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Source: The 2012–13 MacroMonitor
www.strategicbusinessisights.comwww.strategicbusinessinsights.com/cfd
April 2013
Standard Graphic Analysis (SGA) Strategic Business Insights: Generational
Cohorts
SAMP
LE
Source: The 2012–13 MacroMonitor Page 2
Standard Segment Definitions……………………………………….. 4 Demographics................................................................................. 7 Accounts......................................................................................... 21 Balance Sheets............................................................................... 42 Cards.............................................................................................. 57 Consumer Credit............................................................................. 90 Direct Marketing.............................................................................. 103 Health Insurance............................................................................. 144 Institutions...................................................................................... 168 Internet Financial Services……………………………………………. 198 Investments……………………………………………………............. 223 Life Events……………………………………………………............... 252 Life Insurance………………………………………………….............. 265 Property and Casualty Insurance……………………………............. 281 Planning and Advice………………………………………….............. 297 Real Estate and Debt………………………………………………….. 337 Retirement……………………………………………………… ………. 363
Contents
Source: The 2012–13 MacroMonitor
Contents (continued)
Page 3
Transactions……………………………………………………..……… 395 Vehicles and Credit……………………………………………. ………. 401 Attitudes………………………………………………………… ………. 414 General Attitudes……………………………………………….………. 415 Institution Attitudes …………………………………………….………. 447 Trust in Institutions ……………………………………………. ………. 463 Investment Attitudes ………………………………………….. ………. 472 Retirement Attitudes ………………………………………….. ………. 503 Credit Attitudes …………………………………………………………. 520 Insurance Attitudes …………………………………………………….. 540 Health-Related Attitudes……………………………………………….. 557 Planning and Advice Attitudes ……………………………….……….. 565 Trust in Planners and Advisors ……………………………………….. 582 Miscellaneous …………………………………………………. ………. 597 Appendices……………………………………………………..……….. 619 Survey Methodology…………………………………………...………. 620Survey Weighting Procedures ………………………………..………. 626 Sampling Tolerance Tables …………………………………..……….. 634 Calculated Variables…………………………………………..……….. 641
Source: The 2012–13 MacroMonitor
Standard Segments: Generational Cohorts
Page 4
All U.S. Households (n=4261; weighted projected population (wpp) = 130,606,000)
Millennials: Primary head* was born after 1976 (n = 498; wpp=29,695,000)
Generation X : Primary head was born from 1963 to 1976 (n = 956; wpp = 32,655,000)
Younger Boomers : Primary head was born from 1954 to 1962 (n = 948; wpp = 25,485,000)
Older Boomers : Primary head was born from1946 to1953 (n = 806; wpp = 17,937,000)
Silent Generation : Primary head was born from 1930 to1945 (n = 935; wpp = 21,884,000)
Greatest Generation : Primary head was born before1930 (n = 118; wpp = 2,950,000)
*Primary head is the head of household making the largest contribution to household income
Source: The 2012–13 MacroMonitor
Highest Level Of Education Of Primary Head
High School Degree Or Less
Some College Or Vocational School
College Degree Post Graduate Work Or Degree
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 5
Table O-8 : Education - Primary head of householdBase: All U.S. HouseholdsQuestionnaire Page O-2, Q.8
Source: The 2012–13 MacroMonitor
Household Marital Status
Married Or Cohabiting Single (Never Married) Separated Or Divorced Widowed0%
10%
20%
30%
40%
50%
60%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 6
Table A-8 : Marital statusBase: All U.S. HouseholdsQuestionnaire Page A-2, Q.8
Source: The 2012–13 MacroMonitor
Incidences Of Making Various Financial Transactions (2)
Page 7
Debit Card Credit Or T&E Card
Loan Or LOC Retirement Brokerage0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Table TRNS: Incidence of types of financial transactions (excluding cash)Base: All U.S. HouseholdsBalance Sheet
Source: The 2012–13 MacroMonitor
Use Of Internet Banking
Now Use Do Not Use But Would Like To Use
Do Not Use And Would Not Use
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 8
Table B-11aA: Use of Internet bankingBase: Have access to the InternetQuestionnaire Page B-4, Q.11a, Col A
Source: The 2012–13 MacroMonitor
Incidences Of Owning Securities (1)
Own Securities (Net)
Publicly Traded Stock
Stock Provided By An Employer's
Profit Sharing Plan
Stock In A Closely Held, Non-Traded
Company
Closed-End Funds
0%
10%
20%
30%
40%
50%
60%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 9
Table E-17A : Ownership of securities – SummaryBase: All U.S. HouseholdsQuestionnaire Pages E-5, Q.10a; E-10, Q.17, Col A; E-4, Q.8a, Col A
Source: The 2012–13 MacroMonitor
Mean Values Of Securities ($000s) (1)
Securities* (Net) Publicly Traded Stock*
Stock Provided By An Employer's
Profit Sharing Plan
Stock In A Closely Held, Non-Traded Company
Closed-End Funds*
$0
$50
$100
$150
$200
$250
$300
$350
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 10
Tables E-17B_MEAN, E-17B_2, E-17B_3: Mean value of all securities, publicly and non-traded stock, and closed-end funds ($000s, excl. 0) (*missing value substitution applied)Base: Own specific securityQuestionnaire Page E-10, Q.17, Col B, Net Items 1-14 and Items 1-4
Source: The 2012–13 MacroMonitor
Incidences Of Owning Life Insurance
Life Insurance (Net)
Group Life Insurance
(Net)
Group Obtained Through an Employer
Group Obtained Through an Or-
ganization
Individual Life Insurance (Net)
Whole Or Universal Life
Insurance (Net)
0%
10%
20%
30%
40%
50%
60%
70%
80%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 11
Tables L-2, L-5: Incidences of types of life insuranceBase: All U.S. HouseholdsQuestionnaire Pages L-1, Q.2; L-2, Qs.4a, Cols A,B, Q.5; L-3, Qs. 6a, 7a; L-4, Q.8a
Source: The 2012–13 MacroMonitor
Have Homeowner's Or Renter's Insurance
Any (Net) Homeowner's (Net) Renter's (Net) None0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 12
Table G-3a : Incidence of homeowner's or renter's insurance on primary residenceBase: All U.S. HouseholdsQuestionnaire Page G-1, Q.3a
Source: The 2012–13 MacroMonitor
Incidences Of Having Loans On Primary Home
Any (Net) First Mortgage Junior Mortgage (Net)
Second Mortgage Home Equity Line Of Credit
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 13
Table G-6a : Incidence of loans on primary residence – SummaryBase: Own homeQuestionnaire Page G-2, Q.6a, Cols A,B,C
Source: The 2012–13 MacroMonitor
Mean Debts On Primary Home ($000s)
Total Debt (Net) First Mortgage Junior Mortgages (Net)
Second Mortgage Home Equity Line Of Credit
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
$200
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 14
Table RE5, G-14A, G-14BC, G-14B_MVSA, G-14C_MVSA: Mean debts on primary home ($000s, incl. 0) (missing value substitution applied)Base for Total Debt: Own Home; Base for other loans: Have type of loan on primary homeQuestionnaire Page G-4, Q. 14, Cols A, B, C
Source: The 2012–13 MacroMonitor
Incidences Of Owning Retirement Accounts
Any Retirement Account Or
Pension (Net)
Fully-Vested Pension
IRA/SEP Salary-Reduction Plan
Individual Annuity Keogh0%
10%
20%
30%
40%
50%
60%
70%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 15
Table F-4 : Ownership of retirement products (Summary)Base: All U.S. HouseholdsQuestionnaire Section F
Source: The 2012–13 MacroMonitor
Mean Amounts Held In Retirement Accounts ($000s)
Retirement Accounts
(Net)
IRA/SEP 401(k), 403(b), Or 457
Annuity Keogh$0
$50
$100
$150
$200
$250
$300
$350
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 16
Tables F-BAL, F-4h, F-6g, F-ANNBAL, F-5: Mean amounts held in retirement accounts (pension not included) ($000s) (missing value substitution applied)Base: Own Type Of Retirement AccountQuestionnaire Pages F-4, Qs. 4h, 5; F-6, Q.6g; F-7, Qs. 9d, 10d; F-8, Q.11d
Source: The 2012–13 MacroMonitor
Household's Financial Situation
I require assis-tance To make
ends meet
I am struggling To make ends meet
I am financially stable right now
I am financially secure
I have more than I need
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 17
Table B-4: Household's financial situationBase: All U.S. HouseholdsQuestionnaire Page B-2, Q.4
Source: The 2012–13 MacroMonitor
Household's Financial Confidence
Extremely Con-fident
Very Confident Somewhat Con-fident
Not Very Con-fident
Not At All Con-fident
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 18
Table N-2 : Household's financial confidenceBase: All U.S. HouseholdsQuestionnaire Page N-1, Q.2
Source: The 2012–13 MacroMonitor
How Household Would Use Unexpected $25,000
Spend It On Something The
Household Wants
Pay Off Some Household Debts
Put It In Savings Or Investments
Donate To Family Or Charity
Other0%
10%
20%
30%
40%
50%
60%
70%
80%
All U.S. Households Millennials Generation X Younger Boomers
Older Boomers Silent Generation Greatest Generation
Page 19
Table B-1a : Uses for unexpected $25,000Base: All U.S. HouseholdsQuestionnaire Page B-1, Q.1a
Source: The 2012–13 MacroMonitor
For more information:
Page 20
Consumer Financial Decisions:Larry Cohen [email protected] +1 609 378 5044
Kathryn Spring [email protected] +1 804 272 0270
Source: The 2012–13 MacroMonitor
EnglandKnollys House17 Addiscombe RoadCroydon, SurreyCRO 6SR, EnglandTelephone: +44 (0) 20 8686 5555Fax: +44 (0) 20 8760 0635
JapanParkside House 3F.2, Ichibancho, Chiyoda-kuTokyo 102-0082, JapanTelephone: +81 3 3222 6501Fax: +81 3 3222 6508
United StatesMenlo Park333 Ravenswood AvenueMail: 405 El Camino Real #120Menlo Park, California 94025Telephone: +1 650 859 4600Fax: +1 650 859 4544
PrincetonP.O. Box 2410Princeton, New JerseyTelephone: +1 609 378 5044Fax: +1 650 859 4544
www.strategicbusinessinsights.com
Page 21