Guidelines for Engaging

Mass Communication

What is Mass What is Mass Communication?Communication?

Source of information and entertainment. Ideas about who we are Allow us to engage in world-wide issues.

DEVELOP MEDIA LITERACY

Cultivate your ability to analyze, understand, and respond

thoughtfully

3 YEARS

6 MONTHS

4 YEARS

7-8 YEARS

THROUGHOUT LIFE

Stages In The Development

Of Media Literacy

Realistically Assess Media's Influence

Understanding how much influence you believe mass communication has on people.

Become Aware of Patterns in Media:

Empowers you to engage media in critical and sophisticated ways.

Actively Interrogate Media Messages

Use critical thought to assess what's presented

Ask Questions: Why is this story getting so much attention? What are the sources? What was the hook? Who's viewpoint is the story being told in?

PUFFERY! High praising claims for a product that seem

factual but are misleading.

Expose Yourself to a Range of Media Sources:

“Mindful exposures” are key to media literacy. Become informed.

Focus on Your Motivations for Engaging Media:

Become a Sophisticated media user. Use media to serve your goals.

Why are you watching what you're watching?

Respond Actively

2nd guidline to use when interacting with media.

Don't accept what's being portrayed.

Question and challenge what media is asking you to think about.