Sources of InnovationTechniques for structured idea

generation

Steve Baty@docbaty

Meld Studios

Innovation | ɪnəәˈveɪʃ(əә)n | noun the action or process of innovating.‣ the alteration of what is established, 1553‣ a rebellion or insurrection, 1726‣ a new method, idea, product etc

Innovation We can think of two main types of innovation:

• Incremental - small changes to the concept to improve some aspect of it without changing its basic shape

• Disruptive - a change to the concept itself. A new way of addressing a problem or need.

steve baty

Who do you know?

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Your customers, and their context

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Your near customers

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Some people don’t like you at all...

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Who are you really designing for...?

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Who are you really designing for...?

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What do people value, that you don’t provide?

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Habits can be encouraged and leveraged

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The comforts of home...

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Be extreme. Be bold. Think big

thank youSteve Baty

@docbatysteve@meldstudios.com.au

www.meldstudios.com.au@wearemeld