1. SPIN DOCTORS PUBLIC RELATIONS Zareen Khan BS-SS UMT
2. Public Relations: Understanding SEMANTIKOS- to signify, to
persuade. Maintaining public image. Managing communication. Build
rapport. Mutual understanding.
3. Public Relations: History Ivy Lee- first practitioner of
public relations (1903) Two-way street approach (News release/press
release). John D. Rockefellers incident: Advised on conducting
public relations, Result: improved conditions and became a hero,
Lees principles: truth, accurate facts and access to top
management. Edward Louis Bernay- founder/father of public relations
(1918) Crystallizing Public Opinion (1923): Promoting the client
and gaining public approval.
4. Public Relations: Disciplines Analyst relations- analyze
trends and act accordingly Media relations- keeping positive
relations with media Investor relations- relations with sponsors
and financers Internal communications- behavior and attitude
insights in organization Labor relations- understanding and
improving labor conditions Financial public relations- informing
the business reporters Consumer/ lifestyle public relations-
gaining publicity Crisis public relations- responding to negative
accusations of information Industry relations- informing trade
bodies/unions Government relations- influence policy making
5. Spin: Understanding Definition: A Movement Of An Object In A
Circular Motion
6. Public Relations: Spin Pejorative Term, Propaganda, Heavily
Biased Portrayal, Implies Disingenuous Methods, Persuasive
Interpretation In Favor Or Against, Manipulate Public Opinion,
Deceptive & Highly Influential Tactics.
7. Public Relations: Spin Techniques Cherry picking Presenting
chosen facts. Unproven truths. Drawing attention away from
distasteful events and ambiguities in public statements. Choice of
timings Carefully releasing news at a certain time. Advantage of
prominent events in the news. Burying bad news Announcing one
popular thing among several unpopular things for prominence.
Euphemisms To disguise or promote ones agenda
8. Public Relations: Spin Doctors A political press agent or
publicist employed to promote a favorable interpretation of events
to journalists. Edward L. Bernay- Father of spin Father Of Spin-
Book Situations in America where tobacco and alcohol companies used
techniques to make certain behaviors more socially acceptable for
men and women both.
10. Public Relations: Spin Doctors Duties Keep track of all
publicity, Information about public trends and perceptions, Time
management, Turning events in flattering lights.
11. Public Relations: Major Spin Doctors Edward Louis Bernays.
Alastair Campbell. Peter Mandelson. Karl Rove.