Special Shareholders MeetingSpecial Shareholders Meeting

October 2October 2ndnd, 2001, 2001

Cell phone technology has Cell phone technology has changed drasticallychanged drastically

20011983

Meet our TeamMeet our Team

CEO – Kristina AndersonCEO – Kristina Anderson

Director of R&D – Michael WebbDirector of R&D – Michael Webb

President of PR – Gregory FoxPresident of PR – Gregory Fox

NY State Rep. – Julie ShapiroNY State Rep. – Julie Shapiro

Details of LegislationDetails of Legislation

NY State legislation will be in effect November 1st

Warnings from November 1st to December 1st

After December 1st drivers will be fined• First fine is $100• Repeat offenders charged up to $500

Between December 1st and March 1st courts may waive fines

Some of the existing data determining cell phone related accidents was collected using advertisements

Today accident reports will include a section regarding cell phone usage, such as this one from Oklahoma

History of Cell PhonesHistory of Cell Phones

PastPast Once huge and bulkyOnce huge and bulky Limited marketLimited market

PresentPresent Technological advances, miniaturizationTechnological advances, miniaturization Expanding marketExpanding market

Future…?Future…? Meet legal criteria, continue in-car useMeet legal criteria, continue in-car use Next phase of mobile comm technologyNext phase of mobile comm technology

Technical SpecificationsTechnical SpecificationsModular DesignModular Design

Handheld modeHandheld mode Hands-free modeHands-free mode Configurable componentsConfigurable components

• Speaker optionsSpeaker options• Microphone optionsMicrophone options

Voice recognition technologyVoice recognition technology

Technical DetailsTechnical Details

Speaker OptionsSpeaker Options Built-in speakerBuilt-in speaker Headphone jackHeadphone jack Use automobile sound Use automobile sound

systemsystem Amplification modeAmplification mode

Microphone OptionsMicrophone Options Built-in microphoneBuilt-in microphone Microphone jackMicrophone jack SmartMicSmartMic © technology © technology

Voice RecognitionVoice Recognition

Is dialing more risky?Is dialing more risky?

New TechnologyNew Technology Intelligent designIntelligent design

• Distinguish phone number from aliasDistinguish phone number from alias• Minimal need for attentionMinimal need for attention• Maximum convenienceMaximum convenience

Preliminary ResearchPreliminary Research

Significantly fewer accidentsSignificantly fewer accidents Customer approvalCustomer approval

• 88% would buy 88% would buy even withouteven without new laws new laws

Keys to capturing hands-free Keys to capturing hands-free marketmarket

Inform public about legislationInform public about legislation

Heavily promote hands-free productsHeavily promote hands-free products

Convince customers of Nokia’s superior Convince customers of Nokia’s superior productsproducts

Informing the PublicInforming the Public

Publicly support NY legislationPublicly support NY legislation

Post information on Nokia websitePost information on Nokia website

Include information about legislation with new Include information about legislation with new purchasespurchases

Promoting Hands-free productsPromoting Hands-free productsIncentives to buyIncentives to buy

Free headsets Free headsets

Package deal with new Package deal with new phonesphones

Avoid FinesAvoid Fines

Advertise on website Advertise on website and through retailersand through retailers

Demonstrating Nokia’s superior Demonstrating Nokia’s superior productsproducts

TV and printed advertisementsTV and printed advertisements• WidespreadWidespread• Higher quality, entertainingHigher quality, entertaining• InformationalInformational

Sales-force trainingSales-force training• An informed staff leads to an informed An informed staff leads to an informed

customercustomer