8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 1/8

WE VISITED

SPENCERS

A VISIT TO SUPER MARKET

STUDY ON PRODUCTS LINES

SU.Arumugham

D.BharathKumar

S.Yogalingam

8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 2/8

INTRODUCTION

SPENCER¶S WAS ESTABLISHED BY RPG GROUP OF

COMPANIES IN 1996.

IT HAS A RETAIL FOOTAGE OF OVER 2 MILLION SQUARE

FEET AND OVER 400 STORES IN 65 CITIES.

IT IS ONE OF INDIA¶S FASTEST GROWING RETAIL STORES

WITH MULTIPLE FORMATS.THEY ARE FOLLOWS:-

SPENCER¶S EXPRESS

SPENCER¶S FRESH

SPENCER¶S DAILY

SPENCER¶S SUPER STORESPENCER¶S HYPER 

8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 3/8

 SPENCER¶S EXPRESS

1.Spencer¶s express is store next door for fresh needs at arms length.

oThese stores are around 1000 sq ft in size.

oThey are open from 7 am to 9 pm and also provide you with

home delivery.

SPENCER¶S FRESH

1.These 2000 sq. ft. air-conditioned stores are well stocked with freshfood of the very best quality, such as fresh farm produce, vegetables,

fruit, milk, eggs, breads and much more. With an impressive range

and a clean, bright and hygienic ambience

SPENCER¶S DAILY

1.The Spencer¶s Daily store is friendly neighborhood store, which

caters to your entire daily shopping needs - from regular groceries to

fresh food and also weekly top-up shopping. About 4000-7000 sq ft

in size and with a bright and friendly atmosphere .

8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 4/8

SPENCER¶S SUPER STORE

1.The Spencer¶s Super is the place to go for monthly shopping. About

8000-15,000 sq. ft. in size the Spencer¶s Super not only caters to daily

needs but also stocks home care products; personal care products,

Bakery, Chilled and frozen food; Baby care besides groceries & staples,

fresh fruits and vegetables. In effect we have everything to make sure

household runs smoothly all month long.

SPENCER¶S HYPER The Spencer¶s Hypermarkets are huge destination stores, more than

25,000 sq. ft. in trading area. Shoppers come here looking for fantastic deals

across all categories. Hypermarkets ensure a comfortable, clean, bright and

functional ambience to shop along with the convenience of finding

everything under one roof at the best value for money.

8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 5/8

Spencers daily it is located in the heart of the city.

It is exactly 1kms away from the tuticorin old bus stand.

There is enormous parking facility with securityavailable to safeguard their vehicles

Exterior decoration is much impressive manner

Lightening sign board with their trade mark

Totally there are 11 employees

LOCATION

8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 6/8

 

MERCHANDIS

E & store design 

Category Fixture

General

Merchandise grocery

Gondolas of different heights

Powder-coated mild steel racks

Fashion Browsers

Gondolas with shelving or hanging arrangement

Wall fixtures with shelving or hanging arrangement, in

stainless steel or wood in single laminate shade

8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 7/8

Category Fixture

Books & stationery Wooden gondolas color-coded as per age

groups and type of book

Fruits & Vegetables Vegetable heapers and racks

Chilled & Frozen

Products

Freezers & Chillers

8/8/2019 Spencer Daly

http://slidepdf.com/reader/full/spencer-daly 8/8