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TH FR SA SU SEPTEMBER 10TH THROUGH SEPTEMBER 27TH, 2020
NEW TIMES FOR 2020: 12:00 PM TO 5:00 PM
Prices subject to change without notice. Many opportunities are limited in number and are available on a first-come, first-served basis.
SP O N S O RSH I P + A D V E R T I S I N G O PP O R T U N I T I E S
The Home Builders Assoc. of Metro Denver9033 East Easter Place, Suite 200
Centennial, CO 80112
ABOUT THE PARADE OF HOMES
A longstanding event hosted by the Home Builders Association of Metro Denver, the Denver Parade of Homes is a summer family tradition. The Parade annually showcases professionally designed model and custom homes, from luxury show homes to attainably priced homes, from innovative to elegant, all located in neighborhoods along the Front Range. Attendees recognize the Parade of Homes not only as an entertainment event, but as “the source” of inspiration for the latest in home building and design trends.
The Parade of Homes is produced by:
MERITAGE HOMES | MEADOWLARK | NORTHGATE MODEL
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E V E N T H I G H L I G H T S + D E M O G R A P H I C S
In 2019, the Parade of Homes’ professionally managed public relations, social media, and advertising program received:
• Nearly 8.2 million audience impressionsThe Parade of Homes website reached a consumer and industry audience totaling:
• 65,362 sessions • 35,219 unique website visitors• 180,170 pageviews
Across its multiple social platforms, the Parade achieved:
• 77,000 social impressions on Facebook, Twitter and Instagram
Media and influencer outreach generated 123 placements that included:
• 17 broadcast segments• 48 pieces of print coverage• 44 pieces of online coverage• More than 3,000 social media shares of coverage
With its advertising campaign, the Parade achieved:
• 1.85 million audience impressions with digital advertising• 2.5 million audience impressions with print advertising
Sponsorships allow you to brand and extend your marketing
message to the Parade of Homes audience through multiple
touch-points including: online, onsite, print and through special
promotional opportunities.
THE PARADE OF HOMES DELIVERS:• Strong ROI with an extremely low cost per lead
• An opportunity to associate your brand with the
strength and respect of the Parade of Homes event
• Ability to leverage third-party endorsed media coverage
• A strong call-to-action driving qualified traffic to
participating homes
• Exposure of participants’ product to a large segment
of the buying market
• Recognition to industry leaders and HBA Members
The Parade of Homes delivers prospective audiences from a variety of desirable market segments:
FIRST-TIMEBUYER• 35% of all
homebuyers• Married without
children/just starting family
• Median income is $72,000 in 2019
MOVE-UP BUYER• College educated• Looking for homes
with more space to accommodate growing family
• Pay an average of 18% more than first-time buyers
DREAM HOME BUYER• Majority are self
made• Average income
$331,600• Looking for
fulfillment in every aspect of their lives
INDUSTRY LEADERS• Audience of HBA Members
• Home builders• Remodelers• Architects• Interior Designers• Building Industry Goods & Services Providers
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UNIQUE OPPORTUNITY
The Parade of Homes offers a comprehensive sponsorship program designed to provide our partners with tangible rights and benefits that can be leveraged, along with the intangible value of association with this home showcase tradition, to meet their marketing, sale and communications objectives.
PRESENTING SPONSOR: $30,000This single, exclusive, top-level sponsor will receive universal marquee billing with Presenting Sponsor recognition (e.g. “The 2020 Denver Parade of Homes presented by Presenting Sponsor”) in all event promotional advertising and collateral materials, premiere presence on website and social media channels, category exclusivity, on-site branding and recognition, and customized on-site activation opportunities. Presenting Sponsor will also receive recognition on the HBADenver.com website as one of the HBA’s top sponsors.
PEOPLE’S CHOICE AWARD SPONSOR: $15,000This second-tier sponsor (limited to one) will receive People’s Choice Award recognition in included logo on award winners’ trophies presented to builders, printed Parade of Homes collateral materials, dominant presence on website and social media channels, category exclusivity, on-site branding and recognition.
ASSOCIATE SPONSORS: $12,500These second-tier sponsors (limited to three) will receive Associate recognition in collateral materials, dominant presence on website and social media channels, category exclusivity, on-site branding and recognition.
SUPPORTING SPONSORS: $8,500These third-tier sponsors (limited to four) will receive Supporting recognition in collateral materials and online channels, category exclusivity, on-site branding and recognition.
CONTRIBUTING SPONSORS: $5,000These fourth-tier sponsors (limited to five) will receive Contributing recognition in select event promotional materials, limited on-site branding and recognition.
PROMOTIONAL BLOG POST / ONLINE STORY: $2,000Advertiser submitted copy and images for ParadeOfHomesDenver.com blog, social media boosted post and E-Newsletter.
DIGITAL BANNER ADS: $600Three banner sizes, rotating on ParadeOfHomesDenver.com for one year.
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PROMOTIONAL BLOG POST/
ONLINE STORY
$2,000
Buyers + Industry
EXCLUSIVITY
EXPOSURE
PROMOTIONALMATERIALS
HBA MEMBEROUTREACH
PRESENTINGSPONSOR
TOP TIER(Limit 1)$30,000
Buyers + Industry
SUPPORTINGSPONSOR
4TH TIER(Limit 4)$8,500
Buyers
Logo
Logo with link
1st position
3 sizes of banner ads
1st position
1st position
One email
Logo
Logo with link
3rd position
3 sizes of banner ads
3rd position
3rd position
SPONSOR LEVEL
COMPARISONTARGET MARKET
ASSOCIATESPONSOR
3RD TIER(Limit 3)$12,500
Buyers
Name
Logo with link
5th position
3 sizes ofbanner ads
Up to 2 posts
5th position
5th position
CONTRIBUTINGSPONSOR
5TH TIER
$5,000
Buyers
PC AWARDSPONSOR
2ND TIER(Limit 1)$15,000
Buyers + Industry
* Sponsor provided material
SPONSORSHIP OPPORTUNITIES
Marquee Billing
Category Exclusivity
Right to exclusive period of negotiation to renew sponsorship
Full ParadeEvent Exposure
Opportunity to Partner withParticipating Builders
Front Panel of Parade of Homes’Yard Signs
Back of Parade of Homes’Yard Signs
Inclusion onParadeofHomesDenver.com
landing page
Inclusion on Sponsorlanding page*
Banner ads* on ParadeofHomesDenver.com
Press release announcingsponsorship
Social media tagging
Social Media Postings
Custom boosted social mediapartnership
Promotional blog post
Mentioned in sponsorshipblog post
Mentioned in sponsorshipblog post on HBA website
Marketing* fromHBA to HBA database
Logo
Logo with link
2nd position
3 sizes of banner ads
2nd position
2nd position
One email
DIGITAL BANNER ADS
$600
Buyers + Industry
Logo
Logo with link
4th position
3 sizes ofbanner ads
Up to 3 posts
4th position
4th position
3 sizes ofbanner ads
• PRESENTING SPONSOR: MARQUEE LOGO INCLUSION
• PEOPLE’S CHOICE AWARD SPONSOR: LOGO TO BE INCLUDED ON AWARDS TROPHIES PRESENTED TO BUILDERS
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ADVERTISING OPPORTUNITIES
PROMOTIONALBLOG POST
DIGITALBANNERS ADS
$2,000
$600 for a year
Advertiser submitted copy for blog, social media boosted post and
E-Newsletter
3 banner sizes
EXAMPLES OF PREVIOUS PROMOTIONAL BLOGS POSTS
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D I G I T A L B A N N E R S P E C I F I C A T I O N S
ALL PARADE BUILDERS RECEIVE PARADE OF HOMES WEBSITE BANNERS, IPAD BANNERS, AND MOBILE BANNERS
Provide artwork (.jpg or .gif) for each of the following sizes:• 160 x 600 (max size 40kb) Website Banner• 728 x 90 (max size 40kb) Website Banner• 300 x 50 (max size 7kb) Mobile Website Banner
Email URL link and banner artwork to Connie Dahl at [email protected].
Banners will begin rotating within one week of receipt of URL and banner artwork.
160x600 WEBSITE BANNER300X50 MOBILE BANNER
728x90 WEBSITE BANNER
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S P O N S O R S H I P A G R E E M E N T
For more information and creative specs, please contact: Connie Dahl at 303-551-6720 or [email protected]
SPONSORSHIP AGREEMENT FOR 2020 PARADE OF HOMES
Sponsor: ______________________________________________________________________________________ Agency: ________________________________________________________________________________________
Address: ________________________________________________________________________________ Address: ______________________________________________________________________________________
_____________________________________________________________________________________________ ___________________________________________________________________________________________________
Phone: ___________________________________________________________________________________ Phone: ________________________________________________________________________________________________
Fax: _____________________________________________________________________________________________ Fax: ____________________________________________________________________________________________________
Contact: ___________________________________________________________________________ Contact: ______________________________________________________________________________________________
E-mail : _____________________________________________________________________________________________ E-mail : _______________________________________________________________________________________________________
Agreement made this____ ___________ day of ________________________________________ , 2020
BILLING:
SPONSORSHIP TITLE: NET COST
ADDRESS INVOICE IS TO BE MAILED TO: SAME AS ABOVE
SPECIAL INSTRUCTIONS
COMPANY
PRINT NAME
SIGNATURE
PRINT NAME
SIGNATURE
PRINT NAME
HOME BUILDER ASSOCIATION OF METRO DENVER
PARADE OF HOMES SPONSORSHIP LIAISONIF ADVERTISER IS REPRESENTED BY MEDIA BUYER
By: ______________________________________________________________________________________