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SOuTH afrIca - craft3.iol.io · ‘A big thanks to GQ for helping me build up my confidence READER...

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SOUTH AFRICA’S MOST STYLISH MEN’S MAGAZINE 2018 SOUTH AFRICA
Transcript
Page 1: SOuTH afrIca - craft3.iol.io · ‘A big thanks to GQ for helping me build up my confidence READER FEEDBACK and keep me on top of my game.’ – Pieter GQ Style is the definitive

SOUTH AFRICA’S MOST STYLISH Men’S MagazIne

2018SOuTH afrIca

Page 2: SOuTH afrIca - craft3.iol.io · ‘A big thanks to GQ for helping me build up my confidence READER FEEDBACK and keep me on top of my game.’ – Pieter GQ Style is the definitive

SOuTH afrIca

gQ IS SOuTH afrIca’S MOST STYLISH and SOpHISTIcaTed

Men’S MagazIne, dedIcaTed TO THe verY beST In

edITOrIaL exceLLence.

WITH a fOcuS

On Men’S

faSHIOn,

grOOMIng,

OpInIOn,

carS,

TecHnOLOgY,

and greaT

jOurnaLISM,

gQ IS bOTH a

refLecTIOn Of

a Man’S LIfe –

and a pOrTaL

TO THe WOrLd

He WanTS.

TargeTIng TOp-end MaLe deMOgrapHIc SegMenTS, gQ aLIgnS YOur brand

WITH SOpHISTIcaTed and urbane edITOrIaL pILLarS

WITH a fOcuS

On Men’S

faSHIOn,

grOOMIng,

OpInIOn,

carS,

TecHnOLOgY,

and greaT

jOurnaLISM,

gQ IS bOTH a

refLecTIOn Of

a Man’S LIfe –

and a pOrTaL

TO THe WOrLd

He WanTS.

‘Your magazine has influenced my style, character, thinking and decision making.’ – Raa-iqREADER FEEDBACK

THe GQ mAn

IS InFORmed,

STylISH And

SOpHISTICATed

Page 3: SOuTH afrIca - craft3.iol.io · ‘A big thanks to GQ for helping me build up my confidence READER FEEDBACK and keep me on top of my game.’ – Pieter GQ Style is the definitive

SOuTH afrIca

‘I have witnessed the magazine revolutionise the way the modern man thinks and dresses.’ – TumeloREADER FEEDBACK

aMbITIOuS,

dYnaMIc,

dIScernIng and

faSHIOnabLe,

gQ readerS

Have an

InTereST

In faSHIOn,

grOOMIng

TecHnOLOgY,

SpOrTS,

beverageS,

enTerTaInMenT

and OTHer

LIfeSTYLe

ServIceS.

THe gQ Man

IS InfOrMed,

STYLISH and

SOpHISTIcaTed.

bY THe nuMberS

ReAdeRS

79% Black

AveRAGe AGe

28

lSm 7 - 10

86%

meTRO/URbAn

91%

CIRCUlATIOn

18 182AbC

July–Sept 2017

ReAdeRSHIp

279 000AmpS dec 2015

(Jan-dec 2015)

GQ men leAd

brILLIanT, cOnSIdered

LIveS

Page 4: SOuTH afrIca - craft3.iol.io · ‘A big thanks to GQ for helping me build up my confidence READER FEEDBACK and keep me on top of my game.’ – Pieter GQ Style is the definitive

SOuTH afrIca

‘I found the entertainment features to be very Inspiring. Thank you for the great advice.’ – KgomotsoREADER FEEDBACK

> gQ eSSenTIaLSeverything a man needs to know, every month: the people, media, trends, tech, flavours, destinations and conversations that matter.

> gQ drIveThe most desirable machines on the road, and what to expect in the future.

> gQ repOrTSkilled writers tackle major local and international issues in our award-winning longform journalism.

> gQ WeaLTHyour guide to smart money and getting ahead in the world of business.

> grOOMedAn Informative and entertaining guide to the tools to elevate your

appearance and confidence.

> prOfILeSbeautiful and intriguing women from around the world.

> fITneSS & HeaLTH Separating fad from fact, GQ’s diet and exercise experts provide the keys to all-round wellbeing for the busy professional.

> faSHIOn A key GQ platform offering practical advice on integrating current trends into a polished, considered look for every occasion, while covering essential designers and brands.

Page 5: SOuTH afrIca - craft3.iol.io · ‘A big thanks to GQ for helping me build up my confidence READER FEEDBACK and keep me on top of my game.’ – Pieter GQ Style is the definitive

> TecHnIcaL daTa (MM)

SIZE BLEED TRIM TYPE

FULL PAGE 286 x 220 276 x 210 256 x 190 TWO-THIRDS VERTICAL 286 x 150 276 x 140 256 x 120HALF-PAGE HORIZONTAL 148 x 220 138 x 210 118 x 190HALF-PAGE VERTICAL 286 x 115 276 x 105 256 x 85 ONE-THIRD HORIZONTAL 102 x 220 92 x 210 72 x 190 ONE-THIRD VERTICAL 286 x 80 276 x 70 256 x 50 qUARTER PAGE HORIZONTAL 79 x 220 69 x 210 57 x 190 qUARTER PAGE VERTICAL 286 x 63 276 x 53 256 x 43

> SubMISSIOn SpecIfIcaTIOnS

• Live matter and type safety: Allow 10mm for trim and 13mm for bleed.• Gutter: No type should appear within 4mm of gutter.• DPS material to be supplied as two single pages.• Copy running across the spine in a DPS advertisement must allow for 8mm space in the spine for text to read.

1. Contact: Jean Jacobs Email: [email protected] Tel: 021 480 2300 2. Adsend3. Quickcut

4. Dropbox, Hightail or WeTransfer to the previous mentioned email address5. Print-ready PDF saved onto CD.An industry standard colour proof for colour matching on press can be supplied.

> cLOSIng daTe ScHeduLeS

rate card

2018SOuTH afrIca

Issue Bookings/Cancellations

Material deadlines

Advertorial deadlines

Insert deadlines

On sale date

Feb 1 Dec 8 Dec 07 Dec 08 Dec 15 Jan

Mar 08 Jan 15 Jan 12 Jan 24 Jan 19 Feb

Apr 05 Feb 12 Feb 09 Feb 21 Feb 19 Mar

May 05 Mar 12 Mar 09 Mar 22 Mar 16 Apr

Jun 09 Apr 16 Apr 13 Apr 25 Apr 21 May

Jul 07 May 14 May 11 May 23 May 18 Jun

Aug 04 Jun 11 Jun 08 Jun 20 Jun 16 Jul

Sep 09 Jul 16 Jul 13 Jul 25 Jul 20 Aug

Oct 06 Aug 13 Aug 10 Aug 28 Aug 17 Sep

Nov 03 Sep 10 Sep 07 Sep 19 Sep 15 Oct

Dec/Jan 08 Oct 15 Oct 12 Oct 24 Oct 19 Nov

> adverTISeMenT raTeS

> InSerTS

rate

rate

Full colour

FULL PAGE R 46 500.00 DOUBLE-PAGE SPREAD R 93 000.00 TWO-THIRDS PAGE R 38 500.00 HALF PAGE R 34 900.00 ONE-THIRD PAGE R 32 400.00 QUARTER PAGE R 27 700.00 ADVERTORIAL FULL PAGE R 63 500.00

* All rates are Nett and exclude VAT* Rates effective January – December 2018* Cancellation fee will be charged for late cancellations

Bound-in (Per 1000)

2 pages R 760.004-8 pages R 1 020.0012-24 pages R 1 160.00

loose (Per 1000)

2 pages R 590.004-12 pages R 840.0016-24 pages R 1 030.0028-36 pages R 1 110.0040-48 pages R 1 190.00

> prIMe pOSITIOnS

Full PaGe

OUTSIDE BACK COVER R 62 500.00 INSIDE BACK COVER R 54 600.00 LH PAGE OPPOSITE CONTENTS R 52 600.00 RH PAGE OPPOSITE CONTENTS R 52 600.00 OPPOSITE EDITOR’S LETTER R 52 600.00 OPPOSITE MASTHEAD R 52 600.00 OPPOSITE GQ FEEDBACK R 52 600.00

• Positioning in the first 30% of the magazine will carry an additional 10% loading fee.

• A 50% fee will be levied on cancellation of bookings on prime positions.

• Discounts awarded for volume commitments that are not fulfilled will be reversed.

douBle-PaGe sPread

FIRST SPREAD R 108 500.00 SECOND SPREAD R 102 000.00 THIRD SPREAD R 102 000.00

halF PaGe

VERTICAL MASTHEAD R 40 700.00

Delivery Address:CTP Printers, Boompie Str, Parow, 7500 / Att: GQ Inserts

All print ready artwork can be supplied on the following platforms:

Page 6: SOuTH afrIca - craft3.iol.io · ‘A big thanks to GQ for helping me build up my confidence READER FEEDBACK and keep me on top of my game.’ – Pieter GQ Style is the definitive

/ GQ .CO. ZA/ GQ .CO. ZA78 GQSTYLE • SPR ING/SUM MER • 2017/18 79GQSTYLE • SPR ING/SUM MER • 2017/18

It doesn’t matter what you do or where your line of work takes you. What matters is that you always look like the best version of yourself, every day. Here’s what to wear to work and beyond in 2018

Only What Suits You

While rigid dress codes and traditional office environments might be on the endangered list, that doesn’t mean suits are a dying breed. Quite the contrary. In fact, some of the world’s leaders in traditional suiting are changing the formula to adapt to more casual, cool or street-influenced style of getting suited up. It’s all about the youth. And the point is quite simple: looking sharp and presentable never goes out of style. 

So why not look the part with a suit that fits your personality or professional point of view? Whether you’re chained to a desk, spend your life on the go, or are subject to the endless demands of a social media following, here’s how to look cool in a suit in 2018 no matter your field of expertise.

GREY OF LIFE When to wear itA grey suit is a traditional work staple and is therefore an investment piece, perfect for an office environment and much more. It works well with all skin tones and is particularly strong with black, white, metallic or earthy pairing options. It’s also great with vivid accents of colour, like red. It’s less ‘junior’ than a blue suit and can easily be broken down into separates. It can also be worn more casually or more leisurely, according to taste.  

What to avoidBeing too traditional or formulaic in your styling of a grey suit. Go for precision tailoring. Grey can read quite flat, so opt for superior quality fabric, with subtle texture or some kind of sheen or lustre, possibly even a slight print motif to enhance your look from 2-D into 3-D. 

How to give it some lifeThis is Africa. Go for a bold-printed shirt in grey, black and white. You don’t need a tie. If, however, you’re stuck on a white shirt, make sure it’s a higher thread count so it really pops. Alternatively, try a light grey shirt for tonal variety. Your tie and accessories will have to do most of the talking. Go for silver details on your accessories, like a tie bar and bold watch. A grey suit is the perfect compliment to black shoes, like a pair of bold monk straps with a metallic detail of some sort. A racy messenger briefcase is also a cool alternative to the traditional style.  

Prada shirt R11 250, jacket R54 100,

pants R11 250, bag R15 900, shoes

R13 800. Prada at Luxottica sunglasses

R3 690

WORDS, CREATIVE DIRECTION AND PRODUCTION BY

JASON ALEXANDER BASSON

PHOTOGRAPHY BY TERI ROBERTS

It’s all about more relaxed styling and pairing choices

ON SUNDAY WE GO FOR GOLD

There’s no better colour to celebrate the day of the sun than a dark gold suit, paired with a Bluecollarwhitecollar floral shirt, which of course speaks to the idea of generation and regeneration. While you can certainly dress this suit more formally or business-like, this just illustrates that suits can be worn more leisurely for non-work daytime dos, or for a bit of fun in the sun. It’s all about more relaxed styling and pairing choices.

Bluecollarwhitecollar shirt

R888. Hugo Boss suit

R13 495. Daniel Klein at CJR

watch R1 295. Call It Spring

shoes R799

Matt wears Levi’s shirt

R799. Tommy Hilfiger

at Stuttafords tank

top R699. Bellfield

at Stuttafords shorts

R599. Tom Ford at

SDM Eyewear R4 186.

Michel Herbelin at Luxco

Importers Yacht Club

Newport watch R11 500

AN HOROLOGICAL ALL-ROUNDER

There are two basic styles of watch that every young man needs in his artillery of accessories: a classic white dial analogue with a black leather strap, and a silver chainlink analogue. The former is an all-access go to that will pair well with most things and can also be worn with a tuxedo, when duty calls, while the latter is just a slight notch above the black option, as it reads a touch more elegant. It will really help you elevate your suited look and is a cinch to pair with most looks. Of course Hallmark is a readily available and easily accessible brand for young men.

SPEND SMART

When you’re a young businessman, you have three choices: spend more on a suit with a fancy label, spend a lot on having something tailor-made from scratch, or spend less on a suit from a trusted retail powerhouse that’s been servicing this country for decades, and then spend a little more on having said suit tailored to fit you like a glove. When starting out, perhaps option three makes the most sense, which also frees you up to spend a little extra on a great quality shirt from Bluecollarwhitecollar.

Bluecollarwhitecollar

shirt R1 250. J Crew at

Queenspark jacket R599,

pants R599. Hallmark at

CJR watch R449

/ GQ .CO. ZA/ GQ .CO. ZA84 GQSTYLE • SPR ING/SUM MER • 2017/18 85GQSTYLE • SPR ING/SUM MER • 2017/18

‘A big thanks to GQ for helping me build up my confidence and keep me on top of my game.’ – PieterREADER FEEDBACK

GQ Style is the definitive guide to men’s fashion in South Africa and at the helm of the African continent’s style revolution. Through its association with Condé nast International, GQ Style has access to the world’s most accomplished photographers, stylists and fashion writers. published biannually, the standalone magazine’s large-format environment provides style inspiration and empowers readers to take informed and stylish steps towards a fashion refinement and sensibility. GQ men in South Africa are on a fashion journey; GQ Style is their ultimate guide and resource.

THe deFInITIveguIde TO

MenSWear

> fOrMaT 297mm x 230mm

wITH 250 GSm GlOSS

> freQuencY bIannuaL

AUTUmn/wInTeR – MaYSpRInG/SUmmeR – OcT

Full Colour Full pageDouble-page SpreaDaDvertorial

Prime positions: Full Page full colouroutSiDe back coverinSiDe back coveroppoSite contentSoppoSite eD’S letteroppoSite contributorS

Prime Positions: Double-Page SpreadFirSt SpreaDSeconD SpreaDthirD SpreaDFourth SpreaD

29 900.00 59 800.00 42 900.00

40 200.00 34 900.00 33 700.00 33 700.00 33 700.00

69 800.00 65 700.00 65 700.00 65 700.00

> gQ STYLe raTeSI N V E S TGQStyle

W A T C H

/ GQ .CO. ZA38 GQSTYLE • SPR ING/SUM MER • 2017/18

The Golden Hour

Life is only getting faster, more frantic and noisier as we head into the future. Silence is golden. Keep some time to yourself, so you can stop and smell the flowers once in a while. A Michael Kors gold watch will help you savour those precious moments.

Michael Kors watch R5 799

PH

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BY

JAS

ON

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Bleed Trim Type307 x 240mm 297 x 230mm 210 x 277mm

TECHNICAL DATASize FpFc (height x Width)

> cLOSIng daTe ScHeduLeS

Issue Bookings/Cancellations

Material deadlines

Advertorial deadlines

Insert deadlines

On sale date

GQ Style | Winter 19 Mar 26 Mar 19 Mar 04 April 30 April

GQ Style | Summer 20 Aug 27 Aug 24 Aug 05 Sep 01 Oct

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out

– n

ot ju

st b

ecau

se

they

are

nic

e de

sign

s, b

ut a

lso

beca

use

of t

he

back

stor

y. L

ouis

Vu

itto

n is

sued

a c

ease

-an

d-de

sist

ord

er to

Sup

rem

e in

200

0 w

hen

the

bran

d

put a

ver

sion

of t

he L

V d

oubl

e m

onog

ram

on

its

skat

eboa

rds.

The

orde

r re

port

edly

ask

ed th

at a

ll pr

oduc

ts w

ith

the

desi

gn b

e bu

rned

. Sev

ente

en

year

s on

, the

bra

nds

are

colla

bora

tors

.W

hile

the

pric

es a

re m

uch

low

er th

an L

ouis

V

uit

ton

(tho

ugh

sti

ll R

1 00

0 fo

r a

T-sh

irt,

R2

000

for

a sw

eate

r), t

he c

omm

erci

al a

cum

en o

f a

yout

h br

and

such

as

Supr

eme

wou

ldn’

t hav

e go

ne u

nno

tice

d by

the

pow

ers

that

be.

St

reet

wea

r is

big

bu

sine

ss. O

n a

dro

p d

ay, t

he

traffi

c on

the

Supr

eme

site

can

incr

ease

by

as

muc

h as

16

800%

. The

Lou

is V

uit

ton

x Su

prem

e co

llabo

rati

on le

d to

un

fou

nde

d ru

mou

rs th

at

LVM

H, t

he c

ongl

omer

ate

that

ow

n Lo

uis

Vu

itto

n,

had

bou

ght S

upre

me

for

£411

m, w

hic

h do

esn’

t se

em b

eyon

d th

e re

alm

s of

pos

sibi

lity.

Ther

e w

ere

wild

ly d

iffer

ing

reac

tion

s fr

om

the

fash

ion

and

stre

etw

ear

com

mu

nit

ies.

Vir

gil

Abl

oh, t

he d

esig

ner

beh

ind

stre

etw

ear-

on-t

he-

catw

alk

bran

d O

ff-W

hite

an

d a

Kan

ye W

est

colla

bora

tor,

desc

ribe

d th

e co

llabo

rati

on a

s

‘the

mos

t mod

ern

mom

ent i

n fa

shio

n th

at

exis

ted

in o

ur

curr

ent t

ime’

. By

con

tras

t, G

uy

Treb

ay, t

he N

ew Y

ork

Tim

es fa

shio

n cr

itic

, cal

led

it

‘the

fash

ion

vers

ion

of a

mu

rder

-su

icid

e’.

Hig

hsn

obie

ty, m

ean

wh

ile, r

epor

ted

that

Su

prem

e’s

fan

base

felt

betr

ayed

. ‘I t

hin

k it

’s

stup

id a

s sh

it. I

t sol

idifi

es S

upre

me’

s pl

ace

in

fash

ion

, wh

ich

is s

o st

upid

,’ sa

id o

ne fa

n. ‘

They

st

arte

d th

e br

and

as a

fuck

-you

to fa

shio

n,

and

now

they

’ve

beco

me

it.’

The

back

lash

>>

GQStyle

RE

PO

RT

/ GQ

.CO.Z

A42

GQ

STY

LE •

SP

RIN

G/S

UM

ME

R •

201

7/18

/ GQ

.CO.Z

A43

GQ

STY

LE •

SP

RIN

G/S

UM

ME

R •

201

7/18

SiyaısBelieving

WORDS BY SIPHE MKIZE

PHOTOGRAPHY BY RICARDO MARCUS KNIPE

CREATIVE DIRECTION BY THE THREADED MAN

We go behind the seams at XAFI for a day in the life of ‘The Threaded Man’ Siya Beyile,

one of Africa’s emerging leaders in fashion communications and entrepreneurship

/ GQ .CO. ZA 65GQSTYLE • SPR ING/SUM MER • 2017/18

UNICONZ jacket R3 500

* All rates are Nett and exclude VAT* Rates effective January – December 2018* Cancellation fee will be charged for late cancellations

rrr

rrrrr

rrrr

RATES

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> cape TOWn OffIceTel 021 480 2300 Fax 021 424 62222nd Floor, 220 on Loop, 220 Loop Street, Cape Town

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Email [email protected]

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Tel 011 807 2531Conde Nast Cherry Junction 1 Autumn Road, Rivonia.

> jOHanneSburg OffIce

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SOuTH afrIca

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