providing consultation for
search engine optimization,
AdWords management, lead
generation, website usability,
and website analytics
(800) 460-SOZO73 East Forrest Avenue Suite 110 Shrewsbury, PA 17361
www.sozofirm.com
Just north of Baltimore on the PA/MD border in Shrewsbury,Pennsylvania. Our offices are located 1/2 mile west off I-83, exit 4.
Are you maximizing the potential of the web? Are you
aggressively reaching out and forming new relation-
ships with prospective clients or are you just sitting
back, waiting for new prospects to stumble upon your
website? We’ll help you gain an outsider’s perspective
on what is or isn’t working with your web presence.
Then, we’ll propose what you’ll need to do to make your
web presence work overtime for you.
SEARCH ENGINE OPTIMIZATIONWith our initial website analysis, we’ll conduct keyword
research, evaluating traffic & ranking potential for
targeted keywords. Our next step will be an examination
of your website’s coding & content as we look for issues
affecting its ability to rank well. We’ll then develop a
proposed plan of action to help your website become
stronger. We offer SEO consultant services as well as
ongoing SEO implementation to help your website succeed.
CONTENT MARKETINGPromote your business, products and services through content
marketing articles. Our copywriters can work with your staff to
develop promotional articles. These content marketing articles will
then be placed strategically throughout the web on marketing blogs,
information hubs & lead generation sites, helping spread the word
about your business. Use the power of the written word to help your
company’s product or service spread like wildfire.
COPYWRITINGHaving trouble developing copy for your website? With
technical information and/or an outline provided by you,
our team of copywriters can take your rough drafts and
turn them into winning copy.
INTERNETMARKETINGstrategies for success
GOOGLE ADWORDS CAMPAIGN MANAGEMENT
Do you feel like you’re just pouring endless marketing dollars into
ad campaigns that don’t give results? We’ll thoroughly go through
your current campaigns, making recommendations for optimizing
them to increase their performance. We can train your staff
regarding best practices for running AdWords campaigns and even
show you some advanced ways of using AdWords that you probably
never dreamed existed.
Can social media websites really generate valuable traffic to your website along with buzz about your products and services?
LEAD GENERATION/MICRO WEBSITESNeed more customers? Need more clients? We’ll help you
craft a lead generation/micro website strategy to focus on
niche groups of customers. Our web development team
can design these lead generation sites, or we’ll gladly work
alongside your web team and provide the core marketing &
optimization strategies. Our lead generation sites have been
quite effective at driving targeted prospects to our clients.
WEBSITE ANALYTICSGoogle Analytics is a great free tool; however, do you know how
to leverage it to determine the ROI for your most recent email
newsletter campaign or for your Google AdWords? We’ll help you
better understand Google Analytics, and we may even advise you
invest in a more powerful, fee based analytics tool to take your
visitor tracking to the next level. Observing carefully what visi-
tors do when they come to your website can help you improve
your website as well as help you allocate your online marketing
budget into that which generates the most results.
REPUTATION MONITORING& MANAGEMENTA disgruntled former employee or a disreputable competitor can
anonymously slash back at you on the web and cost you thousands
of dollars in lost sales within hours. Are you prepared to fight back?
With our internet reputation monitoring & management services,
we’ll help you lay out a plan of action before that attack begins –
or immediately after the fact if you are already experiencing it. If
you need to take your internet reputation management to the next
level, we partner with a some specialists who can address it at a
deeper level, working alongside of your legal team.
SOCIAL MEDIA STRATEGIESHow are you using Facebook and Twitter? Are you taking advantage
of YouTube or other video/picture sharing websites? Can social
media websites really generate valuable traffic to your website
along with buzz about your products and services? Or is maintaining
Facebook company pages and Twitter profiles merely a waste time
with little ROI to show? We’ll help you understand the power of the
social web, and we’ll develop a
strategy that works within
your staff’s ability and
your budget to put
social media into
action for you.
WEBSITE USABILITYJust because you build it doesn’t mean they’ll come and use it. Well,
they might come and try to use it, but they might not stick around
long enough to make their stay profitable for you. If you suspect
your website has usability issues, we offer both basic as well as ad-
vanced usability studies. We’ll rip your site apart and give you the
blunt truth about it that will make you cringe (just kidding).
A/B SPLIT TESTINGDon’t just drive traffic to your site through ads.
Experiment with different landing pages and ad versions and
measure the results. We’ll help you set up your A/B testing,
fully manage it, and provide you with the easy to understand
results. Our philosophy for each client’s project we tackle is to
always strive to get better. Improvement can only be made if
you bravely jump out there
and try something.
Experiments may mean
failure, but you’ll never
know how well an idea
works until you give
it your best shot and
measure results.
BACKLINK DEVELOPMENTIt’s true that links are still a huge part of what determines how
your website will rank within search engines. In fact, a site’s
backlink profile in conjunction with the anchor text making
up those links plays a significant factor in how well or how
poorly your website will be found for your key search terms.
Let us develop a strategy to help you lay a foundation to build
a stronger backlink profile so that your website can become
more readily found.