‘SOUTH CITY’ is a mixed use development on 31.14 acres of land in South Kolkata having

5 Residential towers comprising of 1675 flats, Club, School and a million sq.ft. Shopping

Mall, all planned of International standard.

About the Project

South City Mall

• Largest Mall in India : 1 million sq. ft with widest retail options

• Promising lifestyle of international standards in the heart of Kolkata

• Largest & Lavish Central Atrium

• Widest Corridors for convenience of shopping

• Largest multi - level parking facility in eastern India to alight at the desired floor :

- 9 level parking with capacity for 1500 cars - 500 two wheelers

• South City Mall drives a footfall of 1.8 million people per month.

• An average of 30,000 cars drives in every month

• South City Mall is the first and only Mall giving support to the Retailers during Recession period

• Mall had given Marketing Credits to make Retailers sustain in the tough time

• Created and designed by Bentel Associates of South Africa and City Architect Dulal Mukherjee & Associate

• 134 retail outlets averaging 1000 – 2500 sq.ft. area each

• Shoppers Stop spread over 83,000 sq. ft

• Pantaloons spread over 71,000 sq.ft

• Spencer's’ hyper-mart concept to Kolkata over 72,000 sq.ft.

• Fame Cinema Kolkata’s first six-screen multiplex over 60,000 sq ft

• “FOODTALK” from Blue Foods hosting 13 different cuisines spread over 30,000 sq.ft.

• Starmark over 20,000-sq-ft

• Timezone entertaining children and the young over 14,000 sq. ft.

Largest Retail Options…

Branding / Events and Promotions . . .

Branding Medium :

• Façade Hoarding (Out Side)• Façade Hoarding (Inside)• Dropdowns• Ballasted• Escalator Branding

Digital Media :

• LED Video wall• LCD / Plasma Screens

Promotion & Events :

• Product Launches / Display• Fashion Shows / Kid’s Shows• Live Events• Sampling Activity• Invitee Shows• Shootings

Live Shows / Private Party at Roof Top

Branding Medium

Location : Glass façade (main entrance to the Mall, facing Anwar Shah Road)

Size : 76’(w) x 23’(h)

No. of Hoarding : 2 no.

Rate : Rs.300000/- p.m. + tax (as appropriate)

Mounting / Dismounting : Additional

Material : Self Adhesive Vinyl

Façade Hoarding (Centre) outside Mall

Branding Medium

Location : Front façade ( facing P.A. Shah Road )

Size : 26’(w) x 29’(h)

Display Area : 25’6” (w) x 28’ 6” (h)

No. of hoarding : 2

Rate : Rs.250000/- p.m. + tax (as appropriate)

Mounting / Dismounting : Additional

Material : Front lit flex

Façade Hoarding (North East) outside Mall

Branding Medium

Façade Hoarding (North West) outside Mall

Location : Front facade (facing P. A. Shah Road)

Size : 26’(w) x 29’(h)

Display Area : 25’6” (w) x 28’ 6” (h)

No. of hoarding : 2

Rate : Rs.2,50,000/- p.m. + tax (as applicable)

Mounting / Dismounting : Additional

Material : Front lit flex

Branding Medium

Location : Residential Tower Entrance / Mall / School Entrance

Size : A - 14’5” x 9’8” x 2no. ; B – 12’2” x 9’8” x 2no. ; C – 10’5” x 9’8” x 1no .

No. of Hoarding : 5nos.

Rate : Rs.30,000/- p.m. + tax (as applicable)

Mounting / Dismounting : Additional

Material : Front lit flex

Façade Hoarding (Easter Side) outside Mall

AAB

B C

A

AB

BC

Façade Hoarding (West Side) outside Mall

Location : West Facade (facing to Residential / Mall Basement Entry & all exit

Size : 9’8”’(w) x 29’5”(h)

Display Area : 9’2” (w) x 29’ (h)

No. of hoarding : 2

Rate : Rs.50,000/- p.m. + tax (as applicable)

Mounting / Dismounting : Additional

Material : Front lit flex

Façade Hoarding (West Side) outside Mall

Location : West façade, facing to Residential, Mall Basement entry & all exit

Size : 26’(w) x 30’(h)

Display Area : 24’6” (w) x 29’ (h)

No. of hoarding : 1

Rate : Rs.1,00000/- p.m. + tax (as applicable)

Mounting / Dismounting : Additional

Material : Front lit flex

Branding Medium

Hoarding inside the Mall (2nd. floor Glass Bridge)

Location : 2nd. Floor Glass Bridge, visible from every floor of the Mall

Size : 16’(h) x 27’(w)

Display Area : 15’9” (h) x 26’ 9” (w)

No. of hoarding : 1

Rate : Rs.1, 00000/- p.m. + tax (as appropriate)

Mounting / Dismounting : Additional

Material : Front lit flex

Branding Medium

Dropdown

Location : Central Atrium

Size : 6’(w) x 30’(h) Both side

No. of dropdowns : 6

Rate : Rs.1,50,0000/- p.m. + tax (as applicable)

Mounting / Dismounting : Additional

Material : Front lit flex

Branding Medium

Ballasted

Location : At all Floor

Size : 9’(h) x 5’(w)

No. of Ballasteds : 4no. Each floor; Total – 16 nos.

Rate : Rs.50,000/- p.m. + tax (as applicable)

Mounting / Dismounting : Additional

Material : Front lit flex

Branding Medium

Escalator Branding

Location : Ground flr. First flr and Second flr

Size : 4’(h) x 22’(w)

No. of Ballasteds : 2nos. each floor; Total – 6 nos.

Rate : Rs.200000/- p.m. + tax (as applicable)

Mounting / Dismounting : Additional

Material : Self Adhesive Vinyl

Digital Media :

LED Video wall

Location : Ground flr.

Size : 12’ X 16’ (768 pxl x 1024pxl)

Rate : Rs.60,000/- p.m. + tax (as applicable)

Facility : 40 Rotation / day,

Format : 15sec. Clip for TVC ,

4 slides (Max.) for PPT

LCD Plasma Screen

Location : All Floors except Ground Floor

Size : 32” screen

Rate : Rs.40,000/- p.m. + tax (as applicable)

Facility : 40 Rotation / day,

Format : 15sec. Clip for TVC ,

4 slides (Max.) for PPT

LED & LCD – Combo

Location : LED on 1st Floor, LCD on every floor except Ground Floor

Size : LED : 1024 x 768, LCD : 32” Screen

Rate : Rs.75,000/- p.m. + tax (as applicable)

Facility : 40 Rotation / day,

Format : 15sec. Clip for TVC ,

4 slides (Max.) for PPT

THANK YOU