Copyright©2016SplunkInc.

SplunkITServiceIntelligenceHans-HenningGehrts

WhatWeHearFromOurCustomers!

“MyCIOisdemandingwelookatITfromabusinessserviceperspective.”

“Splunkisgreatforbreak-fix,butIneedtoshowwe’remeetingSLAs.”

“Ineedeveryonetobeabletoseethesamethingatthesametime.”

“IjustwanttothrowdataatSplunkandhaveitfindproblemsforme.”

“Showmewhatmydatacandoforme!”

RethinkingandImprovingHowITOperates

3

TraditionalIT Data-DrivenIT

• Structureddata• Brittletoolsandintegrations• Obsessionwith“faults”and“traps”• Focusoncomponentsparts• Searchoriented

• Structuredandunstructureddata• Robustdataintegrations• Real-timeinsightsfrombigdata• Focusonthewholeservice• Machinelearning-drivenanalytics

4

WhatIsServiceIntelligence?

Enablingabusiness-awareITMeasuringandreportingonindicatorsthatmatter

UnlockingoperationalefficienciesCollaboratingacrosssilostoimproveserviceoperations

Data-baseddecisionmakingSolvingproblemsandanticipatingpitfallswithsophisticatedanalyticsandpowerfulinsights

Machinelearning-poweredanalyticsforreal-timeserviceinsights,simplifiedoperationsandroot-causeisolation

WhyAnotherSplunkSolution?

6

Adata-centricapproachisneeded

ServicecontextmaximizesSplunkvalue

Anintegratedsolutionacceleratescustomersuccess

Splunk ITServiceIntelligenceMachineLearning-Powered,Analytics-DrivenITOperations

Simplifyserviceoperations

Prioritizeincidentswithcontext RedefinetheroleofIT

Combineevents&metricsacrosssiloswithease,flexibility&scaleindays

Unifysiloed monitoringLeveragemachinelearningtodetectanomalies&highlight

eventsthatmatter

Deliverbusiness&servicecontexttoprioritizeincidentinvestigation&action

Supportdecisions&communicateresultswithpowerfulservice-levelinsights

KeyConcepts

TerminologyMatters

9

Logicalgroupingofoperations

Onlinebanking,authentication,virtualization

EXAMPLES

SERVICES

Setofactionsperformedwith

specificbusinessgoals

Sellproducts,fulfillorders,processpayroll

EXAMPLES

BUSINESSPROCESSES

Componentrequiredtodeliveraservice

Hosts,users,

OSprocesses

EXAMPLES

ENTITIES

Metricsusedtoevaluatesuccess

Servicehealth,orderrevenue,

latency

EXAMPLES

KEYPERFORMANCEINDICATORS

SplunkITServiceIntelligence– CoreConcepts

Service RequestsResponses

Web

TechnicalServices Services

RequestsResponses

MobileAPI/Middleware

RequestsResponses

DNSSupportDesk Requests

Responses

CustomerTransactions

RequestsResponses

BusinessServices

PacketNetwork

HypervisorandHosts

RDBMSs

StorageTier

APIServices

WebServices InSplunkITSI,aservice isalogicalgroupoftechnologycomponentsthatauser

deemsneedtobemonitoredtogether

ITServiceIntelligence– CoreConcepts

Service RequestsResponses

Web

TechnicalServices Services

CustomerTransactions

Web

CustomerTransactions

RequestsResponses

BusinessServices

Mobile

API/Middlew

are

SupportDesk

DNS

ITServiceIntelligence– CoreConcepts

Service RequestsResponses

Web

TechnicalServices

PacketNetwork

HypervisorandHosts

RDBMSs

StorageTier

APIServices

WebServices

Web

NumberofrequestsErrorrateAverageresponsetimeServicerCPUloadServernetworkI/Ferrors

KPIs

KPIsandhealthscoresconstitutethemeansbywhichservicesare

monitored

HealthScore

DefininganEntity

13

Anentity isanoptionalsub-elementofaKPI.

AKPIcanbefilteredbyentitiesandviewedonaper-entitybasisorasanaggregate.

TheKPIWebRequestsmightusewebserversasentities;UserLogins coulduseaccounts.

SplunkITSIcanimportentitiesfromCMDBs&othersources.

ServiceHealthScores

14

Ahealthscoreisrankedfrom0-100(0=criticaland100=normal)thathelpsdeterminethehealthofaservice.

Itiscalculatedbasedonimportanceandstatus(e.g.,green,orange,red)ofallKPIs,onceeveryminute.

SplunkITSIDemo

PersonalizedVisualizationsofYourServices

• Visualizecontextualinter-relationshipsacrossservicedeliverycomponents

• Illustratebusinessandserviceactivityusingindicatorsalignedwithstrategicgoals

• Drivedecisionsbymonitoringservicehealthagainstperformanceindicators

• Createsophisticateddashboardsinminutes

16

OrganizedViewofPerformanceIndicators

17

• OrganizeandcorrelateKPIstospeedupinvestigationsanddiagnosis

• Compareperformanceovertimeandinrealtimetounderstandtrendsandidentifysystemicissues

• Enablebroadanddeepinvestigationwithcontextualdrill-downs

Real-TimeViewofServiceandKPIHealthScores

• GetearlywarningofemergingincidentswithaheatmapofservicehealthandKPIscores,metrics,sparklines andalerts

• Drilldownintoserviceandentitydetailsforin-depthtriage

18

InsightsIntotheOriginofServiceDisruptions

19

Profileanentitytotroubleshootoutagesandservicedegradations

IdentifycontributingservicesandentitiesoftheworstperformingKPIs

CorrelationRulesGenerateMeaningfulEvents

20

Runpredefinedcorrelationsearchesagainstlearnedindicatorstogeneratenotableeventsbasedonstatusandcompositescores

SophisticatedEventAnalytics

21

• Reduceeventclutterandfalsepositiveswithmultivariateanomalydetection

• Automaticallyconcealduplicateeventstofocusonrelevantevents

• Easilysiftthroughvastamountsofeventsbyfiltering,taggingandsorting

• Enrichandaddcontexttoeventstomakeitinformativeandactionable

IntegrateWithExistingIncidentWorkflows

22

Automaticallyinitiatedefinedincidentandremediationresponses

IntegratewithServiceNowtocreateticketsandacceleratetriage

DeepService-OrientedInsightsIntoTechnologyDomains

● Extendout-of-the-boxfunctionalitybyeasilyintegratingwithopensourceand3rd-partytechnologiesandtools

23

• Fast-trackdatacollectionwithoutcostlyadd-ons,customizationsandmanualconfigurations

• Gaindeepservice-orientedinsightswithbuilt-indashboards

• Simplifycreationanddeploymentofthird-partyandcustommodules

LearnWhat’sNormalandAbnormal

24

Baselinenormaloperationsandalertonanomalousconditions

IdentifyabnormaltrendsandpatternsinKPIdata

BaselineTrendstoAdaptThresholds

25

UsestatisticstodynamicallyadaptKPIthresholdsbytime

MaintainandpreservelearnedthresholdstomonitorKPIandservicebehavior

ReducetheAdministrativeHurdle

26

Enablemasschangestothresholdsandsearcheswithtemplates,reducingthenumberofsearchesandimprovingperformance

Setservicesandentitiesinto“maintenance”tosuppressalertsandaccuratelyreflecthealthscores

CreatehighlyavailableSplunkITSIenvironments,revertconfigurationstopreviousversionsandensurecontinuousdelivery

ManagepermissionsandauthorizeaccesstovariousviewswithinSplunkITSI

FASTSEARCHPERFORMANCE

MAINTENANCEWINDOWS

BACKUPANDRESTORE

ROLE-BASEDACCESSCONTROLS

WhatMakesSplunkITSIDifferent

27

Search-BasedKPIs• Easytowrite,manageandchangebothservicesandKPIs

• Reflects businessandtechnologypriorities

• Benefit:RapidlygenerateandchangeKPIstoalignservicehealthwithbusiness

• Fiserv – 1000sinjustweeks

FullFidelityServiceHealth

• Adaptableandflexibledefinitionsofservicehealth

• Onesolutiontogoseamlesslyfromservicereportstorootcause, includingrawdata

• Remainsadaptableandyetstillmaintainscompletehistoricalcontext

UniversalDataPlatform

• Datadriven:AllITdataincludingevents,metricsandlogs

• Schemaon-the-Fly• Askanyquestionofthedata

• Fasttime-to-value

• Datafidelity

CaseStudies

Real-TimeCarAuctionsDeliveredWithIntelligence

29

Reducedtime-to-investigateandresolutionwithreal-timeinsights

Reducedincidentsacrossglobal

auctionsby90%

Improvedend-userexperienceandservicereliability

“WithSplunkITSI,wehaveproactiveinfrastructuremonitoringtoensureaconsistentlevelofcustomerserviceforinterestedbuyerstobidoncars.”

– KenGavranovic,VPTechnologyApplicationDevelopment&Operations,CoxAutomotive

Scalingtheimplementationwith

SplunkCloud

SplunkITServiceIntelligenceat

30

Replacedhome-growntools

Providedreal-timeserviceinsights toLOBs

Reducedtime-to-resolution

ImprovedSatelliteOperationsWithReal-TimeInfrastructureVisibility

31

“UsingSplunkITSIhashelpedustounderstandourITnetworkinawayweweren’tabletopreviously.Thishasdirectlyledtoimprovementsinareassuchastroubleshootingandsecurityawareness.”

– DanielNye,CTO,SurreySatellite

Improvedserviceaccessibility,reliabilityandsecurity

Enhancedabilitytotroubleshootpersistentserviceproblems

Gainedend-to-endvisibilityintooverallITperformance

ModernizingEnterpriseMonitoringattheInternationalWorldDevelopmentBank

● Enhancedservicereliabilityandincidentresponse

● Easeandflexibilityincreatingbusinessleveldashboardsadhocandon-the-fly

● IntegrationswithBMCRemedytosimplifyincidentresponseandaction

● Tracingbusinesstransactionsendtoend

32

Supporting,MonitoringandSecuringServices24/7

33

REDUCETIME-TO-RESOLUTION

ConsolidatedservicesviewacrossentireITinfrastructure

IDENTIFYANOMALOUSACTIVITYANDENSURE

GOVERNANCE

Adaptivethresholdsandalertsimprovesecurityposture

PROACTIVELYIMPROVECUSTOMEREXPERIENCE

Comprehensiveanalyticstoreduceservicedisruption

34

Unifiedinsights:dataintegrationsfromothertools

11,000to100s

Reducedincidenttickets

AlertingonserviceKPI’sinsteadof

serverperformance

Usagebaselinestoidentifyanomalies

SplunkITServiceIntelligenceat

35

Server-basedtoservices-basedmonitoring

Top-downanddeep-diveservice

insights

200+servicesand1,500+KPIsmonitored

FlexiblecreationandmodificationofservicesandKPIs

AlertingonserviceKPIsinsteadof

serverperformance

Real-time,holisticandproactive“client”view

Splunk ITServiceIntelligenceat

SplunkITServiceIntelligenceData-drivenservicemonitoringandanalytics

36

SPLUNKITSERVICEINTELLIGENCE

Time-SeriesIndex

PlatformforMachineData

DynamicServiceModels

Schema-on-Read DataModel CommonInformationModel

At-a-GlanceProblemAnalysis

EarlyWarningonDeviations EventAnalytics SimplifiedIncident

Workflows

Strategic,business-centric

viewofIT

AcceleratedvalueforIT

Data-centricapproachto

servicemapping

SplunkITServiceIntelligence

HowDoYouGetSplunkITSI?

38

ONLINESANDBOX TRIAL

7daysofaccesstoafree,personalenvironmentinthecloud,with

prepopulateddata

Engageinaproof-of-concepttoindexyourdataandexperience

Splunk ITSI

Splunk-SponsoredGuidedWorkshop

39

Definemethodsfor:

• Proactiveservicemonitoring

• Reducedriskandfailures

• Fasterissueresolution

• Increasedbusiness

performance

Whatisit?

• 1-dayon-siteworkshop

• Tightlylinkedwithvalue

• Collaborativeapproach

• BuildyourownSplunkITSI

GlassTable

ThankYou

Backup

AugmentConventionalMonitoring

SplunkITServiceIntelligence

APM NPM Operations&InfraMgmt. DomainTools

DeliverInsightsBasedonIntegratedData,NotIntegratedProducts

43

SplunkITServiceIntelligence

Getdata Defineservices,entitiesandKPIs

Monitorandtroubleshoot

Analyzeanddetect

Data-Defined,Data-DrivenServiceInsights

Pricing

Splunk Enterpriseor Splunk Cloud

SplunkITSI

Splunk ITSI

45

VolumeDiscountsBuiltIn

46

DailyPeakIndexingVolume (GB)

SplunkITServiceIntelligence

$/GB Built-inVolumeDiscount

1 $5,000 $5000

2 $7,500 $3750 25%

5 $12,500 $2500 50%

10 $18,000 $1800 64%

20 $27,000 $1350 73%

50 $47,500 $950 81%

100 $60,000 $600 88%

200 $90,000 $450 91%

500 $162,500 $325 93.5%

1000 $300,000 $300 94%