MY SECRET WEAPON FOR DEVELOPING AND SELLING A STRATEGIC NARRATIVE

TALKING TO PEOPLE ABOUT STUFF

REASONS FOR NOT DOING IT

NOT ENOUGH MONEY NOT ENOUGH TIME

SOMEONE ELSE’S JOB

START WITH WHO YOU KNOW

1

X 815

X 100

= 81,500

If my office was on fire, I’d save the Pencils first

GET THE CLIENT TO HOOK YOU UP

OFFER TO ORGANISE THE PITCH RESEARCH

0207 431 4366

LEARN HOW TO TALK LIKE HODOR

‘Uh huh’ ‘Really?’ ‘Go on’ ‘And…’

‘Tell me more about that’

START MAKING FILMS (OR BOOKS, OR RADIO DOCUMENTARIES…)

AND IF YOU REALLY WANT TO SELL YOUR NARRATIVE, SEE IF YOU CAN GET

A HUNDRED PEOPLE TO ENDORSE IT

Which do you think you’d find more convincing?

The advice of this expert?

The overall opinion of the public?

THANK YOU.WE SALUTE YOU.