Southside Magazine Media kit 2012/13

magazine

Southside & The Peak

Southside is the ONLY magazine for the residents of the Southside

of Hong Kong Island to be distributed to them freely and

directly and placed in their lobbies, clubhouses, and high-

end public displays

high net-worth readers30,000+

INTRODUCTIONAUDIENCEFACTSEDITORIALBUYERS GUIDE

DIRECTORYOPPORTUNITY DISTRIBUTIONRATE CARDTESTIMONIALS

magazine

Demographics

Monthly household income:

HK$200K+

Prime Age:

28-55Male to female ratio:

1:3

Family Trust

Complete variety of unique information

Content is highly localized and has

lasting impression

Readers refer to it again and again the

whole month

Southside & The Peak residents are the wealthiest

in Hong Kong

94%hold a university degree

100% KIDSare enrolled in an

International School / Preschool

76% PARENTS

have their kids take part in after-school activities

84%travel abroad 3 or more

time a year

Newly relocated expats will refer to us

for guidance

100%Want useful

recommendations and solutions on where to go

and what to do

78%Families have kids

60%have 2+ kids

Southside magazine has a proven circulation of 10,000 copies and is growing rapidly, reaching 30,000+ high net-worth readers every month.



Audience

30,000+

Where are they from?

HONG KONG CHINESE

40%OTHERS 3%

WESTERN EXPATS 57%

Cyberport

Chi Fu

Pok Fu Lam

Aberdeen

Shouson Hill

Deep Water Bay

Repulse Bay

Chung Hom Kok

Red Hill

The Manhattan

Tai TamParkview

Bel-Air Big Wave Bay

Shek O

Ap Lei Chau

Stanley

Pok Fu Lam

- Kellet School- Kennedy School- Stanley Ho Sports Centre- Sunshine House Chi Fu- Sunshine House Pokfulam- Woodland Pokfulam Pre-School- Woodland Tree House

Cyberport

- Bagiou Villas- Bel-Air Clubhouse- Bobo Klolo Crystal- Bobo Klolo Gems & Arts- Cyberport Arcade- GoGym- International (Park N Shop)- Kosmo Plus Wellness Cafe- Le Meridien Hotel Cyberport- Oh Sushi & Tappas- Om World- Scenic Villas- Starbucks- Thaima-V- Tutti Bar & Restaurantt

Aberdeen

- Aberdeen Marina Club- Burnt Orange- Electric Sekki- Elite Personal Training- Flex- Hong Kong Country Club- Mirth- Leader Golf Training Centre- One Island South- Ovolo, Shek Pai Wan- Park N Shop- Singapore International School- Sure Steps- Top Deck- Wicka Designs- Woodland Harbourside Pre-School

Ap Lei Chau

- Bumps to Babes- Chapin House- Everything Under The Sun- Homestyle- Indigo- Indigo Kids- Indigo Outlet- Larvotto- Limestone Wine & Spirits- Little Picasso Studio- Okooko- Pacific Gourmet- Tequila Kola- Shambala Cafe- Tree- Zense

Deep Water Bay- Coco Thai- Crown Wine Cellars- Hong Kong Country Club- Park N Shop

Repulse Bay

- Anastassia’s Art House- Bauhinia Beach Club- HS Modern Art- Ice Cream Gallery- Indigo- Manhattan Tower- Sense of Touch- Southside Kindergarten- OT & P- South Bay Beach Club- Spices- The Club- The Lily- The Somerset- The Verandah- Woodland Beachside Pre-School- The Woodland Montessori Pre-School Repulse Bay

Stanley

- Boathouse- Cafe De Paris- Chez Patrick- Cheers Real Estate Limited- Classifieds- Haagen Dazs- Lucy’s- Lucy’s on the Front- Mijas- Pickled Pelican- Pizza Express- Rocksalt- Saigon in Stanley- Smuggler’s Inn- Spiaggia- Stanley Main Street Bar & Cafe- Stanley Pet Centre- Starbucks- Taste Supermarket

- Watson’s Wine- Wildfire

Tai Tam / Shek O

- American Club- Beach Front Kiosk- Ben’s Garden- Black Sheep- Craigengower Cricket Club- Fusion (Park’N Shop)- Happy Garden Restaurant- Hong Kong Cricket Club- Hong Kong International School- Hong Kong Parkview Resort & Spa- Hong Kong Parkview Suites- Lulu Shop- Pacific View Residential Clubhouse- PIPS Kindergarten- Redhill Clubhouse- Shek O Chinese & Thai Restaurant- Shining Stone Restaurant- Soma Spa- Sunshine House Tai Tam- Wellcome, Red Hill Plaza- Woodland Tai Tam Montessori Pre-School

The Peak

- Cafe Deco The Peak- Delifrance- German Swiss International School- Haagen-Dazs- Oliver’s Super Sandwiches- Pho Yummee- Starbucks- Sunshine House The Peak- The Peak Lookout Café- Villa Verde- Woodland Pre-School The Peak

Distribution

The Peak



magazine



magazine

The Repulse Bay 109 Repulse Bay Road

Larvotto 8 Ap Lei Chau Praya Road, Ap Lei ChauBel-Air 58 Bel-Air on the Peak Avenue, Cyberport

Redhill Peninsula Tai Tam Road Pak Pat Shan

Pacific View 38 Tai Tam Road

The Manhattan 33 Tai Tam Road, Tai Tam

Hong Kong Parkview 88 Tai Tam Resevoir Road

The Lily 129 Repulse Bay Road

JUST

OPENED

Reach 30,000+ high net-worth readers

Readers live in the wealthiest districts in

Hong Kong

Families and their kids

Offer products and solutions to cater to their family’s needs

Readers like to be properly exposed

to a product or solution before they

fully commit

Trusted editorial content

Readers are yourtarget market

Readers refer to our magazine again

and again

Opportunity



magazine

1x 3x 6x 12x

Double page spread $15,000

Please contact us for more [email protected]

Inside front cover $12,000

Inside back cover $11,000

Back cover $17,500

Insert $7,000

Onsert $30,000

Full page (upfront) $9,600 $9,150 $8,650 $8,000

Full page $8,000 $7,600 $7,200 $6,000

1/2 page $5,000 $4,750 $4,500 $4,000

1/4 page $3,600 $3,420 $3,240 $3,000

Rate card for display adverts

Full page:W215 x H270mm

Trim: W207 x H262mm

1/4 page:W190 x H60mm




Full page:W215 x H270mm

Bleed: W221 x H276mm

Display adverts

Artwork made easy:

Mechanical specifications

• Display ads are the most eye-catching.

• They are at the front of the magazine and make a big

impact with your target audience.

Resolution of all graphics and photographs should be at least 300dpi.

All files should be in CMYK mode

We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.

• You can place a display ad directly into the editorial category that

suits your business such as dining, family, beauty, spa’s, schools,

travel, interiors and so on.



magazine



Artwork made easy:Resolution of all graphics and photographs should be at least 300dpi.

All files should be in CMYK mode

We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF.

1x 3x 6x 12x

Half page $4,500 $4,275 $4,060 $3,650

Quad $2,700 $2,565 $2,435 $2,200

Triple $2,200 $2,090 $1,985 $1,800

Double $1,500 $1,425 $1,360 $1,200

Single $800 $760 $720 $680

Triple - horizontal:W190 x H57.5mm

Double - horizontal:W125 x H57.5mm

Single:W60 x H57.5mm

Double - vertical:

W60 x H118mm

Triple - vertical:W60 x H179mm

Half page:W190 x H118mm

Quad:W125 x H118mm

Mechanical specifications

Marketplace adverts• are specially designed for small businesses and local service providers

• are placed alongside our “Directory of Shops & Services”. Readers will refer to them again and again.

• All marketplace advertisers get a free automatic listing in our monthly Directory of Shops & Services.

• We offer special discounts for long term advertisers

• Easy to pay. You can use Pay Pal, Visa or send a cheque or make bank transfer.

• Easy invoicing. We use Freshbooks.com. So all your invoice records are stored privately online for your reference. Simple!

• Marketplace ads are simply the best value in town for reaching Southside residents who need your services

Rate card for Marketplace adverts

magazine



Classified adverts

Sales info:1. All rates are in Hong Kong dollars and are effective from Sep 1, 2012.

2. Guaranteed Positions 20% loading

3. Booking & Material deadline: 17th every month

4. Payment deadline: 25th every month

magazine

1x 3x 6x 9x Box (per issue)

Charities / Community

free (50 words max)

free (50 words max) - - free

Domestic helpers free (50 words max)


Lost & Found free (50 words max)


Services $230 = first 28 words,$3 per extra word 10% off 15% off 20% off $50

Property rentals / Property overseas

$280 = first 28 words,$3 per extra word 10% off 15% off 20% off $50

Employment / Recruitment

$300 = first 28 words, $3 per extra word 10% off 15% off 20% off $50

Finance, ie. Home insurance, Tax agent, etc.

$300 = first 28 words, $3 per extra word 10% off 15% off 20% off $50

Rate card for classified adverts

Everyone loves the small ads!

A great spot for tuition, property sales and that hare-brained project.

Free for charities. Spread the love!

Fast Media’s philosophy is to publish market-leading “residential

lifestyle” magazines that connect with Hong Kong’s brand

conscious, high net-worth, individuals through the area in which

they live.

More than any other media, our “residential lifestyle” magazines

form a unique bond with their readers.

Our editorial is of international quality. But our content is highly

localised. Each magazine defines the core lifestyle values

and provides detailed living information associated with each

residential area. For our high net-worth residents our magazines

are the best source of lifestyle information, local events, products

and services.

Our monthly magazines are free to our target high net-worth

residents. We reach our readers in the following ways:

1 We mail direct, for free, to subscribers who live in our target area

2 We deliver direct into targeted high net-worth building and

residential complexes

3 We distribute free in select high-value venues such as private-

members clubs, international schools, serviced apartments and

select bars & restaurants.

Welcome to the world of luxury residential lifestyle magazines.

Fast Media’s philosophy

Fast Media: Local content, international quality.

Floor LG1, 222 Queens Road Central, Hong Kong Sales & Marketing: 2776 2772 General: 2776 2773 www.fastmedia.com.hk

magazine



Date post:	26-Mar-2016
Category:	Documents
Upload:	fast-media
View:	218 times
Download:	1 times

Southside Magazine Media kit 2012/13

Documents