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The future is calling: Eircom’s thoughts on Telecoms for 2011 and beyond

Opportunities to sponsor Forward schedule Companies we’ve worked with About Telecoms IQ

Contents

“Video is expected to represent 91% of internet traffic.” Cathal O’Dalaigh, Head of Fixed Broadband

What is changing for network operators over the next year? Same old issues?

“The most pressing issue for the industry is from the broadband and data side. There is a seismic shift in the volume of data traffic travelling through the telecoms infrastructure. There is an ongoing need for speed amongst our broadband customers, driven by a range of high bandwidth applications, in particular video. Consumer behaviour and internet usage is changing, with trends moving increasingly towards ‘bandwidth-hungry’ applications (e.g. YouTube, Online Gaming, and Movie Downloads).

Video, alone, is expected to represent 91% of global Internet traffic by 2013, from 33% today.”

The future is calling: Eircom’s thoughts on Telecoms for 2011 & beyond.

Cathal O’Dalaigh, Head of Fixed Broadband,

So, what effect is this traffic increase having on your company?

“There is a requirement to invest in Next Generation Networks. Teams need to expand to manage the introduction of this new functionality to bring new speeds to the market. Major investment upgrade programmes are certainly underway in Eircom, and in most other major Telcos worldwide.

Introducing charging whereby customers can prioritise their traffic will be a key area of focus. Assisting both consumers and business in doing this through ‘Quality of Service (QoS)’ or via technologies such as ‘Deep Packet Inspection (DPI)’ is key in order to generate new revenue.

Now, more than ever, a charging policy that maximises revenues and limits churn is absolutely critical for the survival of many Telecommunications companies, let alone for improving results.”

Cathal O’Dalaigh, Head of Fixed Broadband,

The future is calling: Eircom’s thoughts on Telecoms for 2011 & beyond.

“Voice revenue is predicted to be gone within 5 years.” Cathal O’Dalaigh, Head of Fixed Broadband

Any emerging topics for the industry in 2015?

“Revenue generated from voice is widely predicted to be dead within 5 to 10 years. Voice revenue will be gone. It is a nightmare scenario for many operators. Telcos need to gear up for the explosion in video usage over the network. It’s going to continue its upward trajectory.

Next Generation broadband is going to be a key initiative for many Telcos providing fibre to the home. Cable operators are without doubt making significant inroads, by successfully bundling TV, broadband, voice, and in some cases mobile. This surge in cable numbers is being achieved with retail prices, which many Telecommunications operators across Europe are struggling to compete against.

It’s key that new products and charges are identified and implemented before it’s too late. If operators don’t have a long hard look at what is coming down the line, it may well spell the end of the road.”

Cathal O’Dalaigh, Head of Fixed Broadband,

The future is calling: Eircom’s thoughts on Telecoms for 2011 & beyond.

Is anything staying the same?

“Business and government markets are still secure, although revenues are under threat from VoIP. Bundling will continue, certainly in the consumer market. It’s likely to move towards quad-play and quin-play. Also, there will still be a relatively large cost-base compared to cable operators.”

Cathal O’Dalaigh, Head of Fixed Broadband,

The future is calling: Eircom’s thoughts on Telecoms for 2011 & beyond.

“It’s vital to stay in close contact with other operators.” Cathal O’Dalaigh, Head of Fixed Broadband

How can Telecommunications companies learn and grow?

“It’s vital for Telcos to stay in close contact over the next couple of years. To exchange learning, trends, threats they face, and indeed opportunities available. Companies are similar in the challenges they face. Even while operating thousands of miles away from each other, they face the same challenges and threats, and can collaborate and offer each other solutions. Rather than re-inventing the wheel each time, Eircom have found significant benefits in having close communication and exchanging views and learnings with other operators.

There is limited benefit in hearing from operators behind the curve from you. However, huge benefit can be gained by learning from companies at the same stage as you, and even greater benefit from companies operating in a market ahead of you in terms of market development.”

Cathal O’Dalaigh, Head of Fixed Broadband,

The future is calling: Eircom’s thoughts on Telecoms for 2011 & beyond.

“There are so many elements of customer experience. This event covers them all.”

Orange FT Group on ‘Customer Experience Management 2011’

Opportunities to sponsor.So, how can you work with Telecoms IQ to build your business?

Here are a few tried and tested ways...

Host a workshop. It doesn’t need to be too overwhelming – just one or two of your top techies. Establish your company as a thought leader and meet prospects you know are interested in what you have to offer.

Build prospects.

* Study published by the Centre for Exhibition Industry Research

Meet your existing clients.…with an exhibition booth. Nothing tells you what’s on the mind of your customers like a face to face meeting. According to a recent report* it is 5 times cheaper to meet a customer at a trade show than to visit them in the field.

Thousands of visitors already view the Telecoms IQ web portal each month. Get your product or service in front of decision-markers from major Network Operators and Service Providers before the event has even started.

More web traffic.

Establish yourself as a good social media citizen, instead of a leech. By distributing sponsored white paper content only to followers, you can open a new channel to talk with your customers.

Get social media followers.

A speaking slot can help position your company as an innovator in Telecoms solutions. Someone whose opinion matters. Demonstrate your knowledge in front of a room of senior network operators with buying power.

Thought leadership.

Our Podcast with BT last month has achieved many registered listeners. These are qualified, opt-in leads with a direct interest in Telecoms solutions. There are also a variety of upcoming webinar topics with sponsorship availability.

Grow your database.

8.7 out of 10 sponsoring companies rated the overall package as ‘Good’ or ‘Excellent’.

“A unique networking opportunity where the customer is at the top of the agenda where it should be.”

“Within a couple of hours of returning to my desk I’d already used a couple of ideas shared.”

“Gave me enough ideas to scope the next 18 months of work.”

Kind words.

Forward schedule.January

CUSTOMER EXPERIENCE MANAGEMENT IN TELECOMS24 January, London

Who will attend: Heads of Customer Experience, Marketing, Customer Insights and Customer Advocacy

March

NETWORK SHARING AND MANAGED SERVICES 14 March, London

Who will attend: Network Directors, Heads of Network Operations, CTOs, Heads of Network Economics

MONETISING MESSAGING SERVICES 14 March, London

Who will attend: Directors of Product Development, Heads of Messaging, Heads of VAS, Product Marketing Managers

POLICY MANAGEMENT AND CHARGING 21 March, London

Who will attend: Heads of Billing, Heads of Charging, CIOs, CTOs

Forward schedule.May

LTE BACKHAUL 03 May, London

Who will attend: Heads of Transmission, Heads of Transport Networks, Heads of Network Architecture, Heads of Broadband Access & IP, Senior Network Engineers

MAXIMISING CUSTOMER LOYALTY AND PROFITABILITY 16 May, Vienna

Who will attend: Heads of Customer Loyalty, Customer Retention and CRM

April

FTTx SUMMIT EUROPE 11 April, London

Who will attend: FTTx Directors, Directors of Technical Strategy, Heads of Access Networks, Heads of Next Generation Access

TELECOMS PRICING 11 April, London

Who will attend: Heads of Pricing, Directors of Marketing, Planning & Pricing, Pricing and Profit Managers

Forward schedule.June

MOBILE NETWORK OPTIMISATION 6 June, tbc

Who will attend: Heads of Network Optimisation, Planning, Coverage and Quality

M2M 06 June, tbc

Who will attend: Heads of M2M, Heads of Services & Technology, M2M Product Managers, Strategy & Bus. Development Directors, Heads of Wholesale Bus. Development

NUMBER PORTABILITY 20 June, tbc

Who will attend: Heads of Network Operations, Carrier Relations, Business Processes, Regulation and Numbering

Companies we’ve worked with.

In a short time, Telecoms IQ have already built a relationship with some of the leading solution providers in the industry. Our established, tried and tested business model delivers tailored exposure before and during the event.

Here are a few names we have worked with so far…

About Telecoms IQ.

Telecoms IQ is a part of IQPC. We are a premier producer of conferences, content, and articles for Senior Telecoms professionals. We help network operators to find and share knowledge. But more importantly to connect and discuss with each other to help make the whole industry a better place.

Our huge success in other sectors like ‘Pharma’ and ‘Defence’ led to the launch of Telecoms IQ. Our business model takes senior budget holders for companies like Vodafone Group & Deutsche Telekom, and provides high value content in a small, intimate environment. This is a good setting for leading Telecoms suppliers to capture prospects when they are in the frame of mind to do business.

Visit us at www.telecom-iq.com

or contact ian.gambier@iqpc.co.uk

Like the idea of being a sponsor for one of these events? Drop us a line.

Some industry partners we are proud to have worked with: