Date post: | 17-Jan-2017 |
Category: |
Marketing |
Upload: | trackmaven |
View: | 834 times |
Download: | 1 times |
Actionable Ways Strategies and Technologies to Amplify Your Content
Travis WrightChief Marketing Technologist
CCP Digital
ccpdigitalcomspark teedubya
Who is this Travis Wright dude
teedubya
bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Digital bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos MarTech podcast launching in Q2bull teedubya on Twitter
DMS2015ccpdigitalcomspark teedubya
teedubyaDMS2015ccpdigitalcomspark teedubya
Who is this Travis Wright dude NOT
teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya
this is a social event
Spark16
teedubyaccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Who is this Travis Wright dude
teedubya
bull Radio Disc Jockey at Age 13bull Military Intelligence and Russian Linguist in the US Armybull Stand-up comedian since 1995bull Web developer since 1996 bull SEO amp ldquoGeo-Targetingrdquo SMB ndash Fortune 50rsquos brands since 1998bull Former Global Social Media Strategist ndash Norton Symantecbull Chief Marketing Technologist ndash CCP Digital bull Tech Journalist for CMOcom MarketingLand Businesscom amp othersbull Inc Magazine Columnist ndash Tech Tools for Entrepreneursbull Hosting Venture Beatrsquos MarTech podcast launching in Q2bull teedubya on Twitter
DMS2015ccpdigitalcomspark teedubya
teedubyaDMS2015ccpdigitalcomspark teedubya
Who is this Travis Wright dude NOT
teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya
this is a social event
Spark16
teedubyaccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaDMS2015ccpdigitalcomspark teedubya
Who is this Travis Wright dude NOT
teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya
this is a social event
Spark16
teedubyaccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Who is this Travis Wright dude NOT
teedubyaccpdigitalcomsparkccpdigitalcomspark teedubya
this is a social event
Spark16
teedubyaccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
this is a social event
Spark16
teedubyaccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
MARTECHWOMEN
ccpdigitalcomspark teedubya
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
MAK
E SE
NSE
ccpdigitalcomspark teedubya
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Silos and Silos of Data
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
bull Ask amp Answer the right questions
bull Integrate marketing strategies
bull Optimize your marketing mix
bull Know your audience
bull Recognize your customer
bull Personalize customer journey
bull Create a better user experiences
Data-Driven Marketing Making Smarter amp More Impactful Decisions
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Enhance Your Marketing Strategy Deliver Better Results Throughout The Customer Journey
ccpdigitalcomspark teedubya
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Coordinate Your Efforts
US retailers lose nearly $100 billion each year from poorly executed cross-channel marketing efforts
Source DataMonitor
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
Pillars of Social Business Strategy
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Pillars of Social Business Strategy
1 Social Media Marketing + Community Management 2 Content Strategy Curation Creation3 Social Media Selling amp Relationship Building4 Social Media Talent Acquisition5 Social Advertising amp Paid Amplification
ccpdigitalcomspark teedubya
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
WHY CONTENT MARKETING
teedubyaccpdigitalcomspark teedubya
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
JasonMillerCA
According to Adobe Research Over 198 Million People Block Ads
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
JasonMillerCAteedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Content
ccpdigitalcomspark teedubya
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Help us Obiwan Contentobi ndash Yoursquore our only hope
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
CONTENT CREATION
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
CONTENT PLANNING amp RESEARCH
teedubyaccpdigitalcomspark teedubya
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
DivvyHQ httpDivvyHQcom
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
CONTENT CURATION
teedubyaccpdigitalcomspark teedubya
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
GREAT WAYS TO ORGANIZE CONTENT
KMULLETT
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpglobalcomcmworld
Sharing is Caringhellip
KMULLETT
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpglobalcomcmworld
Nuzzel Nuzzel httpnuzzelcom
ccpdigitalcomspark teedubya
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
CONTENT SCHEDULING amp DISTRIBUTION
teedubyaccpdigitalcomspark teedubya
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Bulk Buffer httpbulkbuffercom
teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaStart a Fire startafire httpwwwstartafirecom
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
CONTENT AMPLIFICATION TACTICS
teedubyaccpdigitalcomspark teedubya
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
WAYS TO PROMOTE
teedubyaccpdigitalcomspark teedubya
bull Found via Search SEObull Traditional Social Sharingbull Word of Mouthbull Email Marketingbull FacebookLinkedin Groupsbull Hashtags via Twitterbull Foster Employee Advocacybull Newsjack Events via Socialbull Repurpose Contentbull Influencer Outreachbull Guest Bloggingbull Syndicated Contentbull Pinterest
bull Micro-targeting Ideal Customers
bull Facebook Boosted Postsbull Promoted Tweetsbull LinkedIn Sponsored Updatesbull YouTube Paid Adsbull StumbleUpon Paid Discoverybull Reddit Adsbull Native Advertisingbull Paid Content Discovery bull PPC ndash Google Adwords or Bingbull Retargetingbull Curation Appsbull
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Google Buy Button on SERPS
The Periodic Table of SEO Success Factors ndash Search Engine Land
ccpdigitalcomspark teedubya
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Moz SEO Cheat Sheet 30 ndash Moz
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Linkedin Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Facebook Groups
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Hashtags httphashtagsorg
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Use hashtags to search for threads about subjects such as socialselling
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
INFLUENCER OUTREACH
teedubyaccpdigitalcomspark teedubya
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaBuzzSumo buzzsumo httpbuzzsumocom
ccpglobalcomcmworldccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
GetLittleBird GetLittleBird httpwwwGetLittleBirdcom
ccpdigitalcomspark teedubya
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
BuzzStream Buzzstream httpwwwBuzzStreamcom
ccpdigitalcomspark teedubya
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
GroupHigh grouphigh httpwwwgrouphighcom
teedubyaccpglobalcomcmworldccpdigitalcomspark teedubya
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
Outreach Outreach_io httpoutreachio
ccpdigitalcomspark teedubya
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
kciabcbcshttpGetLittleBirdcom
Nimble nimble httpnimblecom
ccpdigitalcomspark teedubya
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
VoilaNorbert VoilaNorbert httpVoilaNorbertcom
ccpdigitalcomspark teedubya
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
EmailHunter EmailHunter httpemailhunterco
ccpdigitalcomspark teedubya
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaConspire Conspire httpconspirecom
ccpdigitalcomspark teedubya
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
Advocate Engagement Platforms
ccpglobalcomcmworldccpdigitalcomspark teedubya
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcom 10740 Nall Ave Suite 310 Overland Park KS 66211 9139487400
Digital Advertising
ccpdigitalcomspark teedubya
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
The Advertising Quandary
ldquoHalf the money I spend on advertising is wasted the trouble is I donrsquot know which halfrdquo
-- John Wanamaker father of modern advertising and a ldquopioneer in marketingrdquo
ccpdigitalcomspark teedubya
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Digital AdvertisingHighly-targeted relevant traffic to your site
bull Paid Search Advertisingbull Display Advertisingbull Native Advertisingbull Social Media Advertisingbull Retargeted Advertising
ccpdigitalcomspark teedubya
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
PAID SEARCH AND SEO
teedubyaccpdigitalcomspark teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcommartechconf teedubya
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcommartechconf teedubya
Harness data explosion for better ad predictionsYesterdayrsquos data
5 ndash 8 data points Every possible data point about a clickvs
Premature relationship of page views to purchase
probability
15
10
5
-20 -10 10 20 30 40 50 60
In depth seasonality and other insights
15
10
5
-20 -10 10 20 30 40 50 60
PUBLISHER PERFORMANCE EXTERNAL DRIVERSKeyword Impressions Nasdaq Airport statusMatch-type Clicks NYSE Sports calendar (US
UK)Ads Minimum bid Fed interest rate FootballPlacement Current bid Weathercom SoccerPosition Location Temperature BaseballSlot Quality score Rain BasketballClick-type Competition Humidity Holiday calendar
Landing page Zip code ndash demographic Events calendarTime of day Tax Starbucks indexDay of week Education level Concerts (Live Nation)Device Household income Competitive search
Marital status SEM RushPresence of children Keyword spyAge SpyFuGender Google
ADVERTISER SEASONALITYSCALING FACTORS USER
Conversions Time Search engine Search queryRevenue Day of week Campaigns DeviceLTV Month Keywords GeolocationRevenue parameters Year Ad copyCustom parameters HolidaysBusiness constraintsOther business metricsPromotions
Todayrsquos data
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcommartechconf teedubyaQuantic Mind quanticmind httpquanticmindcom
Week 3 4 5 6
31
6370
105
Not QuanticMind QuanticMindGross
Margin Lift
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
CONTENT PAID AMPLIFICATION
teedubyaccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
$240 billion
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
$240 billion
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
Facebook Graph Search opens up many different opportunities
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Interest Graph Actions on Content
ccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubyaccpdigitalcomspark teedubya
Pixels Pixels Pixels
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
Facebook Graph Search opens up many different opportunities BRO
ccpdigitalcomspark teedubya
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Impact of Targeted Social AdvertisingBy targeting specific groups with paid ads companies can dramatically increase their Facebook audience
ccpdigitalcomspark teedubya
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ChrisPulleyccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
$240 billion
ccpdigitalcomspark teedubya
Advanced Ad Targeting
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Advanced Targeting
ccpdigitalcomspark teedubya
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Advanced Targeting
ccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Third-Party Databases
Combine Facebook data and interest targeting
ccpdigitalcomspark teedubya
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Workforce Targeting
ccpdigitalcomspark teedubya
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Social Affinity TargetingWomen aged 50+ who liked ldquoAmerican Dollrdquo proved to an ideal correlation for a childrenrsquos specialty furniture manufacturer
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
$240 billion
ccpdigitalcomspark teedubya
Some Facts About Facebook
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Before We Move On Water Breakhellip
ccpdigitalcomspark teedubya
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Number of monthly active users144 billion
ccpdigitalcomspark teedubya
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Number of monthly active users159 billion
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Account Based Social Selling
ccpdigitalcomspark teedubya
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Wal-Mart
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
7125 Wal-Mart HQ execs and employees Results 1108 clicks 155 CTR
Wal-Mart Inception
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
teedubya
Sniply sniply httpsniply
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
2563 Starbucks HQ execs and employees Results 556 clicks 216 CTR
Starbucks Inception
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Native Adverti$$$ng
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubya
Pinterest Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaReddit Advertising
ccpdigitalcomspark teedubya
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
StumbleUpon Ads ndash stumbleuponcomadvertising
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpglobalcomcmworld teedubyaccpdigitalcomspark teedubya
Twitter Advertising
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
TWITTER ADVERTISING OPTIONS
ccpdigitalcomspark teedubya
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Twitter offers a variety of paid services to advertisers Promoted accounts
This is considered the quickest way to build an active community of advocates and influencers for your business
Custom targeting and audience profiles ensure your account is suggested to a highly involved audience
BUILD LOYALTY | INCREASE EARNED MEDIA | GROW ADVOCATE COMMUNITY
Promoted Accounts
teedubyaccpdigitalcomspark teedubya
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Trends are popular topics happening right now on Twitter Because these Trends are placed prominently next to a userrsquos timeline they get mass exposure
Your Promoted Trend is featured at the top of the list for an entire day When a user clicks on your Promoted Trend it takes them to your marketing message displayed through your Promoted Tweet
MAKE ANNOUNCEMENTS | SEED CONVERSATIONS | KICKOFF EVENTS
Promoted Trends
teedubyaccpdigitalcomspark teedubya
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers
A Promoted Tweet will appear in a userrsquos timeline only if the Tweet is likely to be interesting and relevant to that user
Users who dislike a Promoted Tweet can simply dismiss it from their timeline with a single click
AMPLIFY CONVERSATIONS | LEVERAGE REAL-TIME INTENT | DRIVE ENGAGEMENT
Promoted Tweets
teedubyaccpdigitalcomspark teedubya
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Geo
Target users based on
geographic location
Narrow in on key markets
Search
Target users who are searching
on relevant keywords
Ensure relevancy
Followers
Target your Followers
Leverage brand advocates
Interest
Target users based on their
interests
Resonate with users
Mobile
Target users on the go
Reach at point-of-purchase
Look-a-likes
Target users who are similar to your followers
Increase potential reach
Gender
Target users based on gender
Ensure Interest
relevancy
Twitter Targeting Tools
teedubyaccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
Outbrain Outbrain httpoutbraincom
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
Taboola Taboola httptaboolacom
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
ccpdigitalcomspark teedubya
Facebook Talent Acquisition
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Social RecruitingThe Brightest New Talent Isnrsquot on Job Boards 40-50 of the applicants we deliver are not currently looking for jobs
bull Use targeted digital advertising to deliver ideal ldquopassiverdquo candidates
bull lower your recruiting costs and save you time
bull target competitors location and even job titles to attract your ideal candidates
ccpdigitalcomspark teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Target Your Candidates
ccpdigitalcomspark teedubya
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Hero Image
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Women Engineers
wwwthesocialrecruiterscomccpdigitalcomspark teedubya
Culture
Drive Candidates to Your Funnel
ccpdigitalcomspark teedubya
teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Reach Your Recruiting Goals
14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500
ccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
teedubya
Facebook Graph Search allows for Social HR Recruiting
ccpdigitalcomspark teedubya
Reach Your Recruiting Goals
14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500
ccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
Reach Your Recruiting Goals
14576 Reach | 456 Click | 17 Resumes | 3 Hires | Ad Spend $209 | Saved Fees $92500
ccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubyaccpdigitalcomspark teedubya
ccpdigitalcomsparkccpdigitalcomspark teedubya
COMPETITIVE ANALYSIS amp MEASUREMENT
teedubyaccpdigitalcomspark teedubya
teedubya
TrackMaven trackmaven httptrackmavencom
ccpglobalcomcmworldccpdigitalcomspark teedubya
Nearly 4000 Marketing TechnologiesOver 40 Categories
And Growinghellip
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
teedubya
17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml
ccpdigitalcomspark teedubya
teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark
Connect on LinkedIn httplinkedincominteedubya
COMPETITIVE ANALYSIS amp MEASUREMENT
teedubyaccpdigitalcomspark teedubya
teedubya
TrackMaven trackmaven httptrackmavencom
ccpglobalcomcmworldccpdigitalcomspark teedubya
Nearly 4000 Marketing TechnologiesOver 40 Categories
And Growinghellip
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
teedubya
17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml
ccpdigitalcomspark teedubya
teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark
Connect on LinkedIn httplinkedincominteedubya
teedubya
TrackMaven trackmaven httptrackmavencom
ccpglobalcomcmworldccpdigitalcomspark teedubya
Nearly 4000 Marketing TechnologiesOver 40 Categories
And Growinghellip
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
teedubya
17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml
ccpdigitalcomspark teedubya
teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark
Connect on LinkedIn httplinkedincominteedubya
Nearly 4000 Marketing TechnologiesOver 40 Categories
And Growinghellip
ccpdigitalcomspark teedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
teedubya
17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml
ccpdigitalcomspark teedubya
teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark
Connect on LinkedIn httplinkedincominteedubya
teedubyarsquos Tools ndash ccpdigitalcomspark
ccpdigitalcomspark teedubya
teedubya
17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml
ccpdigitalcomspark teedubya
teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark
Connect on LinkedIn httplinkedincominteedubya
teedubya
17 Killer Content Templates bitly17templatesTwitter Chat Master List httpbitlyTwitterChatMasterFeature your Brand on Tumblr httpbrandstumblrcomComplete Guide to Twitter Cards devtwittercomdocscardsThe Advanced Guide to Content Marketing bitlyadvcontentAJ Kohnrsquos Author Rank Resource httpbitlyrel-author-resourceThree Very Handy Content Marketing Tools httpwwwsiegemediacomtoolsThe Advanced Guide to SEO httpwwwquicksproutcomthe-advanced-guide-to-seoNeil Patel amp Bronson Taylorrsquos Definitive Guide to Growth Hacking httpgoogl4yqEOjThe Definitive Guide to Microsoft Excel for SEOs httpwwwdistillednetexcel-for-seoThe Complete List of Link Building Tactics httppointblankseocomlink-building-strategiesThe Beginnerrsquos Guide to Conversion Rate Optimization httpsqualaroocombeginners-guide-to-croThe Ultimate Guide to the Google AdWords Keyword Planner httpbitlyAdwords-Keyword-PlannerDana Lookadoorsquos Structured Social Sharing Formula amp Worksheet httpyseoussssf | httpyseoussssfwHubspots Guide to Creating Buyer Personas httpoffershubspotcomfree-template-creating-buyer-personasAnnie Cushingrsquos Hundreds of Tools for Marketers httpwwwannielyticscomhundreds-of-tools-for-marketersPaddy Mooganrsquos Big Ass List of Link Building Resources httpwwwlinkbuildingbookcomlink-building-resourceshtml
ccpdigitalcomspark teedubya
teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark
Connect on LinkedIn httplinkedincominteedubya
teedubyarsquos Mind Blowing Tools ndash ccpdigitalcomspark
Connect on LinkedIn httplinkedincominteedubya
Connect on LinkedIn httplinkedincominteedubya