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    SPECIAL FACES

    Understanding

    Facial Disfigurement

    A Conference o the

    National Foundation for Facial Reconstruction

    November 18, 1992

    New York, NY

    Conference Chairman:

    Robert E. Bochat

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    TABLE OF CONTENTS

    Foreword VII

    Robert E Bochat

    SESSION

    UNDERSTANDING FACIAL

    ISFIGUREMENT

    Welcome 2

    J

    Peter Hoguet

    Introduction to Facial Disfigurement. 3

    Joseph

    G.

    McCarthy MD

    The Scope

    of

    the Problem 9

    Charlotte Druschel MD

    SESSION

    PSYCHOSOCIAL ASPECTS

    Social and Psychological Challenges for Individuals with

    Facial Disfigurement.

    15

    Thonlas Pruzinsky PhD

    Body Image Therapy for Persons with Facial Disfigurement:

    A Cognitive Behavioral Approach 25

    Thomas F Cash PhD

     

    Beauty

    of

    Disfigurement. 34

    lan Jeffry Breslau

    The Impact

    of

    Hospitalization on the Pediatric Craniofacial

    Patient and Family

    4 )

    Patricia Chibbaro

    RN

    Discussion 5]

    SESSION

    INSURANCE ISSUES WITH FACIAL ISFIGUREMENT

    New

    York State Insurance Department. 55

    Thomas Zyra Esq.

    Patient Experiences with Medical Insurance 58

    David Attenberg

    Craig Robertson

    Blue Cross/Blue Shield 63

    Thomas Blumenfeld

    MD

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    Medicaid

    67

    Joseph Guy PhD

    Major Medical Casualty Programs 70

    Katharine Worthington

    Health Maintenance Organizatons 77

    Gordon M Koota M

    Discussiol1 8

    SESSION IV

    VOCATIONAL

    PROBLEMS

    OF

    FACIAL

    DISFIGUREMENT

    A Rehabilitation Perspective

    90

    Orin Lehman

    Patient Experience 95

    Caroline Rubino

    State Vocational Services 98

    John Bertrand

    Job Placenlent 1

    ()

    1

    Prince Attoh

    Role of Employers 105

    Elisa G. Lederer

    Discussion

    1 9

    SESSION V - PUBLIC POLICY ISSUES

    Americans With Disabilities Act. 114

    Allen I?agin Esq.

    Getting Action - President's Committee 118

    Dick Sheppard

    A California Experience 1.24

    Michael Cedars M

    The

    Role

    of Support

    Groups

    128

    Elisabeth Bednar

    Betsy Old

    Discussion 137

    Appendix 142

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    FOREWORD

    Robert

    E

    Bochat

    The genesis

    of

    the

    Conference,

    Special

    Faces

    Understanding Facial Disfigurement, traces back to 1963

    when a meeting at NYU Medical Center was organized by

    John Marquis Converse, MD, then director of the Institute of

    Reconstructive Plastic Surgery, to focus for the first time on

    the problems

    of

    the facially disfigured.

    Today the subject is even more critical. An estimated 500,000

    Americans are disfigured each year by disabling accidents, birth defects

    and deformities resulting from diseases such as cancer. One child in 400 is

    born with congenital facial deformity, and some 6300 children are born

    each

    with

    Cleft

    Lip and Cleft Palate.

    The Special Faces Conference

    attempts to explore the problems which disfigured patients and their fami

    lies are still experiencing:

    • The psychological and social impact of disfigurement.

    • The limited vocational options available to those affected.

    • The need to improve and clarify medical insurance coverage

    especially for those facing long-term rehabilitative programs.

    • The need for greater public awareness and understanding of

    the special needs of the facially disfigured.

    In organizing this Conference, I was aided greatly by the advice of

    Dr.

    Joseph

    G. McCarthy, Arlyn Gardner and

    colleagues

    at

    both

    the

    NFFR

    and the Institute, and by the able editorial

    assistance of

    Ms.

    Karen Kuusisto. Even more fortunately, we secured, as presentors, an

    outstanding group of health professionals, vocational specialists, med

    ical insurance representatives, support group directors, patients and par

    ents -- all

    of

    whom spoke with conviction and honesty, as well as field

    ing sOlnetimes tough questions.

    We hope the Conference and these printed proceedings will repre

    sent significant steps toward broadening professional and public aware

    ness of the needs of infants, children and adults who struggle every day

    with the consequences

    of

    facial disfigurement.

    Robert E. Bochat, Trustee, The National Foundationfor Facial Reconstruction

    Executive Director, The National f-'oundation for Facial Reconstruction,

    J

    960-/990

    Adl11inistrator, Institute

    of

    Reconstructive Plastic Surgery, /960-1990

    VII

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    Session

    PSYCHOSOCIAL ASPECTS

    Thomas Pruzinsky, Chairman

    Social

    nd

    Psychological Challenges for Individuals

    with Facial Disfigurement

    Thomas Pruzinsky PhD

    Body Image Therapy

    for

    Persons with Facial Dis,figurement:

    A Cognitive-Behavorial Approach

    Thomas

    F

    Cash PhD

    The Beauty ofDisfigurement

    Alan Jeffry Breslau

    The Impact ofHospitalization on the Pediatric

    Craniofacial Patient and Family

    Patricia Chibbaro RN

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    Social and Psychological Challenges for

    Individuals with Facial Disfigurement

    Thomas Pruzinsky, PhD

    Assistant Professor, Quinnipiac College

    Hamden, CT

    Consultant, Institute ofReconstructive Plastic Surgery

    NYU Medical Center

    New York, NY

    The primary challenge encountered by individuals with

    a facial disfigurement s the social response

    of

    the non

    disfigured (Bernstein, 1976; 1990; Bull Rumsey,

    1988; Hill-Beuf, 1990; Macgregor, 1990). The stress

    es associated with adjusting to having a facial disfig

    urement have their roots in our society's often negative

    reaction to anyone who looks different.

    If

    our society

    judged all people by the contents of their character and not by the

    appearance

    of

    their face, individuals with a disfigurement would expe

    rience far less stress.

    It is also important to emphasize that each person and each fam

    ily is unique in their adjustment to disfigurement. One

    of

    the most

    important lessons I have learned over the past seven years

    of

    working

    with families who are adjusting to a facial disfigurement is that every

    child, every young adult and every family s unique. Each have their

    individual resources, strengths and vulnerabilities.

    Some

    are very

    resilient and creative in their adaptation, while others adjust with

    tremendous difficulty.

    Unquestionably, however, most important to keep in mind is

    that a disfigurement does not define the whole person. That is, we

    should not fall into the trap of trying to explain any individual's per

    sonality or life in terms

    of

    only one aspect of their total existence.

    SOCI L

    CH LLENGES

    OF

    FACIAL DISFIGUREMENT

    The social challenges for individuals with facial disfigurement

    are embedded in our culture's obsession with physical appearance. The

    media constantly bombard us with images

    of

    so-called beautiful peo

    ple and in the process create largely unattainable standards for physi

    cal appearance. Each

    of

    us is evaluated by these standards.

    If

    we are

    5

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    too fat or too thin, too short, too tall, have too much hair or too little

    hair,

    or

    have some imperfections in our skin, we are likely to be nega

    tively evaluated (e.g., Adams, 1985; Cash, 1990; Patzer, 1985).

    Stigmatization

    However, those with facial disfigurement are likely to be sub

    ject

    to even more intense negative evaluation. They are often stigma

    tized (e.g., Bernstein, 1976; 1990; Bull Rumsey, 1988; Hill-Beuf,

    1990; Macgregor, 1990; Shaw, 1981). Stigmatization refers to individu

    als being labeled as deviant, and subject to prejudice and discrimina

    tion (Crocker Major, 1989, p.609). Facially disfigured individuals

    share

    a

    stigma with

    all

    individuals

    who may

    have some physical

    impairment because they do not meet our cultural standards of so

    called normal appearance (Hill-Beuf, 1990, p.7).

    We do not currently know the exact degree to which individuals

    with facial disfigurement are subject to prejudice or

    discrimination

    (Facial Discrimination, 1987). However, There is little doubt in the

    minds

    of

    many disfigured people that members

    of

    the general public

    hold negative attitudes toward them (Bull Rumsey, 1988, p. 187).

    We also know that for individuals with facial disfigurement social

    interactions are often a potential source of intense stress, challenge and _

    frustration (Macgregor, 1990).

    The Contributions

    of

    Frances Macgregor

    To best describe the social stress experienced by individuals

    with

    facial

    disfigurement I will draw

    heavily from the

    work

    of

    Professor Frances Cooke Macgregor. Through her intensive research

    on the social and psychological impact of

    facial

    disfigurement

    Professor Macgregor has taught us many important lessons. Her work

    at the New York University Institute

    of

    Reconstructive Plastic Surgery

    spans more than forty years.

    Her

    contributions

    include numerous

    books (e.g. Macgregor, Abel, Byrt, Lauer, and Weissman, 1953) and

    scholarly

    papers.

    Her

    1990

    paper

    entitled, Facial

    Disfigurement

    Problems and Management of Social Interaction and Implications for

    Mental Health should be studied closely by anyone hoping to under

    stand the challenges engendered by facial disfigurement.

    Violation

    of

    Privacy

    One of Professor Macgregor's important observations of indi

    viduals with facial disfigurement is that in the course of going about

    6

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    their

    lives,

    many

    often experience an invasion

    of

    their privacy

    (Bull

    Rumsey, 1988;

    Macgregor,

    1979; 1989; 1990).

    Most of

    us

    can go

    about our

    daily

    lives

    without having

    unnecessary attention drawn to

    ourselves

    (i.e.,

    we can

    "blend into a crowd") (Bull

    Rumsey,

    1988).

    This

    is

    not

    necessarily the

    case

    for a

    person

    with

    a facial deforlnity.

    Frances

    Macgregor stated that "In their efforts to go about

    their

    daily

    affairs

    they

    are subjected to visual

    and

    verbal assaults

    and

    a level

    of

    familiarity

    from

    strangers ..... [including] ...

    naked

    stares, startle reac

    tions, 'double takes,' whispering, remarks, furtive looks, curiosity, per

    sonal questions,

    advice,

    manifestations of

    pity

    or aversion,

    laughter,

    ridicule,

    and

    outright

    avoidance. Whatever

    form the

    behaviors may

    take,

    they

    generate feelings

    of

    shame, impotence,

    anger and humilia

    tion in

    their

    victims." (Macgregor, 1990, p.250).

    This experience may

    also cause

    some

    individuals to feel a

    sense

    of powerlessness

    (Bull & Rumsey, 1988)

    and

    a feeling

    of being

    treated

    as an

    object

    rather

    than as a person (Hill-Beuf, 1990).

    This problem of

    the

    social interaction

    may be

    especially difficult for

    children

    who

    are

    teased

    by

    their peers (Gerrard, 1991).

    Social Strain: Nonverbal Responses to Individuals with Facial

    Disfigurement

    A

    second

    social challenge

    encountered

    by

    individuals

    with

    facial

    disfigurement

    is best described

    by Professor

    Macgregor s

    use

    of

    the term

    "strained" to capture the typical

    emotional tone of brief

    social

    contacts between those with and those without disfigurement. The

    term

    "strained" is very accurate

    because

    it

    captures the interpersonal

    tension that

    often

    exists in such interactions.

    For example,

    in

    casual

    social interactions, the

    non-disfigured

    person may

    attempt to avoid the person with a disfigurement,

    including

    walking

    faster

    and

    ignoring the person

    if

    directly

    approached BlIII

    Rumsey). If they do

    not actively

    avoid

    the

    person,

    they

    may be

    ambivalent

    about

    engaging in interaction with

    them

    (Bull

    RUlTISey,

    1988).

    They may

    be self-conscious about looking at the

    disfigurement

    (Bull Rumsey, 1988).

    They

    may

    be self-conscious

    about NOT

    look

    ing

    at the

    disfigurement Perhaps most importantly,

    the non-disfigured

    person may

    avoid

    eye

    contac t (Bull Rumsey, 1988). Eye

    contact

    is a

    key element in all interpersonal relations. By avoiding eye contact

    they

    reduce

    the opportunity to

    make

    true

    emotional

    contac t. Ancl this

    is

    what

    is

    important

    -- that true emotional

    contact be

    Inade

    so that

    the

    social strain be reduced.

    7

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    These non-verbal behaviors may be responded to and interpret

    ed in many ways. However, the person with disfigurement may inter

    pret them as a form of rejection.

    POTENTIAL

    SOCIAL-PSYCHOLOGICAL

    PROBLEMS

    As Professor Macgregor makes clear in her writing, this con

    stant strain in day-to-day interaction can take its toll on some individu

    als (Macgregor, 1979; 1990). However, in her research she found that

    individuals with disfigurement all managed to cope (Macgregor, 1979;

    1990). Furthermore, some individuals adapted extremely well. She

    advised us that we should learn from them how they positively adjusted

    despite the social strain (Macgregor, 1979; 1990). However, despite

    the fact that some individuals are able to adapt well Professor

    Macgregor also found that [f]or

    everyone

    of them this had been a for

    midable and engulfing task (Macgregor, 1989; p 5).

    Therefore, we need to ask: What are the potential psychologi

    cal effects of these social interactions? Individuals with facial disfig

    urement

    are at risk for developing a range of

    potential negative

    responses to the social stressors impinging on them. The two areas of

    particular concern are social withdrawal and the development

    of

    a neg

    ative body image.

    Social Withdrawal in Children

    There is considerable evidence that a significant

    number of

    children with congenital craniofacial defonnities are at risk for social

    withdrawal (e.g., Clifford, 1987; Tobiasen, 1989), including what has

    been described as social avoidance

    of

    peers, and excessive depen

    dence on immediate family members (Tobiasen, 1989,

    p

    207). This

    pattern of social withdrawal can negatively effect a child's social com

    petence and predispose the child to later experiences of anxiety, depres

    sion or loneliness (Rubin Wilkinson, in press) (Pruzinsky, 1992, p

    581).

    Parents are almost always very concerned about the social chal

    lenges that their children encounter. They often express concerns about

    the teasing their child experiences and about the potential psychologi

    cal harm from teasing.

    Parental concerns about their child's social adjustment must be

    understood in the context of the parent's adjustment to having a child

    who has a disfigurement. In the case

    of

    children with a congenital

    8

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    deformity, parents often experience a range

    of

    emotions, including self

    blame, helplessness, denial, guilt, or anger (Drotar, Baskiewicz, Irvin,

    Kennell Klaus, 1975; Fajardo, 1987; Solnit Stark, 1961). Many of

    these

    emotions may re-emerge during

    important

    landmarks of the

    child s development or treatment (Pruzinsky, 1990). These emotions

    can

    influence the way that parents help their children

    cope

    with

    the

    social stresses they encounter.

    Many parents are challenged by their desire to treat their child

    like any other child. At the same time parents recognize that a child

    with a disfigurement may have some special needs. Parents often ask:

    How can

    I protect my child from the teasing, the stares,

    and

    the ques

    tions? They also ask: How can I keep from overprotecting my child

    and help them to be their own person? (cf. Boone Hartman, 1972).

    There are no easy answers to these questions. However, innov

    ative programs for helping young children cope with teasing have been

    developed (e.g., Gerrard, 1991) and need to

    be

    more widely dissemi

    nated and evaluated. Additionally, social skills programs for older chil

    dren and adolescents have been developed and found effective in hav

    ing an overall positive impact on social and psychological functioning

    (Kapp-Simon Simon, 1991). These need to be more widely dissemi

    nated and evaluated.

    Social

    Withdrawal

    n dults

    There

    is also evidence for social withdrawal in adults with

    facial disfigurement (Macgregor, 1990). In her long-term follow-up

    investigation Professor Macgregor reported that most individuals in

    her

    study

    limited

    their social interactions to their immediate family

    and

    those necessary for their work. She describes many of these individu

    als seeking refuge within their immediate families (Macgregor, 1989,

    p.5).

    Here again, the way that we can provide assistance to individu

    als

    who

    would like it, is to make social skills programs for adults

    more

    widely available. The goal

    of

    such programs is to teach a special set of

    social skills for positively coping with the social strain experienced by

    adults (Bull

    Rumsey, 1988;

    Fiegenbaum,

    1981;

    Kapp-Simon

    &

    Simon, 1991; Roback, Kirshner, Roback, 1981-1982).

    Such programs recognize and emphasize the role of the person

    with a disfigurement in determining, at least in part, the nature of the

    social interactions which they experience. That is, some individuals

    with a disfigurement contribute to the negative social response of peo

      9

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    p e they

    meet

    in casual social encounters (Macgregor, 1990).

    For

    example, some individuals who have a facial disfigurement may enter

    into social situations expecting to be rejected or ignored Macgregor,

    1990). Expecting the worst from the interaction, and

    having been

    repeatedly hurt or insulted in the past, they lllay directly or indirectly

    express hostility or indifference Macgregor, 1990). By responding

    this way they increase the probability

    of

    having people respond nega

    tively to them Macgregor, 1990).

    However,

    many individuals with facial disfigurelnent have

    demonstrated that there are more adaptive ways

    of handling

    social

    interactions Macgregor, 1990). I have often been impressed at how

    some individuals with a major facial deformity are able to put other

    people at ease by their use

    of

    hUITIor their intelligence, their conversa

    tional skills and with a sensitivity to how others might respond to their

    appearance Macgregor, 1990). Therefore, the goal

    of

    social skills pro

    grams is to teach individuals with a facial disfigurement how to maxi

    mize the

    probability

    of positive social interactions

    and

    reduce the

    potential for feelings

    of

    rejection or social withdrawal.

    Developnlent

    of

    a Negative

    Body

    Image

    One factor which may be associated with social withdrawal is

    the development of a negative body image; that is, a negative evalua

    tion of

    one s

    personal appearance Pruzinsky Cash, 1990). The

    scholarly literature on facial disfigurement often emphasizes concern

    regarding the development of a negative body inlage in individuals

    with facial disfigurement e.g., Belfer, 1983; Belfer, Harrison, Pillemar

    Murray,

    1982;

    Bernstein,

    1990;

    Bernstein,

    Breslau, GrahalTI,

    1988; Harrison, 1983; Pertschuk, 1990). The concern is that the nega

    tive social evaluation

    of

    disfigurement may be internalized. For sOlne

    indi viduals

    this

    internalization

    may

    lead

    to a

    sense

    of shame

    Macgregor, 1990) about their body or their appearance and may nega

    tively effect their overall self-concept Pruzinsky Cash, 1990).

    The

    degree to

    which

    body

    image

    may

    effect

    psychological

    functioning is closely related to many factors, including the individ

    ual s stage of development in life. Very young children have little

    awareness

    of

    or concern about the nature

    of

    their appearance and how

    it effects others. In contrast, older children and adolescents are acutely

    aware of their body image. A negative body image during this stage of

    development can have a profound impact on their overall psychological

    well-being and social functioning.

    20

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    their intellectual ability, humor, religious convictions, family and com

    munity Lefebvre

    Arndt, 1988). We must always

    keep

    firmly in

    mind that disfigurement does not define the person.

    References

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    of

    facial attractiveness

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    l A

    Kligman, A.M., eds. The psychology of

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    W.

    Rogers-Salyer, M. & Salyer, K.E. Emotional

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    Lansdown R.,

    Lloyd

    1 Hunter, J. Facial deformity in

    childhood: severity

    and

    psychosocial

    adjustment. Child Care Health Dev, 1991; 17: 165-171.

    Lefebvre

    A.M. Arndt, E.M. Working with facially disfigured children:

    A

    challenge

    in prevention. Can

    J

    Psycho, 1988;33:453 458.

    Macgregor F.C., Abel. T.M. Byrt, A., Lauer, E. Weissmann S. Facial

    deformities

    and

    plastic surgery:

    A

    psychosocial study.

    Springfield

      IL:

    Charles

    C.

    Thomas

    Publishers, 1953.

    Macgregor

    F.C. A.fter plastic surgery: Adaptation and adjustlnenl. New York:

    Praeger 1979.

    Macgregor

    F.C. Social, psychological, and cultural dilnensions of cosmetic

    and

    reconstructive plastic surgery. Aesth Plast Surg, 1989;13: 1-8.

    Macgregor F.C. Facial disfigurement:

    Problems

    and nlanagement

    of social

    nteraction

    and

    implications for mental health. Aesth Pfast Surg, 1990; 14:249-257.

    23

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    Patzer, G.L. The physical attract iveness phenol11ena. New York: Plenum, 1985.

    Pertschuk, M.J. Reconstructive surgery: Objective change of objective defornlity.

    In Cash, T.F. Pruzinsky, T., eds. Body Irnages: Developn1.ent, dev iance

    and

    change.

    New

    York: Guilford Press, 1 9 9 0 ~ 2 3 7 2 5 2

    Pruzinsky, T. Social and psychological effects

    of

    major craniofacial deformity.

    C:left Palate-Cranio.facial

    J.

    1 9 9 2 ~ 2 9 : 5 7 8 5 8 4

    Pruzinsky, T. Collaboration of plastic surgeon and medical psychotherapist;

    Reconstruct ive surgery for craniofacial defornlities. Medical Psychotherapy:

    n

    Inter J. 9 9 ~ 3 :   103-116.

    Pruzinsky, T. Cash, T.F. Integrative themes in body image development, deviance

    and change. In T.F. Cash and T. Pruzinsky (eds). Body Images: Developlnent,

    Deviance and Change. New York: Guilford Press, 1990;337-349.

    Roback, H.B., Kirshner,

    H

    Roback, E Physical self-concept changes in a mildly

    facially disfigured neurofibromatosis patient following communication skill training.

    Inter

    J.

    Psych Med, 1981-1982;

    II:

    137-143.

    Rubin, K.H. & Wilkinson, M. Peer rejection and social isolation in childhood:

    A conceptually inspired research agenda for children with craniofacial handicaps.

    In Eder, R., ed. Developnlent perspectives on craniofacial problelns. New York:

    Springer- Verlag, in press.

    Shaw, W.C. Folklore surrounding facial deformity and the origins of facial prejudice.

    Br.

    J

    Plast Surg, 1981 ;34:237-246.

    Solnit , A.1. Stark, M.H. Mourning and the birth

    of

    a defective child. Psychoanal

    Study ofChild, 1961;16:523-537.

    Tobiasen,1.M.

    Commentary on Pillemer, F.G. Cook, K.V. (1989).

    The

    psychosocial adjustment of pediatric craniofacial patients after surgery.

    Cleft Palate J. 1989;26:207-208.

    24

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    Session IV

    VOCATIONAL PROBLEMS

    O

    FACIAL DISFIGUREMENT

    Orin Lehman Chairman

    A Rehabilitation Perspective

    Orin Lehman

    Patient Experience

    Caroline Rubino, RN

    State Vocational Services

    John Bertrand

    Job Placement

    Prince Attoh

    Role Employers

    Elisa G Lederer

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    State Vocational Services

    John Bertrand

    District Manager

    Office oj' Vocational

    and

    Educational

    Services/or

    Individuals with Disabilities (V.E.S./.D.), New York,

    NY

    On behalf

    of

    V.E.S.I.D., I would like to thank you for

    giving us the opportunity to make a presentation here

    today. While I do not believe that what we can offer

    will in any way begin to address the total needs

    of

    those

    persons for whom you are advocating, I feel that there

    are some cases in which

    our

    Agency, and our sister

    agencies in other states, might be a resource to some.

    V.E.S.I.D. stands for Vocational and Educational Services for

    Individuals with Disabilities.

    We

    are the Vocational Rehabilitation

    Agency of New York State. Every state has an agency

    which

    is

    charged with the responsibility of providing vocational rehabilitation

    services. Most frequently they are known by the name OVR for

    Office of Vocational Rehabilitation or DVR, Division of Vocational

    Rehabilitation. All are funded by a combination

    of

    Federal-State sup

    port, which varies from state to state.

    Each state has some system of offices to provide services at a

    more

    local level. These may be called District,

    Regional

    or Field

    Offices. In New York, for example, we have 5 district offices and 8

    satellites. The addresses and telephone numbers

    of

    these offices can be

    found in the appendix.

    Historically

    the

    charge to

    the Vocational

    Rehabilitation

    Agencies has been to assist persons with disabilities to either enter the

    workforce or, where they have worked and have been unable to contin

    ue to do so for some reason, to assist the disabled individual to return

    to work.

    Vocational rehabilitation programs are not

    entitlement

    pro-

    grams. One must be eligible for services. The eligibility criteria, gen

    erally speaking, are:

    I

    The presence

    of

    a disability which can be documented phys

    ically, psychiatrically or psychologically.

    2. That the disability has been a barrier to employment.

    3. That there be an expectation that with the agency's sevices,

    the disabled individual

    will go

    to work.

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    There may also be a means test

    or

    an order

    of

    selection imposed

    upon the eligibility decision. In New York State, for example, an indi

    vidual with an income in excess of $9,600 may not be eligible for all

    services, based upon income. There are some services which can be

    offered, without regard to income, such as evaluation, counseling and

    guidance training at a rehabilitation facility and on-the-job training.

    In some states, the fiscal situation is such that the Vocational

    Rehabilitation Agency is operating under an Order

    of

    Selection. This

    is a situation in which only persons determined to be severely handi

    capped individuals, and then certain other classes of persons:

    --public safety officers with handicaps incurred in the line

    of

    duty (police, firemen, and associated personnel);

    --Social Security disability beneficiaries;

    --Supplemental Security Income recipients;

    --Federal Bureau of Employee Compensation claimants;

    --Longshoremen s

    and

    Harborworkers

    Compensation

    claimants can be advanced beyond evaluation. However, a person with

    disfigurement or deformity so pronounced as to cause social rejection

    is considered severely disabled.

    An individual who applies for services

    is

    usually seen by Intake

    Staff, who gather some

    of

    the information we need to make an eligibili

    ty determination, and are then referred to a Vocational Rehabilitation

    Counselor

    to

    discuss their vocational

    plans

    and desires.

    Only

    a

    Vocational Rehabilitation Counselor can declare a person eligible

    or

    ineligible for services, and anyone declared ineligible has the right to

    appeal that decision.

    We do not see many persons whose primary disability is a facial

    disfigurement in our office. I would expect that there are several rea

    sons for this. One is that since we deal with persons who need to be

    ready to consider a vocational career there are no very young children.

    It is obvious from the presentations here today that most of the prob

    lems of facial disfigurement are being dealt with at an early age.

    Another factor is that with the advent

    of

    Medicaid,

    T OSt

    per

    sons who would meet our means test are eligible to receive medical

    assistance through this avenue and are not seen by

    us

    for medical services.

    realize that this statement may be more theory than practice,

    as finding reliable medical personnel and/or insurance companies may

    be a tremendous problem, as the focus of this conference would seem

    to say. While all of the steps I have spoken about may very well seem

    to be complex and insurmountable, one should not cast aside hope.

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    When

    I was asked to participate in this conference, I felt that what I

    would have to say would be extremely brief, and perhaps not so upbeat

    since, as I told you, we see literally no cases dealing with disfigure-

    ment in

    our

    office. However, when I was on vacation this summer, I

    had an experience which made me much more hopeful.

    My

    wife and I have a time share in North Carolina and,

    anytime

    we go into town, we wind up driving past the local Vocational

    Rehabilitation Office. I ve always been tempted to stop in

    and

    talk

    shop with the staff there and, this year, I did.

    While I was discussing programs with the office manager there,

    our

    conversation was interrupted by a telephone call, in which his

    half

    of the conversation was to congratulate a

    member

    of his

    staff

    on a job

    well done. When he concluded, he told me that this had been a conver-

    sation about a client

    of

    theirs who was in the hospital and this call was

    from the counselor who worked there. The individual in need of ser-

    vices, he said, was a young woman who had been born with Cerebral

    Palsy and then, in her teens, had developed cancer in the face, which

    had required extensive surgery. Even though she was not really finan-

    cially eligible,

    they were finding ways to

    assist

    her

    and had

    just

    arranged

    her

    attendance, with their support, at a special college pro-

    gram

    in North Carolina for persons with severe physical problems.

    From the caring in his voice and the enthusiasm with

    which

    he

    had

    supported his counselor, I knew that he was truly committed to seeing

    to it

    that this citizen

    of

    his state should

    have

    every opportunity to

    advance to the fullest limits

    of

    her ability.

    What I am saying is that in dealing with agencies such as ours,

    while I

    won t

    lead you down the garden path and promise you anything

    beforehand, I wanted you to know that there are

    many

    caring, con-

    cerned individuals within such agencies at all levels, who will try to be

    as helpful as possible should you find it in your interest to call upon us.

    1

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    APPENDIX

    TABLE OF CONTENTS

    Health Organizations and PatientlParent Support Groups 142

    Vocational Rehabilitation Program Resources for Persons

    with Facial Disfigureolent 152

    Guidelines for Legislative Advocacy 158

    Excerpts FrOIn A Statement in Support

    of

    Governor's Program Bill Chapter 50

    I

    New York State Insurance Laws of 992 166

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    VOCATIONAL

    REHABILITATION

    PROGRAM RESOURCES

    FOR PERSONS WITH FACIAL

    DISFIGUREMENT

    Description of services:

    State Vocational Rehabilitation

    Services

    Progranl

    Rehabi i tation Services Adnlinistration

    Office of Special Education and

    Rehabilitative Services

    U.S. Departlnent

    of

    Education

    Switzer Building, 330 C Street

    SW,

    Rnl.3127

    Washington,

    D.C. 20202-2531

    State and local

    vocational

    rehabilitation

    agencies provide

    cOlnprehensive services of

    rehabilitation, training, and

    job-related

    assi

    tance

    to

    people with

    disabilities, and assist

    elnployers

    in recruiting, training,

    placing,

    acconnnodating, and

    Ineeting

    other

    employ

    ment-related needs

    of

    people with disabili

    ties. Agencies conduct workplace accessibil

    ity surveys.

    job

    analyses that match function

    al abilities and limitations of individuals with

    disabilities to needed accomodations, and

    provide assistance in job

    restructuring,

    job

    Inodification. and

    assisti

    ve

    technology.

    Agencies may fund all or partial costs of

    needed

    training. assistive technology or

    other

    accommodations for eligible

    individuals.

    Ernployment-related services

    to

    counseling

    individu als with disabilities include: evalua

    tion and assessment,

    vocational counseling

    and

    guidance,

    referral to appropriate rehabil

    itation technology services,

    physical and

    nlental restoration services, vocational train

    ing, on-the-job training, job placement,

    job

    development. and

    services

    necessary to

    obtain or

    Inaintain employment.

    Eligibility for services is dependent on

    the presence

    of

    a disabling condition which

    causes

    a substantial handicap to employlnent

    and a detennination that the individual will

    benefit vocationally from

    services that may

    be provided.

    Eligibility is

    determined

    by

    professional

    counselors who

    have a working

    knowledge

    of Inedical conditions, psycholo

    gy, occupations, community organizations

    and resources.

    As it relates to the facially disfigured,

    it

    should be noted that the Rehabilitation

    52

    Services Administration (operating vocation

      l rehabilitation progranls at the federal level)

    recognized cleft palate with speech imperfec

    tions and diseases and

    conditions

    of the skin

    and cellular tissue as ilnpairnlents. The key

    to being eligihle for vocational rehabilitation

    services

    would

    lie in whether the condition

    would be considered

    a

    substantial inlpedi

    nlent to employnlen t. n order to

    prove

    this

    fact it is extrelnely important for the facially

    disfigured

    person

    to thoroughly explain

    his/her

    enlployment

    history and

    how

    the dis

    figurelnent has affected hi

    m/her on

    the job as

    it relates to

    advancement or

    lack thereof, psy

    chosocial issues affecting work performance

    and how others have reacted to the disfigure

    Inent.

    Rehabilitation

    counselors also

    work

    with

    disabled students

    transitioning froln

    high

    school to college

    or work

    force.

    If

    a

    student

    with a facial

    disfigurement

    is

    referred

    for

    vocational rehabilitation services he/she may

    be questioned about any possible other dis

    abling

    conditions.

    such as personality diffi

    culties or other problems as they relate to

    employment.

    The

    following

    is a list of possible

    voca

    tional

    rehabilitation services that might be

    available to the facially

    disfigured

    to enable

    them

    to maximize their elnployment poten

    tial:

    -Vocational/career

    counseling

    -funding for college training

    -special prosthetic devices (e.g.

    hair

    piece, dentures)

    -job placement

    and

    follow-up

    Referral or

    application

    may be made hy

    contacting any area

    office or

    service center

    located throughout each state (See Following

    List). Counselo rs may also be contacted dur

    ing their regular visits to other state and local

    government offices or schools within

    local

    communities.

    NOTE: Above

    Information courtesy of Ms.

    Renee Barnes, Vocational Rehabilitation

    Counselor, Spencer, Iowa.

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    GUIDELINES FOR LEGISLATIVE

    ADVOCACY

    Prepared By

    American Cleft

    Palate

    Craniofacial Association

    1218 Grandview Avenue

    Pittsburgh, PA 152] 1

    (412) 481-) 376

    FAX (412) 4H1-0847

    INTRODUCTION

    The treatment

    of

    craniofacial anomalies,

    including

    cleft lip and palate, is a long and

    costly process. Present financial resource for

    diagnosis and treatment include health/med

    ical insurance, federal and state funded pro

    graIns such as

    Crippled

    Children's

    Services,

    and

    teaching

    hospital

    programs and

    clinics.

    However, such resources vary greatly from

    state to state

    and

    often do not provide

    enough assistance to cover the long

    term

    financial obligations encountered by families

    of individuals with craniofacial

    anomalies.

    In addition, help froln federal and state fund

    ed programs is often available only to indi

    viduals

    with marginal

    or low

    incomes.

    Necessary

    treatlnent and evaluation modali

    ties

    including

    orthodontics, speech therapy,

    audiology

    and psychology

    may be

    denied

    coverage

    as non-medical

    services. Even

    when

    a family has the financial resources to

    purchase health/medical insurance, coverage

    may

    be

    denied

    for a child with craniofacial

    anomalies

    because

    of a pre-existing condi

    tion clause. Costs

    of

    medical care and

    allied treatment services continue to

    rise

    while

    budgets of

    publicly funded programs

    have

    not increased to offset higher costs or to

    expand treatment resources.

    In recent years, parents

    of

    children with

    special needs have demonstrated the ability

    to improve educational and medical services

    by forming advocacy groups to enact appro

    priate

    state

    and/or federal legislation. The

    various states

    differ

    in

    their resources for

    treatment

    of

    craniofacial anolnalies

    and,

    therefore,

    in

    their

    funding for such

    condi

    tions. Therefore, it seems that inadequate

    funding issues

    and

    insurance

    coverage and

    benefits will

    need

    to be

    addressed

    state by

    state. Parents and families

    of

    individuals

    with craniofacial anomalies can and Inllst

    playa leadership role

    in

    changing those por

    tions of state

    insurance codes

    that

    designate

    the kinds

    of

    treatillent that 1l1edical insurance

    must cover. In sOlne instances. new legisla

    tion nlay be necessary

    to

    clarify and/or

    expand existing state insurance codes. (Note

    copies

    of

    legislative bills and associated cor

    respondence

    in the

    Appendix).

    In other

    instances, advocacy groups may

    have to

    request

    that

    the Comlnissioner of InSlIrallce

    interpret and clarify

    existing insurance

    codes.

    The experiences of advocacy groups in sever

    al

    states

    in

    recent

    years, e.g., Virginia,

    demonstrate that significant changes can be

    accomplished.

    The goal

    of

    this

    legislative

    advocacy

    guide is to aid

    consumer groups

    in using the

    legislative process to enact

    effective

    state leg

    islation to

    improve

    medical and health insur

    ance coverage

    and payment for the diagnosis

    and treatment of craniofacial anomalies.

    The

    guide was prepared by the Alnerican Cleft

    Palate-Craniofacial Association, a non-profit

    corporation founded in 1943. One

    of

    the pri

    Inary objectives of the Association is to

    stimulate public interest in and support of

    the

    habilitation of persons with craniofacial

    anomalies. Thus,

    it seenlS fitting

    that the

    American Cleft Palate-Craniofacial

    Association should provide

    infornlation

    and

    guidance

    to

    parents and

    advocacy

    groups

    determined to improve medical and other

    professional care and

    treatment

    of individuals

    with craniofacial

    anomalies.

    PREPARATION FOR THE

    INTRODUCTION OF LEGISLATION

    A.

    Prior to

    introduction

    of a bill, the

    Informed

    Consumer is

    a more effective

    legislative advocate.

    1

    Determine what

    kind of

    Inedical and/or

    insurance coverage is Inandated by the exist

    ing insurance

    code

    in your state. Regulations

    may already exist mandating coverage by

    third party payers but

    need

    to

    be

    reinterpreted

    by the insurance commissioner or attorney

    general of your state. This would

    sinlplify

    your task greatly. Such infonnation can be

    obtained from the

    Insurance

    Commissioner's

    158

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    office

    or

    you may request it from the office

    of your local legislator.

    2. Determine what kind of financial and

    treatment assistance is presently provided by

    Crippled

    Children 's Services, Medical

    Assistance, or other local and state agencies,

    and the Guidelines for Eligibility used by

    those agencies.

    3. Contact a local branch

    of

    the League

    of

    Women Voters

    or

    your

    local legislator for

    information

    that describes the legislative

    process in your state. An understanding

    of

    the various steps and timing

    of

    each process

    is ilnperative in order to be effective advo

    cates for proposed legislation.

    4. Secure examples

    of

    the most frequent and

    significant problems patients and their fami

    lies encounter in having services covered by

    third party payers. Insurance coverage,

    sources

    of

    treatment, and numbers and com

    positions of cleft palate/craniofacial teams

    vary from state to state.

    a. Contact existing cleft palate/craniofacial

    teams of clinics (see ACPA Membership

    Team Directory or contact ACPA for list).

    b. Contact parents of children with craniofa

    cial anomalies who live in different parts

    of

    your state to learn what problems have been

    encountered

    in obtaining needed care in all

    aspects of treatment (see ACPA Membership

    Team Directory for Lists of Support

    Groups).

    5

    Election year in your state COll Id be an

    ideal time to introduce legislation to improve

    medical

    care

    and associated

    treatnlent for

    individuals

    with

    craniofacial

    anomalies.

    Legislators tend to be

    nlore responsive to

    consulner

    groups during an election year.

    6. A period

    of

    critical fiscal problems in your

    state may be an inopportune time to present

    legislation that cou Id be Inisinterpreted as an

    additional financial burden on the state trea

    sury. Remember

    that any

    expansion

    in

    insurance coverage would require state and

    local governnlents to provide the benefits for

    their elnployees

    and

    it could, therefore,

    be

    viewed

    as a possible increase in insurance

    premiums.

    B.

    Find

    a

    state legislator

    with a record of

    enactlnent

    of

    legislation related to health and

    educational nUllters who may be willing to

    sponsor a bill.

    This is

    critical to the success

    of any legislative effort.

    C.

    NOTE:

    In

    some instances

    it

    nlay be

    advisable to introduce a bill

    simultaneously

    in both bodies of the legislature. Consult

    your legislator(s).

    A MODEL

    BILL

    A

    The format

    of

    bills will vary from state to

    state in order to fit into existing insurance

    codes. Coverage and/or condition s of cover-

    age

    included

    in any bill(s) should avoid

    errors in Omission

    and/or

    regulations:'

    That is, coverage for all necessary treatnlent

    should be included and all aspects of existing

    insurance codes should be exanlined to avoid

    loopholes that could weaken the intent

    of

    the

    bill. In some instances, new legislation may

    be needed only to

    clarify

    and/or expand

    existing laws and insurance regulations.

    B

    A Model Bill would be as follows:

    Medical insurance policies

    or

    plans delivered

    or issued in this state (regardless of whether

    any such policies or plans shall be defined as

    individual, family, group, blanket, franchise,

    industrial, or otherwise) that provide benefits

    for medical

    and hospital expenses shall

    include coverage for all inpatient and outpa-

    tient treatment and care for indi viduals born

    with craniofacial anomalies (not limited to

    cleft

    lip

    and palate).

    Necessary treatment

    shall include but not be limited to:

    I ) Surgery and surgical management;

    2)

    Oral and maxillofacial treatlnent;

    (3)

    Prosthetic treatment such as

    obturators

    and speech appliances;

    4)

    Ot1hodontic treatment

    and tnanagement;

    5)

    Preventive

    and restorative dentistry

    to

    insure good health and adequate dental struc

    tures for orthodontic treatment and/or pros

    thetic managelnent;

    (6) Speech-language evaluation and remedia-

    tion;

    (7) Audiological aSSeSSl11ents and habilitative

    amplification devices;

    8)

    Otolaryngology treatment and Inanage-

    filent;

    9) Psychological assessment and coun-

    selling;

    10)

    Social services and counselling;

    ( I

    1)

    Genetic assesslnent

    and

    counsel1ing;

    If

    possible, proposed legislation

    should

    negate any pre-existing

    condition

    clause(s)

    that may currently exist in health insurance

    policies and plans.

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    C. Additional factors to consider when writ

    ing legislation pertaining to health insurance

    coverage:

    1

    Insurance

    policies written out-of-state may

    not come under the

    jurisdiction

    of the pro

    posed legislation for

    your

    state. Also, states

    cannot

    legislate insurance

    requirenlents for

    Federal Government employees.

    2 Deternline whether

    Health

    Maintenance

    Organizations

    (HMOs) come

    under

    the

    juris

    diction

    of

    the proposed legislation.

    3. Detennine

    whether

    multiple elnployer

    trusts

    of

    self-insured

    plans reinsured

    or

    administered by a third party administrator

    will

    be

    under the

    jurisdiction

    of the proposed

    legislation.

    4.

    If legislation is enacted, the increased cov

    erage and treatment may only apply to those

    insurance policies written after the date the

    bill becomes law.

    D.

    Be Prepared: It may be necessary to con

    sider and/or accept amendments

    to your

    bill s).

    1

    Alnendments

    can be

    fairly

    insignificant

    such as a clarification

    or

    change in terminol

    ogy,

    or

    amendments can weaken

    or

    severely

    restrict

    what

    you are trying to accomplish

    with the proposed legislation.

    2. You must

    be

    prepared to decide

    what

    compromises and/or changes you

    would

    be

    willing to accept.

    PREPARATION FOR

    TESTIMONY

    BEFORE

    THE LEGISLATIVE

    COMMITTEE(S)

    REVIEWING THE BILL(S)

    A. Who

    should

    present testimony:

    1

    Consumers

    (parents

    and

    children with

    craniofacial anomalies) should

    le d the testi

    mony.

    2. Written

    and

    verbal testimonies should also

    be obtained from

    professionals

    involved in

    the treatnlent

    and care

    of individuals with

    craniofacial anomalies who

    will not

    derive

    any direct financial benefits from enactment

    of legislation.

    You

    might contact:

    a.

    Directors

    of

    cleft

    palate/craniofacial teams

    in your state;

    b. Presidents

    of

    medical groups such as the

    Academy

    of

    Pediatrics, plastic surgery asso

    ciations, etc.;

    c.

    Directors

    of

    State Crippled Children's

    Services.

    160

    B. Information to be included in testimony:

    I

    An explanation

    of

    craniofacial anolnalies.

    Photographs are helpful.

    2. An explanation of

    how

    treatment

    of

    the

    specific problenls are interrelated; that

    is,the

    successful

    outcome of

    one

    aspect

    of treat

    ment

    has

    a

    direct

    or

    indirect inlpact on the

    success of another aspect of treatlnent.

    (Example: A child

    has

    a

    difficult

    time

    achieving

    intelligible

    speech

    if

    hearing and

    dental problems are not treated.)

    3. An explanation

    of

    how the multiple prob

    lems associated with the diagnosis

    and

    treat

    ment

    of

    craniofacial anomalies have resulted

    in the

    development

    of interdisciplinary

    teams

    throughout the lJnited States.

    The

    need

    for

    professional disciplines

    other than just surgeons in the ll1anagelnent

    of

    craniofacial

    anomalies has

    been recog

    nized by federal

    and

    state

    agencies for

    a nUln

    ber

    of years

    through funding

    of teams

    and

    specialists. These specialists work together

    in a

    coordinated

    and systematic way to

    insure that all

    treatment needed

    by

    individu

    als with craniofacial anomalies is

    provided

    at

    the

    proper

    time. (Please note: the lninitnal

    basic team as defined by the American Cleft

    Palate-Craniofacial

    Association must

    consist

    of

    at least a dentist, a surgeon,

    and

    a

    speech

    language pathologist

    who meet

    regularly).

    The goal here is to realize the potential of

    each

    child under

    treatment to

    become a

    pro

    ductive, working, tax-paying individual

    who

    is not a financial burden on society.

    4. Estimates

    of

    incidence rates

    of

    craniofacial

    anomalies in your state, or

    estinlated

    nUlnbers

    of children who

    might be affected

    by the pro

    posed

    legislation. State Crippled

    Children's

    Services programs

    may be

    able to

    help

    pro

    vide this information. The total dollars may

    not

    impact

    your

    state or

    insurance

    carrier

    greatly, but does impact the family to a much

    greater

    degree.

    5.

    Copies of letters received from

    health

    insurance carriers

    or

    other documents that

    show that clainls for treatment (other than

    surgery)

    were declined or refused by

    insur

    ance companies. There must be

    evidence

    to

    prove to the legislators

    that

    existing laws

    and/or the insurance code enable

    health

    insur

    ance

    companies

    to

    deny

    payment

    for

    treat

    ment

    of

    problems associated with craniofacial

    anomalies.

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    6. Estinlates

    of

    cost

    of

    treatrTIent from birth

    to adulthood.

    Check

    with several cleft palate

    teanlS in your state for cost estimates.

    7. Explanation of the increase in costs

    (hospital fees and

    family's

    time and effects)

    when

    insurance

    covers only

    inp tient care

    even though treatment could be done equally

    well and with less expense on an outp tient

    basis.

    8 EstilTIate of what the actual fiscal impact

    on insurance prenliunls and costs would be:

    a. The actual

    nUITIber

    of

    individuals

    with

    craniofacial

    anomalies

    is

    not

    great.

    Therefore, costs of treatment do not involve

    large

    SUlns

    of

    ITIoney

    for insurance compa

    nies within the state.

    o Most health/medical insurance

    policies

    already pay for surgical procedures and asso

    ciated iIlpatient medical care. These are the

    most costly items in the total habilitation of

    craniofacial anomalies. The proposed legis

    lation involves fees for less costly treatnlent

    s r v i s ~   thus, the overall financial impact is

    not as great as it may seem.

    c. Many insurance policies pay usual and

    custolllary fees, and/or have a deductible

    clause. Thus, falnilies may still encounter

    significant financial obligations in providing

    care for their children.

    The

    family pays the

    deductible amount, and possibly the balance

    of

    the profess ional' s bi   that exceeds the

    "usual and customary" bill paid by the insur

    ance cOlnpany.

    C. There is precedence for health insurance

    coverage for allied health services such as

    speech-language pathology treatment.

    1 The national Blue Shield Policy manual

    describes a speech-language benefit.

    2 Laws

    expanding

    health insurance cover

    age for the treatment of cleft lip and palate

    have been enacted in other states. Additional

    pertinent information may be available from

    sources listed with the National Infornlation

    Center

    for Chi

    ldren

    and

    Youth

    with

    Handicaps

    (NICHCY)

    at (800) 999-5599.

    E Include printed materials and photographs

    to enhance your testilTIony:

    1

    Make up a packet of basic infonnation for

    each

    111enlber of

    the legislative comillittee

    hearing testimony. A written copy of testi

    nlony to be presented Inay also be included.

    2 Photographs (if available) of teenagers

    or

    adults with ullrepaired clefts are an effective

    means to demonstrate that

    orthodontic

    and

    dental problems are a part

    of

    the original

    congenital anomalies and not a "coslTIetic"

    problem. "Before" and "After" pictures can

    reinforce the positive aspects of treatlnent

    that is, that cleft lip and palate problems are

    correctable.

    F. Remember: Many

    legislators

    may

    be

    unfamiliar with "technical" terminology per

    taining to

    craniofacial

    anolTIalies, cleft lip

    and palate, etc. Infornlation presented ITIUSt

    be geared to such individuals to be

    certain

    that an effective explanation

    of

    the problems

    and needs is achieved.

    G.

    Although most legislators are respectful

    toward individuals presenting testimony,

    there may be a few who resort to intimida

    tion and/or overly aggressive questioning.

    BE PREPARED

    1 Try to "keep coo1." Don't become defen

    sive or belligerent.

    2. If you don't

    know answers

    to questions

    asked, don't try to fake them. State that you

    will

    be

    happy to

    provide

    the answers and

    submit them in writing to the

    Committee

    Chairperson as soon as possible.

    H.Testimonies should avoid duplication

    of

    content in order to provide as Inuch pertinent

    information as possible in the time allotted.

    Thus, it is important to organize the content

    of each testimony and the sequence of pre

    sentation.

    1 Decide in advance who will testify, what

    each person will say, and the order of presen

    tation.

    2.

    In

    some instances, description of existing

    (or lack of) treatnlent sources in your state

    and the costs 111ay seenl nlore credible

    if

    pre

    sented by a health care professional. Consul t

    the legislator(s) who sponsor the bill(s)

    regarding this.

    ADVOCACY

    A

    The development

    of

    a statewide network

    of consumer and professional

    advocates to

    lobby for the proposed legislation is vita1. A

    system nlust be set up to notify these people

    of

    the proposed legislation and then to enlist

    their lobbying support at appropriate times in

    the legislative process. Tinle is often of criti

    cal importance, so a phone network

    ITIay

    be

    most

    efficient

    and effecti ve.

    The

    legislator(s)

    who introduce the legislation

    6

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    should

    be able to guide you. Consumer and

    professional advocates

    should write

    and/or

    call

    their

    state legislators, and the members

    of

    the Committee hearing testiluony on the

    bill(s).

    B Obtain a

    list of nalnes,

    addresses and

    phone nUIubers of your state legislators and

    the

    district s they serve. This information

    should be distributed to your network of con

    SUIner and professional "lobbyists." Lists of

    state legislators will be available

    from

    the

    legislative sponsor(s)

    of the bill(s), the

    League

    of

    WOlllen Voters, state dental

    societies, etc.

    C. Melubers of parent support groups, pro

    fessional

    organizations

    (medical, allied pro

    fessionals, teachers, cOlnmunity health work

    ers, etc.) should be asked to lobby on

    behalf

    of the bill(s) as

    individu l residents

    of the

    state.

    Professional

    identities need not

    be

    given.

    D. AtteInpt to get support from

    other

    people

    and

    community agencies statewide.

    E. A void "prepared"

    lobbying

    letters.

    Individual,

    personal letters can be more

    effective.

    F. Legislators also have toll-free phone num

    bers that can be used to inform them

    of

    your

    interest

    and support

    of the proposed legisla

    tion.

    G.

    IMPORTANT: Attempt to

    have con

    sumer

    advocates and

    professionals be present

    when testimony

    is

    given

    to the

    legislative

    committee(s).

    Children with cleft lip/palate

    and

    other

    craniofacial anomalies

    should

    be

    included.

    Children

    can present verbal testi

    mony about their own treatment

    needs

    and

    experiences. Their presence and participation

    can

    have

    a favorable inlpact on legislators.

    Also, through their participation, the children

    are provided

    with a unique

    exposure

    to the

    legislative process in

    your

    state.

    H. Lobbying in

    favor

    of the proposed legisla

    tion

    can also be accomplished by

    writing

    Letters to

    the Editor in

    local newspapers,

    participating

    in

    radio "call-in" shows,

    sub

    mitting

    an

    editorial comment

    to the

    Public

    Affairs Director of your local radio

    or

    televi

    sion station, or getting a feature article on

    craniofacial anonlalies published in a local

    newspaper.

    1 WARNING!!!

    Enactment

    of the proposed

    legislation

    by the

    state

    legislature does not

    162

    guarantee a "victory." The

    Governor

    l11ust

    sign the legislation into law.

    I. Additional lobbying with phone calls and

    letters may have to be directed toward the

    Governor

    and his/her staff.

    2. Some

    of

    the

    same

    basic information pro

    vided in testinlony to the Committee(s)

    may

    have to be shared with the Governor's office.

    3. A packet of printed materials

    (including

    pictures of children with craniofacial anolu

    alies) along

    with a

    cover

    letter requesting

    enactment of the legislation may be helpful in

    getting your message to the Governor.

    CAUTIONS AND FOLLOW-UP

    CONCERNS

    A

    The

    implementation

    of newly enacted

    leg

    islation does

    not

    occur overnight. Be pre

    pared to provide additional

    information

    per

    taining to incidence,

    treatment

    costs, etc., to

    insurance companies.

    Members of cleft

    palate or craniofacial teams

    or

    your State

    Crippled Children's

    Services personnel 1l1ay

    be willing to serve as resource people.

    B.

    When

    the

    proposed legislation

    becomes

    law, try to arrange for photographs and news

    paper articles to publicize your group and

    your successful efforts.

    1 Attend the bill signing session

    if

    possible.

    2.

    The presence of members of your

    group

    can serve as a way

    of

    expressing

    your appre

    ciation to the sponsor(s) of the bill(s)

    and

    to

    the

    Governor

    for their efforts on your behalf.

    C.

    Short,

    warm, sincere thank

    you

    letters

    should be sent to the sponsor(s)

    of

    the legisla

    tion and to

    other

    legislators

    who

    may have

    played a key role in

    getting

    the legislation

    passed.

    I. Attend the bill signing session if possible.

    2. Thank you letters are also a good

    way

    of

    building

    good

    will in the event you may

    need

    their help on other matters in the future.

    D. Cleft palate/craniofacial teams, parent sup

    port

    groups, and other

    organizations

    lnay

    have to assist in informing patients and their

    families about expanded

    treatment resources

    that

    may

    .become available as the result of

    legislation.

    Don't expect

    the

    insurance com

    panies to notify their subscribers

    E. A meeting with the insurance commission

    er

    could be beneficial to get an interpretation

    of the new legislation. Continue to assist

    families with denied claims by

    third

    party

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    payers.

    F. Increased health insurance coverage for

    the diagnosis and treatment of

    craniofacial

    anonlalies in no way insures quality of care

    provided

    by the professional

    community,

    nor

    does it guarantee that equal,

    comprehensive

    care will be available to the uninsured

    individuals with craniofacial anomalies in

    your state.

    I. (nfonned consumers

    can

    also lobby state

    legislatures and the Federal GovernlTIent to

    Inaintain

    the

    budgets necessary to

    preserve

    state and federal programs and/or agencies

    that serve the needs

    of

    individuals with cran-

    iofacial

    anomalies. Fiscal

    Responsibility

    sonletiInes ITIeanS less money

    allocated for

    the needs of those with .Iittle political clout.

    a Many

    craniofacial teams receive financial

    support (directly or indirectly) from state and

    federal progrmns.

    b State Crippled

    Children's

    Services and

    other agencies that provide services to indi-

    viduals with craniofacial anomalies are fund-

    ed by state and federal allocations.

    2. The infornled

    consulner

    can also promote

    services for individuals with craniofacial

    anolnalies by participation on the boards of

    cOlnnlunity

    agencies

    that provide rehabilita-

    tion services.

    G. Comlnents and/or criticism from advoca-

    cy groups

    that

    have

    used

    suggestions

    con

    tai ned in thi s packet would be welcomed by

    the

    Alnerican Cleft Palate-Craniofacial

    Association. Please call or write the

    National Office, 1218

    Grandview

    Avenue,

    Pittsburgh,

    PA

    15211, 412) 481-1376.

    I. If

    legislation

    is enacted in

    your state,

    please

    send

    a

    copy

    of the law.

    2. If your legislative efforts were unsuccess-

    fuL

    please sunlmarize the problelTIs which

    you encountered.

    IF

    LEGISLATIVE ATTEMPTS FAIL

    A. Failure to

    have your

    proposed legislation

    passed is likely to be a big disappointlnent to

    your group. But it 111ay not Inean that

    it's

    not

    worth another try

    during

    the next legislative

    session.

    B Speak frankly with the sponsor(s)

    of

    your

    bi

    Il(s).

    They l110st Iikely have

    had bills

    defeated before and can provide advice and

    guidance

    as to

    whether or

    not the legislation

    should be reintroduced.

    C. Try to determine what went

    wrong.

    1 In what stage of

    the

    legislative

    process

    was the bill defeated? That is, on the

    tloor

    of

    the legislative body, in

    Committee, or

    in the

    Governor's

    office?

    Try to find out why legislators voted

    against

    the bill(s).

    2. Was the proposed legislation rejected

    because of specific wording

    and/or contents

    of the bill(s)? If so, can changes be

    made

    without significantly

    compromising

    its

    objectives?

    3.

    Did you provide adequate and precise

    facts and arguments in your testimony to

    en

    a b

    1

    e

    1

    e g i s

    1

    a

    to r

    s

    to

    In

    ake a

    fa

     r

    nd

    informed decision? If not, how can the con

    tact and the

    presentation

    of

    testimony be

    improved?

    4.

    Can

    you develop effective

    arguments and

    information to

    counter

    negative testimony

    that may have had an

    adverse

    effect on the

    outcome of the proposed legislation?

    D.

    Make

    an

    attempt

    to

    meet with the State

    Insurance COlnmissioner or the

    appropriate

    staff melnber to discuss

    shortcomings

    in the

    existing insurance codes.

    There

    may be

    ways to improve medical

    coverage

    via inter-

    pretation of the codes. Also, a better

    informed staff

    in

    the Insurance

    Commissioner's office

    may

    be valuable

    allies

    if

    you decide to introduce legislation in

    the next session of your state legislature.

    E. During the months that the legislators are

    in their home districts and before the next

    legislative session, positive action can be

    taken. Work at:

    1

    Keeping in touch

    wiLh

    the legislators who

    support

    the proposed

    legislation. A

    thank

    you note from

    your group

    sent to their

    homes

    can

    be

    an effective way

    to

    Inaintain

    their

    support and interest.

    2. Finding different ways to reach those leg-

    islators

    who

    didn't

    support

    your

    legislation.

    Letters

    to

    their honles

    or

    offices

    thanking

    theln for their consideration of your legisla-

    tion, even

    though

    they

    couldn't support

    it,

    may prompt thenl to take

    greater

    interest in

    your efforts.

    3.

    Finding ways

    to

    get

    publicity for your

    group and its legislative efforts.

    Legislators

    are likely to be more receptive to your efforts

    if

    you can delnonstrate a fairly broad base of

    public support.

    63

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    4. Finding

    other

    support and/or

    advocacy

    groups and community agencies

    that might

    help

    to lobby or testify during future legisla

    tive efforts.

    GRASSROOTS LOBBYING

    TECHNIQUES

    A grassroots

    lobbying organization on

    a

    statewide

    level is a network of members

    who

    are ready, willing and able to answer a caB

    for

    legislative action at a signal from the

    organization's chairperson. Such an organi

    zation may be mobilized to lobby

    for

    or

    against

    specific

    regulations. A grassroots

    lobbying organization

    that consists

    of

    par

    ents.

    patients

    and interested professionals

    can be effective in influencing budget alloca

    tions

    for treatment

    and rehabilitation

    pro

    grams. There are two mechanisms which are

    essential for disseminating inforn1ation with

    in the organization:

    I) An effective network system must be set

    up to allow for

    rapid

    communication

    and

    mobilization throughout

    the

    organization

    when action is required.

    The

    simplest way to

    do this is to

    appoint

    regional contact persons

    who are notified first and who then telephone

    others in

    their

    geographical area and so on.

    Network

    members

    are told what action to

    take

    and when

    to do it.

    (2) Regular meetings must be scheduled so

    that each organization member has an oppor

    tunity to learn

    about

    proposed legislation and

    other

    lobbying concerns

    and

    to ask

    ques

    tions.

    If

    reasonable

    attendance at such meet

    ings is not possible, a newsletter may have to

    be used. An

    attempt

    should

    be

    made to

    impress

    upon each member his/her important

    role as

    an

    individual in the success of

    the

    lobbying

    effort.

    Members

    should be given

    specific

    lobbying instructions (write letters,

    make phone calls, attend committee meet

    ings, testify, etc.) Legislati ve

    Workshops"

    attended by

    state officials and legislative rep

    resentatives,

    are

    an

    excellent

    way to stress

    the

    importance

    of your concerns to represen

    tatives,

    and to

    help organization members

    acquire self-confidence in lobbying skills.

    Don't

    overlook "who

    you

    know"

    within

    your

    group.

    Seek out

    individuals

    who

    have

    access

    to key comnlittee melnbers, leg

    islators,

    or

    the governor who are familiar

    with cleft lip

    and

    palate problems because

    of

    64

    friends

    or

    relatives. Don't forget to

    contact wives of key individuals who

    may

    be

    willing to work on

    your

    behalf.

    ESTABLISHING CONTACT WITH

    LEGISLATORS

    A legislator welcomes the views

    of

    con

    stituents since he/she can

    better

    represent that

    constituency in the legislature by knowing

    and understanding the cross

    currents

    of

    opin

    ions and problelTIS

    of

    the district he/she is

    representing. There are six ways to contact

    your legislator: personal

    conversations.

    tele

    phone conversations, personal letters,

    form

    letters, position

    papers,

    and

    petitions.

    Of

    these, the most effective is a face-to-face con

    versation and the next

    best

    aJternative is a

    well-written personal letter. Petitio ns, posi

    tion papers, and form letters are usually disre

    garded.

    Remember that your

    representative

    has a

    staff

    of aides and secretaries to assist him/her

    in

    reviewing and

    answering correspondence

    and doing issue research.

    Establishing

    a

    good

    rapport

    with

    these

    individuals can be

    very

    helpful, and they are a

    good

    source

    of

    infor

    mation.

    Personal Visits

    One of the best places to personaBy visit

    your

    state legislators and/or members of

    Congress is n their districts or local offices.

    Legislators usually

    schedule meetings with

    constituent

    groups during legislative

    recess.

    This is an exceBent time to invite him/her to

    meet with your organization

    or

    arrange for an

    appointment at his/her local office.

    Be prepared for

    such

    visits. Know what

    issues you want to

    present

    or discuss. Use rel

    evant facts and believable

    information

    to sup

    port your views. Be polite and

    brief

    but per

    suasive.

    Have

    an

    expert

    on

    the

    subject pre

    sent to support your views.

    The visit should be followed up with

    additional information

    and

    a thank you letter

    to the legislator and any

    staff members

    who

    helped arrange the meeting.

    Letter Writing

    ( 1) Use the proper address for any official,

    make sure you have the name of the person cur

    rently

    n

    office and that it is spelled correctly.

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    Addresses and salutations for

    Federal and

    State legislators are as follows:

    U.S.

    Senator u.s.

    Representative

    The

    Honorable John Doe

    The

    Honorable John Doe

    United States Senate U.S. House of Representatives

    Washington, D.C.

    20510

    Washington, D.C. 20515

    Dear

    Senator

    Doe: Dear Congressman/woman

    Doe

    Governor

    The

    Honorable John Doe

    Governor

    of

    (Your

    State)

    State House

    (or

    State Capitol)

    (CapiLol City), (StaLe), (Zip)

    Dear

    Governor

    Doe:

    StaLe SenaLor State Representative

    The Honorable John Doe

    The

    Honorable John Doe

    (Your SLate) Sen ate

    (Your

    State) House of

    Representatives

    State House

    (or

    State Cap.) State House (or State Capitol)

    (Capitol City), (State) (Zip) (Capitol City), (State) (Zip)

    Dear Senato r Doe: Dear Representativ e Doe:

    (2) Write your letter on a timely basis so that

    your legislator has your thoughts before

    he/she needs thenl and can contact you with

    any questions.

    3) Keep your letter short (rarely more than

    one page) and to the point about a single

    issue.

    4) Write on personal or business letterhead

    and sign

    your

    name

    over your

    signature

    if

    it

    is

    typed. Write legibly

    if

    your letter is not

    typed

    5) Relnember to include your return address

    because envelopes are often separated.

    6) Make your letter a personal one rather

    than as a member of an organization. Use

    your

    own words and

    state

    your

    own

    thoughts. Avoid phrases that sound like a

    fonn letter.

    (7)

    State specifically the legislation or issue

    you are writing about and use the Bill

    nurTI-

    ber.

    8)

    Show

    falniliarity with issues involved

    and give

    essential

    background infornlation

    because the official may not know as much

    abollt cleft lip/palate as you do.

    9)

    State your reason for writing. Your per-

    sonal experience

    and

    interest are the best

    supporting evidence. Explain how the legis-

    lation or issue affects you and your family,

    and others in the community.

    (10) Present valid facts and argulnents, and

    avoid exaggeration or

    emotion. Examples

    should

    be

    from

    personal experience

    and

    about real people.

    (

    II) Be reasonable, courteous and construc-

    tive. Don t use threats. Be sure to thank

    your legislator if you have been satisfied

    with his/her efforts on similar matters.

    (12) Ask a direct question about your legisla-

    tor s position on the issue so that you receive

    a response.

    13

    Ask to be added to

    your

    representati

    ve

    s

    mailing list or ask which cOlnmittees

    or

    sub-

    committees might be involved

    with

    your

    issue.

    14) Include any pertinent editorials or arti-

    cles clipped from local papers or magazines.


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