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Sparkand hustle sm biz

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Presentation for Small Business Owners at Mass Women's Conference Dec 2011 on How to Be Your Own Best Publicist
Transcript:
  • 1. Presented by: Jessica Kleiman Meryl Weinsaft Cooper December 7, 2011
  • 2. Source: Chartered Institute of Public Relations
  • 3. Advertising you pay for Public relations you pray for
  • 4. How Do You Create News?
    • Introduction of a product, service or event
      • Real / unique news
    • Having a story to tell
        • Think global; pitch local
    • Associations with pop culture
      • Tie into current events, trends
    • Surveys/Polls
      • Statistics verify claims; add substance
    • Credible Spokesperson
      • Access
      • Colorful quotes
  • 5. How Do You Create News?
    • Cause Related/Charity Integration
      • Feels good, attracts notables
    • Celebrity Associations
      • The right celebrity enhances media coverage
    • Stunts/Events
      • Generates buzz ; brings ideas to life
    • Creative Visuals
        • Business card, website, quality product photography
  • 6. Key PR Tactics
    • Media Relations
    • Blogger Campaigns
    • Social Media Programs/Community Management
    • PR Events/ Stunts
    • Influencer Programs/Outreach
    • Strategic Partnerships
    • Mat Release
    • Newswire
    • Press Conferences
    • Creative mailings
  • 7. Steps to Strategic PR
  • 8. Top 10 Tips for Dealing with the Press
    • Have news
    • Be brief
    • Know your targets
    • Develop/maintain relationships
    • Be prepared
    • Have ties to larger news stories
    • Create exciting visuals
    • Be resourceful & flexible
    • Be proactive & responsive
    • Make it an easy experience
  • 9. beyourownbestpublicist.com @bestpublicist Forbes.coms Work in Progress blog [email_address] FOLLOW US AT:

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