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© 2009 IBM Corporation

© 2009 IBM Corporation

Smarter Collaborationfor a new world

Cheong Weng SengRegional Sales Manager,Collaboration, Lotus Software, IBM ASEANJuly 16, 2009

3 © 2009 IBM Corporation

2 Billionpeople will be on the web by 2011.*

mobile phone subscribers worldwide by the end of 2008.*

of computing capacity sites idle

85%

4 Billion

in productivity is lost because of unnecessary business process interruptions

$650 Billion

*Sam Palmisano speech, November 12, 2008

Our world is changing and the demand for progress is clear…

1 Trillion connected intelligent devices in the world


Data exploding and in silosI need insight.

NEW INTELLIGENCE

Limited resourcesI need efficiency.

IBM is at the forefront of managing this innovative change through four interrelated smarter planet imperatives…

GREEN AND BEYOND

Costly and inflexible infrastructureI need to respond faster.

DYNAMICINFRASTRUCTURE

I need to work smart.

SMART WORK

New business and process demands


Smart Work is about creating agility across your organization, Smarter Collaboration is one of the key components that will help

Smart Work

Agile Business Model

Dynamic Business Processes

SmartSOA

Sm

arte

rC

olla

bora

tion


How can you capture new opportunities in this new world?

Imagine if… …you could lower operational costs

by 50% and increase effectiveness

…you could consistently beat your competition to market by a full year

…you could deliver your expertiseanywhere in the world without stepping on an airplane

…you could expand your company’s brain power by a factor of 5 without hiring a single new employee


It’s time to work smarter by working together


Reduce coststo improve the effectiveness of your people while optimizing your costs

Build deeper relationshipsto work more closely with your clients and partners to protect your revenue streams

Increase workforce productivityto improve the agility of your business and quality your results

Spur innovationto position your company to grow while surviving the downturn

Take a new and different approach with smarter collaboration

REDUCECOSTS

INNOVATION

WORKFORCEPRODUCTIVITY

DEEPER RELATIONSHIPS


Reduce costs and create more effective ways for people to work

Can your business reduce costs yet optimize the way people work?

Yesterday’s customer has limited and disaggregated use of their servers, network, desktops and mobile devices

Today’s customer must reduce total cost of ownership by optimizing end user support costs and increasing capability

Escalating costs for managing hardware, software and help desk support

Not able to leverage new technologies rapidly – cannot justify ROI

Employees have limited access to data, applications and people

Customers need virtualized desktop environments and self service capabilities

Businesses need open standards that gives them flexibility and choice

Anytime, anywhere access on a variety of devices


Reducing costsstarts with a foundation of smarter collaboration solutions

Lower TCO and accelerate ROI by using collaborative, virtual end user workspaces with anytime, anyplace, any device (mobile and wireless) secure access and interaction

Lower IT operational costs by using self enablement portals and intelligent desk side support

Optimize network and telephony costs using network convergence services

REDUCECOSTS

INNOVATION




Auto Teile UngerBusiness challenge: Eliminate outdated IT infrastructure to increase flexibility & reduce costs

Business Need Auto-Teile-Unger, an auto parts retailer, had an old

infrastructure that required up to 4 PCs at each employee workplace to access different applications on different networks

They needed to increase the efficiency and supportability of its infrastructure while reducing IT costs

Actions Implemented a client virtualization solution that moved

desktop applications to the data center and leveraged new thin clients

Business Value Standardized and simplified their IT environment,

positioning the company to support its expansion without having to add headcount

Reduced power costs, increased application availability, enabled more-efficient technology rollouts and dramatically improved performance

Auto Teile Unger is one of Germany’s largest auto parts retailers, and has been expanding its European presence at a rate of over 50 new locations per year


Building deeper relationships improves your ability to respond to market needs by enabling smarter collaboration with your customers and partners

Does your business have the capabilities to support thesenew customer demands?

Yesterday’s customer had limited interaction with companies beyond advertisements, call centers and sales people

Today’s customer demands a more dynamic experience and utilizes

Static web pages to push information Reliance on call centers to respond to

customer needs

Advertising and PR as the main channel to drive awareness

Customers need dynamic self-service capabilities

Customers rely on social networking to drive purchase decisions

A single point of contact is essential, with real-time access to experts to improve planning and response to events


Deeper relationships starts with a foundation of smarter collaboration solutions

Improve customer experience and streamline access to information and expertise with Web portals

Leverage social connectionsand easily collaborate beyondyour organization throughcloud based collaboration services

Co-create content and improve projects with team collaboration software

Accelerate impact throughCRM Multi-Channel Transformation

Engage customers to interact with brands through Social Commerce

REDUCECOSTS

INNOVATION




Trovus PartnersBusiness challenge: Improve the quality and speed of collaboration with customers

Business Need Trovus, a Web 2.0 consultancy, needed a way to

collaborate and review documents with customers in a live environment

E-mailing attachments and document management was cumbersome

Actions Created a Web 2.0 environment to co-create

proposals of work with clients to best meet their needs

Business Value Improved client satisfaction and loyalty Faster, more effective proposal development that

included client interaction and feedback Clients gain insight into new collaborative way of

working, which is part of Trovus’ mission

This way of interacting is far more efficient, with fewer iterations to arrive at a proposal that pleases the client.

Caspar Cravan,

Marketing Director, Trovus


Increase workforce productivity for people to act quickly by enabling smarter collaboration within the walls of your organization

Do your employees have the tools to support amore efficient organization?

Yesterday’s employees spent excessive time locating information, connecting with the right people and navigating disparate communications systems

Today’s employees can collaborate from anywhere, through any device, and find information and experts in real time

Phone and paper-based communications

Dispersed workforce is not connected or limited accessibility

Escalating meeting expenses and travel costs

Employees need flexibility in where they work and what they use for work

Businesses need to be able to find information and experts across organizations to better execute critical processes

Businesses need to limit expenses


Increasing workforce productivity starts with a foundation of smarter collaboration solutions

Accelerate process speeds and business outcomes with collaboration enabled business processes

Increase the productivity of a geographically dispersed and mobile workforce with unified communications and collaboration tools

Help people communicate in real-time whenever and wherever they choose with mobility solutions

REDUCECOSTS

INNOVATION




Celina Insurance GroupBusiness challenge: Maintain competitiveness through more efficient internal business processes

Business Need Celina, a property and casualty insurance company,

relied on phone and paper-based communication to run the business

They had outdated communication technology limiting the efficiency of its dispersed workforce

Competitors were luring Celina customers by using online services to provide rate quotes (a service Celina could not match)

Actions Celina implemented a comprehensive collaboration

solution to transform itself into a Web-based company

Business Value Cut policy turnaround time from weeks to just days Reduced both phone calls and staffing

requirements by 40% Improved customer service

The solution helped us outmaneuver the competition and compete for a bigger market share. Now we can deliver our products at the same speed as larger companies.

Rob Shoenfelt Chief Information Officer

Celina Insurance


Capitalize on today’s opportunities through innovation by creating a more participatory business culture that fosters new ideas

Does your organization have the capabilities tocapture innovation to deliver better business results?

Yesterday’s business has made generating new ideas less of a priority given the current market conditions

Today’s business is focusing on leveraging the downturn to come up with new ideas and tap new opportunities

Static talent is difficult to engage and develop Workforces shrinking Costly innovation projects are not an option

today Organizational silos limit idea generation

and sharing

Businesses need to engage their broader ecosystem to generate new ideas

Ideas need to be transparent and shared within an organization

Businesses need to be more adaptable to capitalize on new ideas


Spurring innovation starts with a foundation of smarter collaboration solutions

Unlock more value from the people in your organization by building enterprise adaptability

Develop greater capabilities through talent management

Expand participation and uncover hidden expertise with social software

Put the power to innovate into people's hands with mashups

REDUCECOSTS

INNOVATION




PfizerBusiness challenge: Maintain competitiveness through more efficient internal business processes

Business Need Pfizer, a global pharmaceutical company, needed to

create an effective and efficient way to gather input from a wide variety of sources

The company utilized input from a large number of staff, external researchers and third parties to help solve its business issues through research and development

Actions Created a social networking “Idea Farm” that taps

the combined expertise of 15,000 staff and external researchers to capture new business value

Business Value Identified $100M* in new market opportunities and

$20 million in cost avoidance strategies Deepened relationships with universities and

researchers to better leverage emerging ideas Has been applied to a variety of business problems

to improve operations across the company

Pushing a big innovation project can get bogged down in paralysis by analysis. So instead we've been driving hundreds of mid-sized initiatives, rapidly implemented.

Senior Research Fellow,

Innovation and Idea Farm, Pfizer


Smarter Collaboration

Enable people to work together in cost effective ways

Turn relationships into competitive advantage

Speed business processes

Discover, apply, and preserve expertise

People work smarter when collaboration is embedded in

the way they work


IBM provides an accelerated and tested approach

Extensive industry expertise refined through thousands of customer projects

A deep understanding of the social dynamics involved in advancing an organization’s collaboration capabilities and experience developing solutions that address a variety of user needs and preferred working styles.

A full spectrum of collaboration, enterprise content management and mobility solutions, with a choice of delivery models, that can be delivered and managed end-to-end to meet unique client requirements

Global coverage with more implementation and management skills than anyone

Open, flexible architecture supporting heterogeneous environments and open standards

Industry solutions, blueprints and frameworks that accelerate results

Industry’s most extensive partner network


“IBM Leads Enterprise Instant Messaging with Robust Functionality and Market Presence” - The Forrester Wave™ Vendor summary, Q4 2007

Product of the Year– UC Magazine

● More than 145M Lotus Notes users worldwide

● More than 6M Lotus Connections users worldwide

● Over 120 million entitled Lotus Sametime users

● 3M downloads of Lotus Symphony● Trademarked GBS Component Business

Models cover 50 industries ● 7 of the top 10 2008 Fortune 100

Companies, 64 of the top 100 Fortune 100 Companies use WebSphere Portal

● End user services support for 4.3M end users

● 2.4M desktops under management globally

● Service desks that handle over 4.1M calls monthly

● Over 5000 communications and networking professionals worldwide

Industry leading portfolio of products and services

• Unified Communications • Managed Network and Professional Services • Horizontal Portals (7th year)

Lotus Symphony

IBM Tech Innovator Award 2008 for Business Enterprise

Software.

Magic Quadrant Leadership

Lotus Sametime

IBM Mashup Center


Broad Ecosystem of Partners


IBM has a wide spectrum of solutions that will help your company work smarter

Managed Maintenance Services, Service Management, IBM Smart Business Desktop Cloud,Human Capital Management and Customer Relationship Management Services

Improve employeeeffectivenessand productivity

Lower TCO, increased flexibility and resiliency

Improved customer service

IndustrySolutions and

Business Applications

IP telephonysolutions

Networkconvergence

SYSTEM XTM

Clientvalue

Competitivebusiness modelsand innovation

Videocommunications

SYSTEM XTM

UnifiedMessaging

SYSTEM PTM

SYSTEM XTM

End Usersolutions

IP ContactCenter

SYSTEM XTM

Social Networking

SYSTEM PTM

SYSTEM XTM

Collaborationsolutions


Thank [email protected]


To get started with Smarter Collaboration…

1. Talk to an IBM Representative for next steps that work best for you

2. Learn about the value of Smarter Collaboration for your business

3. Conduct a Smarter Collaboration "fast track" workshop and prioritize the ways you can reduce your costs

4. Contact your IBM representatives to help prove your ROI !


© Copyright IBM Corporation 2009

IBM Corporation New Orchard RoadArmonk, NY 10504 U.S.A.

Produced in the United States of America 07-09 All Rights Reserved

IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at www.ibm.com/legal/copytrade.shtml.

Other company, product and service names may be trademarks or service marks of other companies.

References in this publication to IBM products and services do not imply that IBM intends to make them available in all countries in which IBM operates.

http://www.ibm.com/legal/copytrade.shtml








Back-up


Smarter IBM What’s smart?● Real-time, socially enabled tools to foster deeper relationships and

innovation by leveraging IBM’s global experiences, ideas and integration capabilities

● Collaboration tools to allow employees to have instant access to subject matter experts and data and to bring together people who work together

● Participatory business environment that rapidly fosters new ideas, improves software time to market and improves product and offerings

● Lowering IT costs: cost-effectively delivered global communication and collaboration tools in a secure and heterogeneous environment to a broad array of 450,000 IBM end users

Better Business Outcomes● Less time spent in finding people, information ● CFO closes books 3 days faster● Avoided $120M of cost by extending portal usage; unified

communications saves $98M in travel and $17M in phone callsper year

● Reduce costs of supporting end users through network convergence, service desk automation, self-service help technologies, factory-based deployment

Can you improve client service, speed processes,drive co-creation, lower costs?


Role interaction patterns for smarter collaboration offer an unique way of calculating ROI

ROI

Faster better informed response to customer facing issues Improved effectiveness of intra- and inter-company

communications Natural “economy” of finding and valuing ideas

Improved Growth Through Innovation

Faster Task Execution

Improved Efficiency

Locate the right person in context of work Quicker access to best practices in context of activity Ability to route and share information in resolving issues

Increased Empowerment of Key Resources

Reduced recruiting costs for expertise already available in the company

Reduced rework on overlapping projects Improved compliance via use of an integrated set of tools

versus disparate internet web applications

Greater leverage of key experts across an organization Improved retention of younger employees Faster development of high performing resources

Sample Benefit Areas & Value Propositions


Achieve Smarter Collaboration today

Optimize

Connect

Collaborate

Innovate

Establish an open low cost foundation for people to work

Turn your relationships into competitive advantage

Pass the competition with an agile, productive workforce

Capture opportunities while managing for efficiency

Together, we can work smarter.


Next Steps: How can IBM help you move closer to establishing Smarter Collaboration as a strategic asset for your business?

Engage IBM…for a Smarter Collaboration “fast track” workshop

Schedule…a meeting with an IBM specialist to explore your options

Register NOW: ibm.com/software/lotus/events/

lctyhttp://www.lotuslive.com/

http://www.lotuslive.com/


Technology

Rapid adoptionand convergence

Environment complexityConsumer-empowering technologies

become pervasive

Empl

oyee

Empowerment

Individualism

Greater mobility and lifestyle focus

Higher privacy and security safeguards

MacroeconomicPoor US economy fueling global slowdown

Falling consumer confidence “Green” growing in importance

Regulatory compliance

Com

petitive

Consolidation

New business models

New market Entrants

Globalization

Today, enterprises must respond to multiple game-changing trends

Business ImperativesDrive cost & efficiency

Make employees more productive

Innovate to drive profitable growth

Develop deep client and partner relationships


We must move past today’s challenges to seize tomorrow’s opportunities

HOW CAN WE ADDRESS … WHILE ALSO LAYING A FOUNDATION FOR …

RISING COST PRESSURES Staggering levels of complexity and inefficiency drive up cost and stifle innovation.

HIGHER SERVICE EXPECTATIONS Internet-savvy consumers and employees expect 24x7 access to quality services

NEW RISKS & THREATS The connected, collaborative world is also a more vulnerable world.

COMPLEX GLOBAL ECOSYSTEM Distributed and un-synchronized people, processes, and information.

IMPROVED EFFICIENCY Using collaborative and self service capabilities enables end users to be able to work anytime, anyplace on any device.

BREAKTHOUGH PRODUCTIVITYExposing customers, partners and colleagues to a participatory business environment fosters new ideas and improved existing products.

EMPOWERMENT OF KEY RESOURCES Implementing user centric web site and social media creates immediate access to subject matter experts and data

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