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Southern Cross Cable's Ross Pfeffer

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CommsDay Summit 2013
24
Submarine Capacity Perspectives Ross Pfeffer, Director Sales and Marketing, April 2013 1
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Page 1: Southern Cross Cable's Ross Pfeffer

SubmarineCapacity

Perspectives

Ross Pfeffer, Director Sales and Marketing, April 2013

1

Page 2: Southern Cross Cable's Ross Pfeffer

Fibre Gen 1

o Total Design Capacity of .050 Tbps

o Voice, Fax and TV

o Internet Growth from the early 90’s,

o Internet Content centred in the US

o By 1998-2000

o ANZ-US Bottleneck of 0.012 Tbps

o Second Generation of Fibre Cables

Tbps

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

TASMAN 2 0.001

PACRIM EAST 0.001

PACRIM WEST 0.001

JASURAUS 0.005

SE-ME-WE 3 0.040

Page 3: Southern Cross Cable's Ross Pfeffer

November 2000 Gen 2 Light Up

Protected Ring of 30,500k

Engineered to 2025

> 99.999% availability

Build Cost: US$1.2B Total Design Capacity: 0.25

Tbps or 5 Times Bigger than Gen-1 Cables

Lit Capacity: 0.080Tbps

Bottleneck eradicated!!!!

Pre Sales: US$1.1B, (4 yrs of

demand)

Page 4: Southern Cross Cable's Ross Pfeffer

Bubbles that Burst

o Dot coms and cables crash

o 6 new Trans-Atlantic cables between 2000 and 2003

o Each cable bigger than all that preceded it

o Soon 1 Million kilometres of submarine cable

o Overestimated Demand Growth

o Virtuous Circle became Vicious

o Prices collapsed to less than Operational Cost

o Chapter 11 & Bankruptcies

o Financial Restructuring

o What has been the ANZ Experience?

Page 5: Southern Cross Cable's Ross Pfeffer

ANZ Initiatives Post 2000New Cables Announcements Refinances / Failures

2000 SX1 to USA NAVA-1 to Singapore

SX2 to USA SX Banks Walked, Sponsor Guarantees

AJC to Guam

2002

2003 AJC Bank Rescue

2004 NAVA-1 Initiative Fails

2005

2006

2007

2008 Endeavour to Haw

PPC1 to Guam

AAG SEA-Guam-USA

2010 Pacific Fibre to USA Pipe Incl PPC-1 Sold

AXIN Trans Tasman

ASC to Singapore

ASSC-1 to Singapore

Hawaiiki to USA Pacific Fibre Inititative Fails

APX West to Singapore ASSC-1 and AXIN Gone Quiet

APX East to USA

Tasman Global Access

Freedom extension to Perth

2012

2011

2009

2001

Page 6: Southern Cross Cable's Ross Pfeffer

International demand grew at 50%

o ANZ International Capacity

CAGR 50% since 2002

oNow totals about 2.5 Tbpso Traffic Capacity + Protection

Capacity

o 80% Fully Protected

o 70–80% terminates in the US

o Actuak Demand is now 10

times the initial Design

Capability of SX

o So how did the industry do it?

Page 7: Southern Cross Cable's Ross Pfeffer

Technology leaps for new and used cables

Page 8: Southern Cross Cable's Ross Pfeffer

With Plenty to Spare!

Page 9: Southern Cross Cable's Ross Pfeffer

And no shortages along the way

o SX upgraded 8 times

o SX capability increased by 35

Page 10: Southern Cross Cable's Ross Pfeffer

Price fell 97%

o CAGR Price Decline > -

23%

o Reflecting:o Cable Competition

o Resale Competition

o Low MC of Capacity

Upgrades

o Retail Broadband

Competition

o Price is now < 5c per

GB o SX Published 10G-2D/R

o 10 Year Repayment

o 45% Utilisation

o excluding volume discounts and

O&M

Page 11: Southern Cross Cable's Ross Pfeffer

Predicting future supply and demand

o Demand Sources

o Applications Changes

o Technology Changes for Access and Transport

Page 12: Southern Cross Cable's Ross Pfeffer

Subscriber Growth

o The Dial and DSL

waves drove

international capacity

demand

Page 13: Southern Cross Cable's Ross Pfeffer

Demand sources today

Page 14: Southern Cross Cable's Ross Pfeffer

Fixed Line consumption rises

Page 15: Southern Cross Cable's Ross Pfeffer

Data Plan Wars

o Entitlement is greater than

use

o Unlimited / TB Plans

o More can be consumed for no

increase in retail revenue

o The faster retail demand

increases the faster

international capacity price

must fall

o Applications are the real key

to future growth.

Page 16: Southern Cross Cable's Ross Pfeffer

Cache supresses international demand

o Market Capacity grown at 45%

since 2008

o ABS Download Volumes grown at

65%

o Reflects growth of Cache

o Cache accounts for > 30% of D/L

today

o Likely to exceed 50% by 2015

o Cache will increasingly subdue

demand

Page 17: Southern Cross Cable's Ross Pfeffer

Mobile future impact?

o Mobile devices are adding to Fixed Volumes via Wi-Fi

o US evidence suggests the 4G Impact will be strong

o provided mobile quotas expand and mobile data prices fall

o Mobile Substitution of Fixed Line may become much more

significant

o 4G Likely to Impact Fibre uptake depending on Pricing

Page 18: Southern Cross Cable's Ross Pfeffer

o Will substitute ADSL fixed Line

o The FTTH Wave will take a DECADE

o NBN subs may currently consume twice the volume of

ADSL2+

o But DSL Subs are oversubscribed to Data Entitlement

o FTTH has not enabled new applications in other markets

o Most Subscribers unlikely to pay more for more data?

o If FTTH lifts demand Cache will strengthen further

18

NBN - the new wave

Page 19: Southern Cross Cable's Ross Pfeffer

What will demand do?

o We expect international

capacity demand to

continue to grow at around

40% for the next 5-7 years

o After that a reduction in

growth is likely

o Demand can only grow if

capacity prices continue to

fall

Page 20: Southern Cross Cable's Ross Pfeffer

Existing Cables will meet the need

o 5 existing cables from ANZ

can all expand supply at low

cost

o Assumes SX1/2 cannot or

does not use 1 Tbps

Channels from 2020

o Have not included the

construction of a new SX

Cable

Page 21: Southern Cross Cable's Ross Pfeffer

Market Conclusions

o Supply is assuredo International capacity demand likely to remain strong o The impact of Fibre and Mobile remains in doubto Cache Impact will strengthen

o Most Fixed Users have high data entitlements and unlikely to pay moreo so Retail Revenue generation opportunities from more Data have

diminished greatly.

o But ISP’s will need to acquire a lot more capacity

o Existing Cables will continue to expand, at low MC and to aggressively compete to meet the evolving needs of ISPs.

o A plethora of new cable proposals will continue to add to price decline pressures

Page 22: Southern Cross Cable's Ross Pfeffer

Early Southern Cross Overbuild?

o No imminent need :o Technical cable performance indicates reliability until at least 2030

o Likely upgrade efficiencies will allow us to easily meet the expected demand

o An early overbuild may have considerable merit i.e Build

Cost/Benefit may be more attractive than Upgrade Economics

o Large installed customer base increasingly looking at LT supply options

o Opportunity to expand route and mesh network options

o Our potential Capacity increases dramatically

o using current100Gbps channels the balanced cable limit of 7 Tbps increases to 24

Tbps!

o The case for an early SX overbuild is under review

Page 23: Southern Cross Cable's Ross Pfeffer

SX likely near term developments..

o Capacity will continue to be expanded well ahead of demand

o The term of our IRU’s will be extended (again) to 2030

o Construction of more POPS (LA, Sydney No. 2, Auckland)

o Further Price reductions associated with capacity expansions

o Major innovations to de-risk and reward long term customer purchase commitments

Page 24: Southern Cross Cable's Ross Pfeffer

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