Spd general club presentation 2013

EXCLUSIVEPARTNER PROPOSALFRESH THINKING ON FUNDRAISING

A fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.

INTRODUCTION – WHAT IS


Generated sales in excess of €500,000 to date

a ZERO COST / ZERO RISK fundraising option for your club /

organisation

www.sportspersonsdream.com Website for promotion and

online sales capability

Supported by a Campaign Manager

Sportspersonsdream™ is a fundraising initiative

conceived, developed and realised by

Cappagh GAA & Camogie Club,

Co. Kildare.

?

ZERO COST

ZERO RISK

SPORTSPERSONSDREAM™ 2013 CAMPAIGN


3 years of fundraising


€99k

2010

1 club

3,303 sales

1 prize

€139k

2011

7 clubs

4,661 sales

15+ prizes

€250k

2012

16 clubs

8,349 sales

15+ prizes

€13,695AVERAGE EARNINGS PER CLUB COMBINED ACROSS 2011

& 2012



CAMPAIGN 2013 – THE DEAL

REVENUE & CAMPAIGN EXPENSES – TICKET PRICE €30


REVENUE PARTNER

60%REVENUE SPORTSPERSONSDREAM

40%OUTLAY PARTNER

€1,000 Refundable when club sells in excess

of 500 tickets

EXPENSES SPORTSPERSONSDREAM• Total Prize Fund to include tickets and cash prize• Guaranteed Prize per club if no winners from

Prizes 1 - 15• Research and development costs• Campaign management, employee &

administration costs• Legal & Accounting• Ticket printing and distribution• Brand development and online investment• Club starter packs• Marketing and campaign costs and materialsNotes

• The share outlined above relates to all revenue generated by the partner + online ticket sales nominated to that club. • The normal intermediary charges for online transactions will be absorbed by Sportspersonsdream• Optional additional promotional material may be ordered and purchased online from the campaign suppliers at the

partners expense.


‘’We’ve done the research,

tested the concept,

developed the brand, set up

the structure and gathered an

amazing package of prizes.

We believe

Sportspersonsdream 2013 is

a unique turnkey fundraising

opportunity for clubs

throughout Ireland.’

PARTNER BENEFITS


Notes *• Any legal costs associated with the administration of the overall campaign will be covered by Sportspersonsdream. This

however excludes any legal work or other costs a partner may choose to incur in the administration of their own individual campaign.

• It is our intention where possible, to choose complementary partners, that is, partners with a reasonable geographical spread and also alternative sporting backgrounds. The objective being to incorporate some level of exclusivity for partners.

• Partner clubs have the option to secure their own campaign sponsor and thus earn additional revenue. The sponsors brand can appear on all promotional materials, such as the club’s tickets and other marketing collateral.

A TESTED AND PROVEN TURNKEY CONCEPT

PARTICIPATION IN SPORTSPERSONSDREAM 2013 DRAWS

YOUR CREST/BRAND APPLIED TO ALL MATERIALS

REASONABLE EXCLUSIVITY.*

OPTION TO SECURE YOUR OWN CAMPAIGN SPONSOR

REVENUE.* SALES SUPPORT, ADMIN & FINANCIAL CONTROLS

PROVIDEDPROMOTIONAL STARTER PACK PROVIDED TO EACH

PARTNER

ALL SPORTSPERSONSDREAM LEGAL WORK COMPLETED.*

EASY GET IN. € 1,000 (REFUNDABLE WHEN SALES TARGET

ATTAINED)

WEB-SITE WITH ONLINE BUYING CAPABILITY

GUARANTEED PRIZE PER PARTNER (to minimum value of

€200)

BONUS CASH PRIZES LINKED TO PARTNER SALES

2 x TICKETS (PLUS € 10,000) TO EACH OF THE FOLLOWING, OR € 18,000 CASH

OR A RENAULT MÉGANE COUPÉ

• Ireland Senior Home Internationals

• Selected Premier League match

• Selected UEFA Champions League game

• FAI Season tickets (Club of choice)

• FAI Cup Final

Soccer

• Six Nations Irish home matches• Ireland Autumn Internationals

(Home)• Season tickets for Irish Province of

choice (including home matches for • Heineken Cup• Amlin Challenge Cup• Rabo Direct Pro 12)

• Heineken Cup Final 2014

Rugby


• All Ireland Football Final• All Ireland Football Semi

Finals• Provincial Football Final of

choice• County Season tickets of

choice• Ladies All Ireland Football

Final

GAA Football

• Cheltenham Festival – One week pass• Dublin Horse Show – Season tickets• Galway Membership – All listed meetings• Punchestown Membership – All listed meetings• Irish Racecourse Membership of choice

Equestrian

• All Ireland Hurling Final• All Ireland Hurling Semi Finals• Provincial Hurling Final of

choice• County Season tickets of choice• All Ireland Camogie Final

GAA Hurling & Camogie

• Irish Open – 4 Day Pass• British Open – 4 Day Pass

Golf

• British Grand Prix – 3 Day Pass

• Mondello Park Driving Experience

Motor Racing

THE GRAND SLAM PRIZE

THE FOLLOWING PRIZES INCLUDE x 2 TICKETS OR CASH ALTERNATIVES

• Ireland Senior Home Internationals


• Selected UEFA Champions League game

• FAI Season tickets (Club of choice)

• FAI Cup Final

3rd - Soccer


(Home)• Season tickets for Irish Province of

choice (including home matches for • Heineken Cup• Amlin Challenge Cup• Rabo Direct Pro 12)

• Heineken Cup Final 2014

2nd - Rugby


• All Ireland Football Final• All Ireland Football Semi

Finals• Provincial Football Final of

choice• County Season tickets of

choice• Ladies All Ireland Football

Final

4th - GAA Football

• Cheltenham Festival – One week pass• Dublin Horse Show – Season tickets• Galway Membership – All listed meetings• Punchestown Membership – All listed meetings• Irish Racecourse Membership of choice

6th - Equestrian

• All Ireland Hurling Final• All Ireland Hurling Semi Finals• Provincial Hurling Final of

choice• County Season tickets of choice• All Ireland Camogie Final

5th - GAA Hurling & Camogie

• Irish Open – 4 Day Pass• British Open – 4 Day Pass• Four Ball at the K-Club /

Voucher

7th - Golf

• British Grand Prix – 3 Day Pass

• Mondello Park Driving Experience

• Mondello Park Event

8th – Motor Racing

ADDITIONAL FAN-TASTIC PRIZES

THE FOLLOWING PRIZES INCLUDE x 2 TICKETS OR CASH ALTERNATIVES

• FAI Ireland Senior home friendly Int.


10th - Soccer


(Home)

9th - Rugby


• All Ireland Football Final• All Ireland Football Final

(Ladies)• All Ireland Football Semi

Finals

11th - GAA Football

• Cheltenham Festival – One week pass• Dublin Horse Show – Season tickets• Irish Racecourse Membership of Choice

13th - Equestrian

• All Ireland Hurling Final• All Ireland Hurling Semi Finals• All Ireland Camogie Final

12th - GAA Hurling & Camogie

• Irish Open 4 Day Pass• Four-ball at the K Club / Voucher• Four-ball in Carton House Golf Club /

Voucher

14th - Golf

Mondello Park Driving Experience

15th - Motor Racing

ADDITIONAL FAN-TASTIC PRIZES

IN ADDITION TO THE 15 PRIZES, PARTNERS WILL EARN CASH PRIZES WHICH ARE

EXCLUSIVE TO THEIR CLUB


€ASH

• 1,001 +

• 1,501 +

• 2,001 +

• 2,501 +

• 3,001 +

• 3,501 +

• 4,001 +

• 4,501 +

Sales Level

€ 1,000

€ 1,000 x 2 (€ 2,000)

€ 1,000 x 3 (€ 3,000)

€ 1,000 x 4 (€ 4,000)

€ 1,000 x 5 (€ 5,000)

€ 1,000 x 6 (€ 6,000)

€ 1,000 x 7 (€ 7,000)

€ 1,000 x 8 (€ 8,000)

Prizes

BONUS PRIZES

CAMPAIGN 2013 – THE NUMBERS

EXAMPLE WORKINGS


PARTNER SALES

Ticket Sales Gross Rev Partner Rev Potential Total Partner Rev Bonus Partner Prize

Sponsor Rev

500 € 15,000 € 9,000 € 2,500 = € 11,500(€ 1,000 deposit refunded)

Notes• In the 2010 campaign, Cappagh GAA generated 3,303 ticket sales within a small rural community. Based

on the partner model this level of sales would generate € 59,454 in ticket revenue plus any partner sponsorship revenue attained.

1,000 € 30,000 € 18,000 € 2,500 = € 20,5001 x € 1,000

1,500 € 45,000 € 27,000 € 2,500 = € 29,5002 x € 1,000

2,000 € 60,000 € 36,000 € 2,500 = € 38,5003 x € 1,000

3,000 € 90,000 € 54,000 € 2,500 = € 56,5005 x € 1,000

CAMPAIGN 2013

‘Following on from our

market research we were

determined that each ticket

and every cent be fully

accounted for.

We set about putting a robust

set of controls in place to

manage our ticket books and

revenue.’

TICKET & ONLINE REVENUE

• 100% of the sales proceeds will be lodged to the Sportspersonsdream bank account.

• 60% of the funds raised by the Partner is then returned to the Partner, as a donation so that we comply fully with the current legislation.

• Once the Procedures are fully complied with, Partner donations can be sent out on request before the draw.

• Any other monies due to the Partner will be given on the night of the draw.

TRACKING & RECEIPTING

• Partners will be provided with a tracking & receipting system to ensure full traceability of every book of tickets and all sales revenue.

• All books of unsold tickets must also be returned.

REPEAT ORDERING

• The nominated Partner’s treasurer will be able to order additional ticket books and marketing material.

CONTROLS & ACCOUNTING


CAMPAIGN 2013

May 2013 CAMPAIGN LAUNCH

CAMPAIGN TIMELINE


May / Jun

2013

TICKETS AVAILABLE FOR SALE

Jul 2013 INFORMATION NIGHT

Oct 2013 SALES DEADLINE / CUT OFF

Nov 2013 TICKET DRAW & DISBURSEMENTS

10% discount

When you shop at

www.oneills.com

SPORTSPERSONSDREAM™ 2013 CAMPAIGNA fundraising initiative developed by the Cappagh GAA & Camogie Club Joint Fundraising Committee. Copyright © 2013.

http://www.oneills.com/

3,303 THE NUMBER OF €30 TICKETS SOLD BY CAPPAGH GAA IN

2010



Sportspersonsdream is available to help in all aspects of the 2013 Sales Campaign.

3,303 SALES - HOW WE DID IT

ORGANISED SALES CAMPAIGN


Sales Captains

Sales Champions

Early-bird Prizes

Sellers Prizes Top-Sellers Prizes Spot Prizes

Promote Awareness

Dedicated Committee

Called door-to-door

Mrs Hazel Graham and husband Des, from Clonshaugh, enjoying their spoils!

2012 WINNER


200+ THE NUMBER OF INDIVIDUAL TICKETED EVENTS

COVERED BY SPORTSPERSONSDREAM™ PRIZES




2013/2014 PRIZE SUMMARY

• THE GRAND SLAM PRIZE (PAIRS OF SPORTS TICKETS + € 10,000 CASH) OR € 18,000 CASH OR A RENAULT MÉGANE COUPÉ

• ADDITIONAL 14 FAN-TASTIC PRIZES OR CASH ALTERNATIVES

• CLUB BONUS PRIZES OF € 1,000 WHEN CERTAIN SALES LEVELS ARE REACHED (NO UPPER LIMIT)

• GUARANTEED PRIZE FOR EACH PARTNER PARTICIPATING (excluding Associate Partners), from our extended prize pool (to min. value €200)

• 10% discount on offer from every ticket, for online shopping at www.oneills.com

ZERO COST

ZERO RISK



THANKYOU

CAMPAIGN 2013 – THE DEAL, Associate Partners

REVENUE & CAMPAIGN EXPENSES – TICKET PRICE € 30


REVENUE ASSOCIATE PARTNER

60%REVENUE SPORTSPERSONSDREAM

40%OUTLAY ASSOCIATE PARTNER

€500 Refundable when club sells in excess

of 300 tickets

• Online sales option is not available to Associate Partners

• The exclusivity zone does not apply for Associate Partners

• Associate Partner receives 1,000 tickets to sell

EXPENSES SPORTSPERSONSDREAM

• Total Prize Fund to include tickets and cash prize• Research and development costs• Campaign management, employee &

administration costs• Legal & Accounting• Ticket printing and distribution• Brand development and online investment• Club starter packs• Marketing and campaign costs and materials

Notes• The share outlined above relates to all revenue generated by the Associate Partner. • Optional additional promotional material may be ordered and purchased from the campaign suppliers at the partners

expense. • Associate Partners are precluded from the bonus draw

CAMPAIGN 2013 – THE DEAL, Associate

Partners


tested the concept,




We believe








ASSOCIATE PARTNER BENEFITS




REVENUE.*

SALES SUPPORT, ADMIN & FINANCIAL CONTROLS


PARTNER


EASY GET IN. € 500 (REFUNDABLE WHEN SALES TARGET

ATTAINED)

WEB-SITE FOR INFORMATION AND PROMOTION

CAPABILITY



• It is our intention where possible, to choose complementary partners, that is, partners with a reasonable geographical spread .

• Associate Partners have the option to secure their own campaign sponsor and thus earn additional revenue. The sponsors brand can appear on all promotional materials, such as the club’s tickets and other marketing collateral.

• Associate Partners have the option, to boost up to full Partner level.

X



tested the concept,




We believe





PARTNER BENEFITS




• It is our intention where possible, to choose complementary partners, that is, partners with a reasonable geographical spread and also alternative sporting backgrounds. The objective being to incorporate some level of exclusivity for partners.

• Partner clubs have the option to secure their own campaign sponsor and thus earn additional revenue. The sponsors brand can appear on all promotional materials, such as the club’s tickets and other marketing collateral.






REVENUE.* SALES SUPPORT, ADMIN & FINANCIAL CONTROLS


PARTNER


EASY GET IN. € 1,000 (REFUNDABLE WHEN SALES TARGET

ATTAINED)

WEB-SITE WITH ONLINE BUYING CAPABILITY

GUARANTEED PRIZE PER PARTNER (to minimum value of

€200)BONUS CASH PRIZES LINKED TO PARTNER SALES

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