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© Spark Field Solutions 2016
Spark Field Solutions | Sales & Marketing Experts Using Insight to Grow Your Business
© Spark Field Solutions 2016
Why Spark? What Does It Mean?
Spark Field Solutions - Your Sales & Marketing Partner Spark Field Solutions was established to globally deliver the broadest range of field sales and
marketing programmes possible. With a coverage across all major continents and major campaign
executions for Fortune 500 companies in multiple sectors, we have experience in most areas of
field-based operations.
Whether you are a brand looking to grow or a retailer looking for commercial support, you should
be speaking to us
“See a glass
half full as an
opportunity to
top it up, start
a conversation
and spark a
new idea.” Richard Branson
Founded in 2001
3 Bases Globally
Active Global Partner Network
Full Service Agency
An Extension to Your Business
© Spark Field Solutions 2016
Our Mission and Values The Standards We Live By
Integrity Complete all
business dealings
with honour
Reliability Do what we have
said we will do
Value Offer worth in return
for clients’
investments
Quality Demonstrate
excellence in all
activities
“To offer bespoke field solutions targeted to drive client’s revenue - providing excellent service and
value, whilst working with reliability and integrity.”
Flexibility Be adaptable in all we
do
Honesty Always be truthful with
all stakeholders
Trust Generate confidence in
all we do
Enthusiasm Show passion in all we
do
Smart Show intelligence in
all we do
Responsibility Be accountable for our
actions
Courteous Treat all clients, employees
and suppliers with respect
People Empower our staff and
work as a family
© Spark Field Solutions 2016
The Spark Team Key Contacts for You
Guiding the business and focusing our
attention on over delivering for each of
our clients, Alan focuses on how we can
improve the bottom line for our clients to
make them even more successful
tomorrow
Alan Holliday
Managing Director
Combining an eye for detail with the
people management skills to lead a large
tactical workforce, Lisa has delivered high
performance programmes for clients, both
strategically and tactically across many
channels
Lisa Williams
Operations Director
With a background that covers both
FMCG retail operations and field sales
programmes, James has implemented
hundreds of programmes for clients
across multiple sectors and numerous
countries globally
James Martin
Commercial Director
Managing field teams to deliver success is
what Jo excels in. From spotting
opportunities for client partners in their
channels an beyond, to developing the
leaders of the future, Jo’s focus is on
building our clients’ brands
Jo Peplow
UK Business Manager
© Spark Field Solutions 2016
Our Industry Experience From Retail & FMCG to Transport & Hospitality
selling & supporting marketing
campaigns; new product launches; end
business user training.
Technology
compliance, educating & selling in
dealerships & garages; auditing
hygiene at parking locations.
Automotive
train hygiene checks; depot deep clean
audits; signage surveys; markings trials;
measuring location compliance
Travel & Hospitality including FMCG, fashion; convenience,
home furnishings, department stores,
PFS & independents.
Retail
banking queue time study; work force
optimisation; sales stand techniques;
general legal checks.
Financial
educating on new range launches; OSA
audits; POS placement; compliance
checks.
Foodservice
© Spark Field Solutions 2016
Our Solutions The Key Levers We Focus On
Merchandising “Maximising availability
and visibility”
Compliance “Ensuring outlets do what
they say they will”
Sales Promotions “Influencing at the point
of purchase”
Brand Advocacy “Using relationships to build
an army of passionate fans”
Spark Field Solutions is a truly end-to-end sales and marketing business,
however the majority of the focus we give clients is based on the need to
deliver one or more of six key business targets.
These targets deliver the quickest and broadest impact to a client’s
business and either drive sales or take corrective actions.
Training “Enlightening store sales
staff”
Customer Events “Delivering exciting sales
through customer interaction”
© Spark Field Solutions 2016
Example Visits How Time in Call is Aligned to Business Need
Brief visit to a store to
ensure a previously agreed
action has taken place or to
carry out a specific activity
Fly-By Completion of core
activities including
compliance check, POS
assessment and availability
measurement
Audit A scheduled event where an
audience of store staff are
trained (1-2-1 or 12-many)
about a product(s) from the
client portfolio
Training A sales event where the
team spends up to a whole
day demonstrating to
customers and converting
them to purchase
Assisted Sales An event to conduct
merchandising and site POS
material on shelf, and where
applicable complete
snapshot training
Impact
© Spark Field Solutions 2016
The Solution Matrix What End to End Means with Spark
Design & Print
Logistics
Direct Mail
Telesales
Field Sales
Merchandising
Compliance
Auditing
Promoters
Mystery Shopping
Experiential
© Spark Field Solutions 2016
Our Testimonials What Our Clients Say About Us
BE THE EXPERTS IN WHAT YOU DO
Marketing Manager
FMCG “The team took on a huge
task with tough timelines; to
say the least, their delivery,
along with their attention to
detail gave me a lot of
confidence throughout the
programme.”
Sales Director
TELECOMS “Willingness to work and
adapt processes and
procedures to meet our
needs and anticipate what
we do sometimes in
advance of what we think
we are about to do.”
Trade Marketer
TECHNOLOGY “They are very flexible,
friendly, understanding,
they listen and contribute to
reports and ideas and are
very willing. They are very
good value for money.”
Category Controller
FOODSERVICE “Account management,
speed of implementation
and cost effectiveness. They
understand my brief and
they understand my
problems.”
© Spark Field Solutions 2016
Our Locations Where We Make An Impact
Spark Base Locations
(UK, Singapore & Philippines)
Partner Locations
(throughout all continents)
© Spark Field Solutions 2016
Field Team Operations Short & Long Term Programmes
12
Full assessment of periodic performance
to take into consideration KPIs, added
value and developmental needs.
Reviewing
Quarterly reviews ensure a reliable
team; all new recruits undergo
screening process before being
confirmed.
Recruiting
We review existing teams and target
candidates nationally, seeking qualified
recruits who fit brand values over a 3
stage interview process.
Recruiting We have the ability to match client
needs with our panel of experienced
field marketers across UK and Ireland.
Profiling
By paying a competitive rate, and using
effective communication to respond to
all field queries, we have a regular &
happy part-time team.
Motivating
1-3 day process covering client business,
what ‘success’ looks like and corporate
targets to ensure teams are best
equipped to succeed.
Inducting
Online briefing at the start of every
wave of activity with further testing to
check understanding of the project.
Assessing
Field managers work with team to
assess live performance and provide two
way feedback opportunity to develop.
Accompanying
Tacti
cal
Team
s Stra
teg
ic T
eam
s
© Spark Field Solutions 2016
The Communication Matrix How We Interact with Our Teams and Client Partners
Connecting all of the
programmes to send and
receive information and
react at speed.
Formal communications to
review monthly briefing
documents and focus on
specific business areas.
The field development
programme designed to
share best practice and
instil competition.
Regular face to face
complete team get-
togethers to discuss plans,
obstacles and performance.
Structured full service
business review focused on
ROI, performance and
business growth.
Quarterly Business
Reviews Team Meetings
Field
Accompaniments Conference Calls Instant Messenger
© Spark Field Solutions 2016
Client Reporting Your Information Delivered Your Way
Online Client Portal This area allows clients to view personally
generated automatic reports and create
their own bespoke, insightful outputs.
Dashboards & Reporting Bespoke reports can also be delivered
directly to your inbox from our reporting
server in standard formats (e.g. PDF, XLSX).
Critical Alerts Any major issues that are critical to your
business are reported immediately (e.g.
Store Refused / No stock etc.)
External Data Integration We can integrate historic data from multiple
sources to support clear business decisions
or review impact of the actions taken.
© Spark Field Solutions 2016
Why Spark Field Solutions? The Sales & Marketing Partner For Your Business
Staff Development We train, develop and challenge
our field team and this motivates
them to perform well for us.
Insight We are driven to add value to your
business, from the data we capture,
to the way we present it.
Data Collection We operate with a bespoke data
capture system for every client – to
meet individual requirements.
Reporting Flexible, targeted reporting designed
with the clients’ needs central to the
output.
Our Values We offer quality, honesty, value
flexibility, commitment, integrity &
knowledge.
Client Development We continually review our
performance with clients through
formal review meetings.
© Spark Field Solutions 2016
Contact Us
Key Contacts Social Media
Facebook.com/SparkFieldSolutions
Twitter.com/SparkFieldSolutions
LinkedIn.com/SparkFieldSolutions
Alan Holliday
Managing Director
DL: +44 (0) 7487 705600
James Martin
Commercial Director
DL: +44 (0) 7768 505179