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SpendTrend ® Holiday Snapshot Black Friday 2019 Brick-and-Mortar Spending © 2009–2019 Fiserv, Inc. or its affiliates. Fiserv is a registered trademark. Other products referenced in this material may be trademarks or registered trademarks of their respective companies. 611575 2019-11 Industry Insights Wallet Breakdown Sporting Goods * 453 $101 Clothing & Shoes * 398 $81 Furniture & Home Furnishings * 250 $180 General Merchandise * 243 $55 Specialty Retailers * 235 $73 Leisure 150 $65 Building Materials & DIY * 117 $74 Aftermarket Auto Parts 109 $161 Restaurants, Fast Food & Bars 87 $19 Hotels 79 $181 Grocery & Food Stores 78 $37 Travel 74 $185 Gasoline Stations 67 $29 Services 62 $91 262 $78 * Included in Total Retail Index represents change in sales activity between Black Friday and a typical Friday Share of Spend by Payment Type Electronics & Appliances * 483 $214 Industry Name Index Average Transaction Amount Total Retail * 36 % 38 % in 2018 of shoppers traveled more than 10 miles on Black Friday 2019 Are We There Yet? The percentage of shoppers willing to “Go The Distance” on Black Friday 0 – 5 5 – 10 10 – 25 Ranges are miles from shopper’s homes 25+ The Big Picture Average Ticket Amount Why is Black Friday so important to some categories? Sales on Black Friday 2019 vs. A Typical Friday General Merchandise 2.5X Higher Clothing 4X Higher Sporting Goods 4.5X Higher Electronics 5X Higher YoY Growth in Total Spending 4.2 % Black Friday 2019 Black Friday 2018 Typical Friday $60 $59 $46 49 % 13 % 13 % 25 % Most Active Major Metros Black Friday Sales Volume Index vs. A Typical Friday Average Ticket Amount New York 154 $73 Los Angeles 149 $75 Chicago 147 $52 Philadelphia 145 $54 Las Vegas 144 $69 2019 Thanksgiving 2019 Black Friday 53 % 39 % 9 % 13 % 63 % 24 % Overnight/ Morning Daytime Evening Peak velocity time of day Transactions per minute Fastest pace category Shop Around the Clock When does shopping surge? Food 8 AM 9 AM 23,000 42,000 Grocery Restaurants Thanksgiving Black Friday Proportion of Retail Spend by Daypart 5 PM 10 AM 15,000 39,000 Retail Clothing Jewelry 4 PM 11 AM 1,800 4,000 Travel, Hotel & Leisure Leisure Salons Mobile Wallet Usage 82% Sales Growth YoY $47 Average Ticket Amount What were consumers shopping for? Credit Debit 57 % 43 %
