8/7/2019 Southwest Airlines Stock http://slidepdf.com/reader/full/southwest-airlines-stock 1/26 Overview Stocks Stock Information Industry vs. LUV Goals and Strategies History Existing Condition Their Mission and Vision Statement New Mission and Vision Statement External Opportunities and Threats CPM EFE Internal Strengths and Weaknesses IFE Analysis SWOT Matrix SPACE IE Matrix Grand Strategy Matrix QSPM Different Strategies Decisions Implementation Evaluation Update! References
On February 20, 1968 the Texan Aeronautical Commissions approved plans to fly in 3states, the c5eators are Rollin King and Herb Kelleher
Expanded through 1980¶s to 1990¶s by 1993 Southwest Airlines could fly in 34 states in15 states
They also expanded into new destinations California, Northwest, Florida, East Coast
The competitors could not keep up, ³500 pound cockroach that was too big to stamp out:
While the airfare was dropping the traffic went up tremendously, in 1994 United starteda shuttle service, the large air carriers were feeding traffic into transpacific andtranscontinental routes, they could not keep up
In 2004 Southwest Airlines is fourth largest domestic carrier, customer boarded
In 2002 they traveled in 58 cities and 30 states, it has been 13 years in a row that theyare profitable, even after September 11, 2001, net income fell 52.9 percent, Southwest
was the only airline company that had a profit all the other companies were in the red
Was the first airline to achieve the Triple Crown, they had five difference Triple Crowndedicated to the Employees of Southwest Airlines for their excellent achievements.
Southwest Airlines is a company that is for anyone and every that wants to get from
point A to point B by flying. Our service and philosophy is to fly safe, with high
frequency, low-cost flights that can get passengers to their destinations on time and
often closer to their destination. We fly in 58 cities and 30 states and are the world¶s
largest short-haul carrier and we make sure that it is run efficiently and in a
economical way. Our technology is current such as our check-ins process is faster.Striving to expand and grow in a conservative manner is key, and being financially
stable by keeping quality high and cost low. Our excellence is managing cost by our
rapid twenty-minute gate turnaround, a non-stop flight with our airplanes, and a more
productive workforce which keeps above our competitors. We treat our employees
like customers, family and motivate and compensate them for doing a job well done.
We continue to be in the Fortune Magazine¶s most admired companies (2nd in 2002)
100 best companies to work for. Since 1972 we have ranked first in MoneyMagazines featured in ³The 30 Best Stocks.´ In our communities we make donations
to charities to organizations and people in time of need.
Our vision is to expand our locations both domestic andoverseas by being the largest and most profitable airline
company to achieve both short and long-haul carriersefficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the
best flight possible for each and every passenger.
