Date post: | 13-Apr-2017 |
Category: |
Investor Relations |
Upload: | lynx-fc |
View: | 192 times |
Download: | 2 times |
BE PART OF
LYNX F.C.
UNIQUE
JOURNEY IN
2016 – 2017
AND
BEYOUND
PRESENTATION
CONTENTS
• About the Gibraltar Premier League
• About Lynx F.C.
• Shirt Partnership Rights
• Summary
Football
Basket Ball 21%
Cricket 11%
Darts 11%
Rugby 4%
Others 10%
43%
THE GIBRALTAR
PREMIER LEAGUE
THE MOST
FOLLOWED SPORTS
LOCALLY
• 4 territories with Online TV distribution*
• 35,000k homes reached
• 1,241 number of Online broadcasts
• 26,000k estimated cumulative
International audience
Source: Online survey via social media with 4481 members during the 2014/15 season.
ABOUT LYNX F.C. • A historic Club that cares about the fans
and is central to the community
• Loyal and devoted fan base
• Transitioning to an iconic new home with
strong roots in Gibraltar but importantly
stretching out into international grounds
• Recognized and Licensed by UEFA
• Brand Values: Authenticity,
Community, Accessibility, Growth,
Determination, Dynamism, Quality
LYNX F.C. – MOVING FORWARD
WITH AN EYE ON THE PAST Albert Parody, a former Boxer and a popular
Sports Person in Gibraltar, makes the most
difficult decision of his life by building what was to
be one of the most consistent teams in Gibraltar.
The Club now boasts the most equipped Club
in Gibraltar with areas such as Rest Rooms,
Accommodation, Cafeteria, Wide Screen TV,
Projectors, Therapy Rooms, Gym, Changing
Rooms, Board Rooms, Offices and much more.
2007 2013 2014 2015
A huge investment is made in
the facilities of the Club and
the building itself which was
taken over from ruins.
Lynx F.C. becomes one of
the first teams in the
Premier League Division to
be granted the UEFA Club
License and qualifies for
the UEFA Futsal Cup 2016
THE GLORY DAYS
Lynx F.C. was created By Founder Albert Parody who also manages the Premier League Football team.
Lynx F.C. wins promotion
by becoming Champions of
the 2nd Division League.
2007 2009 2011 2015
Lynx F.C. becomes 2nd
Division League and Cup
Champions with style by
becoming one of the few
teams to have a 100%
unbeaten record
throughout the season
Lynx F.C. finishes in the
top 3 of the Premier
League for two
consecutive seasons and
becomes sub Champions
of the Rock Cup Final.
UEFA - HISTORY IN THE MAKING
The Futsal Team are crowned Champions of the Futsal Premier League 14/15 and qualify for the UEFA Futsal Cup 15/16.
For the first time in Gibraltar, the Group
Games will be hosted in Gibraltar.
Lynx F.C. Made history by becoming the first Futsal Team to win an official UEFA match in front of a UEFA Audience around Europe.
A unique opportunity took place from the 25
– 30
August 2015 and set a
landmark in Gibraltar’s Football History.
PRODUCING SOME OF GIBRALTAR’S FINEST
• Lynx F.C. are known for investing in
the youth.
• Amongst the top 3 in Gibraltar for
producing and nurturing talent.
• Often referred to as the Club to
never surrender, due to the
mentality and philosophy embedded
into the Clubby Albert Parody.
• The Lynx F.C. Youth Team is one
of the biggest contributors to the
Gibraltar National Squad in recent
times.
LYNX F.C. ONLINE MEDIA REACH
• Europe remains the leading region for
followers as demonstrated to the right with
visitors per week.
• In Q1 of 2014/15 season, Spain became
Lynx FC’s leading viewer on YouTube
• Our exposure in Brazil has grown thanks
to acquiring the services of a Brazilian
Agent Emídio Ferreira who also increased
our year on year growth by 114% when
compared to the entire previous season
• Fans from the top 5 countries other than
Gibraltar were Spain which attended Lynx
F.C. matches during the 2014/15 season.
INTERNATIONAL
ACTIVITY
• Tournaments in Spain
• Playing to 20,000 fans
• Training sessions attended by 200 locals
• Local content and activity
• Community engagement with players
• New regions currently under
consideration for 2015 and beyond
with a particular focus on Portugal and
UK
• We can work with our selected
Partner to find mutually
beneficial destinations e.g.
important territories in your
growth strategy
Confidential 12
LYNX F.C. WEBSITE &
SOCIAL MEDIA
• Our new website was launched in February
2015
• Increase in traffic and ability to capture CRM
Data.
• Central platform for all social Media
• Close to 30k Twitter followers
frequently engaging with Lynx F.C.
activity
• First Football Club to receive a
Verified Stamp by Facebook
which holds over 10k Fans
• More control means more engaging content
and inventory for our Partners
OUR LOCATION
& FAN BASE
• One of the most affluent fan bases in
Gibraltar’s Premier League
• Membership of over 500 individuals,
investing a significant amount in the
Club each season
• Match day attendances at the stadium
set to increase to in excess of 8,000 if
Europa Point Stadium is approved.
• Located on the door step of one of the
largest financial centers in the world
WE ARE LYNX
LYNX F.C. has a central aim to
thrive not just in Gibraltar but in
Europe.
Utilize the Partnership to forge
relationships within Gibraltar and
the European business
community.
We will Continue to invest in Youth
Development and prioritize on
home grown talent in Gibraltar.
14
LYNX F.C.
COMMUNITY
Lynx F.C. is Forever Accessible and
brings together the community
We are committed to equality, social
inclusion and supporting the needs
of our local community
The Lynx F.C. Community project
runs regular initiatives including:
• Social Inclusion & Community
• Cohesion Health & Wellbeing
• Football Development
• Employability, Apprenticeships
and Enterprise Schemes
15
LYNX FC LOOKING INTO THE FUTURE
• With UEFA demands of
having a Cat 4 Stadium in
Gibraltar to be able to host
national games, Lynx F.C. is
guaranteed to benefit from
playing in an iconic Stadium in
the future with a proposed
8,066 seated UEFA Category
4 Stadium.
DESIGNATION
Official designations are used to
add credibility to our partnership
and your marketing campaigns:
• Official Principal Partner of Lynx
F.C.
• Official Principal Sponsor of Lynx F.C.
Use of the crest and player
imagery for promotional
campaigns on various platforms
throughout the partnership.
SHIRT FRONT
BRANDING Your Company Branding
will be on the front of the
official home, away and
3rd team shirts for all
competitions.
Opportunity to be on one of only 10 Football Club Shirts
Sponsorship Brands in the Gibraltar Premier League
Rights Confidential 24
TRAINING KIT
BRANDING
Your Company Branding on
the front of the official
training shirts, jumpers and
tracksuit tops
Your Company Branding on
selected official Club apparel
sold in Lynx F.C. Store
ACCESS TO
PLAYERS
Our players and manager is
the most recognizable asset
of our Club and are a key part
of adding credibility to any
campaign and authenticity to
our Partnership.
We can offer:
• Numerous player
appearances per season for
the collection of promotional
content including video,
imagery and quotes
COMMUNITY
CAMPAIGNS
Work with the Lynx F.C.
Community to build unique
campaigns that use the power
of football to meet your
Company’s objectives and most
importantly to give back to the
Community
• Official Community Partner of
Lynx F.C.
• Campaigns in Gibraltar and
key territories i.e. Spain,
Portugal and the UK
MERCHANDISE
Signed items can be used
as exciting competition
prizes, to incentivize
employees, unique
corporate gift, or auctioned
to raise money for your
selected charities
• Signed shirts by the
majority of the first team
• Signed balls by the
majority of the first team
SUMMARY
• A unique proposition to align your
Brand with the Gibraltar Premier
League’s fastest growing football
club.
• Take advantage of Lynx F.C’s hard
work and determination to succeed
as Number 1
• Join an exclusive Club of 10
Principal Sponsors in the Premier
League
• One off opportunity to align yourself
with the best sport, in the best
league, in the best city.
#WeLiveForever