Sparsa_Interactive TV Presentation 2015

Copyright 2015 @ Sparsa Digital Pvt. Ltd.. All rights reserved.

INTERACTIVE TV CHANNEL



• Most of the screens at customer areas play content offline via Flash Drive/ DVD players

OR They show Satellite TV channels for guest entertainment

• Existing content management systems are not cost effective & are managed by IT

companies that are completely withdrawn from any content assistance / guidance

• Thus brands miss to optimally utilize their display resources, and often end up exposing

their brands to risk of showing irrelevant/ unsuitable content

CURRENT PREVAILING MECHANISM FOR

CONTENT MANAGEMENT



In 2013, Sparsa Digital was founded for the very reason of filling the above need gap. It

is today managed by seasoned media & IT professionals, the team is a balance mix of

people with media, retail, content sourcing, designing and technical backgrounds.

The company offers a unique bundle of services that includes:

–Technology Backend

–International Content Licensing

–Content Creation support

–Day to day service management

ABOUT US



Interactive TV channel is an unique In Store Communication platform that allows

you to :

➔ Slice & dice your campaigns, So you can show each of them at right place and

on right time to maximze their sales impact. With it you can plan your in store

communications (internal/external) by Day part relavance (Morning : Afternoon :

Evening) & its relevance to gerographical spread - By Country or By Regions or

By Stores or even By Segments within store.

➔ Builds In store interactivity for your customer / staff, ensuring their engagement

& participation on store's floor.

THE CONCEPT



FRONT WINDOW

DISPLAY BOARD SHOP IN SHOP

DISPLAY LAUNCH PLATFORM

STAFF TRAINING

TOOL

SELF CHECKOUT

KIOSK

ENTERTAINMENT

SCREEN

MESSAGE BOX

AT BILLING

USAGE IDEAS

COMMERCIAL

OPPORTUNITY



Standard TV screens / Commercial

Monitors (32-54 inch) / Large Video

Walls

Standard Android Tablets

(7-21 inch)

1

2

DISPLAY CHOICES



● Better Sales Conversions &

Higher Billing values

● Interactivity & feedback mechanism at store level

● Additional source for

revenue generation (via Ad sales on the channel)

● Motivated & Well Informed Store Staff (through training shows)

WHAT CAN IT DELIVER ?



Traditional technology v/s Sparsa technology

S. No. Pt. Of Comparison Play DTH/ Cable Play Via Flash Drive / DVD player Played via Sparsa technology

1 Display of store's own advt/offers Not possible Possible Possible

2 Content Control Decided by Store staff Decided by Marketing Team, execution

is done by store staff

Decided & strictly executed as

per requirement of marketing

team

3 Scheduling time bound specials like

Morning Staff Training, Happy Hour

offer announcements etc

NA Not Possible Possible

4 Content Risk i.e. playing competing

Advt or playing unsuitable content OR

potential misuse by employees

Very High Not there Not there

5 Content Repetition Not an issue Very High Limited / Controlled as per

marketing requirements

6 Interactivity NA Not Possible Can be done

7 Content Change Time & Effort

Required NA

Takes lots of time, effort & coordination

with uncertainty of actual execution

All content can be changed

between 60 sec-24 hrs

8 Mapping of communications by store,

by region etc NA

Can be done but with lots of caution &

effort required

Stores can easily be mapped/

remapped within few seconds,

specific creatives can be played

in select zones

9

Inclusion of content with high viewer's

value (jokes, quiz, amazing landscapes

etc) to grab their attention

Available

Not Possible, As pen drive/ Disc has

space constraints and such content

gets monotonous very easily

Can be easily done

10 Control Mechanism - View Channel

Usage/ Playlist Reports NA Not Possible

One can get detailed day wise

reporting on channel

performance, content played &

video download

11 Revenue Generation opportunity NA

Not possible, as timing the campaign

& sharing performance reports with

advertiser is not possible

Great Potential, as one can

schedule the campaign as per

requirement and also submit

performance reports



Few Content iDeas



- Licensed Wildlife, Nature, Medical, Food, Humour, Lifestyle and other shows

Attention Grabbing Content Videos

CONTENT IDEAS



LIVE Message Tickers

Onida present’s iTube India’s First LED Smart TV I SA Tri series update – India 332/4

Brand’s Logo Unit

❖ These ticker can can be updated in less than 60 sec at National/Store level ❖ Once scheduled runs in Loop, ❖ Display life of 60 sec at each turn

IN CONTENT PROMOTIONS



Festive Wishes

Advertisement banners

Onida present’s iTube India’s First LED Smart TV I SA Tri series update – India 332/4

❖ Eye catching promotional banners that can be updated in less than 60 sec at National/Store level ❖ Runs in loop and displayed after every two tickers ❖ Display life of 60 sec at each turn

IN CONTENT PROMOTIONS



INFORMATIVE CONTENT



Brand’s Logo Unit

Daily/ Weekly Episodes

Staff content can be scheduled @ specific times (in non customer hours)

STAFF INFORMATION CONTENT



PR

OD

UC

T C

OM

PA

RIS

ON

S

Informative content for customers that can build their confidence and help them in decision making

CUSTOMER INFORMATION CONTENT



COMMERCIAL CONTENT



OWN ADVERTISING

Works as Last Mile Recall, promotes impulse buying and indulges visitors in buying more



PAID ADVERTISING

Offers additional revenue stream by creating advertising spots for In Store & National Brands



How does it work ?

We at Sparsa offer complete integrated service solutions for your Audio-Video needs without crossing your budgets, Our core service inclusions are :

• Content Licensing (International HD/SD quality Shows)

• Content productions (AVs, Images etc)

• Technical setup & Support (Hardware, Dashboards & Support)

• Day to day content management



Our Technology Highlights

★ Easy Channel Management - ○ Manage Content Playlist ○ AV Advertisement Insertion / Deletion ○ Banner Scheduling ○ Quick text updates (less than 60 sec) ○ Logo Change ○ Mute/Unmute the content videos

★ Reliable reporting on channel performance & New video download

(by store/location)



OPTIONAL

For stores F to I

Central Admin: 1. Generates and manages login

for the stores/users

1. Downloads Content Videos in store devices

1. Schedules what all should

play in store each day

1. Generates reports of schedule and actual play

Stores have Video Stream devices connected to Servers via internet and gives output to store screens via HDMI/ VGA cables

Sub Admin can make few changes in schedules made by central admin

TECHNICAL SETUP - BACKEND Our Technology Highlights



1. DISPLAY SCREENS : Located at strategic points – these can be TV Screens, Computer Monitors, Projectors, Tablets etc

1. SPARSA PLAY BOX

1. CONNECTIVITY – Wi Fi/ LAN Broadband OR 3G Data Card

1. CONNECTING CABLES & DEVICES : Simple HDMI/VGA Cables & Convertor / HDMI Splitter (depending on no. of screens and screen type you wish to use)

TECHNICAL SETUP – STORE END Infrastructure Requirements



Our Service Models

SMS - SELF MANAGE SERVICE Here client manages most of the service like designing Text tickers and Image Banners + Updating Playlist on his own with some assistance on new AV productions from Sparsa. Its also packaged with remote tech support & content license assistance from Sparsa.

MMS - MANAGE MY SERVICE

It has end to end service solution from Sparsa, like fresh content designing & productions, Content Licensing & Full Tech support.



Thank You !

Vishal Narula; +91-9899019222; [email protected] www.sparsatv.in

mailto:[email protected]

http://www.sparsatv.in/

http://www.sparsatv.in/

Date post:	07-Aug-2015
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