SPECIFICATION & TECHNICAL DATA SHEET

Bongiovi Brand Story

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The Bongiovi Brand Story

Every ethnic group has its traditions and for Italians it’s all about the sauce. Generation after generation pass down secret family recipes that reflect the region of their ancestry. Sciacca, Sicily is where the Bongiovi family recipe originated. It has been passed down for three generations and the most recent keeper of the secret is John Bongiovi. He is the father of three sons, Matt, Anthony and the oldest, rock star Jon Bon Jovi. During his illustrious career, Jon has surrounded himself with his family. And cooking his famous meatballs and pasta sauce was his father. “Over the years celebrities and world leaders have tasted my dad’s sauce and said that he should bottle it,” said Anthony, the middle son. For the past 25 years he has been on tour with his brother as the video producer. “This year I decided that I was not going to go out on tour with Jon,” said Anthony. So he and younger brother Matt along with dad started bottling the sauce that Great Grandma Bongiovi created in the 1890’s. Even though friends and celebrities told the Bongiovi’s that the sauce should be bottled nobody actually thought it would ever get done. “I have been living in California for the past 20 years and I had to learn how to make the sauce, but taking a family recipe and converting it into mass production was a bit challenging at first,” said Anthony. There is something magical about the aroma of the sautéed garlic and onions simmering in a large pot. And when that sauce was spread over the pasta and the entire family would gather to eat and converse. Those are the memories that the Bongiovi family is hoping customers will experience when they open a jar of Bongiovi Sauce. “My family name is on each bottle and it has to have the highest grade ingredients,” said Anthony. So they use restaurant grade tomatoes and all natural “Italians cook their sauce for hours to get the water out of it. Most bottled sauce adds water, but not ours.” And that is one of the secrets that make the bottled sauce taste like it was cooking on your stove for hours. It took the Anthony and Matt a few attempts to get the recipe just right for dad’s approval. “I have not made sauce in a year,” said John. “It is so easy now to open a jar and have that fresh homemade flavor without the hours of preparation and cooking. Now when I cook fish and I want sauce I just open a jar.” Anthony has taken his personal RV and had it wrapped with the Bongiovi Sauce logo and is traveling the area conducting tasting of the family sauce. “People are really surprised by the freshness and taste of our bottled sauce. They like the thickness and it’s all about the sauce,” added Anthony. Currently the Bongiovi Brand has three different flavors on the market. Dad’s Original, traditional Marinara, and the one with a little kick Arrabbiata. “It not only had to get my dad’s approval, but my 95-year old aunt said she loves it and it passed her standards to have the Bongiovi name on it,” said Anthony.

Bongiovi Brand Story

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Bongiovi Brand Flavours

Bongiovi’s Marinara pasta sauce is an enticing blend of premium tomatoes, basil, onions and garlic along with just the right amount of oregano and parsley – an American interpretation of an Italian classic.

Bongiovi‘s Dad's Original is a hearty blend of fresh garden vegetables. Basil, garlic, onions,mushrooms and red and green peppers give your favorite pasta an exciting aroma kick.

Bongiovi’s Arrabbiata pasta sauce is for those who like a little spice in their lives. A refined combination of peppers adds a piquant note to the flavor of fresh tomatoes and basil.

Bongiovi Brand Story

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Bongiovi Brand – Product Ingredients & Percentages

PRODUCT INGREDIENTS & PERCENTAGES LIST:

Bongiovi Brand Story

Copyright © 2019 RAYL Group GmbH 5

Bongiovi Brand – Product Ingredients & Percentages

PRODUCT INGREDIENTS & PERCENTAGES LIST:

Bongiovi Brand Story

Copyright © 2019 RAYL Group GmbH 6

Bongiovi Brand – Product Ingredients & Percentages

PRODUCT INGREDIENTS & PERCENTAGES LIST:

Bongiovi Brand Story

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Bongiovi Brand – Product, Jar, UPC Codes, Case & Pallet Specifications

PRODUCT JAR SPECIFICATIONS:

Unit Width: 76mm

Unit Height: 128.5mm

PRODUCT UPC CODES:

Inner Bar Code (Jar): Outer Bar Code (Case):

Marinara: 7 612293 155645 7 612293 255642

Dad's Original: 7 612293 155652 7 612293 255659

Arrabbiata: 7 612293 155669 7 612293 255666

CASE SPECIFICATIONS:

Case Width: 158mm

Case Height: 139mm

Case Length: 234mm

Case Weight: 4,2kg

PALLET SPECIFICATIONS:

Euro pallet: 80cm x 120cm

Rows: 9

Cases per row: 25

Total cases: 225

Total jars: 1'350

Total weight (inkl. Pal.): 947.50 kg

PRODUCT SPECIFICATIONS:

Shelf Life (Months): 24

Bongiovi Brand Story

Copyright © 2019 RAYL Group GmbH 8

RAYL Group Story

Breaking news: Made from a Secret Jon Bon Jovi

Family Recipe, Bongiovi Brand Pasta Sauces “Are Now Available in Europe” . . . Thanks to Yvonne Bettinger and Ralph W. Heinzelmann

FROM THE USA TO SWITZERLAND AND BEYOND: During a trip to the US, Ralph discovered Bongiovi Brand pasta sauces and brought one back for us to try. It was a total revelation. The sauce tasted so fresh and natural. It was like no prepared sauce we tried before. And it was healthy, to boot… To our great dismay, Bongiovi Brand sauces weren’t available in Switzerland or anywhere else in Europe. But our disappointment hardened into resolve as Yvonne decided that we would make it our mission to bring Bongiovi Brand to Europe’s kitchens. We quickly came to an agreement with the US distributor of Bongiovi Brand pasta sauces. Then we found a manufacturer in Switzerland to make the sauces according to the original recipe. It’s been a dream come true. We are convinced that such a sauce deserves to conquer the European market. SOCIAL ENGAGEMENT: Bongiovi Brand pasta sauces don’t just taste good. They do good. We donate a portion of the sauce we produce to food banks in need, as they rely on the generosity of others to help provide food for the needy..

Thank you!

Copyright © 2019 RAYL Group GmbH All rights reserved. RAYL Group and the RAYL Group Logo are trademarks or registered trademarks of RAYL Group GmbH or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.

Ralph W. Heinzelmann

ralph.heinzelmann@rayl-group.com +41 79 652 98 61

Thank You!

• Ralph W. Heinzelmann INTERNATIONAL SALES DIRECTOR