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The Rapid Growth Blueprint The Proven System For Putting Your Online Customer Acquisition On Autopilot. t:020 8144 4370 e:[email protected] ©Copyright 2015 South Design Ltd https://uk.linkedin.com/in/houlden www.south.co.uk/digital-marketing/ SELECT A TRAFFIC SOURCE Email Marketing SEO Facebook Ads Conversion Rate Google Adwords Blogging YouTube Ads Step1 LEAD MAGNET Step2 40 % Conversion Rate FREE DOWNLOAD WITH EMAIL OPT-IN Solves a specific problem in your specific market & offers immediate gratification Retargeting YES TRIPWIRE Step3 £5-20 AT-COST CUSTOMER ACQUISITION Super low offer that converts leads into customers with a high perceived value and a high actual value Email Follow-up Retargeting YES 10 % Conversion Rate CORE OFFER Step4 £50-200 FLAGSHIP SERVICE OR PRODUCT Your mid-range priced flagship product or service that is not an impulse buy and will give your customers the ”wow experience” Email Follow-up Retargeting YES 10 % PROFIT MAXIMISER Step5 SHOULD HAVE 10-30 % PROFIT MARGIN. EXAMPLES: 1. Immediate Upsells 2. Cross-Sells 3. Slack Adjusters 4. Bundles and Kits 5. Aliate/CPA Offers 6. Premium Subscription Email Follow-up Retargeting YES Retargeting Email Marketing Custom Audiences Social Media Blogging CREATE A RETURN PATH
