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Customer Success Stories

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See how SparkPost’s email infrastructure solved critical business challenges for top global brands in social media,

retail, telecommunications and more…

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Challenge: Deploy scalable email

infrastructure as high-performing, secure,

and technically sophisticated as Twitter itself.

Solution:

SparkPost’s adaptive delivery and intelligent queuing

technologies allowed Twitter to push the envelope on speed

and performance without compromising inbox

placement.

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Solution: Pinterest incorporated message performance and user interaction data from SparkPost into its proprietary Pinner engagement models. Pinterest uses A/B testing and SparkPost’s streaming webhooks email metrics to dynamically adjust their content.

Challenge: Performance of emails to Pinners was a key data point for optimizing proprietary engagement models.

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Challenge: A global marketplace needs global reach, with high deliverability of transactional and marketing messages in every international market.

Solution: SparkPost’s deep domain expertise and global industry relations helps Etsy connect 23 million buyers and sellers in in nearly every country of the world.

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Challenge: CareerBuilder wanted to re-architect their legacy email programs from the perspective of the customer’s inbox and implement a unified approach to messaging that delivered the right message at the right time to drive customer engagement.

Solution: By consolidating its diverse marketing and transactional emails onto a single messaging platform, CareerBuilder dramatically improved its ability to optimize its messaging strategy and to respond to customer preferences.

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Challenge: For Zillow, early explosive growth led to unpredictable costs in the form of CPM overages at their last ESP. This monetary miscue rendered their messaging team gun-shy about developing the email channel further.

Solution: Zillow knows that home buyers don’t have time to waste when their dream home is listed on the market, and that fast inbox delivery is essential for making a bid. But high burst rates shouldn’t mean high costs—SparkPost’s tiered pricing means lower, predictable costs, not variable CPM that penalizes success!

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Challenge: When messages are driven by real-time sports events, any inbox delay means fans are stuck with yesterday’s news.

Solution: SparkPost’s resident deliverability and implementation experts ensure proper account configuration and user segmentation are in place before the first email is ever sent. These considerations maximize sender reputation and allow for the highest inbox placement possible.

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Challenge: Fashion retailer Tobi had regular service-level disruptions at incumbent email service provider impacted Tobi’s business and made change urgent.

Solution: Tobi implemented SparkPost as a complete replacement to their legacy email service provider from sales to production in just 11 days. Our team’s deep domain expertise and proven implementation processes greatly reduce risk.

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Challenge: Find a suitable replacement for legacy outsourced billing management software and enable email transmission of invoices and service contracts

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Solution: Our native integration with the HP Exstream customer communications management platform enabled mobile and broadband telecom provider TalkTalk to eliminate the cost of producing and delivering paper statements, while providing customers with greatly improved online service.

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Solution: SparkPost's technical strengths provided the right email infrastructure base for Netki from the start. And SparkPost's technical and business flexibility made it possible to scale quickly and cost-effectively with their customer base.

Challenge: Netki’s founders knew from experience that only the most sophisticated and stable messaging technology solution would speed the development of early stage companies like theirs.

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Solution: SparkPost’s sophisticated APIs and intelligent queuing empowered Precision Sample with the necessary degree of control over their messaging for each programs success

Challenge: Market research provider Precision Sample relies upon email to recruit and drive response from millions of survey panel participants. They needed to overcome lackluster deliverability performance and weak API design of past ESP vendors to scale time-critical outreach.

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These are just some of our customer success stories.