splurge
ON INNOVATIVE BAKERY & DESSERTS
$500
SPECIAL SAVINGS
INSIDE
PG3
PG7
StunningStuffed
Muffins
Inspire
PG4
up to
FALL 2018 – SPRING 2019Sweet Innovations & Offers
splurgeWelcome to the innovation edition of splurge, dedicated to quality, on-trend
sweets, indulgent flavors and increasing your profits. From breakfast to
snacking to grab-and-go, we’re taking today’s trends and baking
them into delicious offerings your customers will love.
BAKED FOR YOUR BENEFIT
· Convenient thaw-and-serve options
· Reduced labor and waste
· Consistent, impressive presentation
TO-GO KEEPS GOING STRONG
Over 40% of consumers aged 25-44 prefer takeout rather than
dine-in, except on special occasions.2 Our exclusive turnkey
Bakery To Go program gives you everything you need to sell
more to-go baked goods.
TABLE OF CONTENTS
PG3 NEW Bistro Collection® Gourmet Stuffed Muffins
PG4 NEW Bistro Collection® Baileys® Dessert Collection
PG5 NEW Bistro Collection® Gourmet Brownies & Dessert Bars
PG6 Bistro Collection® Individual Bundt Cakes
PG7 Chef Pierre® Luxe Layers®
Chef Pierre® Flavor Fusion Hi-Pies® Bakery To Go
PG8 Details & Ordering
2
ORDER DISCOUNTED PACKAGING & MERCHANDISING AT
BakeryAndDessertsToGo.com
1 Technomic Dessert Consumer Trend Reports 2017 2 Technomic, 2016
OfferingUnique
FALL 2018 – SPRING 2019Sweet Innovations & Offers
09378 | Chef Pierre® Luxe Layers® Apple with Salted Caramel Pie
08796 | Bistro Collection® Baileys® Dark Chocolate Swirl Brownie
38908 | Bistro Collection® Vanilla Bean Bundt Cake with Raspberry Flavor
08219 | Bistro Collection® Blueberry Stuffed Muffin with Lemon Filling
09378 | Chef Pierre® Luxe Layers® Apple with Salted Caramel Pie
08088 | Bistro Collection® Baileys® Cheesecake
SIGNATURE DESSERT ITEMS THAT CANNOT BE EASILY DUPLICATED AT HOME CAN HELP DRIVE TRAFFIC. 1
INNOVATION INSIGHT
Stuff.All the
NEW Bistro Collection® Gourmet Stuffed MuffinsExceptional taste paired with irresistible flavor combinations
and generous fillings — our stuffed muffins are baked to stand
out. Complement your existing bakery case offerings with
one-of-a-kind creations ready to satisfy any time of day.
SAVE UP TO $500!
See back page for detai ls
All-day
Can’t get enough
Stuffed
LEARN MORE AT BISTROGOURMETBAKERY.COM
Product code Product Name Units/case Pieces/unit Ind. Unit Wt. (Oz.) Gross Case Wt. (lbs.)
08217 NEW! Cinnamon Swirl with Cream Cheese Filling 2 Trays 12 4.0 8.066
08218 NEW! Banana Nut with Cream Cheese Filling 2 Trays 12 4.0 8.066
08219 NEW! Blueberry with Lemon Filling 2 Trays 12 4.0 8.216
08220 NEW! Double Chocolate with Salted Caramel Filling 2 Trays 12 4.0 8.066
33 Hartman, The Future of Snacking, 2016 4 Independent Focus Group Test 2018
08217 | Cinnamon Swirl with Cream
Cheese Filling
08218 | Banana Nut with Cream
Cheese Filling
08219 | Blueberry with Lemon Filling
08220 | Double Chocolate with Salted Caramel Filling
Consumers approve:
• Overall perception of quality • Moist muffin texture (82%)
• Satisfying, rich flavor (82%)4
Consumers agree: 4
86% Breakfast
75% AM Snack
67% Dessert
51% PM Snack
CONSUMERS ARE DRAWN TO FAMILIAR
MUFFINS WITH A UNIQUE
TWIST OF DELICIOUS
F ILL ING.3
INNOVATIVE SWEETS BAKED TO SATISFY
INN
OVATION INSIGHT
GREAT FOR:
NEW Bistro Collection® Baileys® Dessert CollectionAppeal to the increasing number of patrons seeking
boozy desserts, and drive purchases with a popular
name brand. From bars to brownies, cakes to
cheesecakes, we’ve added a splash
of spirit into these decadent delights.
SAVE UP TO $500!
See back page for detai ls
D ISCOVER ALL KINDS OF WAYS TO IMPRESS AT BISTROGOURMETBAKERY.COM
Product code Product Name Units/case Pieces/unit Ind. Unit Wt. (Oz.) Gross Case Wt. (lbs.)
08088 NEW! Baileys® Cheesecake, Pre-cut 16 slices 2 Cakes 1 10” Round 87 13.40
08089 NEW! Baileys® Gourmet Cake, Pre-cut 14 slices 2 Cakes 1 9” Round 86 13.19
08796 NEW! Baileys® Dark Chocolate Swirl Brownie 4 Qr. Trays 1 Tray 44 12.68
48 Technomic Consumer Trend Report 2015 9 Bailey’s® 2018
INNOVATIVE SWEETS BAKED TO SATISFY
08089 | Baileys®
Gourmet Cake
08088 | Baileys® Cheesecake
GREAT FOR SINGLE-SERVE,
SHAREABLE DESSERT FLIGHTS
AND LTOs.
48% OF CONSUMERS F IND DESSERTS WITH ALCOHOL
INGREDIENTS APPEALING. 8
BAILEYS ® IS THE WORLD’S #1 L IQUEUR
BRAND WITH 1 .8 B ILL ION GLASSES CONSUMED
EACH YEAR. 9
INN
OV
AT
I ON
INS
IGH
T
GREAT FOR:
08796 | Baileys® Dark Chocolate Swirl Brownie
NEW Bistro Collection® Gourmet Brownies & Dessert BarsOur mouth-watering, hand-finished Gourmet
Brownies and Dessert Bars re-define indulgence.
Their unique ingredient pairings are the most
important factor in consumer dessert bar purchases.*
So we've combined on-trend flavors for a sweet
experience unlike any other.
SAVE UP TO $500!
See back page for detai ls
VIEW ALL OF OUR POPULAR BROWNIES & DESSERT BARS AT BISTROGOURMETBAKERY.COM
Product code Product Name Units/case Pieces/unit Ind. Unit Wt. (Oz.) Gross Case Wt. (lbs.)
08805NEW! Favorites Collection Variety Pack (1 tray each: Lemon Lover’s Bar®, Baileys® Dark Chocolate Swirl Brownie, Peanut Butter Chocolate Layer Bar, Salted Caramel Brownie with Pretzel Crust)
4 Qr. Trays 1 Tray Varies 14.69
08806NEW! Favorites Collection Variety Pack (1 tray each: S’mores Brownie, Pecan Carmelita, Brown Butter Bourbon Bar, Double Chocolate Decadence Brownie)
4 Qr. Trays 1 Tray Varies 13.634
08794 NEW! S’mores Brownie 4 Qr. Trays 1 Tray 49 13.86
08795 NEW! Pecan Carmelita 4 Qr. Trays 1 Tray 49 14.00
08797 NEW! Brown Butter Bourbon Bar 4 Qr. Trays 1 Tray 36 10.93
08798 NEW! Peanut Butter Chocolate Layer Bar 4 Qr. Trays 1 Tray 59 16.63
5* Proprietary 2015 Technomic Dessert Bar Report 6 Datassential 2017, since 2012 7 Datassential MenuTrends 2015
INNOVATIVE SWEETS BAKED TO SATISFY
GREAT FOR:
08794 | S’mores Brownie
08795 | Pecan Carmelita
08796 | Baileys® Dark Chocolate
Swirl Brownie
08797 | Brown Butter Bourbon Bar
08798 | Peanut Butter Chocolate
Layer Bar
S ’MORES 66% GROWTH 6
BOURBON 49% GROWTH 6
NUT BROWNIES 25% GROWTH 7
INNOVATION
IN
SIG
HT
IndulgentlyBistro Collection® Individual Bundt CakesRich, indulgent taste, sized to share. Our bundt
cakes combine today’s most popular flavors with
hand-finished elegance for an experience your
guests won’t forget.
SAVE UP TO $500!
See back page for detai ls
VIEW OUR ENTIRE L INE OF INDIVIDUAL DESSERTS AT BISTROGOURMETBAKERY.COM
Product code Product Name Units/case Pieces/unit Ind. Unit Wt. (Oz.) Gross Case Wt. (lbs.)
38907 Signature Ghirardelli Chocolate with Chocolate Ganache Filling Made with GHIRARDELLI® Chocolate 2 Trays 12 3.25 6.43
38908 Vanilla Bean with Raspberry Flavor Filling 2 Trays 12 3.75 7.106
38909 Boston Cream with Chocolate Filling 2 Trays 12 3.75 7.016
38910 Chocolate Pecan with Salted Caramel Filling 2 Trays 12 3.50 6.746
65 Technomic 2017 Dessert Report
Shareable portions solve the #1 deterrent to ordering dessert — being
too full after a meal.
INNOVATIVE SWEETS BAKED TO SATISFY
38910 | Chocolate Pecan with Salted
Caramel Filling
38907 | GHIRARDELLI®
Chocolate with Ganache Filling
38908 | Vanilla Bean with Raspberry Flavor Filling
38909 | Boston Cream with Chocolate Filling
GREAT FOR:
INDIVIDUAL BUNDT CAKES SATISFY SOLO
INDULGENCE-SEEKERS OR THE OTHER 38%
WHO WANT TO SHARE.5
INN
OV
ATIO
N INSIG
HT
SAVE UP TO $500!
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LEARN WHAT SETS THESE PIES APART AT CHEFPIERRE.COM
Product code Product Name Units/case Pieces/unit Ind. Unit Wt. (Oz.) Gross Case Wt. (lbs.)
CHEF PIERRE ® LUXE LAYERS ® PIES
09378 Apple with Salted Caramel, Pre-cut 8 slices 6 Pies 8 Slices 42 18.82
09379 Blueberry with Lemon Meringue, Pre-cut 10 slices 4 Pies 10 Slices 46 13.78
09383 Chocolate Mousse with Caramel, Pre-cut 10 slices 4 Pies 10 Slices 42 12.60
09384 Red Velvet with Cream Cheese Mousse and Dark Chocolate, Pre-cut 10 slices 4 Pies 10 Slices 41 12.37
09459 Salted Caramel with Chocolate Peanut Butter Cluster, Pre-cut 10 slices 4 Pies 10 Slices 43 12.88
09460 Banana Crème with Dark Chocolate Ganache, Pre-cut 8 slices 4 Pies 8 Slices 45 13.38
CHEF PIERRE ® FLAVOR FUSION HI-PIES ®
09261 Country Apple with Sweet Maple Crust Unbaked Hi-Pie® 6 Pies 1 10” Round 49 21.77
09263 Wild Berry Blast with Zesty Lemon Crust Unbaked Hi-Pie® 6 Pies 1 10” Round 47 21.19
710 Restaurant Business 2017
INNOVATIVE SWEETS BAKED TO SATISFY
INN
OVATIO
N INSIGHT
Our exclusive turnkey Bakery To Go program
makes it easier than ever to box up bigger
profits. Attractive packaging and merchandising
help bakery favorites shine, encouraging your
customers to grab a take-home treat.
ORDER DISCOUNTED PACKAGING & MERCHANDISING AT
BakeryAndDessertsToGo.com
09379 | Blueberry with Lemon Meringue
09261 | Country Apple with Maple Crust
40% OF RESTAURANT
SALES COULD COME FROM DELIVERY BY
2020. 10
Perfectly paired gourmet and familiar flavors are layered between
two flavorful crusts to create a unique dessert experience.
Over 1 pound of perfectly ripe fruit with unique flavor baked
right into the crust creates mouth-watering appeal. Each pie is
all naturally sweetened, with no artificial colors or flavors.
Luxe Layers® Pies
Flavor Fusion Hi-Pies®
8
SAVE $7/CASE UP
TO $500!
VALID OCTOBER 1 , 2018 – JUNE 30, 2019
Product Code Product Name Cases
PurchasedRebate per
CaseTotal
Rebate
BISTRO COLLECTION ® GOURMET STUFFED MUFFINS
08217 NEW! Cinnamon Swirl with Cream Cheese Filling x $7.00 =
08218 NEW! Banana Nut with Cream Cheese Filling x $7.00 =
08219 NEW! Blueberry with Lemon Filling x $7.00 =
08220 NEW! Double Chocolate with Salted Caramel Filling x $7.00 =
BISTRO COLLECTION ® BAILEYS ® DESSERT COLLECTION
08088 NEW! Baileys® Cheesecake, Pre-cut 16 slices x $7.00 =
08089 NEW! Baileys® Gourmet Cake, Pre-cut 14 slices x $7.00 =
08796 NEW! Baileys® Dark Chocolate Swirl Brownie x $7.00 =
BISTRO COLLECTION ® BROWNIES & DESSERT BARS
08805
NEW! Favorites Collection Variety Pack (1 tray each: Lemon Lover’s Bar®, Baileys® Dark Chocolate Swirl Brownie, Peanut Butter Chocolate Layer Bar, Salted Caramel Brownie with Pretzel Crust)
x $7.00 =
08806 NEW! Favorites Collection Variety Pack (1 tray each: S’mores Brownie, Pecan Carmelita, Brown Butter Bourbon Bar, Double Chocolate Decadence Brownie)
x $7.00 =
08794 S’mores Brownie x $7.00 =
08795 Pecan Carmelita x $7.00 =
08797 Brown Butter Bourbon Bar x $7.00 =
08798 Peanut Butter Chocolate Layer Bar x $7.00 =
BISTRO COLLECTION ® INDIVIDUAL BUNDT CAKES
38907 Signature Ghirardelli Chocolate with Chocolate Ganache Filling Made with GHIRARDELLI® Chocolate x $7.00 =
38908 Vanilla Bean with Raspberry Flavor Filling x $7.00 =
38909 Boston Cream with Chocolate Filling x $7.00 =
38910 Chocolate Pecan with Salted Caramel Filling x $7.00 =
CHEF PIERRE ® LUXE LAYERS ® PIES
09378 Apple with Salted Caramel, Pre-cut 8 slices x $7.00 =
09379 Blueberry with Lemon Meringue, Pre-cut 10 slices x $7.00 =
09383 Chocolate Mousse with Caramel, Pre-cut 10 slices x $7.00 =
09384 Red Velvet with Cream Cheese Mousse and Dark Chocolate Ganache, Pre-cut 10 slices x $7.00 =
09459 Salted Caramel with Chocolate Peanut Butter Cluster, Pre-cut 10 slices x $7.00 =
09460 Banana Crème with Dark Chocolate Ganache, Pre-cut 8 slices x $7.00 =
CHEF PIERRE ® FLAVOR FUSION HI-PIE ®:
09261 Country Apple with Sweet Maple Crust Unbaked Hi-Pie® x $7.00 =
09263 Wild Berry Blast with Zesty Lemon Crust Unbaked Hi-Pie® x $7.00 =
TOTAL REBATE REQUESTED
©2019 Sara Lee Frozen Bakery. Use of the Baileys logos is by agreement only. Third-party use of the Baileys logo must be approved by the aforementioned brand and requires a signed agreement. The Baileys word and associated logos are trademarks of R & A Bailey & Co. and are used under license. All other trademarks are owned by Sara Lee Frozen Bakery or used under license.
TERMS & CONDITIONS: Valid only for product codes listed in this offer. Promotion period is October 1, 2018 – June 30, 2019. All items listed on this offer can be purchased at any time during the promotional period. Offer applies only to foodservice operators. One coupon/redemption per location or headquarters address. Headquarters may submit for multiple locations and request one combined rebate check; however, reporting must show individual store addresses and purchase information. This offer is not valid for school or military bids and operator members of Group Purchasing Organizations. Not valid in conjunction with any other Sara Lee Frozen Bakery offer for these products. Offer does not apply to Resale, Bid, Contract Business, National Accounts and Franchise affiliated groups. Any other use constitutes fraud. Sara Lee Frozen Bakery Teams has final decision on the interpretation of the terms & conditions of this program and reserves the right to cancel this program at any time. Void where prohibited. Distributor invoices or tracking reports must accompany rebate form and include Sara Lee Frozen Bakery item numbers, operator & distributor business name and appropriate purchase dates and postmarked by July 31, 2019. Allow 6-8 weeks for fulfillment. May be used in conjunction with Sara Lee Frozen Bakery Partners Program. Limit $500.
09183M1701024788-18 OPERATOR
CALL 855.524.7876 OR CONTACT YOUR FOODSERVICE OR DISTRIBUTOR REP FOR MORE INFORMATION.
ChefPierre.com BistroGourmetBakery.com
BakeryAndDessertsToGo.com
TYPE OF OPERATION: (check one) Commercial Restaurants
Traditional QSR/Fast Food Bars & Taverns n Fast Casual/Quick Casual
Traditional Bakeries Midscale/Family Dining Farm Stands Casual Dining Convenience Stores Fine Dining
Non-Commercial/Beyond Restaurant/Onsite Feeding
Business & Industry Casinos/Gambling Hospitals Corrections Traditional Nursing Homes Supermarket Deli Retirement Communities Mass Merchandisers Colleges & Universities Recreation Vending Airlines/Travel Office Coffee Service (OCS) Cruise Lines Military Stadiums/Arenas Lodging
Average Number of Meals Served Per Day
Under 100 Meals 100-299 300-499 500-599 1,000-1,999 2,000-4,999 5,000 or more
How did you hear about this program?
Sales Rep Distributor Sales Rep Tradeshow Website Email Other_________________
Name of Operation
First and Last Name Title
Mailing Address
City State Zip
Telephone
E-mail I would like to receive emails from Chef Pierre, Bistro Collection & Sara Lee brands.
Distributor Name Distributor City State
Redeem online at www.fspromos4u.com/saralee and enter the Quick Access Code: DESSERTS2019 or mail completed form to:
Sara Lee Frozen Bakery c/o Spring Desserts Promo PO Box 2048 Brownsdale, MN 55918
TO REDEEM:Onl ine redemption encouraged. Photocopies accepted.
Desserts
VP73212