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Speedeon Data: Company Capabilities

Date post: 24-Jun-2015
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Since 2008, Speedeon Data® has successfully powered clients’ direct marketing programs by providing the highest quality customer contact data and innovative data solutions, including data optimization services, real-time data append services, new mover programs, and other data services.
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Your Success. Data Driven.
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Page 1: Speedeon Data: Company Capabilities

Your Success. Data Driven.

Page 2: Speedeon Data: Company Capabilities

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About Speedeon DataTransform Your Data Into Engaged CustomersSpeedeon Data provides leading brands with the means to succeed in today’s data-driven world. We offer analytical and direct marketing expertise, and the highest quality data delivered via innovative data solutions.Your Success. Data Driven.

Page 3: Speedeon Data: Company Capabilities

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Mover Solutions

Reach consumers when they are spending money and switching brands.As homeowners list their houses, enter into sales contracts, and then move, their purchase patterns change dramatically. Be the first to engage premovers and 95% of new movers nationwide with the right message at the right time.

Make the Right Moves

Page 4: Speedeon Data: Company Capabilities

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Data Append Solutions

Accurate and complete contact and marketing data lead to greater insight, increased engagement, and improved results.For the data you need but don’t have, data append and reverse append solutions provide the most up-to-date name, address, telephone and demographic data.

Get the Complete Picture of Your Customers

Page 5: Speedeon Data: Company Capabilities

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Optimization SolutionsGain Actionable Intelligence and Improved

ResultsData Optimization enables you to better utilize your existing data, which means increased response rates, decreased costs, and improved program results.

BenefitsProcess

• Revenue & ROI

• Phone contact & presentation rates

• Mail & email delivery and response rates

• Costs• Phone

disconnects/wrong party connects

• Non-deliverable mail

• Email bounce-backs

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Data Modeling SolutionsYour

Roadmap to Greater Customer InsightUsing data models to predict customer behavior and to identify prospective customers enables you to:• Increase response

rates• Decrease costs• More precisely

manage marketing outcomes

• Identify prospects like your customers

• Analyze demographic attributes of your current customers

• Match key attributes to your prospect files

• Identify attributes influencing response and non-response

• Rank prospects based on predicted response

• Drive ongoing improvements to marketing programs

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Data Hygiene Solutions

Monthly data decay rates average 2.5%. In a year, nearly 1/3 of your data can go stale.

With regularly scheduled data hygiene, your contact data is always current and ready to deploy.

Stop costly data churn and decay with a customized solution that is:• Predictable• Easy-to-manage• Cost-effective

The Most Effective Way to Stop Data Decay

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Mobile Marketing SolutionsYour Mobile Ads - On Target & MeasurableReach customers, movers and prospects with highly targeted and measurable mobile advertising.Leverage your data with mobile phone users who are geo-mapped to households in order to deliver highly relevant in-app and mobile web ads.Engage current customers, high-spending movers throughout the lucrative move cycle, and new prospects using 3rd party data with true 1:1 mobile targeting.

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Business Data SolutionsThe Most Current & Accurate Business ListingsCompiled Business Data: • 5,500+ Yellow Page

Directories• Phone Verification &

Business Info Append

• Monthly Updates (NCOA, DSF)

New Business Records:• Secretary of State

Filings• County Courthouse &

Public Record Notices

• 40K New Businesses/Week

• Daily, Weekly & Monthly Files

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Homes for Sale Database

Listing a home signals significant changes in a homeowner’s product and service needs, purchase behavior and brand affiliations. Speedeon Data’s Homes For Sale Database connects you with up to 96% of homes currently on the market. Dramatically impact CRM strategies, loyalty programs and other customer retention initiatives.

Optimize CRM Strategies with a Total View of Homes on the Market

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Ethnic DatabaseThe Most Complete Ethnic DatabaseAs our country becomes more ethnically diverse, the need to communicate with current and potential customers along relevant ethnic, religious, and language parameters becomes increasingly important to your marketing success.

Speedeon Data’s Ethnic Database provides access to the most comprehensive ethnic and life stage attributes for the U.S. population.

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GenderPrecise RPA

Unlike typical reverse phone append solutions, GenderPrecise RPA returning up to 4 contacts in a household for a given phone number.

This increases the likelihood of determining accurate contacts of a preferred gender.

Precision Target by Gender To Improve Campaign Results

Page 13: Speedeon Data: Company Capabilities

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NT H A K866.647.9219

[email protected] | www.speedeondata.com

Y O U


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