Special Events, 7 th Edition

Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved.

Special Events, 7th EditionCreating, Sustaining, and Celebrating a New World

Professor Joe Goldblatt, FRSA

Chapter Three: Composing the Event Plan


CHAPTER 3AGENDA

Photo by the Author.


Agenda1. Animated introduction2. Opening Activity:3. Lecture Two Review4. Lecture Three5. Book Report Lecture Three6. Mini case study discussion six7. Global event thought leader Patti Coons8. Assignments 9. Questions, answers, and discussion


Key Terms• Administration: The planning, management and

control of the event outcomes by the event planner.

• Decor: The elements that create and sustain the atmosphere of the event.

• Environmental sustainability: The use of décor items that provide sustainable strategies and superior experiences for your guests.

• Parade: A moving pageant or procession involving self powered and motorized floats, automobiles, animals such as horses, large inflated balloons and individuals dressed in colorful costumes.


Learning Objectives• Conduct comprehensive research for your

event• Identify key sources of information for

planning• Design a program creatively• Develop an appropriate theme• Establish and manage an effective

strategic plan• Use emerging technologies to improve and

accelerate your event planning process• Develop and manage the timeline for an

event


Chapter Two Review1. Five phases of event management2. SWOT analysis3. Needs assessment4. Gap analysis5. Effective communications6. Corporate Social Responsibility

(CSR)


Chapter Three1. Conduct comprehensive research for

your event2. Identify key sources of information

for planning3. Design a program creatively4. Develop an appropriate theme5. Establish and manage an effective

strategic plan


Activity1. Form a group of three persons.2. Discuss all of the stakeholders that

are involved in a major event such as the Papal Visit to Britain.

3. List these stakeholders and describe how they interact with one another.

4. Ten minutes

Photo by the Author.

Elizabeth Pearson

This photo is not in book. Check with author about source.


Discussion1. Who are the stakeholders?2. How do they interact with one

another?


Comprehensive Research1. Quantitative2. Qualitative


Key Sources of Information for Planning

1. Historic documents2. Comparables3. Primary research


Creative Program Design1. Brainstorming2. Mind mapping3. Innovation


Develop Appropriate Themes

1. You are creating a event in New York City. What would be the thematic elements?

2. You are creating an event in a roller skating rink. What would be the thematic elements?


Establish and Manage an Effective Strategic Plan

1. Mission2. Vision3. Values4. Aims and objectives5. Stakeholders6. Time line7. Evaluation (Key performance

indicators)


Chapter Three Book Report• 10 minute presentation• Everyone participates equally• Overview of the chapter• Three questions from book review group

for class• Three questions from class for book

review group• Final question from the instructor for the

entire class


Mini-Case Discussion: 6

1. How will you add a CSR program to your next event?

2. How can you measure, evaluate, and promote the success of your CSR program?


Global Event Thought Leader: Patti Coons, Past International President of

the International Special Events Society1. How does Patti Coons see events as

being re-designed regarding the demand for greener events?


Assignment• Read and be prepared to discuss

Chapter 4.• Read and be prepared to discuss mini

case study 8.


Questions, Answers, and Discussion

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Special Events, 7 th Edition

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