April 23, 2015

SPOKANE TRANSIT AUTHORITY

ADDENDUM TO REQUEST FOR PROPOSALS #15-STA-520 TO PROVIDE

COMMUNICATIONS and MARKETING SERVICES

AMENDMENT No. 2 A. Clarification to the RFP procurement schedule:

Interviews for top ranking firms will most likely be held the week of June 8 rather than June 1. B. Questions submitted during the Pre-proposal Meeting of April 16, 2015.

1. Does STA actively encourage splitting the contract between firms?

STA response: STA is neutral.

2. What is your current budget for work under this contract? Will there be a separate budget for communications services or is that a part of the budget?

STA response: Work performed under this contract is included in the overall Communications and Marketing budget. The 2015 budget is: Media $250K Production $200K Website: $70K Research $25K Concepts $8K 3. Does STA expect to expand its communications and marketing budget?

STA response: No.

4. Why is STA seeking a new contract?

STA response: Our guideline is a maximum contract length of 5 years.

5. Is STA open to new products and services?

STA response: Yes indeed.

6. How should the portfolio materials be presented?

STA response: All materials should be on 8.5” x 11” paper. Screen shots may be used for visual materials. A portfolio may be included in the electronic copy of the proposal if it does not conform to this size. Digital links to websites, video, interactive solutions, etc. may be provided in the proposal as appropriate.

7. What employee communications methods are in use at STA?

STA response: Methods include weekly presentations emailed to all employees and viewable on break room monitors, printed flyers, departmental newsletters, emails, quarterly employee meetings and postings in common areas.

8. Why is it important to communicate with employees?

STA response: We want employees to feel engaged and supported by STA. Most of our employees are coach and van operators who represent STA to the public. They need accurate information about STA to answer questions from the public. These and other employees are not “at a computer” during their work day. STA uses “secret shoppers” to evaluate our service. We also have employee recognition programs and awards.

9. Is the contractor responsible for media buying?

STA response: The contractor is responsible for media buying, with direction from STA.

10. What is the current platform?

STA response: A breakdown of the web properties with a system description and hosting location follows:

www.spokanetransit.com: Content Management: Expression Engine Hosting Services: Servint www.stamovingforward.com: Content Management: Wordpress Hosting Services: Servint www.commutefindernw.com Mixed content: Expression Engine for shell, Trapeze for Vanpoolers/Ridematching Hosting Services: Serving for shell, Internal STA servers for Trapeze web-based application www.spokanetransit.com/betatripplanner Trapeze Beta Trip Planner and Real-time Bus Operations Mixed content: Expression Engine for shell, Trapeze for Vanpoolers/Ridematching Hosting Services: Serving for shell, Internal STA servers for Trapeze web-based application

11. What duties are handled in-house versus out?

STA response: Under the direction and guidance of STA, contractor responsibilities will include internet development and design services including content management integration, e-commerce development and support services and online systems integration development.

12. Does STA have an over arching web plan for the next few years?

STA response: Yes, we plan to continue to leverage technical advances to provide the best internet services to our customers and community stakeholders.

13. May we have the results of the community perception survey?

STA response: Yes. Please see the attached PowerPoint presentation.

14. May we see the last winning proposal?

STA response: Yes. Please see the attached PDF document.

15. Page 8, Number 7, paragraph below the scoring criteria mentions that you may request an oral presentation. It also goes on to say "The above evaluation criteria will be used to score Proposers following the interview phase. Original scores will not be carried forward”. If you do interviews and our original scores are not carried forward, are they using the above criteria for both phases (written and oral)? Or are there different criteria for each? STA Response: All Proposals will be scored using our criteria in the first stage. The top scoring firms will be invited to make a presentation to the committee. At the presentation, committee members will score each company again, using the same criteria.

16. Page 8, Number 9 & Page 16, Price Proposal Submission — Page 8 states that we have to keep the same rate for the first three years, so on the price proposal submission form, do we just repeat the same numbers from year 1 in year 2 and year 3?

STA Response: The prices proposed for years 1, 2 and 3 are at your discretion, but shall not change. Only years 4 and 5 may be adjusted per the CPI-U.

17. Can vendors or agencies not on the invite list submit a proposal? If not, can those on the invite list partner with an agency or vendor not on the list?

STA Response: Any firm may propose. However, if we do not have them on our distribution list, they may not receive amendments when they are distributed. Any firm may partner with any other firm.

18. Who will be on the decision making committee for the Marketing & Communication Services contract(s)?

STA Response: The Communications Department, the Director of Planning, the Director of Operations and the Purchasing Manager.

C. The following firms were represented at the pre-proposal Meeting of April 16: This Addendum is hereby made a part of the Contract Documents to the same extent as though it were originally included therein. All Proposers shall acknowledge receipt and understanding of this addenda by completing the information required in Attachment C, Acknowledgment of Amendments, and returning the signed page with the proposal on or before the proposal due date.

Jacqueline M. Tjards Purchasing Manager

Gard communications Gallatin Treatment Creative Desautel Hege North By Northwest BHW1 Synergema Mojo Magner Sanborn Rainmaker ILF Media

1

Spokane Transit Moving Forward Survey

November 2014

2

Methodology

Sample 400 live interviews among adult residents of the Spokane Public Transportation Benefit Area.

Method Landline and cell phone interviews conducted November 23-24, 2014.

Sampling Error Plus or minus 5% at the 95% confidence level for N=400 sample size.

Note: The percentages for each question won’t necessarily add up to exactly 100% in each case. This is due to rounding.

3

Spokane Area Mood: Optimistic

58%

14%

29%

60%

14%

26%

60%

14%

26%

0%

10%

20%

30%

40%

50%

60%

70%

Right direction Don't know Wrong track

Feb. 2013March 2014Nov. 2014

“Do you think things in the Spokane area are generally going in the right direction, or do you feel things have gotten off on the wrong track?” (Q1)

Optimism prevails among all demographic subgroups.

4

Most Important Issue: Jobs/Economy

29%

11%

11%

6%

5%

3%

3%

2%

2%

5%

38%

10%

15%

7%

2%

4%

1%

3%

2%

2%

0% 10% 20% 30% 40% 50%

Jobs/economy

Total transportation issues

Crime/violence

Road infrastructure

Poverty/homelessness

High taxes

Education (general)

Law enforcement

Community safety

Other transportation issues

Nov. 2014

Feb. 2013

“What in your opinion, is the most important issue facing people in the Spokane area today?” (Q2)

Transportation-related issues are not a leading concern.

T

T

T

5

Most Important Transportation Issue

18%

7%

6%

6%

5%

4%

4%

4%

2%

2%

2%

2%

26%

23%

7%

4%

3% 6%

4%

3%

2%

13%

4%

2%

2%

25%

0% 10% 20% 30% 40% 50%

Condition of roads

North-South freeway

Traffic congestion

Routes needed for more areas

Do not have a complaint/problem

Buses/bus system

Transit system needs to be improved

Better scheduling/earlier/later

Gasoline prices

Access to buses/bus stops

Transit too expensive

I do not use/need to use bus

Total transit issues

Nov. 2014

Feb. 2013

“And what, in your opinion, is the most important transportation issue facing people in the Spokane area today?” (Q3)

T

T

T

T

T

T

T

6

Rating the Local Transportation System

“On a five-point scale, where five is excellent and one is poor, what number between five and one would you use to rate the transportation system in the Spokane area, by that I mean roads,

transit, sidewalks, bike ways and transportation services in general?” (Q4)

46%

37%

16%

52%

40%

7%

30%

42%

26% 26%

44%

30% 31%

42%

27% 23%

42%

34%

0%

20%

40%

60%

80%

100%

One/two (poor) Three Four/five (excellent)

2006

2007

2011

2013

Mar. 2014

Nov. 2014

Mean Score Ratings:

Nov. 2014 (3.09)

Mar. 2014 (2.95)

2013 (3.04)

2011 (2.89)

2007 (2.39)

2006 (2.60)

7

Perceptions of STA’s Performance

“Again, using a five-point scale, where five is excellent and one is poor, what number between five and one would you use to rate the overall job you think Spokane Transit is doing in providing public

transportation service in the Spokane area?” (Q5)

34% 40%

20%

34%

43%

19%

11%

37%

45%

9%

33%

54%

11%

22%

55%

15%

31%

47%

0%

20%

40%

60%

80%

100%

One/two (poor) Three Four/five (excellent)

2006

2007

2011

2013

Mar. 2014

Nov. 2014

Mean Score Ratings:

Nov. 2014 (3.44)

Mar. 2014 (3.65)

2013 (3.58)

2011 (3.47)

2007 (2.79)

2006 (2.78)

The public is more impressed with STA than the transportation system in general.

8

Perceptions of Spokane Transit’s Performance: Key Subgroups

More likely to give Spokane Transit positive ratings:

• Age 18-34 • 0-12 years education • Liberals • STA riders

9

Top Reasons for Spokane Transit’s Job Performance Ratings

23%

9%

8%

8%

4%

4%

3%

0% 20% 40%

Need bettercoverage/accessibility

Bad transportation system(general)

More routes

STA cut bus routes

Buses need to runearlier/later

Based on what heard,seen, experienced

Road conditions

Nov. 2014

IF 1-5 RATING GIVEN: “And why do you say that?” (Q6)

11%

10%

8%

7%

6%

5%

5%

4%

3%

3%

3%

0% 20% 40%

Could do better

Need bettercoverage/accessibility

More routes

Buses need to runearlier/later

I don’t use/need the bus

Based on what heard, seen,experienced

Too expensive/fares toohigh/not enough funding

STA cut bus routes

Road conditions

Doing the best they can

Need more buses

Nov. 2014

18%

11%

11%

6%

6%

5%

5%

3%

0% 20% 40%

Doing a good job

Goodcoverage/accessibility

Buses are reliable/needbetter reliability

Buses need to runearlier/later

Based on what heard,seen, experienced

Could do better

More routes

Too expensive/farestoo high/not enough

funding

Nov. 2014

Reasons for 1-2 Ratings (N=62) Reasons for 3 Ratings (N=126) Reasons for 4-5 Ratings (N=190)

10

Perceived Impact on Congestion Without Public Transportation

“In your opinion, if there was no public transportation service in the Spokane area, would congestion during rush hours …” (Q7)

There is consensus agreement that a loss of public transportation services would result in increased congestion during rush hours.

41%

35%

14%

4%

45%

35%

13%

4%

41%

34%

13%

7%

34%

39%

13%

9%

38% 39%

11%

7%

0%

10%

20%

30%

40%

50%

60%

70%

Increase a great deal Increase moderately Not increase too much Not increase at all

2006

2007

2011

2013

Nov. 2014

11

Spokane Transit Ridership

“Have you ridden on the Spokane Transit system in the past 30 days, or not?” IF NO/NOT: “Have you ever ridden on the Spokane Transit system?” (Q8)

There has been no statistically significant change in ridership over the past year. Fully 83% of adult residents in the PTBA have used the Spokane Transit system.

17%

60%

23% 20%

58%

22% 19%

64%

17% 17%

67%

15% 16%

66%

18% 17%

61%

22%

0%

20%

40%

60%

80%

Yes, ridden in past 30 days Yes, ridden more than 30 daysago

No, never ridden

2006

2007

2011

2013

March 2014

Nov. 2014

12

Spokane Transit Ridership: Key Subgroups

Most likely to have recently ridden Spokane Transit: • Age 18-34 • Liberals • Live in household earning less than $50,000 annually

13

Descriptions of STA - 1 (Mean Score Ratings)

4.21

3.86

3.84

4.30

3.90

3.94

4.30

4.01

3.96

4.18

3.91

4.28

4.24

3.94

4.28

0 1 2 3 4 5

Employs safe drivers(Q13)

Is essential to livabilityin the region (Q11)

Will play an importantrole in meeting the

region's futuretransportation needs

(Q12)

Nov. 2014

2013

2011

2007

2006

“From what you know or have heard, please tell me how well each of the following words and phrases describes Spokane Transit Authority, using a five-point scale, where five describes Spokane Transit Authority very well, and one does not

describe Spokane Transit Authority at all. You can use a five or one or some number in between five and one.”

STA most likely to be associated with employing safe drivers.

Not at all Very well

14

Descriptions of STA - 2 (Mean Score Ratings)

3.8

3.61

3.54

3.37

3.73

3.66

3.57

3.55

3.82

3.55

3.49

3.58

3.00

3.31

3.71

2.92

3.39

0 1 2 3 4 5

Is easy to use (Q10)

Provides taxpayers agood value for the

money (Q15)

Is financiallyresponsible (Q16)

Does a good joblistening to the public

(Q14)

Nov. 2014

2013

2011

2007

2006

Not at all Very well

NA 2006-2011

15

Information Sources

53%

8%

7%

5%

4%

57%

13%

16%

5%

4%

41%

40%

2%

3%

8%

37%

51%

0%

0%

7%

29%

53%

0%

0%

8%

25%

55%

0%

0%

10%

0% 10% 20% 30% 40% 50% 60%

Internet

Call STA

328-RIDE

Phone book

Plaza

Nov. 2014

2013

2011

2007

2006

2005

“If you needed information about Spokane Transit services, where would you go to get that information?” (Q17)

The Internet is the most common source for information about Spokane Transit services.

16

Top Three Information Sources: Key Subgroups

---- Age ----

All 12 years or less

13-15 years 16+ years

Internet 53% 45% 56% 56%

Call STA (N=30) 8% 11% 5% 9%

328-RIDE (N=28) 7% 4% 7% 9%

---- Education ----

All Less than

$25K $25K-49K $50K+

Internet 53% 42% 46% 70%

Call STA (N=30) 8% 6% 9% 6%

328-RIDE (N=28) 7% 8% 8% 4%

---- Income ----

All 18-34 35-54 55-64 65+

Internet 53% 67% 66% 50% 28%

Call STA (N=30) 8% 4% 2% 7% 19%

328-RIDE (N=28) 7% 2% 7% 10% 8%

17

Familiarity with STA Moving Forward Program

5%

22% 22%

50%

4%

20% 24%

51%

0%

20%

40%

60%

Very familiar Somewhat familiar Not too familiar Not familiar at all

March 2014

Nov. 2014

“Spokane Transit Authority has been actively engaging the community through a comprehensive planning process called STA Moving Forward to help plan for the future of transit services in the

region over the next ten years. How familiar are you with STA’s Moving Forward planning process?” (Q18)

Roughly half of adult residents have some level of familiarity with STA’s Moving Forward program.

18

Familiarity with STA Moving Forward Program: Key Subgroups

Very/somewhat familiar

Not too familiar

Not familiar

at all

All 24% 24% 51%

City

City of Spokane 26% 25% 48%

Spokane Valley 26% 22% 52%

Unincorporated/other 17% 26% 57%

Ridden on Spokane Transit system?

Yes, past 30 days 44% 24% 28%

Yes, ridden more than 30 days ago 21% 26% 52%

No, never ridden 16% 20% 65%

Recent riders of Spokane Transit are most likely to be familiar with Moving Forward program.

19

Funding Full Implementation of STA Moving Forward Plan

“Now I want to ask you about a measure that might be on a ballot at some time in the future. Would you support or oppose a three-tenths of one percent sales tax increase, roughly half of

which would be to maintain existing transit service and roughly half of which would improve transit service in the Spokane area? IF SUPPORT/OPPOSE: Is that definitely support/oppose or probably

support/oppose?” (Q19)

31%

24%

55%

6%

38%

14%

25%

0%

10%

20%

30%

40%

50%

60%

Definitelysupport

Probablysupport

Total support Don’t know Total oppose Probablyoppose

Definitelyoppose

20

In Favor of Funding Full Implementation: Key Subgroups - 1

Support Don’t know

(N=26) Oppose Net

support

All 55% 6% 38% +17%

City

City of Spokane 57% 8% 36% +21%

Spokane Valley 56% 4% 40% +16%

Unincorporated/other 51% 6% 44% +7%

Gender

Men 47% 7% 47% --

Women 63% 6% 31% +32%

Age

18-34 64% 5% 31% +33%

35-54 52% 8% 40% +12%

55-64 58% 5% 38% +20%

65+ 51% 8% 41% +10%

Income

Less than $25K 61% 8% 32% +29%

$25-49K 63% 7% 30% +33%

$50K+ 53% 6% 41% +12%

21

In Favor of Funding Full Implementation: Key Subgroups - 2

Support Don’t know

(N=26) Oppose Net

support

All 55% 6% 38% +17%

STA rating

Poor (1-2) 45% 6% 49% -4%

Average (3) 46% 5% 49% -3%

Good (4-5) 67% 7% 26% +41%

Ridden on Spokane Transit system?

Yes, past 30 days 73% 5% 22% +51%

Yes, ridden more than 30 days ago 55% 8% 37% +18%

No, never ridden 43% 3% 54% -11%

Support sales tax increase if economy is back to normal?

Much more likely 79% 5% 16% +63%

Somewhat more likely 63% 4% 32% +31%

Not more likely 24% 8% 69% -45%

22

55%

6%

38%

0%

10%

20%

30%

40%

50%

60%

70%

Support Don’t know Oppose

55%

7%

38%

0%

10%

20%

30%

40%

50%

60%

70%

Support Don’t know Oppose

Full or Partial Funding of Moving Forward Plan: Two-tenths or Three-

tenths Sales Tax Increase? “Would you support or oppose a three-tenths of one percent sales tax increase, roughly half of

which would be to maintain existing transit service and roughly half of which would improve transit

service in the Spokane area?” (Q19)

“Would you support a two-tenths of one percent sales tax increase, roughly three

quarters of which would be used to maintain existing transit service and roughly one quarter

to be used to improve existing transit services?” (Q20)

23

How Do 3/10 Supporters and Opponents Feel About 2/10 Sales Tax

Increase?

Support two-tenths

increase

Oppose two-tenths

increase

All 55% 38%

Three-tenths increase

Support three-tenths increase 87% 10%

Oppose three-tenths increase 13% 85%

The vast majority (87%) of voters who support the 0.3% sales tax increase also support the 0.2% increase. Likewise, the vast majority (85%) who oppose the

0.3% sales tax increase also oppose the 0.2% increase. In detail:

• 55% of all respondents support a 2/10 increase; 38% oppose a 2/10 increase • 87% of those that support a 3/10 increase also support a 2/10 increase • 13% of those that oppose a 3/10 increase support a 2/10 increase • 10% of those that support a 3/10 increase oppose a 2/10 increase • 85% of those who oppose a 3/10 increase oppose a 2/10 increase

24

Informed Funding Support Question

“STA receives the majority of its funding from a local, voter-approved sales tax of 0.6% of one cent, or six-tenths of a cent, which amounts to 6 cents on a $10 purchase. State law allows communities to use up to

nine-tenths of one cent for public transit. Because of the decrease in sales tax revenue during the last seven years since the recession, which required STA to reduce service and take other cost saving measures,

additional funding is needed to maintain the current level of bus and Paratransit service, as well as fund the STA Moving Forward plan. Therefore, the STA Board of Directors is considering a ballot measure to ask voters to consider an increase of three-tenths of a cent of local sales tax, increasing STA sales tax funding to nine-

tenths of a cent, as state law permits, or 9 cents on a $10 purchase.

STA plans to devote about half of the funding to maintain the existing transit system, primarily for scheduled bus and van replacements, and about half of the funding to grow and improve transit service throughout the

region in the following three categories.

Improving basic service with extended hours, expanded service to new areas, and new commuter routes from Liberty Lake and South Spokane,

Providing more passenger services including new and enhanced park and rides, transit centers, shelters, bike racks and lockers, and

Two high performance transit routes providing higher frequency service, from earlier in the morning to later at night with improved stops and stations on the Cheney Corridor, and on the Central City Line which will run from Browne’s Addition to Spokane Community College via Downtown Spokane and the University District.

This plan is estimated to increase annual bus ridership by more than 3.4 million rides by 2024; more than a 30% increase over today.”

25

Informed Funding Support Question

“How supportive are you of the STA Moving Forward plan, which will require an additional three-tenths of a cent increase in local sales tax -- or 3 cents on a $10 purchase -- with roughly 50% of the funds devoted to maintaining existing service levels, and roughly 50% of the funds for more

and better transit?” (Q21)

28% 32%

60%

9%

31%

13%

18%

0%

10%

20%

30%

40%

50%

60%

70%

Very supportive Supportive Totalsupportive

Neutral/not sure

Totalopposed

Opposed Very opposed

26

Anticipated Timeframe for Area’s Economic Recovery

“In what year do you believe the economy in the Spokane area will be back to normal?” (Q22)

7%

1%

14%

33%

14%

6%

25%

0%

10%

20%

30%

40%

50%

It's alreadyback tonormal

2014 2015 2016 2017 orbeyond

Never Don’t know

27

Impact of a “Normal” Economy on Support for a Sales Tax Increase

31%

8%

62%

33%

29%

30%

6%

64%

31%

33%

0% 20% 40% 60% 80%

No, would not be more likely

Don’t know

Yes, would be more likely

Much more likely

Somewhat more likely

Nov. 2014Feb. 2013

IF YES: “Is that much more likely or somewhat more likely?”

“Would you be more likely to support a sales tax increase for transit service if the economy was back to normal?” (Q23)

In 2013, question asked about sales tax increase for “Spokane Transit,” while 2014 asked about “transit service.”