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Source: VisionMobile, January 2013.

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Page 1: Source: VisionMobile, January 2013.
Page 2: Source: VisionMobile, January 2013.

Monetization opportunities for Windows Store apps in Windows 8.1

Arik CohenPrincipal Program Manager Lead3-121

Page 3: Source: VisionMobile, January 2013.

Monetization optionsNew in Windows 8.1Your choicesFinding the right sweet spot

Agenda

Click icon to add picture

Page 4: Source: VisionMobile, January 2013.

Monetization options

Industry trends on how monetization is being done

Growth in advertising and post-download purchases

Advertising Pay for download In-app purchases Freemium Subscriptions

38%

32%

26%25%

12%

What monetization option(s) are used by ISVs

January 2013Source: VisionMobile, January 2013

Page 5: Source: VisionMobile, January 2013.

Global opportunity

Page 6: Source: VisionMobile, January 2013.

What’s new in Windows 8.1

AlipayGift card70+ new developer marketsConsumable in-app purchasesManaging your own in-app catalogAdditional types of in-app contentAuto-updating of your apps

Page 7: Source: VisionMobile, January 2013.

Monetization options

Advertising

Pay for download

In-app purchases

Use existing

Page 8: Source: VisionMobile, January 2013.

Demo: Monetization options in action

Page 9: Source: VisionMobile, January 2013.

Monetization options

Advertising

Pay for download

In-app purchases

Use existing

Page 10: Source: VisionMobile, January 2013.

Update your app as your ad platform updatesRecent Microsoft Ads SDK update gives your app ad targeting and keeps your users in control

Use ad sizes that pay the most250x250, 300x250, 160x600, 728x90, 300x600 (new)

Design ads into your app experience

AdvertisingBest practices

Page 11: Source: VisionMobile, January 2013.

Choice of ad providers

Microsoft Ads SDKEnables targeting

Ads SDK integrated into VS 2013

Advertising

Page 12: Source: VisionMobile, January 2013.

Demo: Microsoft Ads SDK 8.1

Page 13: Source: VisionMobile, January 2013.

Monetization options

Advertising

Pay for download

In-app purchases

Use existing

Page 14: Source: VisionMobile, January 2013.

12x download vs paid only

15x download when promoted

~70% of top paid apps have trials

95% of top grossing apps have trials

Pay for downloadBest practices - trials

Page 15: Source: VisionMobile, January 2013.
Page 16: Source: VisionMobile, January 2013.

Time-based trials

Feature-differentiated trialsPay for download

Page 17: Source: VisionMobile, January 2013.

Implementation basics

Check the license

Get listing data to

populate UX

Prompt for purchase

Page 18: Source: VisionMobile, January 2013.

Check the license

// get access to the current app

using Store = Windows.ApplicationModel.Store.CurrentApp;

// check to see if the user has an active non-trial license

if (Store.LicenseInformation.IsTrial) {

// user has trial version of the application

}

// get access to the current app for testing

using Store = Windows.ApplicationModel.Store.CurrentAppSimulator;

// check to see if the user has an active non-trial license

if (Store.LicenseInformation.IsTrial) {

// user has trial version of the application

}

Page 19: Source: VisionMobile, January 2013.

Get the listing data

try

{

StoreListingInfo = await Store.LoadListingInformationAsync()

}

catch

{

// handle offline case

}

string price = StoreListingInfo.FormattedPrice;

<ListingInformation> <App> <MarketData xml:lang="en-us"> <Name>Build my run</Name> <Price>1.99</Price> <CurrencySymbol>$</CurrencySymbol> <CurrencyCode>USD</CurrencyCode> </MarketData> </App> </ListingInformation>

Page 20: Source: VisionMobile, January 2013.

Prompt for purchase

await Store.RequestAppPurchaseAsync(fRerequestReceipt);

Page 21: Source: VisionMobile, January 2013.

Demo: Add feature-differentiated trial

Page 22: Source: VisionMobile, January 2013.

Monetization options

Advertising

Pay for download

In-app purchases

Use existing

Page 23: Source: VisionMobile, January 2013.

Psychology of a user

Where to offer upsell

In-app purchasesBest practices

Page 24: Source: VisionMobile, January 2013.

Durable purchases

Expiring durable purchases

Consumables

Manage your own catalog

In-app purchases

Page 25: Source: VisionMobile, January 2013.

Consumable basics

App builds purchase history

Must report fulfillment before it can be purchased again

Initiate the purchase

Grant

user the product

Report

fulfillmen

t

Page 26: Source: VisionMobile, January 2013.

Demo: Consumable purchases

Page 27: Source: VisionMobile, January 2013.

Measuring performance

Page 28: Source: VisionMobile, January 2013.

Find the right sweet spot

Example app 1Paid appat

$3.99

Added 7 day trial

Moved to

feature differentiated

trial

Changed price

to $2.49

Free app with ads

Added new

IAPs to provide additio

nal functionality

Added IAP to

remove ads

Added 3 new IAPs to replace ads for differe

nt amount

s of time

Example app 2

Page 29: Source: VisionMobile, January 2013.

Monetization options

Advertising

Pay for download

In-app purchases

Use existing

Page 30: Source: VisionMobile, January 2013.

More information

Microsoft Ads SDK update for Windows 8 apps available nowUpdated samples and SDK content @ http://dev.windows.com

More talksThursday @ 5pm 3-125 The fast lane for certificationFriday @ 9am 3-126 Validating Windows Store purchases for your app Friday @ 10:30am 2-130 The Wow Factor: Making your Windows Store app promotable

Use Microsoft Ads SDK as part of the Quickstart Challenge

Page 31: Source: VisionMobile, January 2013.

Evaluate this session

Scan this QR code to evaluate this session and be automatically entered in a drawing to win a prize!

Page 32: Source: VisionMobile, January 2013.

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.


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