Southwest Horticulture Magazine

MARCH/APRIL 2013VOLUME 30 NUMBER 2

southwest

THIS ISSUE: Saturday Night Live Coming SoonThe Green Industry’s Value Proposition for the Future

HO

RTI

CU

LTU

RE

Southwest ForestProducts

Serving Arizona, Southern California and Las Vegas

With Consistent Virgin MulchFor propagation and canning.In 1/4, 5/8 and 3/4 Inch.

Includes approximately 15% bark

Custom blends ready to use

Also bagged products including private label

We CareOffice Telephone: (602) 278-1009 Fax: (602) 278-0398

Jessica Van Der Toorn’s Cell: (602) 820-9178

www.azna.org March/April 2013 | 1

2 Frontline

3 Insights

4 Industry News

5 Industry News (cont.)

6 ANA News

7 ANLA News

8 Featured Article

9 ANAFUND News

11 ACNP News

11 Employers News

12 Insurance Update

13 It’s the Law

14 Safety News

15 ¿Qué Pasó?

16 Advertiser Index

southwestHorticulture

Arizona Nursery AssociationOfficers and Board of Directors

PresidentJoe Traficano ............................West Coast Turf

President-ElectJay Harper ............................ Harper’s Nursery

TreasurerDon Waltemeyer ..................Treeland Nurseries

Past PresidentRob Johns....................................A&P Nursery

Board of DirectorsMatt Bigham ..........................Western GrowersJimmy Fox ................................. Evergreen TurfPhil Hemminghaus .......................... Wilbur EllisJessica Cox ...........................Cox Cactus FarmRoger Ramsey ..........................Ewing IrrigationCindy RidingDan SchollLes Shipley ........................Civano Nursery, IncScott Tenge .................... Queen Creek GrowersCarol Ward-Morris ...... Arizona Municipal Water Users Association

Ex-Officio MembersBrett Cameron..Arizona Department of Agriculture

StaffCheryl Goar ......................... Executive DirectorSusan Chase .....................Communication and Education Director

Official Magazine of the Arizona Nursery Association

1430 West Broadway Road, Suite 110Tempe, Arizona 85282

480-966-1610 Fax 480-966-0923e-mail: [email protected]: www.azna.org

SouthwestHORTICULTURE MagazineMission Statement

SouthwestHorticulture Magazine is the official news and educational publication of the Arizona Nursery As-sociation, its members, affiliates and officers. It provides opportunities for academics to publish research of importance to ANA members, communicates significant information about ANA members and events, contains information that increases knowledge within the industry and presents a professional image of our members and affiliates. It offers advertising space to ANA members and non-members, which generates revenues in excess of publication costs.The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of the Arizona Nursery Association or its members. Likewise, the appearance of advertis-ers, or their identification as members of ANA does not constitute an endorsement of the products or services featured.SouthwestHorticulture is published bi-monthly by the Ari-zona Nursery Association. It is sent to ANA and ALCA members as a membership benefit. Subscription rate for non-members is $50 per year. POSTMASTER: Send address changes to 1430 West Broadway, Suite 110, Tempe, Arizona 85282. Phone: 480-966-1610.

southwestHORTICULTUREMARCH/APRIL 2013VOLUME 30 NUMBER 2

Calendar DepartmentsMARCH

22, 29, Certified Arborist Training, Tempe30 www.aztrees.org

19 - 21 ADA Train the Trainer Workshops, Wilcox http://www.azda.gov/Main/March13.htm

23 Training Young Trees, Desert Botanical Garden, Phoenix http://www.dbg.org/shop/courses/pts- training-young-trees-3-23-13

APRIL

5 Certified Arborist Training, Tempe www.aztrees.org

13 Color Theory in Landscape Design, Desert Botanical Garden, Phoenix http://www.dbg.org/shop/courses/pts- color-theory-in-landscape-design-4-13-13

16 - 18 ADA Train the Trainer Workshops, Yuma http://www.azda.gov/Main/April13.htm

18 ANA Board Meeting

27 ANA’s Saturday Night Live Fundraiser, Scottsdale McCormick Ranch Golf Club www.azna.org or (480) 966-1610

Cover Photo: Spring Snow in Tucson, my oh my! Courtesy of

Amy Belk, Civano Nursery

Features6 Saturday Night Live Coming Soon8 The Green Industry’s Value Proposition for the Future

2 | southwestHORTICULTURE Arizona Nursery Association

March madness is here for some of you - it could mean the start of a busy spring season, but for me and my wife it means the start of the NCAA basketball tournament. The regular season is over and now on to filling out your brackets and rooting for your favorite team to advance to the Final Four. Maybe we might see the Sun Devils and the Wildcats make the 64 team tournament but either way it is a great time of the year if you love college basketball.

March madness is also happening at the ANA, we have settled in after the first two months of the year. We have had numerous committee meetings to help shape the year’s upcoming events. We truly appreciate all the volunteer committee members who take time to share their knowledge and ideas to

make the events interesting and fun for all in the association.

Since my last message the Saturday Night Live committee has decided on a venue and date. The day of the event will be Saturday April 27 at McCormick Ranch at 5pm. It is the same facility we used for our annual meeting. We had overwhelming response to the facility and the people were great to work with, the decision was fairly easy. This committee is made up of what we have tried to call the “G Force” or the younger generation. We have tried for several years to find a way to get the up and coming group to be more involved so the nursery industry can continue to strive like it has in the past when all of us were at that age in life. So it was decided this group would spearhead this event and show us all a good time, which I know they will not disappoint. Please mark your calendars for the date and time and show your support of not only your association but of the hard work from the committee. Also if you have any silent

auction items that you would like to donate do not hesitate to give the office a call.

The SHADE conference committee has met several times over the last few months and are starting to finalize an array of topics related to business, design, plants and irrigation to name a few. It is a great place to get your CEU’s, network, and learn more about your profession. The date of the event is August 9 at the Renaissance Glendale. Mark your calendars, spread the word to your staff and others who would benefit from this educational event.

Lastly, let’s update you on what is going on with the “Plant Something” campaign. It is still gaining momentum by the hard work of Cheryl and the committee. She has traveled to several other states attending landscape events spreading the word and showing off the material and commercials that have been created to promote the campaign. She always comes back with positive feedback. The question that is always asked is, “what happens when the well runs dry” as most of you know this whole campaign has been financed through grant money, but it is becoming more difficult to get and with our current financial state as an association we could not absorb this project into our budget. So we decided to create a committee to look into the business aspect of this program. They have met numerous times over the past year trying to create a business model. It is not an easy task; this committee has its hands full. There are more questions than answers, but what would make their work easier is to keep promoting Plant Something in your retail stores and hopefully it keeps gaining momentum and the ultimate goal is for someone to help us take it to the next level like the “got milk” campaign. If you have any questions or need information please take a look at the website at www.plant-something.org.

Thank you for your continued support and as always please let us know how we can help in any way. We look forward to seeing you at this year’s upcoming events.

Warm Regards,

frontline Joe Traficano, President

Joe Traficano


This winter was full of travel for the Plant Something campaign. A trip to Nashville, Tennessee to participate in the inaugural Next Level Conference assured me that ANA is on the right track with our Plant Something campaign.

I was honored to be on a panel at that conference with Charlie Hall from Texas A & M; Charlie spoke about America in Bloom and their community programs. It was interesting to me that Charlie never spoke about selling plant projects to your community as something to make it more beautiful. He concentrated on the economic impacts, the eco-system benefits and the health benefits. Charlie’s slides illustrated an up to 25% increase in property values, planting pride in communities and green medicine.

At the same conference, I was introduced to a website run by Plant Life Balance, an Australian nonprofit. They are also promoting not the beauty of plant material, but the balance plants bring to your life. Check them out at http://www.plantlifebalance.com.au. This group even goes so far as to define the term as a broad concept evaluating the amount of plant life in your life and the inherent environmental, financial, social, physical and mental wellbeing benefits that it offers.

The Idaho Nursery & Landscape Association recently sent me their new billboards which tie in with Plant Something, however the messaging is simply about the health benefits of gardening. With headlines such as: Gardening Grows Good Health, Gardening Eases Stress and Gardening Keeps you Active, they are certainly promoting the health benefits.

What does all of this mean to ANA? It means that we are certainly on the right track with our Plant Something campaign. The entire campaign revolves around three main areas: Monetary, Environmental and Health impact of trees and plants. We cannot afford (literally) to sell our products as something pretty. We all need to rally around these common messages and promote these benefits. With ready-made messaging in the campaign like “take two of these and call me in the morning”, “want to improve your quality of life” and “plants are free, money’s green” you are ready to go!

It is spring in Arizona, the perfect time to get this messaging out to the general public. ANA is doing its part through Phoenix Home and Garden and statewide radio advertising. Make sure your customers have plenty of bumper stickers and stakes to assist us in promoting www.plant-something.org. Our next step is working with growers to check into truck wraps and tag options. Won’t you join in and not just stand there….Plant Our Messaging!

Cheryl

insights Cheryl Goar, CAE, Executive DirectorBenefits of Human-Plant Interactions

Growing Native Desert Trees andOrnamental Shade Trees


Industry newsEscalante joins SUNRISE NURSERY LLC Sunrise Nursery, with growing grounds in Sun City West and Tonopah, AZ, are pleased to announce the addition of

long-time nurseryman Daniel “Dan” Escalante to the Sunrise staff as sales representative. Dan will work out of the Sun City location covering Arizona, Las Vegas, New Mexico, Texas and Southern California.

Dan started his career in 1976 working in the retail nursery industry in California, but has been an Arizona resident since 1991. He has been happily married to his wife Lupe for 27 years and they have one son. Dan can be contacted at: (623) 695-1167 email [email protected]

ACTC Celebrates 20 Years In 1993 the Arizona Community Tree Council (ACTC) became a 501(c)3 organization under the name of “The Arizona Forestry Council,” an umbrella organization to “Arizona Global Releaf” focused on funding small tree planting projects throughout Arizona. 20 Years later, ACTC has grown into a thriving organization focused on educating the community and industry about the important role trees play in urban environments. ACTC has expanded its outreach to the four corners of the state and continues to create programs that are relevant today. An anniversary celebration will be held Saturday, April 20th at ACTC’s Founder’s Park in Phoenix, complete with a BBQ, face painting, climbing wall, balloons, and of course a tree planting. For more information go to: www.aztrees.org.

QueenCreekGrowers

Wholesale NurseryProviding quality container grown groundcovers,

shrubs and trees 1 gallon to 36” box.Specializing in custom and contract growing.

Queen Creek Growers, Inc.2764 E. Sherry Lane, Queen Creek, AZ 85140

!aavveenn’’tt hheeaarrdd ooff uuss yyeett??!ee aarree aa wwhhoolleessaallee ggrroowweerr ooffffeerriinngg tthhee VVaalllleeyy’'ss wwiiddeesstt

sseelleeccttiioonn ooff !ggaavveess,, !llooeess,, EEuupphhoorrbbiiaa,, && CCaaccttiiffrroomm oonnee ggaalllloonn ttoo 3300iinn bbooxx

!ee hhaavvee eexxcceelllleenntt qquuaalliittyy && uunnssuurrppaasssseedd ccuussttoommeerrsseerrvviiccee ooffffeerriinngg ffaasstt && ffrriieennddllyy wwiillll--ccaallllss aass wweellll aass

ddeelliivveerriieess VVaalllleeyy wwiiddee

!ee’'rree ooppeenn MMoonnddaayy -- FFrriiddaayy aanndd mmoosstt SSaattuurrddaayyss..!ee aallssoo hhaavvee fflleexxiibbllee hhoouurrss aanndd aarree aavvaaiillaabbllee bbyypphhoonnee aatt aannyy ttiimmee.. NNeeeedd ssoommeetthhiinngg oonn aa SSuunnddaayy??

OOrr aatt ffiivvee oo’'cclloocckk aatt nniigghhtt??

GGiivvee uuss aa ccaallll…… wwee’’llll tteellll yyoouu mmoorree!!

CCOOXX CCAACCTTUUSS FFAARRMM

wwee’'rree ssoo mmuucchh mmoorree tthhaann ccaaccttuuss…º

RRyyaann CCooxx660022..440022..88007744

ccooxxccaaccttuuss..rryyaann@@ggmmaaiill..ccoomm

JJeessssiiccaa CCooxx448800..222200..11884488

ccooxxccaaccttuuss..jjeessssiiccaa@@ggmmaaiill..ccoomm

ffaaxx:: 448800..333366..22993333

–± LLooccaatteedd iinn NNoorrtthh PPhhooeenniixx nneeaarr CCaarreeffrreeee HHwwyy && II1177 –±11553377 !.. DDeesseerrtt HHiillllss DDrriivvee -‐- PPhhooeenniixx -‐- AAZZ -‐- 8855008866

wwwwww..ccooxxccaaccttuussffaarrmm..ccoomm


Good news for farmers!The Arizona Department of Agriculture, EnSave, Inc. and Salt River Project’s (SRP) Business Solutions Program are promoting energy efficiency for Arizona farms.

If you are an SRP customer, you could be eligible to receive up to $350 per pump in technical assistance to evaluate your pumping system. Assessing your pump’s performance can help you avoid interruptions to your operations, reduce energy costs, establish a proactive maintenance plan and improve overall operating efficiency.

Your pump test will provide estimated energy and cost savings for upgrading your pump, as well as information on the potential rebates from SRP for these energy efficiency improvements.

To participate in this program, call EnSave at (800) 732-1399.

Don’t wait to start saving energy and money, call today!

Industry news (Continued)

726-4896

16777 S. Avenue 2EYuma, Arizona [email protected]

Wholesale Arizona-GrownCitrus Trees

Proud participants of the ArizonaClean Citrus Stock Program

Our Arizona-acclimated citrusis available for deliveryacross the Southwest in4 sizes:contracted grove

trees, 5 and 15 gallon pots,and 24�” boxes

Over 50 years experience

office


ANA newsLLC’s Draw IndustryThe Arizona Nursery Association’s spring Local Lunch Con-

nections (LLC’s) were a resounding success in February. On the

26th, 27th and 28th ANA members had the opportunity to get

together in Phoenix, Tucson and Prescott respectively. In addition

to enjoying a free lunch, attendees were updated by the Arizona

Department of Agriculture and Western Growers on industry

news and Cheryl reported on the latest happenings in the Associa-

tion. Thank you to our LLC sponsors Western Growers, Civano

Nursery and Monrovia Growers.

SNL coming April 27th

You can bet on a great time at ANA’s biggest fundraiser of the

year, Saturday Night Live! Casino Night is back by popular

demand with blackjack, craps and roulette. If you are more of a

shopper than a gambler, the Silent Auction is for you with a vari-

ety of fabulous items from vacation getaways to yard art, as well

with friends and family at the beautiful McCormick Ranch Golf

Pavilion in Scottsdale. For more information please see the ad

below or contact Cheryl at (480) 966-1610 or [email protected].

High Rollers at SNL 2012

You are invited…..

Saturday Night Live FundraiserRaising funds to support the Arizona Nursery Association and

Saturday, April 27 20136:00 – 9:00 p.m.

McCormick Ranch Golf Pavilion7505 E McCormick Parkway

Scottsdale, AZ 85258$50 per person or $45 per person for 5 or more

Join us for an evening of casino-type gamblingalong with a chance to network with friends.... old and new.

A fresh BBQ dinner will be served in a beautiful indoor/outdoor venue.Dress is casual.

For more information, contact Cheryl at the Arizona Nursery [email protected] or by calling 480-966-1610.

RSVP by Tuesday April 23rd to 480-966-1610 or [email protected]


“Next Level Conference a Huge Success”The inaugural event, the first full partnership effort between the American Nursery and Landscape Association (ANLA) and The Association of Horticulture Professionals (OFA), was held January 31 - February 2, 2013 in Nashville, TN at the Gaylord, Opryland.

“The Next Level Conference was a huge success on all counts,” says OFA President Mike McCabe. “We had four goals for this event,” McCabe, owner of McCabe’s Greenhouse and Floral in Lawrenceburg, IN, continues, “Strong attendance, a solid mix from both OFA and ANLA’s core communities, and a successful collabo-ration between the volunteer leaders and staffs of our two associa-tions. Number four was to take our industry’s education events to the next level.”

“The Next Level, designed with the help of a national adult educa-tion expert, met our goal of nearly 300 attendees,” says ANLA President Bob Terry, owner of Fisher Farms in Gaston, OR.

“Next Level also represented a big test of the partnership between OFA and ANLA,” says Michael Geary, CAE, chief staff executive of both ANLA and OFA. “This was the first time our volunteer leaders and staff teams came together to produce an event. It was a

very successful collaboration and speaks well to the planned con-solidation of our two organizations scheduled for January 1, 2014.” For more information on this consolidation or the Next Level event, go to www.onevoiceoneindustry.com. ANLA will be publishing more association consolidation information, including FAQ’s in the coming months.

ANLA, a Washington, DC-based trade association, represents green industry business professionals seeking market leadership through advocacy with our nation’s government, a community of industry innovators and experts, and unique, profitability-focused program-ming, products and services. Through the Lighthouse Program, a partnership with green industry state and regional associations, ANLA represents more than 22,000 businesses before Congress and to the White House.

OFA is the leading horticulture educational association in the United States. It is a non-profit, all-industry, educational organiza-tion and its core purpose/mission is “to support and advance profes-sional horticulture.”

ANLA news

(623) 979-7870 Fax (623) 979-4325E-mail: [email protected]

N U R S E R Y L O C AT I O N :

Southwest Corner of75th Avenue & Acoma

1/2 Mile North of Thunderbird Road

Wholesale grower of trees & shrubs

M A I L I N G A D D R E S S :14337 North 75th Avenu Peoria, AZ 85381


From an article by Dr. Charles Hall, Depart-ment of Horticultural Sciences, Texas A & M University

Green industry firms who are performing well in today’s economic climate have been proactive in shaving costs and differen-tiating themselves in the marketplace by effectively articulating their value.

Customers (both end consumers and business-to-business) generally use five major attributes in making a decision about what to buy and from whom: quality, price, service, convenience, and selection. Value represents the tradeoff between the benefits derived from this varying mix of attributes relative to the cost.

Of course, this requires a firm to stay the course in terms of marketing efforts. Firms actually need to consider increasing their marketing efforts during times of eco-nomic stress. As others make cutbacks (and marketing is usually the first thing to go during economically stressful conditions), an increase in marketing efforts can lead to increased customer “mindshare.” While it may seem counter-intuitive, firms normally spending 3 percent to 5 percent of gross sales on marketing in prosperous market conditions should consider increasing this to 5 percent to 8 percent during a down-turn. As the saying goes, speak when others are quiet and even a whisper can be heard.

Of course, what matters most is the mes-sage that is being communicated through a firm’s marketing tools. If, through unified messaging, the industry can position itself in such a way that its products/services are considered to be necessities in people’s lives and not mere luxuries, it will be the best mitigation strategy against recession it can employ. Post-recession consumers are willing to undergo greater search, acquisi-tion, and learning costs in making decisions regarding their purchases. They have par-ticularly exhibited a willingness to pur-chase and, in some cases, pay a premium for products and services that enhance their quality of life in terms of their social well-

being, physical well-being, psychological well-being, cognitive well-being, spiritual well-being, and environmental well-being.

This positioning strategy warrants further examination. The value proposition (or differentiation strategies) for all firms in the industry in the future must focus on the unique ways in which quality of life is improved for its customer base.

For example, some of the economic benefits associated with green spaces are that they beautify and help draw customers to shop-ping districts, reduce shopper stress while they are there, enhance overall curb appeal for local businesses, boost apartment and commercial building occupancy rates, in-creases revenue from tourism, create local jobs, increase residential and commercial property values, and even reduce the costs of street repairs from the reduced tempera-tures resulting from shaded roadways and sidewalks.

While the list of environmental amenities, otherwise known as ecosystems services, is quite exhaustive, it is impressive to consid-er a mere subset of them such as the carbon that is sequestered, oxygen that is gener-ated, wildlife that is attracted, biodiversity that is enhanced, the heat islands that are offset, the air, noise and glare pollution that is reduced, soil erosion that is mitigated, storm water runoff that is more efficiently handled, wind damage that is minimized, and the reduction in energy use from the temperature buffering that plants provide around buildings. Needless to say, many of these environmental amenities translate into substantial economic contributions to local economies as well.

While these economic and environmental benefits may not come as much of a sur-prise, the plethora of health and well-being benefits might. Peer-reviewed research has documented a person’s ability to concen-trate in their work environment is enhanced by the presence of plants and flowers. Children learn faster and are less distracted in flower and plant-filled environs as well,

and flowers have even been documented to reduce stress levels, hypertension, and ease the effects of attention deficit disorder.

However, the full list of benefits provided by flowers, shrubs, and trees is not common knowledge, let alone ingrained in modern day American culture. Humans often have difficulty in even seeing flowers or plants in their own environment, much less connect-ing plants to tangible benefits – a phe-nomenon called plant blindness. For most people, flowers and other plants are a part of the subconscious sector of mental life, perceived as the backdrop, not the main ac-tors in the playing out of our everyday lives. Thus, all industry firms need to emphasize these types of messages in the marketing efforts of their individual companies.

In summary, there is an old adage that says: “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” This latest economic downturn has certainly caused us all as an industry to do some things differently than previ-ously. We’re generally doing more with less. But as we move into the future, even more aggressive marketing will be needed to ensure that we are considered necessi-ties in our consumers’ lives and not mere luxuries. Now is exactly the time to make those strategic marketing investments both as individual firms and through industry-wide efforts.

See ANA’s Plant Something marketing initiative at www.plant-something.org

Harper’s Nurseries utilizes Plant Something campaign

The Green Industry’s Value Proposition for the Future


2013 Scholarship Deadline NearsThe Arizona Nursery Association Foundation, ANAFUND, awards annual scholarships to deserving individuals pursuing an education related to horticulture.

Available funds have been increased to $17,675 for 2013. Scholar-ship Applications are available from the ANA office or online. All applications must be received no later than April 15th.

Applicants must: 1. Be a resident of Arizona currently or planning to be enrolled in a horticulture related curricu lum at a university, community college or con tinuing education program; 2. Be currently employed in or have an interest in the nursery industry as a career; 3. Have an above average scholastic achievement or at least two years work experience in the industry; 4. Display involvement in extra-curricular activities related to the industry.

To find more information about the ANAFUND scholarship program or to apply online, please visit www.azna.org.

Arizona Agricultural EducationANAFUND received a note of appreciation from the FFA Founda-tion for being a sponsor of the Nursery/Landscape Management Career Development Event. “These kids work so hard all year long to prepare for the competition…such events shape our future work-force. Thank you for recognizing and supporting that hard work”.

ANAFUND news

RESIDENTIAL & COMMERCIAL IRRIGATION | Built on InnovationLearn more. http://hntr.in/proven

®MP ROTATOR It’s simple. Use less water. Achieve better results.

EFFICIENCY ENGINEERED into every drop

WHERE INNOVATION MEETS CONSERVATION

CUTS THROUGH WIND KEEPS DIRT OUT

WE'VE GOT YOU COVERED

from

with a full line of MP Rotators8' 35'-30%

ON WATER BILL$by using up toLESS WATER

SAVE MONEY


Gilbert • Chino Valley • Queen CreekCorporate Sales 480-917-9847 • Fax 480-917-2856

V&P Nurseries, Inc.

{ruellia brittoniana ‘katie’} {bougainvillea ‘barbara karst’} {caesalpinia pulcherrima} {agave vilmoriniana}

Growing with the Southwest


Local Sales Representatives:

Dawn Hunter-Clark (480) 296-5233 & Jean-Marie Hing (480) 540-3710

Agave ‘Blue Glow’

RANCHO SOLEDAD NURSERIES, INCAlways growing since 1954

Rare & Unusual Aloes, Agaves, & Xerophytic Plants

18539 Aliso Canyon Rd., Rancho Santa Fe, CA 92067

(858) 756-3717 Fax (858) 756-4597

www.ranchosoledad.com

Agave Ferdinand-Regis Agave parryi truncata

Aloe ‘Hercules’ Agave bovicornuta

New Form I-9 ReleasedOn March 8, 2013, USCIS released a new Employment Eligibility Verification Form I-9. Employers should begin using the new Form I-9 with revision date 03/08/13 immediately for all new hires. The revision date is on the lower left of the new form (Rev. 03/08/13)N. Employers may continue to use previously valid Forms I-9 (Rev. 08/07/09Y and 02/02/09N) for 60 days until May 7, 2013. After 05/07/13, employers must only use the new Form I-9 (Rev. 03/08/13)N. In the cases of reverification or rehires the new version of the Form I-9 (Rev. 03/08/13)N must be used. For more information, please refer to the Federal Register notice. You may obtain the new Form I-9 (Rev.03/08/13)N by visiting I-9 Central or the USCIS website.

Here are some of the changes to the I-9:

passport in Section 1.

Employers are required to complete Form I-9 for all newly-hired employees to verify their identity and authorization to work in the United States.

Employers newsThe Arizona Certified Nursery Professional class will be offered at the SHADE conference on August 9, 2013, 8:00 a.m. – 4:00 p.m. at the Renaissance Hotel, 9495 W. Coyotes Boulevard, Glendale, AZ. For more information contact Susan Chase at (480) 966-1610 or [email protected]. Special rates are available for groups of ten or more for private training sessions.

Congratulations to the newest Arizona Certified Nursery Professionals:Ken DiMichel, Moon Valley NurseryMichael Eaton, Moon Valley NurseryL.P. Oviedo, Moon Valley NurseryFrankie Valdez, Moon Valley Nursery

ACNP news

Your AD Goes HERECall for Availability

480.966.1610


Insurance updateMatt Bigham, Desert Region Manager, Western GrowersWestern Growers Insurance Services is endorsed by the ANA to provide insurance to its members. You can reach Matt at 602-266-6147, ext 7452

Obama Care: The Affordable Care Act (ACA)

By now hopefully you have come to terms with the fact that “Obama care”, officially known as; The Affordable Care Act (ACA) is going to happen. As we have noted in past articles, there are several parts to this new law that you should become familiar with. The Affordable Care Act allows Americans to have access to quality, affordable health insurance. To achieve this goal, the law requires certain health plans to offer a comprehensive package of benefits and services, known as “essential health benefits” (EHBs).

There are 10 categories of essential health benefits to each plan. 1. Ambulatory Patient Services 2. Emergency Services 3. Hospitalization 4. Laboratory Services 5. Maternity & Newborn care 6. Mental health & substance abuse services, including behavioral health treatment 7. Prescription drugs 8. Rehabilitative & habilitate services and devices 9. Preventative & wellness services & chronic disease management 10. Pediatric services, including oral and vision care

The Department of Health and Human Services allowed each state to select their own benchmark plan from a selection of 4 plans. The plan selected had to reflect the scope of benefits offered by a typical employer plan. The plan selected would define the EHBs that must be covered by plans in their state.

In California the small group plan chosen was based on The Kaiser Foundation Health Plan Small Group HMO 30 Plan. Arizona has chosen the State Employee Plan based on the EPO Plan, administered by United Healthcare.As of January 1, 2014 all non-grandfathered plans that are fully insured, individual or small group plans must offer essential health benefits.

Conversely, plans which are not required to offer essential health benefits would need to be large group (over 50 lives insured) fully insured or self-funded plans (ie-Western Growers Assurance Trust) or Grandfathered plans. We will also see the lifetime maximums going away at the turn of the year. No longer will you see a cap of say, four million dollars on your plan.

Bronze, silver, gold and platinum might no longer be most often associated with the Olympics. The “Metal Plans” as they have been so aptly named will now be the moniker for the four plans offered with the essential health benefits in the exchanges and with carriers. There is still much to be determined on the exact plan designs, however the most notable association is with the cost sharing portion of the plan with bronze at 60%, silver at 70%, gold at 80% and platinum at 90%. Co-pays and deductibles will also be defined by these plans once they are actually confirmed

and revealed to the public. What we do know for 2014 is that per the new law, health plans providing essential health benefits cannot impose a deductible greater than $2,000 for single coverage or $4,000 for family coverage. Many business owners have been purchasing health plans with larger deductibles to off-set costs. All of these plan designs are subject to change or indexed alteration as years pass.

As I wrote in my last article, I noticed employers of all sizes and sophistication levels not being too far along in the familiarity with the new ACA law and little had been done by them as far as implementation strategy. I would encourage team meetings with key staff to get familiar with how this will affect your business. Assign portions of the new law to certain staff so the task does not seem so daunting. As always, if you need our help, feel free to reach out to any Western Growers Insurance Services staff.


Asian Citrus Psyllid Update In 2009, the Asian citrus psyllid (ACP), an insect no bigger than a small grain of rice, threatened to destroy homeowners’ citrus trees and our citrus fruit and nursery stock industries, which add at least $37 million annually* to Arizona’s economy. ACP is a threat because it vectors citrus greening disease, otherwise known as Huanglongbing (HLB) - the most devastating disease known to infect citrus trees.

Since the 2009 detection, the Arizona Department of Agriculture and partners have maintained a state-wide trapping program. Until January of this year, only single ACP adults were intercepted (17 locations in all) with no repeat detections at any of those sites. This year, however, there has been a dramatic increase in the number of detections in western Arizona with new ACP detections in Yuma County and, now for the first time, numerous detections in Lake Havasu City.

With multiple detections in the Lake Havasu City area, the State has updated the ACP quarantine that limits the movement of citrus fruit and citrus plant material from within the quarantine boundary. Currently, there is an established quarantine area in the southwestern portion of Yuma County. The new quarantine adds a 20 mile area around Lake Havasu City, from approximately 10 miles north of I-40, south to the Avi Suquilla Airport (north of Parker in La Paz County), and all areas west of Alamo Road. For more information please visit: http://www.azda.gov/psd/acp.htm

The department requests the public’s assistance in controlling the spread of this devastating pest by purchasing only inspected, certified citrus nursery stock for home planting, and to not ship personal citrus plants (including grafting material) or homegrown citrus fruit without certification from a State regulatory official. For more information please visit: http://www.azda.gov/psd/acp.htm

For more information on citrus health issues visit www.saveourcitrus.org. Remember: ‘DON’T RISK CITRUS, DON’T MOVE CITRUS’

* 2010 Arizona Agriculture Statistical Bulletin

PM10 General Permit RecordThe requirement of mandatory reporting of BMPs for the March 31, 2013 deadline may be suspended. The Governor’s Agricultural Best Management Practices Committee, Arizona Department of Environmental Equality (ADEQ), and the EPA are in negotiations to eliminate this requirement. Until that determination is made the committee and ADEQ are looking into suspending the March 31, 2013 deadline.

Currently the rule states that beginning March 31, 2013 a commercial farmer shall complete and submit a Best Management Practices General Permit Record Form to the Arizona Department of Agriculture. Thereafter, the commercial farmer shall also complete and submit the General Permit Record Form on March 31 of each calendar year. The General Permit Record Form must include the required number of BMPs implemented the previous calendar year and the required number of BMPs to be implemented during the current calendar year. Until the final decision is made on the elimination of the mandatory reporting it is recommended that your General Permit Record Form be completed and filed with all your BMP records and have it ready to be submitted to the Department of Agriculture if needed.

To get more information or receive a copy of the General Permit Record Form call Rusty Van Leuven in the Agricultural Consultation and Training Office at 602-542-3484 or visit the Arizona Department of Agriculture website at www.azda.gov.

It’s the Law Contributed by John CaravettaAssociate Director - Plant Services Division, Arizona

Department of Agriculture

Providing quality plant material with quickand dependable service. Pick from a

large selection of plant material. 1 Gallon to 36” box. Specializing in plants that

thrive in our desert environment.

DESERT TREESNURSERY

9559 N. Camino Del PlataTucson, AZ 85742

1-800-873-3041 • 1-520-297-5664Fax 520-297-5035

DESERT TREESNURSERY

SINCE 1976

Desert Trees_ALCA Ad_136843.2 1/30/12 4:03 PM Page 1


Protect Your EyesThousands of people are blinded each year from work-related eye injuries that could have been prevented with the proper selec-tion and use of eye and face protection. Eye injuries alone cost more than $300 million per year in lost production time, medi-cal expenses, and workers’ compensation, according to the U.S. Department of Labor.

The Occupational Safety and Health Administration requires employers to ensure the safety of all employees in the work envi-ronment, which means eye and face protection must be provided whenever necessary to protect against chemical, environmental, radiological or mechanical irritants and hazards.

Each year, SCF receives scores of workers’ compensation claims from workers who have been injured by debris that has injured their eyes or struck them in the face.

OSHA addresses eye and face protection in specific standards. In general, these standards require that employers provide the kinds of protection, whether it is safety goggles or a complete face shield, to ensure safety from flying particles, molten metal, liquid chemicals, acids or caustic liquids, chemical gases or vapors, or potentially in-jurious light radiation. OSHA also requires that all eye and face personal protection equipment be marked so the manufacturer can be identified easily.

For full-face protection, face shields are the best choice. They protect the worker from splashes, heat, flying particles and other hazards, while allowing for plenty of ventilation. Face shields are recommended for activities that involve extreme heat. But remember, face shields won’t protect the eyes, so they must be used in combination with safety glasses or goggles. And some face shields are designed specially to be fitted with hard hats.

As far as protecting the eyes, never rely on regular glasses. Workers in areas where there is a lot of airborne dust or grit, flying particles or splashing chemicals, need to choose protective eyewear best suited for the job.

Here are some tips provided by the American National Standards Institute:

-vide adequate protection for most types of work.

-scription glasses and provide front and side protection.

provides maximum protection from fumes and flying debris.

for maximum facial protection.

For more on eye safety, watch the Eye Safety video on SCF Arizona’s website, scfaz.com, under “Safety Net”. You also can order eye safety posters and informational brochures on the SCF Arizona website.

Safety news Contributed by Bruce Trethewy, SCF Communications Manager

22nd Annual

Desert Horticulture Conference May 17, 2013

Casino Del Sol Resort Tucson, AZ

Registration Now Open "Early Bird" discount before May 1st

Multiple registrations discounted Students -‐ Submit your posters!!

Sponsor's Welcome

http://cals.arizona.edu/deserthort


Let UsRootFor You

NURSERY LOCATION:

Jeff: 602-809-4150

8606 West McDowell Road

Phoenix, AZ 85037

CALL FOR PRICE QUOTES

Jonathan Mobile: 602-903-3700

Fax: 623-936-4737

“Green and Growing”

www.elginnursey.com

Our CondolencesGary Petterson, husband of ANA past President Sharon Petterson and long-time ANA member, passed away on February 20th after an extended illness.

Partners in life and business, Gary and Sharon worked side by side for many years building a nursery and landscape business. They also created a happy holiday tradition for scores of Arizonans with their annual Poinsettia Festival at Gardener’s World. Gary was involved with grower and marketing issues for the industry at both the state and national level.

ANA extends sincere condolences to the entire Petterson family.

Bigham Family AdditionMatt Bigham, Western Growers Desert Region Manager, and his wife Nicole are proud new parents. Mattilda Louise Bigham was born on February 17th at 2:54 am, weighing 6.6 lbs. Matt reports that she is a happy, healthy baby. Congratulations Matt and Nicole!

New Dad Matt Bigham with daughter Mattilda

¿Qué Pasó?

Specimen Trees for Desert Landscapes

Arid Zone Trees

480.987-9094 Fax 480.987.9092

[email protected]

www.aridzonetrees.com


Advertiser IndexA & P Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7All Season Wholesale Growers . . . . . . . . . . . . . . . . . . . 9Arid Zone Trees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Arizona Wholesale Growers . . . . . . . . . . . . . . . . . . . IBCArizona Dept. of Agriculture (Energy Audit) . . . . . . . . . 5Cox Cactus Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Desert Tree Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Desert Trees Nursery . . . . . . . . . . . . . . . . . . . . . . . . . 13Elgin Nursery and Tree Farm . . . . . . . . . . . . . . . . . . . 15Ewing Irrigation . . . . . . . . . . . . . . . . . . . . . . . . . . . IBCHunter Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Paradise Wholesale Nursery . . . . . . . . . . . . . . . . . . . . . 7Plants for the Southwest . . . . . . . . . . . . . . . . . . . . . . . 12ProCal/Wilbur Ellis . . . . . . . . . . . . . . . . . . . . . . . . . . 16Queen Creek Growers . . . . . . . . . . . . . . . . . . . . . . . . . 4Rancho Soledad Nurseries, Inc. . . . . . . . . . . . . . . . . . 11SCF Arizona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5SNL Event . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Sonoran Studios . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Southwest Forest Products . . . . . . . . . . . . . . . . . . . . IFCSunset Nursery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5U of A Desert Hort Conference . . . . . . . . . . . . . . . . . . 14V&P Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10West Coast Turf/Western Sod . . . . . . . . . . . . . . . . . . . 10Western Growers . . . . . . . . . . . . . . . . . . . . . . . . . . . . BCWestern Tree Company . . . . . . . . . . . . . . . . . . . . . . . . 3Zvida Growers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Containers Today! No Delay!Wilbur Ellis has teamed up with Pro Cal Containers to

provide growers in Arizona a local sourcefor nursery containers.

No more waiting. Get your nursery cans when you need them with our convenient forklift delivery service.

For more info contactGlen Steffensmeier 602-918-5293

With Sonoran AudioVisualEvery seat is the BEST seat in the house.

High quality sights, sounds & video

for live events, conferences & galas.

Providing service & equipment in allhotels & resorts in the Valley.

WE’VE MOVED!2223 S. 48th St., Ste E

Tempe, AZ 85282

www.sonoranstudios.com/av(602) 283-4440

[email protected]

/sonoranstudiosaz

PREPARE FOR GROWTH.Ewing carries a full line of products to help your nursery thrive. From drip systems and tools to tree stakes and ties, we’ve got what you need to grow healthy, beautiful plants for any landscape project. Find us: www.ewing1.com/arizona

LOW VOLUME DRIP IRRIGATION | WATER FEATURES | FERTILIZER | ORGANIC SOLUTIONS | MP ROTATORS | TREE STAKES AND TIES

Arizona Wholesale GrowersTrees, shrubs and cacti for arid climates since 1982.

Suncrest Nursery 4204 Lone Mountain Cave Creek AZ 85331 tel 480-488-1968 fax 480-488-8859

PRSRT STD U.S. Postage

PAIDPhoenix, AZPermit No. 1

ARIZONA NURSERY ASSOCIATION1430 West BroadwaySuite 110Tempe, AZ 85282

Change Service Requested

PRSRT STD U.S. Postage

PAIDPhoenix, AZPermit No. 1

800.333.4WGA

www.weLOVEag.com

ADI No. 866343CDI No. 0E77959

WE AG

Western Growers Insurance Services is endorsed by the Arizona Nursery Association

LOOKING FOR AN AG-MINDED INSURANCE COMPANY THAT CARES ABOUT AG?

Western Growers Insurance Services is that company! We specialize in coverage for the ag-sector. If you haven’t reviewed your policies in a while, let us take a look. We’ll make sure you have the right coverage for your business, including workers’ compensation and other lines of property and casualty insurance. Schedule your complimentary policy review with us today. Stay protected. Stay ag.

AUTOMOBILE CROP PROTECT ION D IRECTORS & OFF ICERS EMPLOYMENT PRACT ICES

& L IAB IL ITY INSURANCE ERRORS & OMISS IONS GENERAL L IAB IL ITY HEALTH BENEF ITS

K IDNAP & RANSOM PROPERTY UMBRELLA WORKERS’ COMPENSAT ION

ARIZONA NURSERY ASSOCIATION1430 West BroadwaySuite 110Tempe, AZ 85282

Change Service Requested

Date post:	30-Mar-2016
Category:	Documents
Upload:	vicki-bundy
View:	221 times
Download:	6 times

Southwest Horticulture Magazine

Documents