7/30/2019 South Africa Bans Commercial Depicting Fallen Angels As
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South Africa bans commercial depicting
fallen angels as “offensive to Christians”
posted by Rob Kerby, Senior Editor | 6:44pm Thursday October 27, 2011
One of the fallen angels
South Africa‘s national Advertising Standards Authority has ordered the removal of a TV
commercial depicting angels falling from heaven as offensive to Christians.
The angelic beings are seen tumbling to Earth because they are attracted to a man wearing Axe
deodorant.
―A viewer who complained to the ASA about the advert said the suggestion that angels — God‘s
messengers — would literally fall for a man wearing this deodorant was incompatible with his
belief as a Christian,‖ reported the Times of South Africa daily newspaper.
―The advert for Axe deodorant depicts winged, attractive women crashing to earth in whatappears to be an Italian town, and then being drawn towards and sniffing a young man who has
used the deodorant. The text at the end of the ad reads: ‗Even angels will fall.‘‖ reported theTimes.
―As such, the problem is not so much that angels are used in the commercial, but rather that the
angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires,‖ ruled the
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ASA. ‖This is something that would likely offend Christians in the same manner as it offended
the complainant.‖
Read more: http://blog.beliefnet.com/news/2011/10/south-africa-bans-deodorant-commercial-as-
offensive-to-christians.php#ixzz1p1u9FPAM Followup
Fake Kia ads cause uproar, get creatives
banned from Cannes
By Jonathon Ramsey RSS feed
Posted Jul 25th 2011 8:59AM
00 Comments91
First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma
Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If
you'll remember, some creatives at Moma put together a rather suggestive, comic diptych toadvertise the dual-zone climate control in the Kia Sportage. The ads got people everywhere
rather hot – and not in a good way – and the automaker quickly went on record saying that it
didn't commission them.
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The ads won two Cannes Lions earlier this year – basically, the Oscars of ad agency awards.Responding in its own way to the 'revelations,' the Cannes overseers stripped the five credited
creatives of their awards, and banned all five of them from participating in next year's festival. It
is the first time in its history that such an action has been taken.
This has nothing to do with Kia Motors America, only Kia Motors Brazil, and the 'ads' never
actually ran. They appear to have been created just to win Lions, which is perhaps why Kia
Motors Brazil didn't distance itself until after the festival. Or, perhaps not, since according to Ad
Age, even after having its name (quite unfairly) associated with the word "pedophilia" for a
month now, the Korean firm remains a client of Moma.
U.K. Bans Two Retouched Makeup Ads For
Being „Misleading‟
By Megan Gibson | @MeganJGibson | July 28, 2011 | 9 inShare48
Lancome Ad
Turns out, not even celebrities have skin this nice.
A British advertising watchdog is cracking down on two L‘Oreal foundation ads after a LiberalDemocrat MP, Jo Swinson, complained that they pass off airbrushing as makeup results.
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Swinson, who‘s known for crusading against advertisers who portray unrealistic and
―misleading‖ images of women, has brought complaints against a Julia Roberts Lancôme ad anda Christy Turlington Maybelline ad (both Lancôme and Maybelline are owned by L‘Oreal) to theAdvertising Standards Authority, reports the Guardian.
(PHOTOS: Doctored Photos: The Art of the Altered Image)
Her issue? The ads are purporting the effects of make-up, when in reality they‘re showcasing the
effects of Photoshop. ―Pictures of flawless skin and super -slim bodies are all around, but they
don‘t reflect reality,‖ Swinson told the Guardian. ―Excessive airbrushing and digital
manipulation techniques have become the norm.‖
Guy Parker, chief executive of the ASA, told the BBC, ―if advertisers go too far in using
airbrushing and other post- production techniques to alter the appearance of models and it‘s likely
to mislead people, then that‘s wrong and we‘ll stop the ads.‖
The BBC reports that when the ASA took the complaints to L‘Oreal and requested to see theuntouched images for comparison, the cosmetics company refused. Since the company failed to
come up with the before shots, which is a requirement for make-up advertisers, the ASA had no
other choice but to ban the ads. Meanwhile, we have no other choice but to wonder: just how badwere the before shots?
Megan Gibson is a reporter at TIME. Find her on Twitter at @MeganJGibson. You can also
continue the discussion on TIME’s Facebook page and on Twitter at @TIME .
LIST: Top 10 Beauty Pageant Scandals
Read more: http://newsfeed.time.com/2011/07/28/u-k-bans-two-retouched-makeup-ads-for-being-misleading/#ixzz1p25Rs63E