Speed Design StudioJabe Bloom

Speed Design Studio is a variant of Will Evan’s Design Studio Process and was designed collaboratively by Jabe

Bloom and Will Evan’s at TLCLabs

Speed Design Studio was modified from the original based on insights from Cognitive Edge methods and is focused on extremely rapid iterations in an attempt to emerge team level understandings of design problems and solution language.

Due to efforts applied to tighten cycle times, Speed Design Studio can be taught in a 1-2 hr workshop.

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Jabe Bloom

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Let’s start with an exercise!

Which is timeboxed

You have 1 minute

Form a team

GENERATIVE IDEATION

Design Studio Focuses on:

We have this problem, lets jump in and brainstorm a solutionWe have a new technology, what can we possibly use it for? Our competitors just launched X; how quickly can we also do X?• Empathy through research• Framing the problem• Generative Ideation• Prototyping & validation

Ideation Process

Persona

Rob: UX Strategist“My role revolves around working with product managers and interaction designers to make sure user research is accurately implemented into the product design.” - Rob

Rob works with a music sharing startup as a UX strategist. He spends a lot of time with users—testing features, determining what their needs are, looking at how they interact with technology, etc. He then takes that insight back to the product managers to inform future product decisions.

His work o#en takes many forms: research and testing, brainstorm facilitation, and collaborative design are his main activities. $e outputs of this work are o#en varied, and he has a difficult time communicating his value to potential employers.

Job Functions• User research and strategy

• Collaborative brainstorming

• Interaction design

• Heuristic analysis

• Trend research

• Quantitative analysis

Pain Points• Very few people understand what he does

• Recruiters are o#en confused about his job function, resulting in many (most) irrelevant job pitches

• Constantly feels like he needs to sell recruiters on his skills

Problem Statement

Problem StatementKnowledge workers currently have no means of easily showcasing their expertise and work. $ey rely on LinkedIn and their resume to show experience, but potential employers need to get them on the phone or speak in person to get the specifics.

Whereas visual designers and copywriters are hired based on tangible evidence of their outputs (deliverables like portfolios), knowledge workers like strategists have an extra step to “sell” their skills.

Our challenge is to solve the problem that allows knowledge workers to showcase their expertise that demonstrates how they think and contribute to team solutions.

Who are knowledge workers?

Strategists• Digital Strategists

• Account Planners

• UX Strategists

• Product Managers

Researchers• Ethnographers

• UX Researchers

• Market Researchers

• Usability Analysts

Design StudioRound 1 Structure

Create. Pitch. Critique. TECHNICALLY THIS IS CALLED A CHARRETTE.

6.8.5

Create. Pitch. Critique.

8-Up 1-Up

Create six to eight concept sketches individually.

Line, Square, Circle, Triangle

Focus on the bare minimum to convey your concept

All ideas must map to person’s goals & needs.

Create. Pitch. Critique.

PAIR Pitch

$ree minutes to pitch how your concept solves the problem.

Create. Pitch. Critique.

Two to three ways it solves the problem and one to two

opportunities for improvement.

Two minutes for critique.

Design StudioRound 1

5 minutes to sketch

Sketching

Paired Pitching

5 minutes

Paired Pitch

Paired Critique

2 minutes

Paired Critique

Design StudioRound 2 Structure

Create. Pitch. Critique. TECHNICALLY THIS IS CALLED A CHARRETTE.

1.5

Create. Pitch. Critique.

8-Up 1-Up

Based on the what you learned from the critique...

Create one concept sketch individually.

Line, Square, Circle, Triangle

Focus on the bare minimum to convey your concept

All ideas must map to person’s goals & needs.

Create. Pitch. Critique.

Fast Pitch.My [design idea] helps [persona] accomplish [target’s

goal] which will resolve [problem].

Dot Vote

$ree minutes to pitch how your concept solves the problem.

Create. Pitch. Critique.

Two to three ways it solves the problem and one to two

opportunities for improvement.

Two minutes for critique.

Design StudioRound 2

5 minutes

Sketching

Speed Pitching

2 minutes

Speed Pitching

Pitching

2 minutes

Pitch to Group

Critique

2 minutes

Group Critique

Whenever we propose a solution to a problem, we ought to try as hard as we can to overthrow our solution, rather than defend it.

- Karl Popper

Present

Pick a spokesperson5 minutes to prepare

Ritual Dissent• $e basic approach involves a spokesperson presenting a series

of ideas to a group of investors who listens to them in silence.

• You’re spokesperson will only have 5 minutes to present

• Team must imagine they are a group of investors hearing a

pitch from a startup.

• No questions can be asked of the spokesperson

• Investor team must find all the things wrong with the concept, why it solves no problem, and all the other solutions in the

marketplace that do things better.

Ritual Dissent is a Cognitive Edge Method

Ritual Dissent

• $e spokesperson turns to face the wall, so that their back is to the investor team and listens in silence while the group attacks the idea.

• $e spokesperson cannot respond to questions or defend the ideas.

• Investor team must be as harsh as possible.

• Spokesperson can only take notes on everything he/she hears.

Ritual Dissent is a Cognitive Edge Method

Process $e Feedback

For all critique decide:

• Ignore

• Innovate

• Remove

• Best Practice

Comment Ignore Remove

Active Decision Making Model

InnovateBest

Practice

What Just Happened?

Level playing field. Idea generation.

Team buy-in. Ownership/investment.

Vet design concepts

High Speed to Lower Inhibitions

Individual Exploration First to Avoid Premature Convergence

Tight Cycles Make Process Affordable w/ Larger Groups

Use It When You Get Home!

9 a.m 10:15 a.m

RitualDisent

10:30 a.m 12:30 pm

RitualDisentBreak

11 a.m

ActiveDecisionModel

11:15 a.m

New New

1:15 pm

ActiveDecisionModel

1 pm

Lunch

2 pm 3p.m

RitualAssent

New New

80/20

THANKS!

Jabe Bloom

@cyetain