Apple Valley resident Robin Peterson benefits from possessing a posi- tive attitude – a vital trait in today’s real estate market. “I don’t look at life with obstacles,” Peterson said. “People say the real estate market has been challenging. We’ve gone into a challenging real estate market and found homes for people and helped people sell homes.” As president of Coldwell Banker Burnet, Peterson oversees the day-to-day operations for the company’s 24 sales offices in the Twin Cities, St. Cloud, Rochester and Western Wisconsin, as well as managing 1,800 sales associates. Her journey to the top of Coldwell Banker Burnet began where she grew up – Westfield, NJ – 20 miles from New York City. Peterson grew up watching her father operate the family textile business in New York City. He died when she was 16, leaving her to help keep the business going. “I was exposed to the business elements and responsibility at a very young age,” Peterson said. “I reapplied some of what I saw in him. He had an extremely strong work ethic.” Peterson’s mother had a strong influence on developing her positive attitude – a trait she relies heavily on as president. “She always looks for the good in people and always taught me how you seek out positive attributes, and that in turn enriches your life,” Peterson said. That advice has helped make Peterson successful in the real estate world. Robin Peterson, President, Coldwell Banker Burnet >>>> A Family Affair-Page 5 See Inside
Transcript
Apple Valley resident Robin Peterson benefits from possessing a posi-tive attitude – a vital trait in today’s real estate market.
“I don’t look at life with obstacles,” Peterson said. “People say the realestate market has been challenging. We’ve gone into a challenging real
estate market and found homes for people and helped people sellhomes.”
As president of Coldwell Banker Burnet, Peterson overseesthe day-to-day operations for the company’s 24 salesoffices in the Twin Cities, St. Cloud, Rochester and WesternWisconsin, as well as managing 1,800 sales associates.Her journey to the top of Coldwell Banker Burnet beganwhere she grew up – Westfield, NJ – 20 miles from NewYork City.Peterson grew up watching her father operate the familytextile business in New York City. He died when she was16, leaving her to help keep the business going.“I was exposed to the business elements and responsibilityat a very young age,” Peterson said. “I reapplied some ofwhat I saw in him. He had an extremely strong work ethic.”
Peterson’s mother had a strong influence on developing herpositive attitude – a trait she relies heavily on as president.“She always looks for the good in people and always taught mehow you seek out positive attributes, and that in turn enrichesyour life,” Peterson said.That advice has helped make Peterson successful in the realestate world.
Robin Peterson, President,Coldwell Banker Burnet
>>>> A Family Affair-Page 5
See Inside
2 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com In the Community, With the Community, For the Community
Q: I want to start my own business. What are the first steps Ishould take? Are there any college courses that will help me getstarted?
A: If someone is considering college to prepare for starting theirown business, there are classes to be on the lookout for, specifi-cally Entrepreneurship and Small Business Management. Inthese classes, students prepare business plans, learn about taxliabilities, and so on. Researching various colleges for one thatbest suits a person’s needs is important, and asking other suc-cessful entrepreneurs about their educational backgrounds isalso a good idea. Starting one’s own business is a dream formany people, but serious consideration should certainly betaken, to determine if there is a market for the goods or servicesthat this business would be providing.
Eric Slette, Director of Career Services - Blaine CampusGlobe University/Minnesota School of Business
If you’re interested in making a difference and joining our team, please visit allina.com/jobs. EOE/AA
What is the best piece of advice you cangive someone as they are about to embark on their career (or change careers)?Have a good attitude and a smile each andevery day! Choose a career you enjoy! I lovemeeting new people, and I always treat mycustomers like family. When my customersare in for service, I always greet them witha hug!
What led you to choose your profession?My husband and I have been driving Volks-wagens for over 30 years. My husband is theGeneral Manager here at Burnsville Volks-wagen and for years he was trying to get meto come to the show floor to sell. For many years I have heard him talkabout how difficult it is to find sales people, like me, that have a passionfor what they do.
Did you have a mentor that inspired you? If so, what did they teach you?My husband has inspired me. He has taught me the importance of pro-fessionalism and enthusiasm for our product. I sold over 300 cars in 2010,and every customer received a hand written note from me thanking themfor their time. For my customers that purchase a car, whether it is fromme or another local dealership, I send them a congratulatory letter ontheir new car purchase.
What accomplishment are you most proud of professionally?The past two years my new car sales with Volkswagen are among the topin the region. Burnsville Volkswagen is having a record year this yearand we just moved into our state of the art facility.
What do you most enjoy about your current position?Customers have numerous opportunities to evaluate our performancewith things like Google, dealer rater and surveys from Volkswagen. Ilove receiving letters or comments from these sources that say things like“This was the best buying experience I have ever had, and I have beenpurchasing cars for over 30 years!” My ultimate goal is to “wow” my cus-tomers. One of the greatest compliments I continue to receive is referralsfrom my customers. Thank you!
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In the Community, With the Community, For the Community www.MinnLocal.com – Thursday, October 27, 2011– Women in Business 3
Peterson/From coverBY MATT HANKEY - SUN NEWSAPERS
A former middle school English and his-tory teacher on the East Coast, Petersonmoved to Minnesota in 1976 when her hus-band, Fran, was pursuing a job opportunityin the Twin Cities.
After some exposure to real estate on theeast coast, Peterson launched into the fieldafter meeting the company’s founder –Ralph Burnet – when buying her first homein Eagan in 1976.
“He was extremely inspiring and I decid-ed to go into real estate at the point in time,”said Peterson, who has lived in Apple Valleysince 1979.
She saw the real estate business as one shecould advance in, while helping othersachieve their home ownership goals.
“My belief in helping others grow moti-vates me,” Peterson said. “I get passionateabout our business, but I’m as passionateabout seeing people succeed.”
She began her career with ColdwellBanker Burnet as a sales associate, and laterbecame branch managers for Bloomingtonand Eagan, afterwards becoming the directorof training for the company.
From there, Peterson was the regionalvice president and executive vice presidentbefore becoming president of the companyin 2000, working at its headquarters inEdina.
Peterson noted that women compriseroughly half of the upper management posi-tions in the company.
“There are no glass ceilings in this com-pany,” Peterson said. “The sky is the limit aslong as you want to work hard and be pas-sionate about what you do.”
She is an admitted proponent of being ahands-on manager.
“My management style is one of involve-ment, but also one of empowerment,”Peterson said. “I give permission for every-one to give and receive feedback. It’s a cul-ture that success begets success. Without astrong work ethic, you can’t achieve yourultimate potential or success.”
As president, Peterson has helped imple-ment a home resource center for the compa-ny. The center has a concierge service and acall center, which helps both real estateshoppers and company sales associates.
One center feature allows customers tocall the company when they have a questionor need with their home and a sales associ-ate can then recommend a business specificto their needs.
Peterson said the customer feedback hasbeen excellent regarding the home resourcecenter.
“In addition, people come through ourwebsite and can ask questions in real time
about their real estate needs,” Peterson said.Peterson has also overseen the creation of
the company’s transaction management sys-tem, which contains all customer closingdocuments – accessed by customers with ausername and password.
Peterson said she has worked to makebusiness easier for both her employees andthe clients they serve.
“I have a belief that you have to try differ-ent things that are consumer-based and alsofor our sales associates,” she said. “If 51 per-cent of them work, you’ll still be in busi-ness.”
Peterson derives inspiration from numer-
ous places, but cites her family as one of thestrongest.
Her job duties often overlap with impor-tant dates such as holidays – days she wouldrather be with her family. But, she involvesher family in her work life and said that is akey for anyone’s success, not just her own.
On one Mother’s Day, she was workingan open house and her husband and two chil-dren came through the home’s front doorand surprised her with balloons and flowers.She wouldn’t have it any other way.
“My children have been able to grow upseeing me live my passion,” Peterson said.“They’ve been so supportive of my career.”
Apple Valley resident Robin Peterson has been the president of Coldwell Banker Burnet since 2000. “I see life as a series ofgrowth experiences,” Peterson said. “I fell in love with the career of real estate because it helps people grow themselves and helpschange lifestyles.” (Photo by Matthew Hankey – Sun Newspapers)
My management style is one of involvement, but also one of empowerment. I give permissionfor everyone to give and receive feedback. It’s a culture that success begets success. Without a
strong work ethic, you can’t achieve your ultimate potential or success.
Robin Peterson, President Coldwell Banker Burnet
“ ”
Fulfilling dreams, achieving goals
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4 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com In the Community, With the Community, For the Community
Many women reach their 50s and 60s anddecide the adventure of a new challenge issimply too hard to resist. Oftentimes, thisnew challenge comes in the form of a sec-ond career.
Though the United States Department ofLabor notes it’s difficult to pinpoint howmany career changes the average workerundergoes during his or lifetime, careercoaches typically say women will undergobetween three and seven career changes dur-ing their lifetime. Of course, such estimatesno doubt include career changes at the onsetof a one’s professional life, when many peo-ple are not precisely sure what they want todo for a living.
For older workers, the uncertainty liesless in what they want to do and more in ifthey can pull it off. For those who havealready decided what they want to do, con-sider the following tips to help ensure thatdream becomes a reality.
Be PatientAside from being qualified, the most
important thing a person changing careerscan be is patient. A successful career changedoes not happen overnight. Some careerchanges might require returning to school.Others might not require a new degree, butmight require an established professionalstart from the bottom up. Whatever the situ-ation, it’s best to remain patient. If your newcareer is worth pursuing, be patient enoughto see it through.
NetworkNetworking is often seen as an opportuni-
ty to advance within your own industry.However, networking can be just as valu-able when changing careers. People withinyour network might be able to introduce you
to new contacts outside of your industry.These contacts, even if they don’t have a jobto offer, can often provide valuable insightinto the industry you’re attempting to enter.
VolunteerIf your second career is going to be a
complete 180 from your current field, itmight help to volunteer and gain some expe-rience before beginning a job search.Volunteering can prove beneficial in manyways. First and foremost, it provides poten-tially valuable experience you likely don’thave, and that experience may help downthe road when you begin looking for a full-time position.
Another benefit to volunteering is it canprovide a genuine look into the industry.This will either strengthen your desire toenter this new field or might encourage youto think more deeply about your pendingcareer change if the field isn’t quite whatyou thought it was going to be.
Finally, volunteering can be a great wayto get your foot in the door. Should a posi-tion open up, a company is much more like-ly to consider the man or woman who hasbeen volunteering at the firm than someonethey don’t know.
Be FlexibleIn today’s job market, the flexible candi-
dates are more likely to be successful. Whenchanging careers, be as flexible as possible.Determine if relocation is a viable option,and assess your financial situation to deter-mine how much financial flexibility youhave. Career changes often come at theexpense of a smaller salary. If your financialsituation does not allow for a reduction insalary, now might not be the right time tochange careers.
L • i • f • eafter that first career
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Mary’s advice to people entering a newcareer is to have passion about what you wantto do. Your work should be an extension ofyourself and reflect your values and yourcharacter.
“Kusske Financial Management is a familybased practice. We treat all our clients like wewould like our family treated. We areinterested in your parents, as well as yourchildren and your grandchildren. The greatestcompliment we get from our clients is thatthey have retired and are enjoying their lifeafter work. Without our support and guidance,they didn’t think they would have been able todo all that they do.”
Mary is a regular public speaker, giving atleast 20 educational workshops about basicfinancial concepts each year. She volunteers
her time at local schools to share her expertisewith young people. She also enjoys workingwith women, because they do not have thesame skill set that men do when it comes tounderstanding their finances. The majority ofwomen wait until a crisis hits before they fig-ure out they need help.
As an Ed Slott Master Elite IRA Advisor,Mary is well versed in the complicated issuesassociated with Traditional and Roth IRAs,401(k), 403(b), 457 and public employee pensionplans.
Mary has served as the investment advisorto several different trusts over the past 25years. She provides a conservative, researchedapproach towards investing along with theability to understand the needs of thebeneficiary.
Mary and her team have over 40 years ofcombined experience assisting clients sort outtheir finances. They are committed to helpingpeople avoid mistakes that may jeopardizetheir financial future. Kusske FinancialManagement Inc. offers solutions based oncompetent, independent advice.
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In the Community, With the Community, For the Community www.MinnLocal.com – Thursday, October 27, 2011– Women in Business 5
At the young age of 7,she was helping the fami-ly business, so it stands toreason that now as anadult she is in business forherself.
BY MICHAEL RICCI – SUN NEWSPAPERS
Born and raised in Burnsville, 23-year-old Regina Vong opened Royal Banquet &Ballroom, 12750 Nicollet Ave. S.,Burnsville, in April. Her business, located inthe Heart of the City, is designed to providean elegant and luxurious banquet facilitywithout the high costs, especially to certainsegments of society.
According to Vong, the fact that she isnow an adult and owns her own businesswas a fact that was practically predeter-mined, at least in her family.
“My parents were moguls. They kind ofpaved the way for Asian businesses in St.Paul,” Vong said.
Vong’s parents owned five of seven busi-nesses in a small mini-mall in St. Paul,which was home to an Asian grocery store,jewelry store, and a restaurant among oth-ers. It was here that Vong witnessed the hardwork by her parents, even at a very youngage just after starting elementary school.
“I was there everyday, doing my home-work in the office,” Vong said, which laterled to her realization that she too wouldsomeday run a business. “It literally waswhen I was 7 years old.”
Family Affair
A FAMILY AFFAIRBorn and
raised inB u r n s v i l l e ,2 3 - ye a r - o l dRegina Vongwas raised ina family busi-ness environ-ment andattributes heru p b r i n g i n gfor her ownsmall busi-ness owner-ship venture.Vong openedher facility inApril 2011.(Submitted photo)
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6 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com In the Community, With the Community, For the Community
Family Affair/From previous
In fact, it was at this age when Vongbegan assisting her family run there busi-nesses.
“I was old enough to be more involved,”Vong said, she performed such duties as acashier, a server and as a jewelry sales rep-resentative.
But at that age, Vong didn’t consider thechallenges that come with business owner-ship, including challenges that should notexist. Having been born and raised inBurnsville, Vong said she was surprised atsome of the difficulty she had opening RoyalBanquet & Ballroom.
According to Vong, challenges sheencountered had to do with the fact she isfemale, young and Asian, saying because ofthese factors she believes she has been pre-judged without a chance to demonstrate herabilities.
“Unfortunately I did experience it a lot, inthis community where I was born andraised” Vong said about subtle forms of dis-crimination. “It’s just another hurdle.Instead of dwelling on it, you take it as alearning experience and move on.”
With a noticeable tone of surprise in hervoice, Vong said, “I was caught off guardthat it happened here in Burnsville. It defi-nitely exists in the community.”
Largely due to the strong influence shehad from her parents, Vong turned a negativeinto a positive, using these challenges asmotivating factors in her own business
endeavor.“I can do this,” she said of her attitude
when confronted with any obstacle.Vong spoke proudly of what Royal
Banquet & Ballroom offers to its clients, cit-ing the niche market she caters to in moreways than one.
Citing her affinity for that which is cre-ative, Vong said she used her flair for deco-rating and design to create an elegant andluxurious atmosphere for her clients to holdweddings, birthdays, corporate events, birth-days, graduations and fundraisers.
“I have a big imagination,” Vong said.
But due to her life experience, Vong saidRoyal Banquet & Ballroom offers a littlemore.
“For our generation in the Asian commu-nity, there are not a lot of modern facilitieswith Asian catering,” she said, adding thather facility is sensitive to the special needsof people who were otherwise restrictedfrom fully performing ceremonies associat-ed with different cultures.
“Some ceremonies are not the typical din-ner reception,” Vong said. “Some cere-monies require more extensive blessings.We can provide a space that meets themajority of cultural needs.”
Since opening in April, Vong said she hashosted more than 3,000 people who havenever been to Burnsville or who were new tothe area.
“For a first year business, I think we aredoing very well,” Vong said.
My parents were moguls. Theykind of paved the way for Asianbusinesses in St. Paul.- Regina Vong
Learning business from ground up
“
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Even when taking thyroid medication,many people continue to suffer from thesymptoms of having low thyroid.
There are six patterns of thyroid dys-function and only one of them respondswell to thyroid medication. That is why somany have been disappointed in theirresults.
Dr. Phil Gilman DC FMA FASBE, a pub-lished thyroid researcher and chiropractor,is holding a seminar to discuss low thyroidsymptoms. His research shows that whileblood tests are valuable in evaluating thy-roid dysfunction, often the basic tests areinadequate in finding the underlying causesof low thyroid symptoms.
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In the Community, With the Community, For the Community www.MinnLocal.com – Thursday, October 27, 2011– Women in Business 7
Whether you’re in the beginning stages ofstarting up your own business or looking tomanage your current business’ credit moreefficiently, it’s always important to stay ontop of your finances. The Better BusinessBureau of Minnesota and North Dakota(BBB) is advising business owners to followa few simple steps to ensure the financialhealth of their business.
As your business starts to grow, it’simportant to build a good credit record that’sseparate from your personal credit record.Getting credit in your business’ name canhelp you qualify for lower rates on loans andleases, and can help protect your personalcredit record — which could suffer if youhave too much business debt.
“It’s never too early to start to establish aseparate credit record for your business,even if your business is still in its very earlystages,” said Dana Badgerow, president andCEO of the BBB. “Keeping your businesscards separate helps with record-keeping —and many credit card companies providespecial spending reports that can tie in withyour accounting software and make it easierto keep track of your business expenses attax time.”
The BBB recommends following thesesimple steps to manage your business’ cred-it:
Establish a consistent identity. Always usethe same business name, address and phonenumber from the beginning, so it will beeasy for the credit reporting agencies tokeep your records in one file. Considerincorporating to legally establish a businessidentity that is separate from your personalidentity.
Open your first accounts. Get a separatechecking account for your business. Alsoopen an account with an office supply firmor other supplier that reports the transactions
to business credit reporting agencies. Makesmall charges and pay them immediately —before the invoice even arrives (unlike per-sonal credit scores, you’ll get extra credit forpaying before the due date).
Provide key documentation. Lenders willgenerally ask for your business’ tax recordsand earnings statements for the past fewyears so they can see how much you haveearned in the past. And they may also ask fora business plan so they can assess yourpotential for future earnings. They are ofteninterested in looking at your cash flow inrelation to expenses and your total debt inrelation to your earnings. Provide all of thisdocumentation along with explanations topresent the strongest case, especially if youhave irregular earnings throughout the year,to prove to lenders that you expect to earnenough money to pay your bills in thefuture.
Apply for a DUNS number from Dun &Bradstreet, one of the major business creditreporting agencies (go to www.dnb.com). Itusually takes 30 days to establish a DUNSnumber, or you can pay extra for an expedit-ed account. Then make sure that the compa-nies where you have trade accounts arereporting the information about your on-time payments to Dun & Bradstreet. It’s alsoa good idea to provide extra informationabout your business for your credit file. Thisis where potential lenders and others willfind out about your business and the likeli-hood that you’ll make on-time payments foryour loans, equipment leases and officeleases, which will affect the terms and rates.After you have a DUNS number, open a fewmore trade accounts with other companiesthat send information to the credit-reportingagencies, make small charges, and pay thosebills early, too.
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8 Women in Business – Thursday, October 27, 2011 – www.MinnLocal.com In the Community, With the Community, For the Community
I would like to honor all of the women at Sun Media for their dedication and professionalism. All ofyour team members and our over 1 Million readers appreciate your enthusiasm and commitment todeliver the best local news and information to the communities we serve.
Jeffrey Coolman, Publisher
Thank you!
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I would like to honor all of the women at Sun Media for their dedication and professionalism. All ofyour team members and our over 1 Million readers appreciate your enthusiasm and commitment todeliver the best local news and information to the communities we serve.
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