South Orange Business Code Review Task Force

South Orange Board of TrusteesMarch 12, 2018

Agenda

Background (Task Force + Process)

Planning Approach

Proposed Amendments

Review of Proposed Storefront Design Standards by Design Review Board

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Purpose

The Task ForceCreated in conjunction SOVCA to:

Review zoning to attract investment

Create a reputation for the Village as a great place to do business

Enhance the Village’s lively downtown and ensure its resilience in the face of economic shifts

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Background

Remove regulatory barriers to investment

Facilitate SOVCA’s attraction efforts by creating business-friendly reputation

Allow uses that will enhance vibrancy and attract ”walking wallets”

Strengthen existing retailers through an “ecosystem” of storefronts

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Business Code Task Force Objectives

Introduction

MembersSheena Collum, Village President

Steve Schnall, Village Trustee

Bob Zuckerman, Executive Director, SOVCA

Doug Zacker, Chair, Seton Village Committee

Katherine Crenshaw, Chair, South Orange Design Review Board

Ben Salmon, Business Owner (Kitchen a la Mode)

Celina Herrero, Business Owner (Sparkhouse)

Michael Feinberg, Property Owner

Deborah Engel, Business Owner, Work and Play

IntroductionJun 2017:

Jul 2017: Initial recommendations and public workshop

Preliminary CBD zoning review

Jan 2018: Refined recommendations for CBD zoning

Mar 2018: Present Amendments to Board of Trustees

Apr 2018: Introduction and consistency review

IntroductionJun 2017:

Jul 2017: Initial recommendations and public workshop

Preliminary CBD zoning review

Jan 2018: Refined recommendations for CBD zoning

Mar 2018:

Apr 2018: Introduction and consistency review

Present Amendments to Board of Trustees

Introduction

Mar 2018:

3/12/18: Tonight’s informational presentation

Jun 2017:

Jul 2017: Initial recommendations and public workshop

Preliminary CBD zoning review

Jan 2018: Refined recommendations for CBD zoning

Present Amendments to Board of Trustees

Part 2: Planning Approach

We began with some key questions:

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What retail uses will enhance vibrancy in our downtown and harness current trends?

How should regulations distinguish between ground floors vs. upper stories or main streets vs. side streets?

Have we missed opportunities due to existing zoning?

1 What retail uses will enhance vibrancy and harness current trends?

Active uses that are supported by office and residential space.

Service uses that will bring consumers of traditional retail into the downtown.

Village must capitalize on trend toward “experientialretail” (dining, shopping, gathering spaces, entertainment and culture)

How should regulations distinguish between ground floors vs. upper stories or main streets vs. side streets?Main Streets: Sloan Street, South Orange Avenue

Downtown Side Streets: all other CBD streets

Distinct Corridor: Valley St, Irvington Ave

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How should regulations distinguish between ground floors vs. upper stories or main streets vs. side streets?Ground Level: Active uses especially retail, dining, entertainment (“locked door test”)

Upper Levels: Residential, office, services and less active job-dense uses

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Have we missed opportunities due to existing zoning?

• Gyms / fitness

• ”General assembly” (paint & sip; music school)

• Tattoo / art gallery

• Arcade

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Part 3: Proposed Amendments

Locations

Locations

Locations

Locations

Use ScheduleUses

Main Streets(Sloan & South Orange)

Side Streets (all other CBD)

Distinct Corridors (Valley & Irvington)

1st Fl. Upper Fl. 1st Fl.Upper

Fl. 1st Fl. Upper Fl.Retail P P P P P PCatering NP P P P NP PShowroom NP P P P NP PStudio/Production NP P P P NP PBank P P P P P PBusiness Service NP P P P P PConsumer Service NP P P P P PIT Maintenance NP P NP P P POffice NP P NP P P PProduction + Retail P P P P P PEducation + Retail P P P P P PPersonal Service P P P P P PRestaurant /Café P P P P P PPet Grooming NP P P P NP PPet + Retail/Adoption P P P P P PMedical + Retail NP P P P P PMedical Office NP P NP P NP PTrade Services + Retail NP P P P P PCo-working NP P NP P P P

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* Potential Conditional Uses

Use ScheduleUses

Main Streets(Sloan & South Orange)

Side Streets (all other CBD)

Distinct Corridors (Valley & Irvington)

1st Fl. Upper Fl. 1st Fl.Upper

Fl. 1st Fl. Upper Fl.Bus/Tech Schools P P P P P PReligious/Worship C C C C C CLibrary P P P P P PMuseum P P P P P PPublic Building P P P P P PCommunity Dev. NP P NP P P PPublic Parking P P P P P PReal Estate Offices P P P P P P

Use ScheduleUses

Main Streets(Sloan & South Orange)

Side Streets (all other CBD)

Distinct Corridors (Valley & Irvington)

1st Fl. Upper Fl. 1st Fl.Upper

Fl. 1st Fl. Upper Fl.Arcade/Billiards P P P P P PVape/Water Pipe P P P P NP NPChildren’s Activities P P P P P PParticipatory Rec. P P P P P PHealth Fitness P P P P P PFraternal Organizations NP P P P NP PBanquet/Venue NP P P P NP PRestaurant/Banquet P P P P P PTheater P P P P P PPublic Park P P P P P P

Use ScheduleUses

Main Streets(Sloan & South Orange)

Side Streets (all other CBD)

Distinct Corridors (Valley & Irvington)

1st Fl. Upper Fl. 1st Fl. Upper Fl. 1st Fl. Upper Fl.

Residential NP P P P P PHotel P P P P NP NPChildcare NP P P P P P

Types of ChangesDefinitionsUses will be clearly defined

All permitted uses will be defined in Sec. 92-3: Definitions of the Village Code

Definitions to define, but not regulate the use. Regulations contained in permitted and conditional use standards

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New Uses Extending Across Districts Restricting to Upper StoriesPermitting on Ground Floor

The proposed changes fall into at least one of four categories, as follows:

1) Newly permitted uses

2) Expanding permitted uses into new districts

3) Explicitly permitting on ground floor

4) Explicitly prohibiting on ground floor

Types of ChangesNew Uses in CBD + B

DistrictsNew Uses in B

DistrictNew Uses in CBD

District

Body Piercing / Tattoo StudioChildren’s Activity SpaceParticipatory RecreationHookah / Vape LoungeVeterinary HospitalCoworkingProduction / Creative StudioMedical Clinic

Pet GroomingPublic Uses (parks, schools, etc.)HotelsMedical ScreeningHealth / Fitness FacilitiesLodges / Fraternal Organization

Catering EstablishmentsRepair Establishments

Note: some of these uses may already be permitted under different names, but amendments remove vagueness.

Types of Changes

Removing Use from Ground Floor

Expanding Use to Ground Floor

CBD / B Consumer ServicesBanquet FacilitiesVocational SchoolsCatering EstablishmentsMedical ScreeningRepair Establishments

Offices and Professional OfficesResidential Units

CBD Business ServicesChild Care

Lodges / Fraternal Organization

Changes to Floor Restrictions:

Zoning Changes

Additional Work to be Done

• Craft definitions for new uses.

• Revise current schedule of uses in LDO

• Ensure consistency with parking standards, etc.

• Revise / create conditional use standards.

ProcessMar 2018:

Apr 2018:

Informal Presentation to Trustees (tonight)

May 2018:

May 2018:

Presentation of Ordinance Language (potential intro)

Planning Board Review

Potential Public Hearing / Adoption

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South Orange Design Review Board

Ordinance Update Revised March 2018

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Awningwithoutavalance

Awningwithavalance

Design Review Board – Ordinance Update March 2018 Awning Terminology

Theslopereferstothetopawningsurface

Avalanceisadecora8veawningedge

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Current:SouthOrangeonlyallowssignage(name/logo)onslopeiftheawningdoesnothaveavalance.Signagemustbeposi8onedintheboCom1/3oftheawningslope,andnomorethan1/3oftheawningslopeinheight.

Recommenda/on:Theordinanceshouldallowsignageontheslopeofanawningbothwithandwithoutavalance.Ifslopeisusedforsignage,anyvalancetextmustbelimitedtostreetaddressorprincipalproductoffered.

Design Review Board – Ordinance Update March 2018 Awning Signage: with Valance

Ifsignageisonawningslope,thenthevalancemayhavebuildingaddressnumberormustremainempty

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Current:Signagelimitedto1/3oftheheightoftheawningslope,posi8onedonlyintheboCom1/3oftheawning.

Design Review Board – Ordinance Update March 2018 Awning Signage: Size

Recommenda/on:Signagemaybeupto25%ofthetotalsquarefootageoftheawningslope.Posi8onnotlimitedtoboCom1/3ofawningslope.

Ifsignageisonawningslope,the

valancemayhavebuildingaddressnumberorremainempty

10’

6’

5’

Design Review Board – Ordinance Update March 2018 Awning Signage: Examples of 25% of Slope Square Footage

3’Sign

AwningSlope

10’

6’

5’

3’

AwningSlope

Sign

Recommenda/on:Signageshouldbemeasuredfromitswidestpointstodeterminethe25%measurements

10’

6’

7.5’

2’Sign

AwningSlope

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Design Review Board – Ordinance Update March 2018 Awning Signage

Recommenda/on:HavingawallsignshouldprohibitsignageontheawningslopeThevalancemays8llbeu8lizedundertheexis8ngguidelines

Current:Thereisnorestric8ononabusinesshavingbothawallsignandawningslopesignage

Recommenda8onisawningsthathavetextorgraphicsonlyonthevalance,canstateaddressnumbersand/orbusinessnameorprinciple

productorbusinessslogan.

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Design Review Board – Ordinance Update March 2018 Transom Terminology

Atransomisawindowaboveanotherwindowordoor.

Transom Transom

Window

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Design Review Board – Ordinance Update March 2018 Transom Example

Anexampleofatransomwindowsignbelow

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Design Review Board – Ordinance Update March 2018 Transom Signage

Recommenda/on:Ifatransomisinthesignbandofthebuilding,thisisyoursign.Youcannotdoanothersignabove–butifyouhavemorethanonetransom,eachonecanbeasign.TransomsignageislimitedtobusinessnameinindividualleCersand/oralogoorgraphicand/orwindowborder.Windowtransomsignagecanhavenobackgroundcolororfill.Transomsignagecanbeupto75%ofthetotalsquarefootageofthewindow

HOMETOWNCAFE 123 HOMETOWNCAFE

A`erreview,thetextand/orgraphiccouldfill75%oftheofthesquare

footageofatransomwindowsinceitisusedassignage.

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Design Review Board – Ordinance Update March 2018 Window Signage

Current:Windowsignagesizecanbeupto10%ofthewindowsquarefootage

Recommenda/on:Windowsignagesizecanbeupto25%ofthewindowsquarefootageThisisconsistentwiththeproposedawningguideline,makingiteasierforthebusinesstodeterminecoverage,andeasiertoenforce

Window

Window

Signage(10%)

Signage(25%)

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Design Review Board – Ordinance Update March 2018 Bistro Lighting

Recommenda/on:Commercial-qualitybistrolightsofawhite,warmlightquality,maybehungunderawningsinthevalancearea(yearround)Ideally,a8mershouldbeu8lizedtoconservepower.

Commercialqualitylights,maybehungtooutlinetheboComedgeofanawningtoprovideaddi8onallight.Theselightsmaynotblink

orshowmovement.