for a new dispatch system to tie into the
County’s system.
With a proactive police department an additional $1-2M is needed
for equipment.
Since the installation of the safety cameras along the bike path, there has been a 52% REDUCTION IN TOTAL CRIME and NO VIOLENT CRIMES reported.
15 PERDAY CURRENT STAFFING
$3M ESTIMATED FIRE LOSS
$11M TOTAL FIREEXPENDITURE
HIGH FIRE RISK AREAS
1DOWNTOWN
CHICO
2ESPLANADE
5WILDWOOD
3NORTHCHICO
42COHASSET RD.
CLOSED
6WEST CHICO
CLOSED
4FOREST AVENUE
THE STANDARDS OF COVER report indicates 17 firefighters are needed per day assuming the County staffs Stations 6 and 42, which are currently closed. Fire risk is high in certain parts of Chico like the downtown and south campus areas, and the City spends approximately $11M to offset $3M in fire damages annually, working closely with CalFire through long-standing mutual aid agreements. The City of Chico isn’t in a financial position to increase funding to meet minimum recommended staffing and stations are closing. More research is needed on risk reduction and impacts to response times and insurance ratings.
SAFECOMMUNITY Fire
3 FIREFIGHTERSPER ENGINE
$14.6M‘19-‘20
$11.2M‘17-‘18
PROJECTED EMPLOYER PENSION CONTRIBUTIONSEstimated Future Pension Plan Contributions (Employer’s Share)
$12.8M‘18-‘19
$16.5M‘20-’21
$18.1M‘21-‘22
$19.6M‘22-‘23
$120MCURRENT
UNFUNDED PENSIONLIABILITY
PENSIONS
CITY OF CHICO FIRE STATIONS
OVER A DECADE AGO CalPERS declared itself “super-funded,” encouraging municipalities across the state of California to drive up pension obligations. The rest is history, unfortunately, and now many cities are facing bankruptcy due to unfunded pension liabilities on top of other state money grabs. The City of Chico began contracting with PERS for pension benefits in 1964. PERS is governed by the California legislature and thus the City will have to “find” millions of dollars over the next 30 years to retire the unfunded liability either through increased revenue or reduced costs.
CAN CHICO COMPETE when communities across the US are investing more in their parks, arts, and recreation? Millennials love Bidwell Park but major employers tell us Chico lacks the kind of nightlife activities – and dating scene – that will keep young professionals here. Families tell us they spend tens of thousands of dollars traveling out of town for sporting events with their kids because current facilities lack the capacity. Downtown is the heart of Chico but families, clients, and visitors avoid it because public spaces like the City Plaza and Children’s Playground don’t feel safe anymore. The good news is, several public-private initiatives are in the works and some, like the Downtown Chico Property Based Improvement District aimed at cleaning up and beautifying downtown, are already in motion. Measures J and K aimed to improve our schools and community college are voter approved, too, expanding opportunities for kids and adults. What’s next on our ‘to do’ list?
PREMIER ARTS & RECREATION FACILITIESAmenities
B U I L D I N G A T O P -T E N C O M M U N I T Y...
NIGHT LIFE FAMILY RECREATION EDUCATIONAL FACILITIES DOWNTOWN
17.7%OPPOSED
Overwhelming support for a more beautiful,
cleaner, safer downtown!
encompassing forty-five whole & partial blocks in the
downtown core.
Anticipated annual assessment district revenues:
$458,500 to be spent on public safety, maintenance
and beautification, economic services, which amount to
200-220 hours/week.
82.3%APPROVED
2. San Francisco, C A 3. Denver, CO4. Port land, OR5. Seat t le, WA6. Los Angeles, CA7. New York Ci ty, NY8. Chicago, IL9. Phi ladelphia, PN10. Boston, M A
FORBES RANKS THE TOP 10 US CITIES TO
INVESTINGIN OURFUTURE
FORBES RANKS THE TOP 10
LIVE FOR YOUNG PROFESSIONALS
US C I T I E S FOR FAMI L I E S
POLLS INDICATETHE COMMUNITY DESIRES MORE
RECREATION FACILITIES.
= BUTTE COLLEGEApproved by voters in November 2016, total value $190M for projects like Welding Building, Science Building, and Skyway Center improvements.
= CHICO UNIFIED SCHOOL DISTRICTApproved by voters in November 2016, $152M total, stadium renovations, elementary school improvements at Shasta, Marigold, and Neal Dow, among others.
CHICOneeds a lively, fun & plentiful
nightlife for young professionals.
Grand RapidsGrand Rapids
THE VOTES ARE IN!THE VOTES ARE IN!
2. Boise, ID 3. Provo, U T4. Youngstown, OH5. Raleigh, NC6. Poughkeepsie, NY7. Omaha, NE8. Ogden, U T9. Cincinnat i, OH10. Worcester, M A
TOTTRANSIENT OCCUPANCY TAX
2007-2016
‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15 ‘16
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
TOURISM IS GROWING in Chico with the help of the countywide Tourism Business Improvement District formed by lodging businesses in 2016. Adding an assessment to each hotel stay generates sustainable funds for destination marketing, including video, photography, online information, and itineraries. One of the largest industries in the state of California, tourism generates millions of dollars in economic benefit for Butte County and surrounding areas. Chico is the perfect getaway town and the word is spreading, shown by the increasing Transient Occupancy Tax. Cycling is also putting Chico on the map with recognition as a Gold Bike-Friendly Community and continued connectivity within the bike path system. Cycling events, bike shops, and bike valet services continue to encourage biking in the community and draw visitors from all across the US.
WEBSITE ExploreButteCounty.com
HASHTAG #ExploreButteCA
/ExploreButteCA
@ExploreButteCA @ExploreButteCountyCA
80%Annual percentage to be
spent on marketing
70%Direct Marketing/ Advertising for entire county
10%Micro-Zone Marketing dedicated to each jurisdiction
HOTEL
TOTAL ANTICIPATED TBID REVENUE: (Tourism Business Improvement District)
/YEAROR $2,770,000 OVER 5 YEARS (from initial plan)
Expected annual increase in TOT during the initial term of the TBID: Expected increase in hotel revenues by approximately
$3.9M over a 5 year period.
STRONG VIBRANT COMMUNITYTourism
M A K I N G C H I C O A D E S T I N AT I O N ...
BIKE FRIENDLY CITYThe League of American Bicyclists gave Chico a GOLD Bike-Friendly Community Award up from Silver.
2017
THE VOTES ARE IN!THE VOTES ARE IN!
GF AD
LEGACY PARTNERS
VISIONARY PARTNERS
MEDIA PARTNERS
STEWARD PARTNERSBanner Bank | The Hignell Companies | MC2 Design Group | North Valley Eye Care | Stratti | Wells Fargo | Work Training Center
CHAMPION PARTNERSAnderson & Associates, Inc. | Associated Pension Consultants | BloodSource - North Valley | Business Learning Systems | Cafe Petra
| Chico Mall | Coldwell Banker DuFour Realty | Costco Wholesale | Courtyard by Marriott | Diamond W Western Wear | Downtown Chico Business Association | Experts In Your Home | Gold Country Casino & Hotel | Guillon Brouhard Commercial Real Estate | Hotel Diamond | InterWest Insurance
Services, Inc. | K-Coe Isom | M & S Wesley Tree Experts | Madison Bear Garden | Milestone Technologies Inc. | Mom’s | North Valley Ag Services | Rabobank | Ramada Plaza Chico | Residence Inn by Marriott | Shubert’s Ice Cream & Candy | Smucker Natural Foods | Spelts Wealth
Management, Inc. | Teller$’ Grill | Titus Pacific Insurance Services | Union Pacific Railroad | UnitedHealthcare | Walmart | Weiss McNair |
Contact Kelsey Torres, Associate Vice President, to become a Partner or Member: 891.5556 x 307.
M O V I N G C H I C O F O R W A R DBE PART OF THE MOVEMENT — BECOME A COMMUNITY IMPACT PARTNER!
SAVEtheDATE!
80thANNUAL DINNER & BUSINESS
AWARDS CEREMONYTHURSDAY, JAN. 18, 2018
6PM • SIERRA NEVADA BIG ROOM
Leveraging the Voice of Business for Community Good
KZFR
www.chicochamber.com www.chicochamberpodcast.com
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